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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549

SCHEDULE 14A
INFORMATION

Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934

Filed by the Registrant ý
Filed by a Party other than the Registrant o

Check the appropriate box:
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o
Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
ý Definitive Proxy Statement
o Definitive Additional Materials
o Soliciting Material Pursuant to § 240.14a-12

Preliminary Proxy Statement
Confidential, for Use of the Commission Only (as permitted by
Rule 14a-6(e)(2))
Definitive Proxy Statement
Definitive Additional Materials
Soliciting Material Pursuant to
§ 240.14a-12
AVERY DENNISON CORPORATION
(Name of Registrant as Specified Inin Its Charter)

N/A
(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

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LOGO

2024 NOTICE AND PROXY STATEMENT AVERY DENNISON


Table of ContentsLOGO

GRAPHIC


NOTICE OF ANNUAL

Table of Contents

LOGO

Notice of 2018 Annual Meeting of Stockholders

To Our Stockholders:MEETING OF STOCKHOLDERS

 We cordially invite you to attend our 2018 Annual Meeting of Stockholders at the Embassy Suites, 800 North Central Avenue, Glendale, California 91203 on Thursday, April 26, 2018, at 1:30 p.m. Pacific Time. At the meeting, we will conduct the following items of business:

GRAPHIC

 RECORD DATE

 Elect

February 26, 2024

 MEETING DATE

April 25, 2024

 MEETING TIME

2:30 p.m. Eastern Time

 MEETING FORMAT

Virtual at www.virtualshareholdermeeting.com/AVY2024

ITEMS OF BUSINESS FOR STOCKHOLDER VOTE

 1 

Election of the 1110 directors nominated by our Board to serve for a one-year term; term

GRAPHIC
 2  Approve,

Approval, on an advisory basis, of our executive compensation;compensation

GRAPHIC
 3 

 Ratify

Approval of a Certificate of Amendment to our Amended and Restated Certificate of Incorporation to provide that stockholders holding 25% of our outstanding common stock have the right to request that we call special meetings of stockholders

 4 

Ratification of the appointment of PricewaterhouseCoopers LLPPwC as our independent registered public accounting firm for fiscal year 2018; and

GRAPHICTransact any other business properly brought before the meeting or any adjournment or postponement thereof.2024

Our Board recommends that you voteFOR each of theour 10 director nominees in Item 1 andFOR Items 2, 3 and 3. After Dean Scarborough, our Chairman, conducts these items of business at the meeting, Mitch Butier, our President and Chief Executive Officer, will discuss our 2017 performance and answer your questions.4.

Stockholders of record as of February 26, 20182024 are entitled to notice of, and to vote at,in connection with, the meeting and any adjournment or postponement thereof. This notice and our definitive proxy statement are being first mailed or made available to stockholders on or about March 11, 2024.

We want your shares to be represented and voted. We encourage you to vote promptly as this will save us the time and expense of additional proxy solicitation. As shown below, you can vote online, by telephone, by mail or, in certain circumstances, during the meeting.

On behalf of our Board of Directors, management and team members worldwide, thank you for investing in us and our company. We look forward to engaging with you during the virtual Annual Meeting.

 

LOGO

Vikas Arora

Vice President, Associate General Counsel and

Corporate Secretary

March 11, 2024

LOGO

ONLINE

LOGO

BY TELEPHONE

LOGO

BY MAIL

LOGO

DURING MEETING

LOGO

You can vote online using the 16-digit control number shown on your Notice of Internet Availability, proxy card or voting instruction form.

In the U.S. and Canada, you can vote by telephone using the 16-digit control number shown on your Notice of Internet Availability, proxy card or voting instruction form.

You can vote by mail by completing, dating and signing your proxy card or voting instruction form and returning it in the accompanying postage-paid envelope.

Registered holders can vote during the meeting. Beneficial holders must contact their broker or other nominee to be able to vote during the meeting. Shares held through our Employee Savings Plan may not be voted during the meeting.


TABLE OF CONTENTS

Avery Dennison Corporation | 2024 Proxy Statement | Table of Contents


PROXY SUMMARY

This proxy summary includes key messages related to this proxy statement and does not contain all the information you should consider before voting. We strongly encourage you to read the entire proxy statement before voting.

INFORMATION REGARDING ANNUAL MEETING

Distribution of Proxy Materials

We will bebegin mailing our Notice of Internet Availability of Proxy Materials, which includes instructions on how to access these materials on the Internet,online and vote your shares, on or beforeabout March 15, 2018.11, 2024. If you previously elected to receive a paper copy of our proxy materials, on or about the same date, we will mail you a proxy card and our 2018 proxy statement; 2017 annual2023 integrated financial and sustainability report (our “2023 Integrated Report”), which includes a letter to stockholders from our ChairmanPresident/Chief Executive Officer (CEO); a description of our businesses, stakeholders and President/CEO;values; highlights of our strategies, financial performance and a proxy cardsustainability progress; our Annual Report on or about March 16, 2018.

We want your shares to be representedForm 10-K for the fiscal year ended December 30, 2023 (our “2023 Annual Report”); and voted. You can vote as shown in the chart below.

VOTING

GRAPHIC



On the Internet

You can vote online atwww.proxyvote.com before 11:59 p.m. Eastern Time on April 25, 2018. You will need the 16-digit control number on your Notice of Internet Availability or proxy card.


GRAPHIC


By Telephone

In the U.S. or Canada, you can vote by calling 1.800.690.6903 before 11:59 p.m. Eastern Time on April 25, 2018. You will need the 16-digit control number on your Notice of Internet Availability or proxy card.


GRAPHIC



By Mail

You can vote by mail by completing, datingnotice and signing your proxy card and returning it in the postage-paid envelope or otherwise to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, New York 11717.


GRAPHIC


In Person

Except with respect to shares held through our Employee Savings Plan, you can vote in person at the Annual Meeting. Beneficial holders must contact their broker or other nominee if they want to vote in person.

        On behalf of the Board of Directors, management and employees of Avery Dennison, thank you for your continued support.

By Order of the Board of Directors



Susan C. Miller
Corporate Secretary



March 15, 2018

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OUR PLAN TO WIN




Drive outsized growth in high value categories with higher growth and margin potential (e.g., specialty labels, graphics, industrial tapes and radio-frequency identification (RFID))
Grow profitably in our base business through tailored go-to-market strategies and disciplined execution
Maintain our relentless focus on productivity through continued operational excellence and enterprise lean sigma
Deploy capital effectively by balancing investments in organic growth, productivity and acquisitions, while returning cash to shareholders
Our Strategies


Our ValuesGRAPHIC





Customers
We provide innovative, high quality products and solutions, with industry-leading service
Employees
We cultivate a diverse, engaged, safe and healthy workforce
Communities
We are responsible stewards of the environment and a force for good in our communities
Investors
We are committed to delivering superior shareholder returns over the long term
Our Stakeholders

Table of Contents

TABLE OF CONTENTS

PROXY SUMMARY

i

PROXY STATEMENT

1

GOVERNANCE, SUSTAINABILITY AND SOCIAL RESPONSIBILITY

1

OUR BOARD OF DIRECTORS

10

Overview

10

Governance Guidelines

12

Director Independence

13

Board Leadership Structure

14

Board Committees

15

Executive Sessions

17

Risk Oversight

17

Human Capital Management

20

Director Education

20

Board and Committee Evaluations

21

Stockholder Engagement and Communications

22

ITEM 1 — ELECTION OF DIRECTORS

23

Selection of Director Nominees

23

Board Matrix

25

Board Refreshment and Director Succession Planning

25

Director Diversity

27

2018 Director Nominees

27

Director Compensation

32

Director Compensation Table

34

ITEM 2 — ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION

35

COMPENSATION AND EXECUTIVE PERSONNEL COMMITTEE REPORT

36

COMPENSATION DISCUSSION AND ANALYSIS (CD&A)

37

Executive Summary

37

Summary of Compensation Decisions for 2017

48

Discussion of Compensation Components and Decisions Impacting 2017 Compensation

50

Compensation-Setting Tools

63

Independent Oversight and Expertise

64

Other Considerations

65

EXECUTIVE COMPENSATION TABLES

67

2017 Summary Compensation Table

67

2017 Grants of Plan-Based Awards

69

2017 Outstanding Equity Awards at Fiscal Year-End

70

2017 Option Exercises and Stock Vested

72

2017 Pension Benefits

74

2017 Nonqualified Deferred Compensation

76

Payments Upon Termination as of December 30, 2017

78

Equity Compensation Plan Information as of December 30, 2017

82

CEO PAY RATIO

83

ITEM 3 — RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

84

AUDIT MATTERS

85

AUDIT AND FINANCE COMMITTEE REPORT

87

SECURITY OWNERSHIP INFORMATION

90

Security Ownership of Management and Significant Stockholders

90

Section 16(a) Beneficial Ownership Reporting Compliance

91

Related Person Transactions

91

VOTING AND MEETING Q&A

92

APPENDIX A — RECONCILIATION OF NON-GAAP FINANCIAL MEASURES TO GAAP

A-1

Avery Dennison Corporation| 2018 Proxy Statement |Table of Contents


Table of Contents


PROXY SUMMARY

        This section summarizes information described in greater detail in other parts of this proxy statement for our 2024 Annual Meeting of Stockholders (the “Annual Meeting”).

Time, Date and does not contain all the information you should consider before voting. We encourage you to read the entire proxy statement before voting.Format of Annual Meeting

TIME AND LOCATION OF ANNUAL MEETING

The Annual Meeting will take place at 1:2:30 p.m. PacificEastern Time on April 26, 2018 25, 2024. To allow stockholders to attend without the time and expense of doing so in person, the meeting will be held virtually, with attendance via the internet. To attend the virtual Annual Meeting, you will need to log in to www.virtualshareholdermeeting.com/AVY2024 using the 16-digit control number on your Notice of Internet Availability of Proxy Materials, proxy card or voting instruction form.

Online access to the live audio webcast of the Annual Meeting will open at 2:15 p.m. Eastern Time to allow time for you to log in and test your device’s audio system. We encourage you to access the Embassy Suites, 800 North Central Avenue, Glendale, California 91203.meeting in advance of its start time as we plan to begin the meeting promptly. For additional instructions on how to attend the virtual Annual Meeting, please refer to the Voting and Meeting Q&A section of this proxy statement.

ITEMS BEING VOTED ON AT ANNUAL MEETING
Items Being Voted on During Annual Meeting

You are being asked to vote on the items of business shown below atduring the Annual Meeting. Our Board of Directors (our "Board"“Board”) recommends that you vote FOR all 11for each of our 10 director nominees and FORfor Items 2, 3 and 4.

      
   

ITEM OF BUSINESS

 BOARD
RECOMMENDATION
 

VOTE

REQUIRED

 DISCRETIONARY
BROKER VOTING
 PAGE
 1  Election of directors LOGO 

FOR
each nominee

 

Majority of

votes cast

 

 

No

 

 

39

2

 

Advisory vote to approve executive compensation

 LOGO 

FOR

 

 

 

Majority of shares

represented and entitled to vote

 

 

No

 

 

50

3 Approval of a Certificate of Amendment to our Amended and Restated Certificate of Incorporation to provide that stockholders holding 25% of outstanding common stock have the right to request that we call special meetings of stockholders LOGO 

FOR

 

Majority of

shares

outstanding

 No 94
4 Ratification of appointment of PwC as our independent registered public accounting firm for FY 2024 LOGO 

FOR

 

Majority of shares

represented and entitled to vote

 Yes 96

Voting Prior to or During Annual Meeting

You may vote your shares by submitting a proxy in advance of the twoAnnual Meeting online, by telephone or by mail; only in certain circumstances may you vote during the meeting. If you are a registered stockholder who has not previously voted or wants to change your vote, you may vote during the Annual Meeting. Beneficial holders may only vote during the meeting if they properly request and receive a legal proxy in their name from the broker, bank or other nominee that holds their shares. Shares held through our Employee Savings Plan may not be voted during the meeting. Whether or not you plan to attend the virtual Annual Meeting, we urge you to vote and submit your proxy promptly by following the instructions on your Notice of Internet Availability of Proxy Materials, proxy card or voting instruction form.

Avery Dennison Corporation | 2024 Proxy Statement

1


Asking Questions During Annual Meeting

We have designed the virtual Annual Meeting to ensure that you have the same rights and opportunities to participate as you would at an in-person meeting, with an easy-to-use online platform that allows you to attend, vote and ask questions. After we have finished acting upon the Annual Meeting items beingof business and the meeting is adjourned, our Executive Chairman will lead a Q&A session during which we intend to answer all questions submitted timely that are pertinent to our company or the items brought before the stockholder vote. Answers to questions not addressed during the meeting, if any, will be posted promptly after the meeting on the investors section of our website. For information on how to submit questions during the Annual Meeting, please refer to the Voting and Meeting Q&A section of this proxy statement.

ITEM
BOARD
RECOMMENDATION

VOTE
REQUIRED

DISCRETIONARY
BROKER VOTING

PAGE
REFERENCE

GRAPHICElection of directorsFOR each nomineeMajority of votes castNo23
GRAPHICAdvisory vote to approve executive compensationFORMajority of shares represented and entitled to voteNo35
GRAPHICRatification of appointment of PricewaterhouseCoopers LLP as independent registered public accounting firm for fiscal year 2018FORMajority of shares represented and entitled to voteYes84

BUSINESS OUR COMPANY

We are a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. We serve an array of industries worldwide, including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive.

Our company is composed of two reportable segments, Materials Group and Solutions Group. Materials Group is a leading provider to pressure-sensitive label and graphics industries worldwide. Our innovative products include label materials, graphics and reflective materials and functional bonding materials, such as tapes. Our label materials enhance shelf appeal for brands, inform shoppers, advance circularity, increase transparency, help reduce waste and improve operational supply chain efficiency. Our graphics portfolio offers highly engineered materials that range from vehicle wraps to architectural films. Materials Group plays a key role in advancing our fast-growing Intelligent Labels business, providing the materials science capabilities and process engineering expertise essential to developing and manufacturing intelligent labels at scale.

Solutions Group is a leading global provider of information and branding products and solutions that cover a breadth of customer needs from digital identification and data management, branding and embellishment, as well as productivity, pricing and retail media. We empower customers across multiple retail and industry segments to connect the physical and digital, leveraging our industry-leading RFID solutions. Our technology addresses complex customer challenges, provides transparency and visibility across supply chains, improves labor and waste efficiency, and enables better consumer experiences at the point of purchase and beyond. Market segments served include the global apparel, logistics, food and grocery, and general retail industries. As a large ultra-high frequency RFID solutions provider, we leverage our innovation and data management capabilities, global footprint and market access in the ongoing advancement of our Intelligent Labels business.

STRATEGY OVERVIEW

We striveare committed to create superiorensuring the long-term sustainable value forsuccess of all our stakeholders – our customers, investors, employees and investors and improvecommunities. Over the communities in whichpast five years, we operate. To realize the business aspects of this vision, we arehave focused on executing the following key strategies:delivering to our potential by managing through macro volatility while evolving our aspirations. In 2023, we evolved our long-term strategies as shown below, adding a vital new one that reflects our growing Materials and Solutions connected capabilities and combining two of our former strategies into one.

    Driving

    Drive outsized growth in high valuehigh-value product categories with higher growth and margin potential (e.g., specialty labels, graphics, industrial tapes and radio-frequency identification (RFID));

    Growingthrough market-driven innovation

Grow profitably in our base business through tailored go-to-market strategiesbusinesses

Lead at the intersection of the physical and disciplined execution;

Maintaining our relentlessdigital

Effectively allocate capital and relentlessly focus on productivity

Lead in an environmentally and socially responsible manner

Our customers are increasingly looking for help solving some of the most complex industry challenges, including labor efficiency and supply chain effectiveness; waste reduction, circularity and transparency; and better connection between brands and consumers. We believe that physical items will need a digital identity to solve these challenges, and that we are well-positioned to help the industries we serve overcome them. Our vision is to leverage the strengths of our Materials and Solutions businesses to lead at the intersection of the physical and digital.

2

2024 Proxy Statement | Avery Dennison Corporation


We plan to realize this vision through continued operational excellencesegment leadership, market-driven innovation, and enterprise lean sigma;advancement of integrated digital solutions, leveraging our Intelligent Labels business. Our areas of focus address key megatrends that present both risks and

Deploying opportunities for our company as we seek to help our customers navigate the increasingly digital world and operate more sustainably.

Our strategies prioritize using our market insights, driving long-term innovation and enhancing the digital capability of our teams, while continuing to execute well in the core businesses that have been key to our success. Our five strategic pillars and 2023 achievements are shown below.

STRATEGIC PILLARS

 1  

Drive outsized growth in high-value categories through market-driven innovation

We aim to increase, both organically and through acquisitions, the proportion of our portfolio in high-value categories that serve markets that are growing faster than gross domestic product (GDP), represent large pools of potential profit and leverage our core capabilities. These products and solutions include our Intelligent Labels that use RFID tags and inlays, specialty and durable label materials, graphics and reflective solutions, industrial tapes, external embellishments, and shelf-edge pricing, productivity and consumer engagement solutions.

In 2023, we continued to increase the proportion of our portfolio in high-value product categories, with significant organic growth in Intelligent Labels, external embellishments, and shelf-edge pricing, productivity and consumer engagement solutions, and the acquisition of three companies that expand the external embellishment capabilities in our Solutions Group. Over the past five years, we more than doubled the size of our Intelligent Labels business, with net sales of ~$850 million in 2023.

 2  

Grow profitably in our base businesses

We strive to grow profitably in our base businesses by carefully balancing volume, price and mix, reducing complexity and tailoring our go-to-market strategies.

In 2023, we protected margins in our base businesses through product reengineering and productivity actions to mitigate the impact of lower volume as the industries we serve experienced significant inventory destocking.

 3  

Lead at the intersection of the physical and digital

We connect the physical and digital, leveraging the core capabilities of our Materials and Solutions businesses to help our customers optimize labor efficiency and supply chain effectiveness, reduce waste, advance circularity and transparency, and better connect brands with consumers.

 4  

Effectively allocate capital effectively by balancing investmentsand relentlessly focus on productivity

We balance our capital investment in organic growth, productivity, and acquisitions and venture investments, while returningcontinuing to return cash to stockholders.

stockholders through dividends and share repurchases and ensure that we maintain a strong balance sheet with ample capacity to invest. In addition, we take actions to restructure our operations from time to time and use product reengineering and enterprise lean sigma principles to expand our margins, enhance our competitiveness and provide a funding source for reinvestment.

FINANCIAL PERFORMANCE HIGHLIGHTS

In 2023, we invested $285.1 million in fixed and information technology (IT) capital expenditures to support organic growth; completed three acquisitions and made one venture investment for a total of $224.9 million; increased our quarterly dividend rate by ~8%; and repurchased $137.5 million in shares of our common stock. We also delivered ~$69 million in pre-tax savings from restructuring actions, net of transition costs.

Avery Dennison Corporation | 2024 Proxy Statement

3


 5 

Lead in an environmentally and socially responsible manner

        Strong Financial Performance

We aim to advance the environmental sustainability of our company and Executionvalue chain by delivering innovations that advance the circular economy, reducing the environmental impact of Strategic Priorities.    Fiscal year 2017 marked our sixth consecutive year of strong top-lineoperations, and offering value-creation opportunities for our customers. We also seek to make a positive social sustainability impact by building a more diverse workforce and inclusive and equitable culture, maintaining operations that promote health and safety, and supporting our communities.

In 2023, we made further progress toward our 2025 and 2030 sustainability goals, reducing the environmental impact of our operations and continuing to invest in our sustainability strategic innovation platform focused, among other things, on material circularity and waste reduction/elimination; driving sustainable change in diversity, equity and inclusion (DEI); and providing $5.5 million in support for our communities, primarily through the Avery Dennison Foundation (ADF).

With these strategies in mind, our near-term priorities are to deliver on our high-value growth margin expansion and double-digit adjusted earnings per share (EPS) growth. We exceededinitiatives; achieve our financial goalsobjectives for the first half of the year; deepen our ecosystem engagement and expand our M&A pipeline; accelerate sustainability-related and digital innovation; and expand organizational capability in both Materials and Solutions.

PERFORMANCE HIGHLIGHTS

2023 Performance

Although a lower demand environment driven primarily by significant inventory destocking downstream from our company led to a challenging 2023, we delivered sequential improvement each quarter during the year and continued advancement in key growth areas such as Intelligent Labels. Market conditions were significantly worse than we initially anticipated, which resulted in our not realizing our annual performance expectations. Demonstrating strength and resiliency, we navigated the challenging environment, protecting margins; improving service for our customers; deepening our insights into the drivers of demand and inventory throughout our value chain; continuing to shift our product portfolio toward high-value categories, particularly Intelligent Labels; and generating strong cash flow. By leveraging our core strengths of productivity, cost management and capital stewardship and expanding our potential in intelligent label solutions, we mitigated the impact of the lower volume environment on our bottom line.

Key financial results for the year with the accomplishmentsare shown below and on the following page.below.

    Achieved net sales of approximately $6.6 billion, an increase of 8.7% over the prior year, through a balance of organic growth and acquisitions.

    Net sales of $8.4 billion, down 7.5% from $9.0 billion in 2022, reflecting lower volume primarily as a result of inventory destocking

    Excluding the impact of currency, sales grew by 8.2%; on an organic basis, sales grew by 4.2%, driven by growth in high value product categories and businesses serving emerging markets.

declined 6.9%

Avery Dennison Corporation| 2018 Proxy Statement |i


Reported earnings per share (EPS) decreased from $9.21 in 2022 to $6.20 in 2023

Table of Contents

    Although reported

    Adjusted EPS decreased 13.7% from $3.54 in 2016$9.15 to $3.13 in 2017 due to a substantial increase in our provision for income taxes to reflect$7.90, primarily reflecting lower volume, partially offset by productivity and restructuring actions

With net cash provided by operating activities of $826.0 million, delivered adjusted free cash flow of $591.9 million; adjusted free cash flow conversion, meaning the proportion of net income we were able to convert to cash, was more than 100%

On net income of $503.0 million, achieved return on total capital (ROTC) of 12.4%

LOGOLOGOLOGO

4

2024 Proxy Statement | Avery Dennison Corporation


Sales change excluding the provisional estimated impact of the Tax Cuts and Jobs Act (TCJA)currency (sales change ex. currency), adjusted EPS, increased from $4.02 to $5.00, significantly exceeding the high end of the $4.30-$4.50 guidance range we gave in February 2017.

With net cash provided by operating activities of $650.1 million, deliveredadjusted free cash flow of $421.7 million.

On reported net income of $281.8 million, achieved return on total capital (ROTC) of 12.9%;and ROTC – as well as organic sales change, adjusted to exclude the net impact of the TCJA, ROTC increased to 18.8%.

Continued our disciplined approach to capital allocation by investing $226.1 million in capital expenditures to support organic growthearnings before interest, taxes depreciation and $319.3 million in acquisitions and equity investments, while allocating $155.5 million to dividends and $129.7 million to share repurchases.

        Organic sales growth, adjusted EPS, free cash flow, ROTCamortization (EBITDA) and adjusted ROTCEBITDA margin, which are used later in this proxy statement – are supplemental non-GAAP financial measures that we use internally and provide to investors to assist theminvestors in assessing our performance, and operating trends and defineliquidity. These measures are defined, qualified and reconciled from generally accepted accounting principles in theCompensation Discussion and Analysis section United States of America (GAAP) in Appendix A of this proxy statement. These non-GAAP financial measures are not in accordance with, nor are they a substitute for or superior to the comparable financial measures under generally accepted accounting principles in the United States of America (GAAP) and are reconciled to GAAP inAppendix A of this proxy statement.GAAP.

GRAPHIC

        On Track to Deliver Financial Targets.    Our 2014-2018 financial goals included an organic sales growth target of 4% to 5%, reflecting confidence in the trajectoryThe fundamentals of our two largest businesses. business shown below continue to provide us with significant competitive advantage.

We also targeted double-digit adjusted EPS growth. Forare exposed to diverse and growing end markets, with catalysts for long-term growth

We are industry leaders in our primary businesses, with strength in scale and innovation

We have a clear set of strategies that have been key to our success over the first time,long term across a wide range of business cycles

We are uniquely positioned to connect the physical and digital to help address some of the most complex problems facing the industries we externally communicated a target for ROTC, which has long been a key internalserve

Progress Toward 2025 Financial Targets

In March 2021, we announced financial metric fortargets through 2025. Given the challenges we experienced in 2023, our company. progress toward these long-term targets slowed during the year; however, we expect significant progress in 2024 as label and apparel markets rebound and growth in our Intelligent Labels business accelerates. We believe that the combinationour strategies, together with our team’s ability to execute in various environments, will allow us to continue generating long-term value creation through a balance of ourGDP+ growth and ROTC targets capturesstrong returns, as we unlock significant growth opportunities and our value creation objectives, which together arecore businesses rebound.

In 2021-2023, on a proxy for economic value added (EVA)three-year compound annual basis (with 2020 as the base period), one of the performance objectives usedGAAP reported net sales increased by 6.3%, while GAAP operating income, net income and EPS decreased by 1.1%, 3.3% and 2.1%, respectively. GAAP reported operating margin in our long-term incentive (LTI) compensation program. As shown below, based on our results for the first four years of this five-year period, we are on track to achieve or exceed our 2018 commitments to investors.2023 was 9.4%.

   
  

 

  2021-2025 Targets  2021-2023 Results(1)  

Sales Change Ex. Currency(2)

   5%+   7.7%

Adjusted EBITDA Growth(2)(3)

   6.5%   5.7%

Adjusted EBITDA Margin

  16%+ in 2025   15.1% in 2023

Adjusted EPS Growth(2)

   10%   3.6%

ROTC

   18%+   12.4% in 2023



2014-2018
TARGETS*

2014-2017
RESULTS



Organic Sales Growth


4%-5%


4%


Adjusted EPS Growth


12%-15%+


17%


ROTC


16%+ in 2018


13% in 2017
Adj. = 19% in 2017
 ON TRACK TO ACHIEVE OR EXCEED 2018 FINANCIAL TARGETS
(1)

Results for non-GAAP measures are reconciled from GAAP in Appendix A of this proxy statement.


 

*(2)


Percentages for organic sales and adjusted EPS growthtargets reflect five-year compound annual growth rates, with 20132020 as the base period.

Avery Dennison Corporation| 2018 Proxy Statement |ii


Table of Contents

        In March 2017, we announced our 2017-2021 goals, targeting continued solid organic sales growth and double-digit growth in adjusted EPS on a compound annual basis. While we are only one year into this five-year period, we are on pace to deliver these targets, as shown below.



2017-2021
TARGETS*

2017
RESULTS



Organic Sales Growth


4+%
5+% with M&A


4%
8% with M&A


Adjusted EPS Growth


10+%


24%


ROTC


17%+ in 2021


13% in 2017
Adj. = 19% in 2017


ON PACE TO DELIVER 2021 FINANCIAL TARGETS


*


Percentages for organic sales growth and adjusted EPS growthresults reflect three-year compound annual growth rates, with 20162020 as the base period. Target with M&A reflects completed acquisitions as

(3)

Although adjusted EBITDA growth was not one of March 2017.
our original financial targets, it was implied by our sales change ex. currency and adjusted EBITDA margin targets. The foreign currency translation impact to EBITDA was a benefit of approximately $38 million in 2021 and a headwind of approximately $81 million and $20 million in 2022 and 2023, respectively.

        Reported results for these periods are disclosed in theCompensation Discussion and Analysis section of this proxy statement.Effective Capital Allocation

        Disciplined Capital Allocation.    Effectively deploying capital is one of our key strategies, and we have been consistently disciplined in our execution by investing in organic growth and productivity and acquiring targeted companies, while continuing to return cash to stockholders through dividends and share repurchases.

We have paid quarterly dividends for decades and raised our quarterly dividend rate by 125% since 2010. As shown in the graph below, over the last five years, we have allocated nearly $2 billion to dividends and share repurchases. Given our increased use of available capital for acquisitions and equity investments, we repurchased fewer shares in 2017 compared to prior years.

        We have also allocated capital to investinginvested in our businesses to support organic growth and pursuing targeted acquisitionsacquired companies that supportexpand our strategycapabilities in high-value product categories, increase our pace of increasinginnovation and advance our exposuresustainability priorities. Our fixed and IT capital spending in 2023 of $285.1 million was comparable to high value product categories. 2022, reflecting our continued investment in high-value categories, particularly our Intelligent Labels business. During 2017,the year, we successfully completedacquired Thermopatch, Inc. (“Thermopatch”), a New York-based manufacturer specializing in labeling, embellishments and integratedtransfers for the acquisitions of (i) Hanita Coatings Rural Cooperative Association Limited, an Israel-based pressure-sensitivesports, industrial laundry, workwear and hospitality industries; LG Group, Inc. (“Lion Brothers”), a Maryland-based designer and manufacturer of specialty filmsapparel brand embellishments; and laminates; (ii) Yongle Tape Ltd.Silver Crystal Group (“Silver Crystal”), a China-based manufacturerCanada-based provider of specialty tapessports apparel customizations and related products usedapplication solutions across in-venue,direct-to-business and e-commerce platforms; together, these acquisitions expand the external embellishments portfolio in a variety of industrial markets; and (iii) Finesse Medical Limited, an Ireland-based manufacturer of healthcare products used in the management of wound care and skin conditions.our Solutions Group. We also made equity investmentsone venture investment in two other companies.a company developing technological solutions that we believe have the potential to advance our strategies.


Capital Allocated to Dividends,
Share RepurchasesIn 2023, we paid $256.7 million in dividends of $3.18 per share and Acquisitions*

GRAPHICrepurchased 0.8 million shares of our common stock. We raised our quarterly dividend rate by ~8% in April 2023.

 * Amounts for acquisitions include equity investments in other companies.

Avery Dennison Corporation | 2024 Proxy Statement

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Avery Dennison Corporation| 2018 Proxy Statement |iii


Table of Contents

        Three- and Five-Year Cumulative TSR Outperformance.As shown below, with total stockholder returnover the last five years, we have deployed over $2 billion to acquisitions (including venture investments) and returned over $2 billion to stockholders in dividends and share repurchases.

LOGO

LOGO

LOGO

Longer-Term Total Stockholder Return (TSR) of over 66%Outperformance

Our TSR in 2017, we delivered cumulative2023 was modestly below the TSR for the 2015-2017 three-year period and the 2013-2017 five-year period that significantly outperformed the S&P 500® and the median of the S&P 500 Index and the S&P 500 Industrials Index and Materials subsets (wemodestly above the Dow Jones U.S. Container & Packaging Index, three comparator groups we use to assess our relative performance. In 2023, we disaggregated our market basket comparator group used in previous years into the S&P 500 Industrials Index and the Dow Jones U.S. Container & Packaging Index, of which we are a member of the Materials subset, but also share many characteristics with members of the Industrials subset; investors have informed us that they look at both subsets in evaluatingmember. We believe this presentation provides greater clarity on our relative performance, as we do internally).reflecting it in a manner more consistent with the methodology used by peer companies.

We believe that our longer-term TSR measures the return we have providedis a more meaningful measure than our one-year TSR, which can be impacted by short-term market volatility unrelated to our stockholders,performance. Our five-year cumulative TSR significantly outperformed all three of these comparator groups.

5-YEAR CUMULATIVE TSR

LOGO

1-, 3- AND 5-YEAR TSR

   AVY 

S&P 500

Index

 

S&P 500

Industrials

Index

 

Dow Jones

U.S. Container &
Packaging Index

2019

   49%  31%   29%   29%

2020

   21%  18%   11%   21%

2021

   41%  29%   21%   11%

2022

 (15)% (18)%   (5)% (18)%

2023

   14%  26%   18%    8%

 3-Year TSR

   37%   33%   35%   (2)%

 5-Year TSR

 145% 107%   94%   53%

LEADERSHIP TRANSITION

EXECUTIVE CHAIRMANPRESIDENT/CEO

LOGO

LOGO

Mitch Butier

Deon Stander

In May 2023, Mitch Butier announced his decision to step down as our CEO. Our Board elected Mr. Butier as Executive Chairman effective September 1, 2023 to ensure a smooth transition by providing counsel and guidance to our new CEO, noting that, during his tenure as CEO, our company delivered superior performance while creating even greater future potential, accelerated growth and expanded margins, and advanced our sustainability priorities.

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2024 Proxy Statement | Avery Dennison Corporation


Our Board has a well-established CEO succession planning process that is part of its broader ongoing leadership succession planning. Reflecting a thoughtful succession process, in May 2023 our Board elected Deon Stander as President/CEO, effective September 1, 2023. Mr. Stander had been our President/Chief Operating Officer (COO) since March 2022, after having served as Vice President/General Manager of our business now known as Solutions Group since June 2015. Having evaluated his attributes, experiences and strengths as a leader during multiple discussions over the preceding 18-24 months, our Board determined that Mr. Stander, who has served in a number of leadership roles across the globe with increasing responsibility and impact during his 20-year career with our company, was the right individual to lead our company into the future. Mr. Stander has a proven track record, including stock price appreciationleading the transformation of our Solutions business and dividends paid (assuming reinvestment thereof).helping accelerate growth in Intelligent Labels.

GRAPHIC

1-, 3- and 5-YEAR TSR

 2013 2014 2015 2016 2017 3-Year
TSR
 5-Year
TSR

AVY

 47.5% 6.2% 23.8% 14.6% 66.7% 136.4% 270.3%

S&P 500

 32.4% 13.7% 1.4% 12.0% 21.8% 38.3% 108.1%

S&P 500 Indus. & Mats.* (median)

 41.0% 11.7% (4.7)% 19.0% 27.5% 49.2% 134.8%
*
Based on companies in subsets asIn connection with their transitions to these respective roles, giving consideration to the advice of December 31, 2017.

Avery Dennison Corporation| 2018 Proxy Statement |iv


Tableits independent compensation consultant, WTW, our Board’s Talent and Compensation Committee (the “Compensation Committee”) made the decisions described below related to the compensation of ContentsMessrs. Stander and Butier.

STOCKHOLDER ENGAGEMENT

        We continued our longstanding practiceFor Mr. Stander, increased his annual base salary from $700,000 to $1.1 million and his target Annual Incentive Plan (AIP) opportunity from 75% to 135% of ongoing engagement and open dialoguebase salary, in each case effective September 1, 2023. The Compensation Committee preliminarily aligned to increase his target long-term incentive (LTI) opportunity from 300% to 550% of base salary, effective with stockholders in 2017. Our engagement program takes place throughout the year, generally as shown below.

GRAPHIC

ENGAGEMENT PROCESS

annual LTI award on March 1, 2024, subject to its review of market pay for similar roles at that time. In advanceaddition, the Compensation Committee approved a special promotion award of stock options on September 1, 2023 with a grant date fair value of approximately $3 million, 50% of which vests on each of the 2017 Annual Meeting, we contactedthird and fourth anniversaries of the grant date, in each case subject to his continued service.

For Mr. Butier, reduced his annual base salary from $1.3 million to $1 million and his target AIP opportunity from 160% to 120% of base salary, in each case effective September 1, 2023. He received no special LTI award in connection with his role change.

2024 DIRECTOR NOMINEES (ITEM 1)

As previously disclosed, in February 2024, Julia Stewart notified our 25 largest institutional stockholders, representing almost 50%Board of our then-outstanding shares. Board members, including our Lead Independent Director, and management were made availableher intention not to answer questions and address concerns regarding our executive compensation and governance programs and the items being brought to stockholder votestand for reelection at the Annual Meeting. While we received responses from stockholders representing 25%As a result, her membership on our Board will end on the date of the Annual Meeting.

Board Performance Highlights

Our Board provides strong oversight of our then-outstanding shares, nonemanagement team and company, with highlights of them feltits accomplishments in recent years described below.

Supported management in navigating our response to the pandemic, including related labor, freight and inflationary challenges, in 2020 and 2021; pandemic-related challenges in China, the Russia-Ukraine war, supply chain disruptions, sizable currency movements and inflationary pressures in 2022; and lower demand driven primarily by downstream inventory destocking in 2023

Oversaw management’s consistent execution of our strategies, delivering performance that there wasexceeded our 2021 financial targets and progressed us toward achieving our 2025 financial targets, as well as 2019-2023 TSR of 145%, significantly outperforming the S&P 500 Index, S&P 500 Industrials Index and Dow Jones U.S. Container & Packaging Index

Supported management in evaluating synergistic acquisition targets, resulting in 15 companies becoming part of our portfolio, adding new capabilities, expanding our position in high-value product categories and enhancing our opportunities in the marketplace

Implemented thoughtful Board refreshment and director succession planning to ensure we maintain a needhigh-caliber Board; mitigate the potential impact of concentrated mandatory retirements given the closeness in age of many of our directors; and further enhance overall Board diversity, leading to substantively engage during that busy time.the appointment of three new independent directors in the last 18 months, two of whom increased the gender and/or ethnic diversity on our Board

Conducted regular executive succession planning, resulting in experienced leaders promoted to more senior positions, including our new CEO and Solutions Group President, each appointed in 2023

Sharpened focus on advancing our sustainability agenda, with continuous progress toward achieving our 2025 sustainability goals and more ambitious 2030 goals, as well as enhanced sustainability reporting

Avery Dennison Corporation | 2024 Proxy Statement

7


Matrix of Director Nominee Skills, Qualifications and Demographic Backgrounds

Our director nominees bring a balance of skills, qualifications and demographic backgrounds to their roles in providing oversight of our company, as shown by individual in the matrix below. This matrix, which has been revised and expanded from previous years to, among other things, specify key areas of industry and functional experience or expertise, reflects additional information we solicited from directors in our year-end 2023 questionnaire.

 In

As part of its ongoing director succession planning process, the fall, without the time pressures associated with proxy season, we reached outGovernance Committee regularly discussed and reported to our 30 largest institutional stockholders, representing nearly 55%Board during 2023 on the skills, qualifications and demographic backgrounds desirable for our Board to best serve the needs of our then-outstanding shares. Proposed topicscompany. As part of this process, the Governance Committee initiated a search for these meetings includednew directors with retail/consumer packaged goods (CPG) or finance expertise, which led to the appointment of Maria Fernanda Mejia to our business strategyBoard in February 2024. The search for an independent director with finance expertise continues and financial performance, executive compensation matters, is expected to conclude in the coming months.

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2024 Proxy Statement | Avery Dennison Corporation


DIRECTOR NOMINEE MATRIX

LOGO

 
Initial Criteria
           

Independent(1)

 

 

  

 

 

 

 

 

  

 

 

 

          

Public Company Leadership Exp.(2)

 

  

 

 

  

 

 

  

 

 

 

  

 

 

          

Public Company Board Exp.(3)

  

 

 

  

 

  

 

 

 

  

 

  

 

 

 

Industry Experience(4)
           

Digital/Technology

  

 

  

 

 

  

 

 

  

 

 

 

  

 

 

          

Retail

  

 

 

 

  

 

 

 

  

 

 

 

  

 

          

Consumer Goods

  

 

 

  

 

  

 

 

 

  

 

  

 

 

 

          

Packaging

 

 

 

 

 

 

  

 

 

 

  

 

          

Materials Science

 

  

 

 

 

  

 

  

 

 

 

 

  

 

          

Industrial Goods

 

  

 

 

 

  

 

  

 

 

 

 

  

 

Functional Experience(4)
          

Finance

 

 

 

 

 

 

 

 

 

 

          

Marketing

 

 

 

 

 

 

 

 

 

 

          

M&A

 

 

 

  

 

 

 

 

 

 

 

          

Environmental Sustainability

 

  

 

 

 

 

 

 

 

 

  

 

          

Cybersecurity

 

  

 

 

  

 

 

  

 

 

 

 

 

          

Science/Engineering/R&D

 

 

 

 

  

 

 

 

 

 

 

Demographic Background(5)
  

Tenure (years as of YE 2023)

 

634

 

1334

 

<1

 

34

 

1612

 

 

1034

 

734

 

1834

 

114

          

Gender

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

          

Woman

  

 

  

 

  

 

 

  

 

 

 

  

 

  

 

  

 

          

Man

 

 

 

  

 

 

  

 

  

 

 

 

 

          

Non-Binary

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

          

Age

 

61

 

67

 

55

 

52

 

71

 

60

 

67

 

52

 

68

 

57

          

Mandatory Retirement Year

 

2035

 

2029

 

2041

 

2044

 

2025

 

2036

 

2029

 

2044

 

2028

 

2039

          

Race/Ethnicity

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

          

Black or African American

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

          

Hispanic or Latino

 

  

 

  

 

  

 

  

 

 

  

 

  

 

  

 

  

 

          

White

 

 

 

 

 

 

 

 

 

 

          

Asian (including South Asian)

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

          

Native Hawaiian or Pacific Islander

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

          

Native American or Alaska Native

  

 

  

 

  

 

  

 

 

  

 

  

 

  

 

  

 

  

 

          

LGBTQ+

                    
          

Veteran

  

 

  

 

  

 

  

 

 

  

 

  

 

  

 

  

 

  

 

          

Works/Worked Outside U.S.

 

 

 

 

  

 

 

  

 

 

 

  

 

(1)

Determined by our Board as independent under NYSE listing standards.

(2)

Service as U.S. public company CEO, COO and/or CFO.

(3)

Prior or concurrent service on another U.S. public company board excluding companies at which individual served or serves as CEO, COO and/or CFO.

(4)

Key for industry and functional experience:

Technical expertise – Direct management experience or subject matter expertise during professional career.

Supervisory experience – Supervisory management experience during professional career.

Substantial knowledge – Knowledge from serving on board of another U.S. public company and/or gained from investment banking or private equity experience.

(5)

Classifications for gender, race/ethnicity, LGBTQ+, veteran and works/worked outside the U.S. based on directors’ responses to questionnaire.

Avery Dennison Corporation | 2024 Proxy Statement

9


Board composition andGovernance Highlights

Highlights of our governance program are shown below.

Stockholder Rights

   Market-standard proxy access

   If Item 3 is approved at Annual Meeting, stockholders will have the right to request that we call special meetings of stockholders at 25% ownership threshold

   No supermajority voting requirements

   No poison pill

   No exclusive forum or fee-shifting bylaws

Board Governance

   Annual election of directors

   Majority voting in director elections

   Single class of outstanding voting stock

   Director nominees 80% independent

   Robust Lead Independent Director role

   Regular director succession planning and paced Board refreshment, including four new directors appointed within last 18 months

   Continuous executive succession planning and leadership development

   Annual Board/Committee evaluations and individual director feedback process

   Mandatory director retirement policy at age 72 with no exemptions or waivers allowed or granted

   Best practice Governance Guidelines

   Strong Board and Committee governance

   Direct access to management and experts

SUSTAINABILITY

We have been consistently focused on advancing our sustainability agenda by establishing our priorities, setting ambitious goals and making consistent progress toward their achievement. Our sustainability progress reflects the leadership of our management team and the engagement and oversight of our Board, as well as the commitment and passion of our team members worldwide.

Sustainability Governance

We believe that strong sustainability governance ensures consistency and accuracy of information we use to provide transparency to our stakeholders. Our governance structure is shown below.

SUSTAINABILITY GOVERNANCE STRUCTURE

LOGO

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2024 Proxy Statement | Avery Dennison Corporation


Sustainability Data and Reporting

We continue to refine and expand the sustainability data we disclose, which has provided our stakeholders with regular insight into our progress. Our sustainability data is indexed to the Sustainability Accounting Standards Board (SASB) and Global Reporting Initiative (GRI) frameworks to facilitate comparability of our results with those of other companies. We partnered with a third-party expert to assess our disclosures against the recommendations of the Financial Stability Board’s Task Force on Climate-related Financial Disclosures (TCFD) regarding the information that companies should disclose to allow their stakeholders to assess and price their climate-related risks and have developed a plan to align with TCFD requirements.We also report to Carbon Disclosure Project (CDP) Climate, Water and Forests and support the growing adoption of International Sustainability Standards Board (ISSB) standards. We plan to assess our reporting against ISSB standards, and other disclosures that incorporate those standards, as part of our ongoing sustainability reporting transparency efforts.

Our sustainability teams assess our reporting in accordance with external frameworks; engage with environmental, social and governance (ESG) rating agencies; manage our data collection and reporting processes; establish and monitor assurance guidance and controls; and approve reports, data and information. In addition, we engage an independent third party to validate our energy and greenhouse gas (GHG) emissions data. Having aligned with the Audit Committee to ensure Board oversight of sustainability governance, our reporting processes ensure data owner sign-off, Sustainability Disclosure Committee review and senior management approval prior to publication.

Our March 2024 ESG Download, being made available on our website at esg.averydennison.com on or before the filing of our definitive proxy statement, reflects our focus and progress towards achievingon sustainability and governance matters. It includes ~140 metrics covering our policies, goals, strategies, risks, outcomes and certifications. Information on our website is not and should not be considered part of, nor is it incorporated by reference into, this proxy statement.

Sustainability Progress

Sustainability is one of our core values and has long been integral to our way of doing business. To create value for all our stakeholders, we are advancing our sustainability goals. We received responses from stockholders representing over 30% ofstrategic innovation platform focused, among other things, on material circularity and waste reduction/elimination; building a more diverse workforce and inclusive and equitable culture; maintaining operations that promote health and safety; and supporting our then-outstanding shares and spoke with stockholders representing approximately 11% of those shares. We substantively engaged with every stockholder who requested to do so.

Avery Dennison Corporation| 2018 Proxy Statement |v


Table of Contents

        The graphics below show the results of our 2017 engagement.

GRAPHIC

STOCKHOLDER FEEDBACK DURING 2017 ENGAGEMENT

Governance Matters

        With respect to matters related to governance, we discussed several topics related to our Board's processes, including succession planning and refreshment, diversity, and evaluations. We also discussed the integration ofcommunities. Integrating sustainability into our business strategies and our Board's oversight of our cybersecurity preparedness. Our stockholders expressed interest in the anticipated completion of our CEO transition and our Board's views on proxy access; both of these matters were subsequently addressed with our December 2017 announcement of Dean Scarborough's retirement as our Executive Chairman at the end of that year and our adoption of proxy access.

Executive Compensation Matters

        With respect to matters related to executive compensation, our stockholders expressed support for our program generally and appreciated the more graphical disclosure in our 2017 proxy statement. In addition, we discussed our approach to human capital management, in particular our diversity and inclusion efforts, as well as the linkage between our executive incentive compensation and business strategies. We also provided additional clarification on the market-leveraged stock units (MSUs) included in our LTI program.

        Our Board and management believe that ongoing stockholder engagement fosters a deeper understanding of investors' evolving expectations on compensation and governance matters. We look forward to maintaining our longstanding practice of connecting with stockholders to ensure our programs continue to align with best practices.

Avery Dennison Corporation| 2018 Proxy Statement |vi


Table of Contents


SUSTAINABILITY

        Sustainability is one of our values and has long been part of our approach to doing business. Our aim is to improve the sustainability of our products and processes while helping to create shared value for all of our stakeholders. Key to our progress has been integrating sustainability into our underlying business strategies and engaginghelped us engage employees at all levels.levels to deliver sustained progress.

        We report

Avery Dennison Corporation | 2024 Proxy Statement

11


In the first eight years of the 10-year horizon for our 2025 sustainability goals, we have made substantial progress, including exceeding our goal for cumulative GHG emissions reduction, as shown in the scorecard below. You can find additional information on our sustainability progress every two years. In September 2017, we issuedin our 2014-2016 Sustainability2023 Integrated Report summarizingbeing furnished to the Securities and Exchange Commission (SEC) prior to the distribution of our key achievements during the period and progress towards reaching the 2025 sustainability goals we setproxy materials, as well as in 2015. We encourage you to review the report on our website atwww.averydennison.com/sustainability. Our sustainability goals are shown below and our progress is described underSustainability in theGovernance, Sustainability and Social Responsibility section of this proxy statement.March 2024 ESG Download.

2023 SCORECARD OF PROGRESS TOWARD 2025 SUSTAINABILITY GOALS

FOCUS AREA
GOAL(S)
GRAPHIC
Greenhouse Gas Emissions 

Goal(s)

Baseline Year

Highlights of Progress

Greenhouse

Gas Emissions

LOGO

Achieve at least 3% absolute reduction year-over-year.year-over-year and at least 26% cumulative reduction by 2025

2015

Reduced GHG emissions by additional ~7% in 12 months through Q3 2023, our most recently available data, compared to same period in prior year and by ~63% cumulatively through Q3 2023 compared to baseline year


GRAPHIC

Paper

LOGO


 

Paper


Source 100% certified paper, of which at least 70% will beis Forest Stewardship Council®–certified.Council®-certified

2015

Of total volume of paper procured in 2023, ~96% was certified, with ~79% of face stock Forest Stewardship Council®-certified


GRAPHIC

Films

LOGO




Films


Ensure that

70% of the films we buy conform to, or enable end products to conform to, our environmental and social guiding principles.principles

N/A

~97% of 2023 film volume conformed to Materials Group’s Restricted Substance List (RSL)


GRAPHIC

Chemicals

LOGO


 

Chemicals


Ensure that

70% of the chemicals we buy conform to, or enable end products to conform to, our environmental and social guiding principles.principles

N/A

~96% of 2023 chemical volume conformed to Materials Group’s RSL


GRAPHIC



Products and

Solutions

LOGO


 

Through innovation, deliver above-average growth in sales

Derive 70% of revenues from sustainability-driven products (as defined by our Sustainable ADvantage criteria)

2015

~67% of Materials Group (based only on Label and services.

EnsureGraphic Materials) and ~64% of Solutions Group (based only on Apparel Solutions) sales in 2023 came from sustainability-driven products that 70% of our products and solutions conform to,are responsibly sourced, enable recyclability, contain recycled content or enable end products to conform to, our environmental and social guiding principles.use less material


GRAPHIC

Waste

LOGO


 

Waste


Be 95% landfill-free, with at least 75% of our waste reused, repurposed or recycled.recycled

Eliminate 70%

2015

Diverted ~93% of the matrix and linersolid waste from landfills and recycled ~64% of waste as of Q3 2023, our value chain.most recently available data


GRAPHIC

People

LOGO





Transparency

Continue to cultivate diverse (40%+ female at level of manager and above), engaged, safe (recordable incident rate (RIR) of <0.25), productive and healthy workforce

Maintain world-class safety and employee engagement scores



 


2015

Increased female representation at level of manager and above by ~4% from baseline year, reaching ~36% at YE 2023

Continued world-class safety record, with RIR of 0.22 in 2023, substantially better than manufacturing industry average of 3.2 in 2022 (most recently available data)

Employee engagement of ~80%* in 2023

Transparency

LOGO

Commit to goals publicly and be transparent in reporting progress

N/A

Continued enhancing sustainability transparency with more comprehensive reporting, including in our progress.Integrated Reports, proxy statements and ESG Downloads

*

Data reflects change in engagement survey platform and methodology.

12

2024 Proxy Statement | Avery Dennison Corporation


After completing our biannual materiality assessment in 2020 to prioritize the most significant environmental and social sustainability challenges then facing our company and our stakeholders, we established an additional set of sustainability goals that we are aiming to achieve by 2030. Within these goals, we have specific targets. In 2022, we completed an enhanced materiality assessment, which included an updated mapping of our sustainability priorities throughout our value chain. This process included interviews with internal and external stakeholders such as members of management, customers and non-governmental organizations (NGOs), as well as industry analysis. The topics that ranked highest in the assessment also offer substantial value-creation opportunities for our company and customers. The most material topics identified in our 2022 materiality assessment – transition to a circular economy, advanced technologies and innovation, climate change, GHG emissions and reduction, supply chain, fair and inclusive marketplace, materials management and operational waste – are all reflected in our 2030 sustainability goals and targets. Our progress toward our 2030 goals through 2023 is shown below.


GRAPHIC2023 SCORECARD OF PROGRESS TOWARD 2030 SUSTAINABILITY GOALS

 

People

 

Continue to cultivate a diverse (40%+ female at

Goal

Targets

Baseline Year

Highlights of Progress

LOGO

Deliver innovations that

advance the

circular economy

Satisfy the levelrecycling, composting or reuse requirements of managerall single-use consumer packaging and above), engaged, safe (recordable injury rateapparel with our products and solutions

Solutions Group: 100% of <0.25), productiveour core product categories (printed fabric labels, woven labels, paper, interior heat-transfer labels, packaging and healthy workforce.RFID) will meet our Sustainable ADvantage standard

Continue to invest

N/A

~75% (based only on Apparel Solutions)

Materials Group: 100% of our standard label products will contain recycled or renewable content; all of our regions will have labels that enable circularity of plastics

N/A

~61% (based only on Label and Graphic Materials)

LOGO

Reduce the environmental

impact in our operations and supply chain

Reduce our Scope 1 and 2 GHG emissions by 70% from our 2015 baseline.

Work with our supply chain to reduce our 2018 baseline Scope 3 GHG emissions by 30%, with an ambition of net zero by 2050

N/A

Scope 1 and 2: ~63%; as of Q3 2023, our most recently available data

Scope 3: Prior-year calculations publicly available in our most recent CDP Climate response*

Source 100% of paper fiber from certified sources focused on a deforestation-free future

2015

~96% certified

Divert 95% of our waste away from landfills, with a minimum of 80% of our waste recycled and the remainder either reused, composted or sent to energy recovery

2015

~89% landfill-free

~64% recycled

Deliver a 15% increase in water efficiency at our sites that are located in high- or extremely high-risk countries as identified in the World Resources Institute Aqueduct Tool

N/A

~9% as of Q3 2023

LOGO

Make a positive social

impact by enhancing the

livelihood of our people and communities

Foster an engaged team and an inclusive workplace

•  Inclusion Index: 85%

•  Employee Engagement: 82%

•  Females in manager level or above positions: 40%

•  Safety: RIR of 0.20

2015

~76%** (N/A in 2015)

~80%** (from 80%)

~36% (from 32%)

0.22 (from 0.31)

Support the participation of our employees in ADF grants and foster the well-being of the communities in which we work.and our supply chain operate

•  85% of countries in which we operate receive ADF grants

•  50% of all ADF grants incorporate volunteerism

N/A

Made ADF grants in ~72% of countries in which we operate

95% of grants incorporated employee volunteerism

*

Our Scope 3 GHG emissions reporting is currently spend-based and fluctuates with market trends and inflation.

**

Data reflects change in engagement survey platform and methodology.

Avery Dennison Corporation | 2024 Proxy Statement

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Avery Dennison Corporation| 2018 Proxy Statement |vii


Table of ContentsPEOPLE AND CULTURE

2018 DIRECTOR NOMINEES (ITEM 1)

Our Board has overseenemployee experience depends on our strong recent performance, includingculture, technology and work environment, whether in an office, remote or hybrid. To enhance this experience, we have advanced our professional-level onboarding and expanded digital access for our manufacturing and remote employees; enabled the following:

    Successful executioncontinuous growth of our Board-aligned business strategies,employee resource groups (ERGs), which has drivenare open to all employees; further enhanced flexible work arrangements; provided more targeted talent development programming; and matured our strong TSR performance over the most recent three-enterprise leader development program.

    We have continued annually evaluating pay equity, making adjustments where appropriate. In 2023, we reviewed pay equity (considering total base and five-year periods of over 136% and 270%, respectively, in each case substantially outperforming the S&P 500;

    The closing and integration of five acquisitions and the completion of equity investments in three other companies in the last two years, demonstrating our disciplined approachannual incentive compensation) with respect to acquisitions through which we target companies that can enhance our existing capabilities and increase our exposure to high value product categories; and

    Seamless execution of our Board's executive succession planning with the 2016 election of Mitch Butier as our Chief Executive Officer (CEO), after serving as Chief Operating Officer under our previous CEO, Dean Scarborough (who then became our Executive Chairman),gender for all non-manufacturing employees globally, as well as all manufacturing employees in the 2017 electionU.S. and certain other countries, and with respect to race/ethnicity for all U.S. employees. Our teams engaged with company leadership on our pay equity/transparency priorities and implemented several advancements, such as including employees from recently integrated acquisitions in our population data, expanding our analysis to include long-term incentives for director-level and above employees, and fine-tuning our analytic model in certain regions to reflect their unique circumstances. We also enhanced pay transparency to comply with evolving laws and regulations.

Diversity is one of Greg Lovinsour core values, reflecting our commitment to ensuring an inclusive and equitable environment for people of all backgrounds. It is our belief that we gain strength from diverse ideas and teams. Our DEI efforts are intended to foster an environment where our employees can grow and be increasingly productive and innovative, enhancing our reputation as a great place to work and allowing us to attract and retain talent for the benefit of our stakeholders. We hold ourselves accountable for our DEI progress in our 2030 sustainability goals. Over the past several years, we have significantly advanced our DEI journey, as shown below. Our 2023 EEO-1 statistics, which reflect the voluntary self-identification by our U.S. employees, can be found in our March 2024 ESG Download.

HIGHLIGHTS OF DEI JOURNEY

2015

•   Established goal of 40%+ female at manager level and above

•   Employees established first ERG

2016-2020

LOGO

•   Added Diversity as one of our company values

•   Established Regional DEI Councils

•   Launched and expanded gender pay equity review and began evaluating U.S. racial/ethnic pay equity, in each case making adjustments where appropriate

•   Began requiring gender-diverse hiring slates globally

•   Conducted unconscious bias training for managers globally

•   Added inclusion index to annual employee engagement survey

•   Expanded flexible work arrangements

•   Initiated Women.Empowered development program

•   Joined CEO Action for Diversity & Inclusion

•   Employees established several new ERGs, including for women and Black/African American, LGBTQ+ and Latinx employees

2021

LOGO

•   Formalized DEI strategy with four global pillars and supporting regional focus areas

•   Established DEI infrastructure with global leader and dedicated regional resources

•   Further enhanced pay equity review with third-party analysis of U.S. racial/ethnic data

•   Began annually publishing EEO-1 statistics

•   Reached milestone of 20+ ERGs, which are open to all our employees

•   Implemented more equitable benefits for LGBTQ+ employees and their families

2022-2023

LOGO

•   Made additional progress in female manager+ representation; on track to reach 40% by 2026

•   Improved global female employee engagement and maintained rate of female departures in manager+ positions despite competitive talent market

•   Grew ERG membership globally by 30%+

•   Launched AD Advocate, pairing executives to sponsor and mentor top diverse talent

•   Implemented new employee engagement survey, providing expanded set of questions more reflective of market best practices, enhanced comparability with peers, improved analytics and pulse survey capability

•   Completed foundational work focused on DEI strategic pillars of women leaders, fairness manufacturing, inclusion and underrepresented groups (from hiring to development and career growth)

In 2024, we plan to maintain our focus on fair and transparent talent practices and standards, equitable access to opportunities for career growth and development, and manufacturing team communication and camaraderie.

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2024 Proxy Statement | Avery Dennison Corporation


STOCKHOLDER ENGAGEMENT

In addition to our ongoing investor relations program through which our CEO, Chief Financial Officer (CFO)., business leaders and Investor Relations team engage with our investors throughout the year, for over a decade, we have semiannually engaged with stockholders to solicit feedback on our strategies, executive compensation and sustainability progress, offering to include directors as participants in scheduled meetings. The objectives of this program are to maintain regular and thoughtful engagement to directly obtain investor feedback; continue to strengthen our relationships with key investors; and gather perspectives on our sustainability and governance profile to identify potential improvement opportunities. Our Board and management believe that ongoing stockholder engagement fosters a deeper understanding of evolving investor expectations and helps ensure we continue to reflect best practices.

APPOINTMENT OF NEW DIRECTOR2023 Engagement Results

 Upon

2023 ENGAGEMENT RESULTS*

OutreachConversations

In 2023, we contacted our top 35 investors in proxy season and the off-season. Board members, in particular our Lead Independent Director (LID), and management were made available to answer questions and discuss matters of investor interest. We engaged with every stockholder who requested a meeting or accepted our invitation to meet, and our Lead Independent Director led the majority of our off-season engagements.

 
LOGO
 
LOGO

*

Based on percentage of shares outstanding.

We discussed the recommendation ofresults and feedback from our 2023 engagement regarding executive compensation and social sustainability with the Compensation Committee and regarding governance and environmental sustainability with our Board’s Governance and Social Responsibility Committee,Committee. We also shared highlights with our Board appointed Andres Lopez as an independent director onto supplement the reports from those Committee Chairs.

In February 2024, giving consideration to the feedback we received from investors during our 2023 engagements, our Board effective February 1, 2017. Mr. Lopez brings deep packaging industry expertise as President and CEO of Owens-Illinois, Inc., after having served in leadership roles of increasing responsibility at the glass container manufacturing company (as described in greater detail in his biography on page 28 of this proxy statement). Mr. Lopez was subsequently electedapproved, subject to our Board by our stockholders at the 2017 Annual Meeting.

RETIREMENT OF EXECUTIVE CHAIRMAN

        In December 2017, Mr. Scarborough, then Executive Chairman, notified the Board that he would be retiring from our company at the end of the year. He was our employee through December 31, 2017 and continues to serve as non-executive Chairman.

DIRECTOR NOMINEES

        Our director nominees have demonstrated their commitment to diligently executing their fiduciary duties on behalf of our stockholders, and we recommend that our stockholders elect each of the nominees shown in the chart belowstockholder approval at the Annual Meeting.Meeting, a Certificate of Amendment to our Amended and Restated Articles of Incorporation to provide that stockholders holding 25% of our outstanding common stock have the right to request that we call special meetings of stockholders.

NAME
 AGE
 DIRECTOR SINCE
 PRINCIPAL OCCUPATION
 INDEPENDENT
 AC
 CC
 GC
Bradley A. Alford 61 2010 Retired Chairman & CEO, Nestlé USA GRAPHIC
  M M
Anthony K. Anderson 62 2012 Retired Vice Chair & Managing Partner, Ernst & Young LLP GRAPHIC M   M
Peter K. Barker 69 2003 Retired Chairman of California, JPMorgan Chase & Co. GRAPHIC
M  C
Mitchell R. Butier 46 2016 President & CEO, Avery Dennison Corporation GRAPHIC      
Ken C. Hicks 65 2007 Retired Chairman, Foot Locker, Inc. GRAPHIC
M M 
Andres A. Lopez 55 2017 President & CEO, Owens-Illinois, Inc. GRAPHIC M    
David E. I. Pyott (LID) 64 1999 Retired Chairman & CEO, Allergan, Inc. GRAPHIC
  M M
Dean A. Scarborough 62 2000 Retired Executive Chairman, Avery Dennison Corporation GRAPHIC      
Patrick T. Siewert 62 2005 Managing Director & Partner, The Carlyle Group GRAPHIC
C  
Julia A. Stewart 62 2003 Former Chairman & CEO, DineEquity, Inc. GRAPHIC   C M
Martha N. Sullivan 61 2013 President & CEO, Sensata Technologies Holding N.V. GRAPHIC
M M 

AC = Audit & Finance Committee    CC = Compensation & Executive Personnel Committee GC = Governance & Social Responsibility Committee
M = Member    C = Chair    LID = Lead Independent Director

Avery Dennison Corporation| 2018 Proxy Statement |viii


Table of Contents2023 Engagement Feedback

        Our director nominees bring a balance of skills, qualificationsWe discussed our leadership transition in all off-season engagements, with investors interested to learn about our Board’s executive succession planning process, engagement with the CEO successor in and demographic backgrounds in overseeingoutside the boardroom, and strategic rationale for determining Mr. Stander to be the right individual to guide our company as highlighted below and shown in greater detail in the Board Matrix included inItem 1 — Electionnext phase of Directors of this proxy statement.

GRAPHIC

GOVERNANCE HIGHLIGHTS

        Our governance program reflects our valuesits journey. Stockholders also sought to understand the role, responsibilities and facilitates our Board's independent oversightanticipated tenure of our company. Executive Chairman.

Governance Feedback

Our 2023 engagements provided feedback on the governance matters described below.

Board composition, including the appropriateness of the balance of skills, qualifications, demographic backgrounds and tenure distribution on our Board given our evolving strategies

Board refreshment and diversity, including our director succession planning process to ensure a robust pipeline of potential new directors, the rationale for recent director appointments and our Governance Committee’s search for new directors with retail/CPG or finance expertise

Board leadership structure, including our rationale for maintaining a non-independent Chairman complemented by a proactive and engaged Lead Independent Director

Our stockholder rights profile, particularly the inability of our stockholders to request that we call special meetings of stockholders

Avery Dennison Corporation | 2024 Proxy Statement

15


Environmental Sustainability Feedback

Environmental sustainability was a significant area of focus for the stockholders with which we engaged. Investors uniformly commended our sustainability transparency in the disclosures contained in our Integrated Reports, proxy statements and ESG Downloads. During our conversations, we primarily discussed the matters described below.

Our progress against our 2025 and 2030 sustainability goals, including our substantial achievement of the former set of goals and whether adjustments would be made to the original goals or would be reflected in our next set of sustainability goals

Our current focus areas, including goal attainment, actions to address increasing regulatory requirements, improved transparency and ESG ratings agency engagement, and approach to materiality

Our efforts to reduce Scope 3 GHG emissions, including our investment in internal infrastructure with dedicated procurement resources in each of our business segments; partnership with CDP Supply Chain to optimize engagement with our customers; and measurement methodology, including our potential transition from spend-based to materials-based measurement of these emissions

Our 2025 goal related to 70% sustainability-driven products, including our criteria for designation as sustainability-driven and our shift from our goals for 2025 focused on our products to our goals for 2030 focused on what our products enable for our customers and end users

Our efforts toward aligning with TCFD requirements, including our assessment with a third-party expert to understand our physical and transactional risks and our plans to incorporate TCFD into our enterprise risk management (ERM) and long-term strategic planning processes

Our net zero ambition, including internal strategy development, the impact of our progress reducing Scope 1 and Scope 2 GHG emissions, and our dependence on other parties to reduce Scope 3 GHG emissions

Executive Compensation and Social Sustainability Feedback

The highlightsprimary focus areas during our 2023 engagements were our leadership transition, Board refreshment and governance profile; executive compensation and social sustainability were not significant topics of discussion. Stockholders did express interest in the impacts of our program are shown below.

Stockholders Rights

    AnnualElection of Directors
    Majority Voting in Director Elections
    Single Class of Outstanding Voting Stock
    Market-Standard Proxy Access

    No Supermajority Voting Requirements
    No Poison Pill
    No Exclusive Forum or Fee Shifting Bylaws

Board Governance

    82% Independent
    Robust Lead Independent Director Role
    Ongoing Director Succession Planning and Board Refreshment
    Executive Succession Planning and Leadership Development
    Annual Board Evaluations
    Mandatory Director Retirement Policy
    Governance Guidelines
    Strong Committee Governance
    Direct Board Access to Management and Experts

ADOPTION OF PROXY ACCESS

        In December 2017, responding to feedback from our largest stockholders, our Board amended our bylaws to permit a stockholder, or a group of no more than 20 stockholders, owning at least 3%leadership transition on executive compensation, including the compensation of our company's stock continuously for at least three yearsnew CEO and our Executive Chairman, as well as any additional incentives provided to submit director nominees (upsenior leaders in connection with the transition. Investors continued to 20% ofwant to learn more about the ways in which we incent our Board) for inclusion inleaders to progress toward achieving our proxy materials, subject to the terms and conditions described in our bylaws.sustainability goals.

Engagement Process

LOGO

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2024 Proxy Statement | Avery Dennison Corporation


APPROVAL OF EXECUTIVE COMPENSATION (ITEM 2)

COMPENSATION DESIGN

        Our Board'sThe Compensation and Executive Personnel Committee (the "Compensation Committee") designsoversees our executive compensation program, which is designed to motivate our executives to execute our business strategies and deliver long-term stockholder value. The program delivers pay for performance, with realized compensation dependent on our company achievingachievement of challenging annual financial targets and long-term financial performance andlonger-term value creation objectives that advance the interests of our stockholders.

Avery Dennison Corporation| 2018 Proxy Statement |ixExecutive Compensation Program


TableThe substantial majority of Contents

PERFORMANCE-BASED COMPENSATION

        TargetNamed Executive Officer (NEO) target total direct compensation (TDC) tois performance based, meaning that our executives is comprisedultimately may not realize the value of at-risk components if we fail to achieve the following three components:

    Base salary;

    Performance-based cash incentive under our Annual Incentive Plan (AIP); and

    Long-term incentives delivered in performance-based equity awards, consisting 50% ofdesignated performance units (PUs) and 50% of MSUs.

objectives. The Compensation Committee establishesapproves the target TDC of our Named Executive Officers (NEOs)NEOs to incent economicstrong operational and financial performance and stockholder value creation, giving consideration to the market median, role responsibilities, individual performance, tenure, retentioncreation. The mix and succession. The majorityelements of this compensation is performance-based, meaning that our executives may ultimately not realize some or all of these components of compensation if we fail to achieve our financial objectives. In 2017, approximately 84% and 67% of theNEO target TDC of our CEO and average of our other current NEOs, respectively, was performance-based.are shown below.


2017 Target Total Direct Compensation Mix

GRAPHICANNUALIZED TARGET TDC MIX2023 TARGET TDC MIX

LOGO

CEO*

LOGO

LOGO

Avg. of Other

NEOs**

LOGO

*

Mr. Lovins' 2017 Stander’s annualized target TDC reflects his compensation package as CEO, excluding his special promotion award of stock options with a grant date fair value of approximately $3 million.

**

Mr. Butier is excluded because his target 2023 TDC primarily reflected his compensation as CEO given the timing of our leadership transition. Francisco Melo’s target TDC mix included in the average reflects his target TDC as President, Solutions Group.

ELEMENTS OF NEO TARGET TDC

LOGO

LTI Compensation
Performance Units (PUs)Corporate NEOsSolutions NEO

•  50% of LTI with payout =

   0% to 200% of target award

•  3-year performance period

-   Company EVA(1) (50%)

-   Company Relative TSR(2) (50%)

•  50% of LTI with payout =

   0% to 200% of target award

•  3-year performance period

-   Solutions Group EVA (75%)

-   Company Relative TSR (25%)

•  Relative TSR payout capped at 100% if absolute TSR is negative

Market-leveraged

Stock Units (MSUs)

•  50% of LTI with payout = 0% to 200% of target award

•  100% Absolute TSR(3)

•  1-, 2-, 3- and 4-year performance periods

Annual Incentive Compensation
AIP Award(4)

LOGO

LOGO

•  Drives performance consistent with annual company or business financial goals

•  Individual performance modifier based on achievement against predetermined strategic and sustainability objectives (generally capped at 100% for NEOs)

Base Salary

•  Annual fixed-cash compensation generally set around market median

(1)

Economic Value Added (EVA) is a measure of financial performance calculated by deducting the economic cost associated with the use of capital (weighted average cost of capital multiplied by average invested capital) from after-tax operating profit.

(2)

Relative TSR compares our TSR to the TSR of companies in a peer group satisfying certain objective criteria described in the Compensation Discussion and Analysis section of this proxy statement.

(3)

Absolute TSR measures the return that we provided our stockholders, including stock price appreciation and dividends paid (assuming reinvestment of dividends).

(4)

AIP award was prorated based on his opportunity of 40% of base salaryfor Mr. Melo reflects performance objectives and weightings for the first sixnine months of the year he served as President, Solutions Group. He had different performance objectives and his opportunity of 60% of base salaryweightings for the second sixthree months of the year.year he served as SVP/GM, Avery Dennison Smartrac. His MSUs2023 AIP award would have been prorated to reflect the respective performance objectives and PUs were awarded based on his previous LTI opportunity of 120% of base salary rather than his increased LTI opportunity of 180% of base salary.
weightings had not the payout been zero.

Avery Dennison Corporation | 2024 Proxy Statement

17

PAY-FOR-PERFORMANCE


Pay for Performance

        Over the past five years, our cumulative TSR has increased over 270% while the total compensation of our CEO has increased by only 13%. In the graph below, CEO compensation for 2019 through 2022 reflects Mr. Butier’s compensation as reported in our Summary Compensation Tables for those years and, for 2023, Mr. Stander’s compensation as reported in our 2023 Summary Compensation Table. Our CEO pay reflects the compensation ofhas generally reflected our former CEO,cumulative TSR except that Mr. Scarborough, from 2013 to 2015 and the compensation of our current CEO,Stander’s pay in 2023 was substantially lower than prior-year amounts for Mr. Butier because it primarily reflected his compensation as COO, which was significantly lower than Mr. Butier’s as CEO, as well as his special award of stock options with a grant date fair value of approximately $3 million granted in connection with his promotion to CEO. See the Compensation Discussion and Analysis section of this proxy statement for 2016 and 2017.more information.


Five-Year CEO Pay and Cumulative TSR

GRAPHIC

Avery Dennison Corporation| 2018 Proxy Statement |x


Table of Contents

COMPENSATION BEST PRACTICESLOGO

Executive Compensation Best Practices

As summarized below and described in further detail in theCompensation Discussion and Analysissection of this proxy statement, our executive compensation program aligns with our financial goals and business strategies and reflects best practices.

Pay for

Performance

   87% of CEO’s annualized target TDC tied to company performance

   Rigorous stock ownership policy requires CEO and Executive Chairman each to own 6x respective base salary, 50%+ of which must be vested shares; does not count unvested PUs or stock options and only counts 50% of unvested MSUs at target

Compensation

Best Practices

   Double-trigger equity vesting requires termination of employment after change of control

   YE 2023 three-year average burn rate of 0.50%, in line with 50th percentile of S&P 500 companies

   Compensation clawback policy for executive officers in event of accounting restatement; additional clawback policy applies to all AIP and LTI recipients

   Independent compensation consultant serves at direction of Compensation Committee

   Annual Compensation Committee evaluation and charter review

   Periodic strategic review of compensation program and assessment of compensation program features that mitigate excessive risk-taking

   Releases from liability and restrictive covenants for departing executives

   Compensation Committee review of NEO tally sheets reflecting all compensation components

   No NEO employment contracts unless required by laws of home country

   No guaranteed AIP awards; 2023 NEO AIP awards based solely on financial performance

   No excise tax gross-ups on change of control severance benefits

   No tax gross-ups on perquisites

   No above-market interest rates for deferred compensation

   No re-pricing of stock options without stockholder approval

   No payout of MSU dividend equivalents unless and until awards vest

   No stock options awarded below fair market value

   No supplemental retirement benefits

18

2024 Proxy Statement | Avery Dennison Corporation


What We Do


APPROVAL OF CERTIFICATE OF AMENDMENT TO

    Pay for performance — 84%

    AMENDED AND RESTATED CERTIFICATE OF INCORPORATION (ITEM 3)

    In February 2024, after giving consideration to the feedback we received from investors during our 2023 engagements and its review of market practices, upon the recommendation of the Governance Committee, our Board approved, subject to stockholder approval at the Annual Meeting, a Certificate of Amendment to our Amended and Restated Certificate of Incorporation (our “Charter”) to provide that stockholders holding 25% of our CEO's 2017 target TDC was tiedoutstanding common stock have the right to company performance

    Emphasize long-term performance — 66%request that we call special meetings of stockholders. The amendment also removes out-of-date references to the declassification of our CEO's 2017 target TDC was equity-based and tied to delivering long-term stockholder value
    Use double-trigger change of control vesting provisions — vesting requires qualifying termination of employment within 24 months
    Manage share usage conservatively — our three-year average burn rate at the end of fiscal year 2017 of 0.8% was at the 50th percentile of companies in the S&P 500
    Maintain rigorous stock ownership guidelines — 6x base salaryBoard that had been fully implemented by April 2014, providing that directors shall be elected annually for our CEO (an increase for 2017 from the previous 5x) and 3x base salary for our other NEOs; require holding 50% of ownership level in vested shares
    Able to clawback compensation
    Use an independent compensation consultant retained directly by, and serving at the direction of, the Compensation Committee
    Annually evaluate the Compensation Committee and review its charter
    Periodically assess risks related to our compensation policies and practices
    Following termination, obtain releases from liability from and impose restrictive covenants on our departing executives
    Review tally sheets reflecting all compensation components for our NEOs

What We Don't Do


    No employment contractsone-year terms, consistent with our NEOs
    No guaranteed AIP awards
    No excise tax gross-ups on change of control severance benefits
    No hedging or pledging of company stock by directorsexisting Charter and officers
    No tax gross-ups on perquisites
    No above-market interest rates in our only deferred compensation plan currently open for deferrals
    No re-pricing of stock options without stockholder approval
    No payout of accrued dividends before performance conditions are met and underlying equity awards vest
    No granting of stock options below fair market value
    No NEOs with supplemental retirement benefits
best practices.

RATIFICATION OF APPOINTMENT OF PwC (ITEM 3)
4)

        Our Board'sThe Audit and Finance Committee has appointed PricewaterhouseCoopers LLP (PwC) as our independent registered public accounting firm for fiscal year 2018,2024 and our Board is seeking stockholder ratification of the appointment. PwC is very well qualifiedwell-qualified to actcontinue serving as our independent registered public accounting firm, and has a deep understanding of our operations and accounting practices. practices, and maintains rigorous procedures to ensure independence from our management and company, which are overseen by the Audit Committee.

The Audit and Finance Committee considered the qualifications, performance and independence of PwC, the quality of its discussions with PwC, and the fees charged by PwC for the levelscope and quality of services provided during 2017,– as well as the firm’s tenure as our independent auditor – and determined that the reappointmentappointment of PwC for 2024 is in the best interest of our company and stockholders.

Avery Dennison Corporation| 2018 Proxy Statement |xi


Table of Contents

PROXY STATEMENT

GOVERNANCE, SUSTAINABILITY AND SOCIAL RESPONSIBILITYAvery Dennison Corporation | 2024 Proxy Statement

19


GOVERNANCE

 We produce pressure-sensitive materials and a variety of tickets, tags, labels and other converted products. Some pressure-sensitive materials are sold to printers and converters that convert the materials into labels and other products through embossing, printing, stamping and die-cutting. We sell materials in converted form as tapes and reflective sheeting. We also manufacture and sell a variety of other converted products and items not involving pressure-sensitive components, such as fasteners, tickets, tags, radio-frequency identification inlays and tags, and imprinting equipment and related services, which we market to retailers, apparel manufacturers, and brand owners.

GOVERNANCE

        Under the oversight of our Board of Directors (our "Board"), we have designed our governance program to comply with applicable laws and regulations — including the rules of the Securities and Exchange Commission (SEC) and the listing standards of the New York Stock Exchange (NYSE) — and reflect best practices as informed by the practices of other large public companies, recommendations from our outside advisors, the voting guidelines of our stockholders and the policies of proxy advisory firms. The key features of our governance program and the related benefits to our stockholders are describedshown in theBoard Governance Highlights section of our Proxy Summary.

the proxy summary. We encourage you to visit the Corporate Governanceinvestors section of our website atwww.averydennison.com/corporategovernance,under Corporate Governance, where you can reviewview and download current versions of the following documents:

        You can access these documents on our website using the links contained in this proxy statement, but should note that informationshown below. Information on our website is not and should not be considered part of, nor is it incorporated by reference into, this proxy statement.

Charter

Amended and Restated Bylaws (our “Bylaws”)

Corporate Governance Guidelines (our “Governance Guidelines”)

Charters for our Board’s Audit Committee, Compensation Committee, Governance Committee and Finance Committee

Code of Conduct

Code of Ethics for the CEO and Senior Financial Officers

Audit Committee Complaint Procedures for Accounting and Auditing Matters

You can also receiverequest copies of these documents, without charge, by writing to our Corporate Secretary at Avery Dennison Corporation, 207 Goode Avenue, Glendale, California 91203.8080 Norton Parkway, Mentor, Ohio 44060.

Avery Dennison Corporation| 2018 Proxy Statement |1VALUES AND ETHICS


TableCode of ContentsConduct, Talkabout Toolkits and Supplier Standards

CODE OF ETHICSOur Code of Conduct applies to all of our directors, officers and employees and reflects our values of Integrity, Courage, External Focus, Diversity, Sustainability, Innovation, Teamwork and Excellence. It includes messages from our CEO and Chief Compliance Officer; detailed information regarding higher risk areas such as anti-corruption/bribery, antitrust, conflicts of interest, insider trading, anti-harassment, and compliance with laws and regulations; and case studies to provide practical guidance on situations that raise complex ethical questions. The Code is available in 33 languages and our leaders affirm their commitment to complying with it when they first join our company and regularly thereafter as part of our compliance certification process described in the Related Person Transactions section of this proxy statement. We plan to update our Code of Conduct in 2024 to refresh its current content and include new topics.

We regularly train employees on the Code of Conduct topics in instructor-led sessions held in person or virtually; in 2023, we held ~230 of these sessions globally. We also deploy mandatory online training for our computer-based employees; in 2023 we launched one enterprise-wide and five regional courses using a targeted risk-based approach, with an average completion rate of ~97%. Our three “Talkabout” Toolkits (also available in 33 languages) that we develop each year empower managers to engage in meaningful discussions with their teams regarding topics from the Code of Conduct. These toolkits consist of presentation slides, which are supplemented by internal social media campaigns that allow our team members to engage with their colleagues across the globe around our values and ethics.

Our global supplier standards extend our commitment to our third-party service providers, establishing our expectation that they do business in an ethical manner.

Business Conduct GuideLine

 

Our Business Conduct GuideLine (the “GuideLine”) is a whistleblower hotline available at all hours for employees or third parties to report potential violations of our Code of Conduct or applicable laws, anonymously if they so choose.

The GuideLine may currently be reached by (i) calling 800.461.9330 toll-free in the U.S., toll-free outside of the U.S. using the country-specific numbers found in our Code of Conduct, or +1.720.514.4400 direct with applicable charges from any location or (ii) visiting www.averydennison.com/guidelinereport. The GuideLine is operated by an independent third party and accepts reports in any language to accommodate the needs of our global workforce and customer/supplier base. Reports are investigated under the direction of our Chief Compliance Officer, in consultation with our law department and senior management and with Board oversight primarily by the Governance Committee and, for certain finance-related matters, also by the Audit Committee. We have adopted aprohibit retaliation for good-faith reporting.

20

2024 Proxy Statement | Avery Dennison Corporation


Code of Ethics

Our Code of Ethics requires that requires our CEO, Chief Financial Officer (CFO)CFO and Chief Accounting Officer (CAO) toController act professionally and ethically in fulfilling their responsibilities.

Code of Ethics

    Our CEO, CFO and CAO mustavoid actual or apparent conflicts of interest and disclose any material transaction or relationship that could reasonably be expected to raise a conflict of interest to the Governance Committee.

    In addition, they must:

    Ensure that our SEC filings are complete and accurate and contain understandable information;

    Respect the confidentiality of information acquired in the course of the performance of their responsibilities;

    Employ corporate assets responsibly; and

    Report violations of our Code of Ethics to the Chair of either Only the Audit Committee or the Governance Committee.

        SupportingCommittee can amend or waive the principles reflected inprovisions of our Code of Ethics, and any amendments or waivers must be posted promptly on our website or timely filed with the SEC on a Current Report on Form 8-K. We last amended our Code of Ethics in April 2014 and have made no exemptions or granted any waivers since its inception.

CODE OF ETHICS RESPONSIBILITIES

• Avoidactual or apparent conflicts of interest

• Ensure complete and accurate SEC filings

• Respect confidentiality of financial and other information

• Employ corporate assets responsibly

• Report Code of Ethics violations to Chair of Audit or Governance Committees

Supporting fulfillment of these responsibilities, our controllership and internal audit functions ensure that we maintain a robust internal control environment, with the leaders of these functions regularly reporting to, and periodically meeting in executive session with, the Audit Committee.

        Our Code of Ethics is available on our website atwww.averydennison.com/codeofethics. Only the Audit Committee or Governance Committee can amend or waive the provisions of the Code of Ethics, and any amendments or waivers must be posted promptly on our website or timely filed with the SEC on a Current Report on Form 8-K. We last amended our Code of Ethics in April 2014.

CODE OF CONDUCT

        Our Code of Conduct applies to all of our directors, officers and employees. It has been translated into over 30 languages and our leaders affirm their commitment to complying with it when they first join our company and annually thereafter. We train employees on the Code of Conduct at least bi-annually, in addition to our online training program consisting of four courses per year covering specific risk areas from the Code of Conduct that designated computer-based employees are required to complete. To ensure that the policies and principles encompassed in our Code of Conduct reach all our employees globally, we also develop and launch three "Talkabout" toolkits (also in over 30 languages) each year, which managers are required to use to engage in meaningful discussion with their teams regarding topics from the Code of Conduct. These toolkits consist of presentation slides, a leader discussion guide and an introductory subtitled video, which includes messages from company leadership.

Recent Code Updates

        In 2017, we refreshed our Code of Conduct, which is available on our website atwww.averydennison.com/codeofconduct, with updated leadership messages, additional guidance on certain higher risk areas, and case studies to provide additional guidance on more complex ethical situations. We introduced the updated Code of Conduct with manager and employee communications and created a pocket version for distribution to all employees.

        In 2018, we are further updating our Code of Conduct to reflect our recently updated values of Integrity, Courage, External Focus, Diversity, Sustainability, Innovation, Teamwork and Excellence. In an effort to reinforce our strengths and bring focus to areas in which we have opportunities to further develop, we streamlined and consolidated our previous values and leadership principles into a single set of eight simplified, more memorable values. Moving forward, these values will help shape our culture and guide our behavior as we continue to grow. Later this year, our "Values in Action" campaign will give our employees around the world an opportunity to demonstrate how they are living these values and helping maintain our collective values-based culture.

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Ethics-Based Policies

        The ethics-based policies and other matters discussed in our Code of Conduct are shown below. Our global supplier standards extend our commitment to many of these principles to our third party service providers, establishing our expectation that they also do business in an ethical manner.

GRAPHIC

Business Conduct GuideLine

            Our Business Conduct GuideLine is a hotline available at all hours for employees or third parties to report potential violations of our Code of Conduct, anonymously if they so choose.

        The GuideLine may be reached by (i) calling 888.567.4387 toll-free in the United States; 704.731.0166 collect from outside the United States; 10.800.711.0729 toll-free in North China; or 10.800.110.0672 toll-free in South China or (ii) visitingwww.integrity-helpline.com/AveryDennison.jsp (www.financial-integrity.com/AveryDennison.jsp in Europe).

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The hotline is operated by an independent third party and accepts reports in any language to accommodate the needs of our global workforce and customer/supplier base. All reports are investigated under the direction of our Chief Compliance Officer, in consultation with our law department and senior management and with oversight from the Governance Committee. We prohibit retaliation for good-faith reporting.

COMPLAINT PROCEDURES FOR ACCOUNTING AND AUDITING MATTERS

    The Audit Committee has adopted procedures for the confidential, anonymous submission of complaints related to accounting, accounting standards, internal accounting controls and audit practices.

These procedures relate to complaintsreports of (i) fraud or deliberate error in the preparation, evaluation, review or audit of our financial statements or other financial reports; (ii) fraud or deliberate error in the recording or maintenance of our financial records; (iii) deficiencies in, or noncompliance with, our internal accounting controls; (iv) misrepresentation or false statement to or by a senior officer or accountant regarding any matter contained in our financial records, statements or other reports; or (v) deviation from full and fair reporting of our financial condition. Any person, including third parties, may submit a good faithgood-faith complaint regarding accounting and auditing matters and employees may do so without fear of dismissal or other retaliation. The Audit Committee oversees these procedures, which are available on our website atwww.averydennison.com/auditprocedures. Investigations arewith investigations conducted under the direction of our internal audit department in consultation with our Corporate Secretary, Chief ComplianceLegal Officer law department(CLO) and other members of senior management to the extent appropriate under the circumstances.

Stockholders and other interested parties interested in communicating regarding these matters may make a confidential, anonymous report by contacting the Business Conduct GuideLine as described on the previous page or writing to the Audit and Finance Committee Chair, c/o Corporate Secretary, Avery Dennison Corporation, 207 Goode Avenue, Glendale, California 91203.8080 Norton Parkway, Mentor, Ohio 44060.

STOCK OWNERSHIP GUIDELINESPOLICY

2017 Changes to Guidelines

        In the fourth quarter of 2016, the Compensation Committee evaluated the effectiveness and market consistency of our executiveOur stock ownership guidelines to ensurepolicy requires that they effectively encourage our Named Executive Officers (NEOs) and other leaders to maintain meaningful ownership of our common stock.

        At the Compensation Committee's request, Willis Towers Watson reviewed market practices for stock ownership guidelines at companies with $3 billion to $10 billion in annual revenue. Based on this data, Willis Towers Watson recommended the following changes to our guidelines to make them more stringent and better reflect market practices. Upon the advice of its independent compensation consultant, the Compensation Committee approved the changes shown below to our stock ownership guidelines for NEOs and other executives, effective January 1, 2017.

    Eliminated the share guidelines, maintaining only the salary-multiple guidelines, which effectivelyincreased the minimum number of shares required to achieve compliance.

    Increased our CEO's minimum ownership level from 5x to 6x his annual base salary.

    Discontinued counting unexercised stock option gains and began counting only 50% of unvested value of market-leveraged stock units (MSUs) (rather than 100%) for purposes of measuring compliance.

    Required holding 50% of the ownership level in vested shares.

        In February 2017, upon the advice of Willis Towers Watson, the Compensation Committee also approved the following changes to our(i) non-employee director stock ownership guidelines, effective as of the 2017 Annual Meeting: (i) eliminated the share guideline, maintaining only the dollar guideline, and (ii) discontinued counting unexercised stock option gains towards measuring compliance, counting only shares owned, deferred stock units (DSUs) and unvested restricted stock units (RSUs), consistent with our revised executive stock ownership guidelines. Non-employee directors are also required to hold 50% of their ownership level in vested shares, which includes DSUs.

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2017 Guidelines

        Our revised stock ownership guidelines require that non-employee directors acquire and maintain a minimum equity interestownership in our company equal toof $500,000, (ii) Executive Chairman and our CEO and other NEOs acquire and maintain a minimum equity interest in our company equal toownership of 6x and 3x their annual base salary respectively.

            If a director or NEO fails to achieve or make reasonable progress towards achieving his or herand (iii) Level 2 and Level 3 executives acquire and maintain minimum ownership level, he or she is required to retain shares acquired, net of taxes, from3x and 2x their base salary, respectively. At least 50% of the exerciseapplicable requirement must be held in vested shares.

    The values of stock options or vesting of stock awards until such level is met. Executives are not allowed to transact in company stock until they certify their compliance with our ownership guidelines after giving effect to the transaction they plan to effectuate.

        The following shares/units and their related values are considered in measuring compliance with our stock ownership guidelines:policy: (i) shares beneficially owned or deemed to be beneficially owned, directly or indirectly, under federalU.S. securities laws; (ii) for officers, shares or units held in qualified and non-qualified employee benefit plans; (iii) unvested RSUs subject only to time-based vesting;plans and (iv) 50% of the value of unvested MSUs at the target payout level. Neitherlevel; (iii) for non-employee directors, deferred stock units (DSUs); and (iv) for officers and non-employee directors, unvested PUs norrestricted stock units (RSUs) subject to time-based vesting. Unvested stock options and PUs are not considered in measuring compliance. DSUs, which represent annual cash retainers deferred at a director’s election, are included as owned under the policy because they are earned upon receipt and would be paid out to a participating director upon his or her separation from our Board.

 

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Until a non-employee director or officer achieves their minimum ownership requirement, they are required to retain any shares acquired, net of taxes, from the vesting of stock awards or exercise of stock options. Officers may not transact in company stock until they certify that they will remain in compliance with our stock ownership policy after giving effect to the transaction they plan to effectuate.

The Compensation Committee and the Governance Committee reviewed the stock ownership of our non-employee directors in December 2023 and February 2018, noting2024, respectively. Both committees noted that all– excluding the individuals appointed in 2022 and 2023 – our then-serving non-employee directors had average ownership of them had exceeded12x the minimum ownership level required by the guidelines, except for Mr. Lopez who became a director in February 2017 and has five years to reach the minimum ownership level. The Committee noted that because Mr. Lopez had made reasonable progress towards meeting the applicable level, he was also in compliance. On average, the ownership level of our non-employee directors was approximately 7x the minimum ownership level, requirement, aligning their interests with those of our stockholders and further incenting their focus on creating long-term stockholder value.value creation. All current non-employee directors have exceeded the minimum ownership required by our policy, except for Mr. Wagner and Mses. Mejia and Reverberi, who have five years from the date of their respective Board appointments to reach that level.

The Compensation Committee reviewed NEOexecutive stock ownership in October 2017December 2023 and determined that, allwith the exception of our Currentmost recently appointed executive officer who has five years from the date of her appointment to reach her level, our executive officers, including all NEOs, were inhad achieved their minimum ownership requirement. The compliance of our non-employee directors and NEOs with our stock ownership guidelines, except for Mr. Gravanis.policy at year-end 2023 is shown below.

STOCK OWNERSHIP POLICY COMPLIANCE
  

 

  

Minimum

Requirement(1)

  

Ownership(2)

as of YE 2023(#)

  

Requirement
Multiple

Achieved

  Minimum
Requirement
Achieved

Non-Employee Directors(3)

   $500,000          

Bradley Alford

   

 

 

 

    47,454    17x     

Ken Hicks

   

 

 

 

    46,233    17x     

Andres Lopez

   

 

 

 

    4,865    1x     

Francesca Reverberi(4)

       1,126    –      

Patrick Siewert

   

 

 

 

    18,226    6x     

Julia Stewart

   

 

 

 

    54,603    20x     

Martha Sullivan

   

 

 

 

    32,425    12x     

William Wagner(4)

    

 

 

 

 

 

    1,481    –      

Executive Chairman

   

 

 

 

   

 

 

 

   

 

 

 

   

 

 

 

Mitchell Butier

   $6,000,000     336,085    62x     

CEO

   

 

 

 

   

 

 

 

   

 

 

 

   

 

 

 

Deon Stander

   $6,600,000     61,861    10x     

Level 2 NEOs

   

 

 

 

   

 

 

 

   

 

 

 

   

 

 

 

Gregory Lovins

   $2,250,000     78,598    19x     

Francisco Melo(5)

   $1,554,657     19,106    6x     

Level 3 NEOs

   

 

 

 

   

 

 

 

   

 

 

 

   

 

 

 

Deena Baker-Nel

   $980,000     13,259    5x     

Nicholas Colisto

   $913,540     10,779    4x     

(1)

Minimum requirements for Executive Chairman and CEO, Level 2 NEOs and Level 3 NEOs reflect 6x, 3x and 2x, respectively, of year-end 2023 base salary.

(2)

Reflects shares/units considered in measuring compliance with our stock ownership policy based on the average closing price of our common stock from October 1 to December 31, 2023. All then-serving non-employee directors, other than Ms. Reverberi and Mr. Wagner, and NEOs were also in compliance with our 50% vested shares requirement at year-end 2023.

(3)

Excludes Ms. Mejia who was appointed to our Board in February 2024.

(4)

Ms. Reverberi and Mr. Wagner were appointed to our Board in February 2023 and October 2022, respectively, and have five years from their respective date of appointment to achieve the minimum ownership requirement.

(5)

Amount for Mr. Melo was converted from euros using the average monthly exchange rate for December 2023.

22

2024 Proxy Statement | Avery Dennison Corporation


COMPLIANCE WITH STOCK OWNERSHIP GUIDELINES
 
 
 SHARES AS OF
2017 FYE (#)

 GUIDELINE
 % OF GUIDELINE
 COMPLIANCE
 

NON-EMPLOYEE DIRECTORS

  $500,000   

Bradley Alford

  32,159    695%  GRAPHIC 

Anthony Anderson

  13,021    281%  GRAPHIC 

Peter Barker

  55,635    1203%  GRAPHIC 

Ken Hicks

  36,522    790%  GRAPHIC 

Andres Lopez

  2,408    52%  GRAPHIC 

David Pyott

  63,576    1374%  GRAPHIC 

Dean Scarborough

  51,095    1105%  GRAPHIC 

Patrick Siewert

  14,226    308%  GRAPHIC 

Julia Stewart

  52,125    1127%  GRAPHIC 

Martha Sullivan

  19,635    425%  GRAPHIC 

PRESIDENT & CEO

  6x Base Salary   

Mitchell Butier

  149,394 $6,798,000  238%  GRAPHIC 

OTHER CURRENT NEOs

  3x Base Salary   

Gregory Lovins

  19,818 $1,650,000  130%  GRAPHIC 

Georges Gravanis

  15,943 $1,885,785  91%  GRAPHIC 

Anne Hill

  48,110 $1,596,135  326%  GRAPHIC 

Susan Miller

  22,078 $1,643,082  145%  GRAPHIC 

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INSIDER TRADING POLICY

Our insider trading policy prohibits our directors, officers and employees from (i) engaging in transactions in our company's stock while in the possessionany type of material non-public information; (ii) engaging in transactions in the stock of other companiessecurity while in possession of material non-publicnonpublic information relating to the security or the issuer of the security in breach of a duty of trust or confidence, whether the issuer is our company or another company. In addition, (i) if they are in possession of material nonpublic information regarding any other publicly-traded company, including that of our suppliers, customers, competitors or potential acquisition targets, they become awaremay not trade in its securities until the information becomes public or is no longer material; (ii) they may not purchase or sell any security of any other company while in performingpossession of material nonpublic information obtained in the course of their duties;employment or service with our company; and (iii) disclosingthey may not directly or indirectly communicate material non-publicnonpublic information to unauthorized personsanyone outside or within our company other than on a need-to-know basis.

Officer/Director 10b5-1 Plans

Our insider trading policy contains specific requirements regarding contracts, plans or instructions to trade in our company’s securities entered into in accordance with SEC Rule 10b5-1, including with respect to multiple plans and modifications or terminations of existing plans. We reserve the right to suspend, discontinue or otherwise prohibit transactions under a 10b5-1 trading plan if we determine that doing so is in the best interest of our company.

Limited Trading Windows

        In addition, ourOur insider trading policy restricts trading for directorsin company stock by Board members, officers and officers (including all NEOs)director-level employees, or any other person designated by our Corporate Secretary, during blackout periods, which generally begin two weeks before the end of each fiscal quarter and end two business days after the releaseissuance of our earnings release for the quarter. Additional blackout periods may be imposed with or without notice, as the circumstances require. All transactions in company stock must be precleared by our Corporate Secretary. Except for transactions under a previously established Rule 10b5-1 trading plan, if precleared individuals become aware of material nonpublic information or become subject to a blackout period before their transaction is effectuated, they may not complete the transaction even if they previously received preclearance.

ProhibitionProhibitions on Hedging and PledgingCertain Transactions

Our insider trading policy expressly prohibits our directors, officers and executive officersemployees from (i)short-selling company stock; transacting in puts, calls or other derivative securities involving company stock; or purchasing financial instruments (such as prepaid variable forward contracts, equity swaps, collars and exchange funds) designed to hedge or offset any decrease in the market value of company stock. In addition, directors and officers are expressly prohibited from – and our non-officer employees are strongly discouraged from – pledging shares of our common stock they hold, directlyas collateral for a loan, purchasing company securities on margin or indirectly, or (ii) pledging any of their shares of common stock to secure personal loans or other obligations, including by holding such sharesplacing company securities in a margin account.

     

    To our knowledge based on our review of their written representations in our annual director and officer questionnaire, all of our directorsBoard members and executive officers complied with our insider trading policy during 2017.2023 and none of them engaged in any transaction prohibited thereby.

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ENVIRONMENTAL AND SOCIAL SUSTAINABILITY

 

Sustainability is oneand Diversity are two of our core values, and has long been part of our approach to doing business, driving us to work collaborativelywithin our company and across our entire value chain to address the environmental and social impacts of our products. Ourproducts and practices.

We aim is to continually improve the environmental sustainability of our products, build a more diverse, equitable and processesinclusive workforce, maintain operations that promote health and safety, and provide meaningful support for our communities.

BOARD OVERSIGHT AND MANAGEMENT RESPONSIBILITY

Board oversight of environmental sustainability and community investment is primarily conducted by the Governance Committee, which receives a report from management on each of these topics at least annually. In addition, our full Board engages with business leaders on their sustainability initiatives during its regular discussion of their business strategies. In October 2023, our Board engaged with senior management on our sustainability progress, having discussed with them throughout the year our innovation efforts to create shared valueaddress the increasing demand for allmore sustainable products, sustainability strategic innovation platform, and business and enterprise sustainability priorities. In early 2024, our Board reviewed our 2023 Integrated Report, which includes our progress against our 2025 and 2030 sustainability goals.

Board oversight of social sustainability is primarily conducted by the Compensation Committee, which discussed DEI, including pay equity and transparency, at multiple meetings in 2023 and regularly reviews other matters related to talent management, including the impact of executive promotions, role changes and exits on U.S. racial/ethnic diversity and global gender and generational representation. In December 2023, our Board engaged with, and challenged management on, our employee experience, including reviewing the results of our stakeholders. In 2017, management led the executionemployee engagement survey obtained through a more advanced platform using updated questions, as well as our progress in each of our four DEI strategic pillars. They also discussed our 2024 plans to activate enterprise-wide standards to more consistently select, promote, develop and reward talent; globally implement a mobile application to better enable our manufacturing employees to access company information; and develop a talent solution connecting everything our team members need for learning, skills advancement and career mobility.

With strategic guidance and direction provided by our CEO, management is responsible for ensuring that we continue to make progress toward achieving our sustainability strategygoals through our Sustainability Council, chairedwhich is led by Mitch Butier, our President/enterprise sustainability leader reporting in this capacity to our CEO, who is accountable for our progress. The council, which is composed of a cross-divisional and comprisedcross-functional group of other corporate and business leaders, with Board oversight through the Governance Committee.

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Table of Contents

ENGAGING OUR STAKEHOLDERS

        We seekmanagement, met regularly during 2023 to ensure thatwe progress toward our 2025 sustainability efforts are consistent with stakeholder expectations. We regularly communicate with individualsgoals, advance our roadmaps to achieve our 2030 sustainability goals and organizations interestedtargets, and accurately report to our stakeholders. Our enterprise sustainability leader participated in how we do business generally andsubstantially all our sustainability efforts in particular, and also conduct stakeholder interviews as part of our regular sustainability assessments. These activities allow us2023 off-season stockholder engagements to focus on the areas in which we can have the most impact.

GRAPHIC

SUSTAINABILITY STRATEGY

        The foundation of our sustainability strategy is a science-based sustainability framework developed by The Natural Step, an international NGO. The Natural Step framework serves as the basis of our environmental and social guiding principles, listed below.

    Create shared value for our customers, their value chains and the communities we serve.

    Do not pollute with manufactured materials.

    Discover and capture lost value at every stage of the value chain.

    Do not pollute with extracted materials.

    Empower our people to innovate and create value.

    Do not impede people's wellness, influence, competence, equity and meaning.

    Do not over-harvest or over-encroach on living systems.

    Embrace the collaboration that is inherent to sustainability.

ADVANCEMENTS TOWARDS 2025 SUSTAINABILITY GOALS

        We report on our sustainability progress every two years. In September 2017,and answer questions from investors.

ENGAGEMENT OF OUR STAKEHOLDERS

We align our sustainability priorities with the expectations of our stakeholders. We regularly communicate with them regarding our sustainability progress and also interview members of management responsible for key sustainability initiatives and third parties as part of our biennial materiality assessments. Our material topics and the feedback we issuedreceived engaging with investors on sustainability matters during 2023 can be found in the proxy summary.

PROGRESS TOWARD ACHIEVING OUR 2025 AND 2030 GOALS

We present our 2014-2016 Sustainability Report, summarizing2023 scorecards showing progress against our achievements towards reaching the 2025 and 2030 sustainability goals we set in 2015. In the first two yearsproxy summary. You can find additional information in our 2023 Integrated Report being furnished to the SEC prior to the distribution of the 10-year goal horizon, weour proxy materials and our March 2024 ESG Download being made significant progress, the key to which has been integrating sustainability into our underlying business strategies and engaging employees at all levels. We encourage you to review the report, which contains more information on our progress summarized on the following page,available on our website atwww.averydennison.com/sustainability.

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Table esg.averydennison.com on or before the filing of Contentsour definitive proxy statement. Information on our website is not and should not be considered part of, nor is it incorporated by reference into, this proxy statement.

2025 SUSTAINABILITY GOALS
FOCUS AREA
GOAL(S)
HIGHLIGHTS OF PROGRESS REPORTED IN SEPTEMBER 2017
Greenhouse
Gas Emissions



GRAPHIC





Achieve at least 3% absolute reduction year-over-year.

24

 Reduced our absolute CO2 emissions over 3% from 2015-2016.

Reduced our energy consumption by nearly 4% during 2014-2016.

Paper


GRAPHIC


Source 100% certified paper, of which at least 70% will be Forest Stewardship Council® — certified.


Over 75% of the total volume of paper we procured in 2016 was responsibly sourced in accordance with the principles of the Forest Stewardship Council® or Programme for the Endorsement of Forest Certification.

Films


GRAPHIC






Ensure that 70% of the films we buy conform to, or enable end products to conform to, our environmental and social guiding principles.


Worked to employ renewable, bio-based film made from plants, such as the sugar-based Bonsucro®-certified filmic facestock we use in our bio-based polyethylene film product.

Chemicals


GRAPHIC


Ensure that 70% of the chemicals we buy conform to, or enable end products to conform to, our environmental and social guiding principles.


Completed the first phase of an enhanced enterprise-wide restricted substance list (RSL) program, focused on avoiding RSL chemicals in designing new products.

Products and
Solutions



GRAPHIC







Through innovation, deliver above-average growth in sales from sustainability-driven products and services.

Ensure that 70% of our products and solutions conform to, or enable end products to conform to, our environmental and social guiding principles.




Developed ClearIntent™, a growing portfolio of products made with materials that are responsibly sourced, reduced and recycled within our Label and Graphic Materials business.

Continued to enable customers to replace conventional packaging and brand elements with more environmentally friendly alternatives through our Retail Branding and Information Solutions business.

In 2016, added certified paper and fabric to the mix of factors customers can analyze as they seek a balance of cost, performance and sustainability through our Greenprint™ environmental impact-analysis tool.

Waste


GRAPHIC


Be 95% landfill-free, with at least 75% of our waste reused, repurposed or recycled.

Eliminate 70% of the matrix and liner waste from our value chain.


As of the end of 2016, diverted over 90% of our solid waste from landfills with 59 landfill-free sites worldwide, and recycled nearly 60% of the diverted waste.

Continued working with customers, recyclers and others to create a recycling infrastructure and network of processors to meet our customers' needs, using research to show that our label liners can be feasibly recycled by identifying capable recyclers worldwide.

Transparency


GRAPHIC






Commit to goals publicly and be transparent in reporting our progress.


Published our 2014-2016 sustainability report and continued stakeholder engagement with regular assessments.

People


GRAPHIC


Continue to cultivate a diverse (40%+ female at the level of manager and above), engaged, safe (recordable injury rate of <0.25), productive and healthy workforce.

Continue to invest in our employees and the communities in which we work.


Created a more flexible work environment, developed female employees' leadership skills and raised awareness of unconscious bias across our company. While making progress with our gender diversity efforts, our female representation at the management level was 32% at the end of 2016.

Continued our world class safety record, with a recordable incident rate of 0.25 in 2016, far surpassing the manufacturing industry average of 3.8 in 2015 (the then-most recently available industry average).

2024 Proxy Statement | Avery Dennison Corporation

Avery Dennison Corporation| 2018 Proxy Statement |8



TableWe disclose our sustainability metrics in accordance with the SASB and GRI frameworks and annually report to CDP Climate, Water and Forests. We are a member of Contentsthe United Nations Global Compact and have made commitments to the United Nations Sustainable Development Goals and the Science Based Targets initiative (SBTi), with our Scope 1, 2 and 3 GHG emissions reduction targets having been approved by SBTi as consistent with reductions required to keep warming to no more than 1.5ºC.

DIVERSITY, EQUITY AND INCLUSION

SOCIAL RESPONSIBILITY

AVERY DENNISON FOUNDATIONHighlights of our DEI journey are shown in the proxy summary. Our DEI strategy is grounded in the four global pillars shown below.

 

Increasing the number of women who hold leadership positions

Enhancing the experience of our manufacturing employees

Increasing representation and inclusion for underrepresented groups, with priority populations and actions established regionally

Making merit and transparency even more foundational to our employee experience

Members of our senior leadership formally sponsor or actively engage in progressing these DEI pillars. To ensure we achieve our goals, we employ a Global DEI Director and additional resources in each of our regions to advise and support our Regional DEI Councils and ERGs. We regularly report to, and engage with, our stakeholders so they can assess our DEI progress and help us advance our journey.

OTHER TALENT MANAGEMENT MATTERS

Succession Planning

Leading up to its decision in May 2023 to appoint Deon Stander as our new CEO, our Board discussed leadership succession in multiple meetings during the preceding 18-24 months, helping ensure a smooth transition. In addition, in July 2023, the Compensation Committee reviewed leadership team changes, assessed key areas of leadership development and succession focus, and discussed potential successors to the members of our Company Leadership Team, which includes the leaders of our businesses and corporate functions. In October and December 2023, the Compensation Committee again reviewed leadership changes and the key areas of focus in our Materials and Solutions businesses, as well as enterprise-wide, with a view to ensuring we have talent that is ready to fill senior executive positions in the event of a vacancy. Our Compensation Committee Chair reported on these reviews to our Board. Recognizing that we have had several recent leadership changes, including the recent appointments of our new CEO and Solutions Group President, our Board conducted leadership succession planning at all of its meetings during the first half of 2023.

The Compensation Committee regularly receives reports on executive new hires, promotions and role changes, departures and open positions – as well as the impact of these developments on U.S. racial/ethnic and global gender and generational representation – to assist with succession planning.

Leadership Development

The Compensation Committee oversees our talent management program to assist with identifying and developing our future leaders. We maintain a robust performance review process and progress leadership development plans for our top talent, while also providing development opportunities to our employees more broadly. Senior management reports to the Compensation Committee on our leadership at executive levels by identifying high-potential talent, cultivating the skills and capabilities to enable identified individuals to become our future leaders, and ensuring that they have appropriate development plans in place to progress them toward roles with greater responsibility. Our Board has the opportunity to actively engage with our business and functional leaders in and outside the boardroom. In addition, Board members periodically visit our facilities to meet with local management and have the freedom to directly contact any of our employees.

Avery Dennison Corporation | 2024 Proxy Statement

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COMMUNITY INVESTMENT

With Board oversight fromby the Governance Committee, our social responsibilitycommunity investment efforts promote our spirit of community and help strengthen the placescommunities around the world in which we do business.operate. We make most of our community investments through the Avery Dennison Foundation (the "Foundation"),ADF, which annually investsdistributes at least 5% of its assets from the prior year to advance women's empowerment, education and sustainability in the communities where our employees live and work and encourages employee engagement with a spirit of invention and innovation. The Foundation invests in communities by making grants to community-based organizations, promoting employee volunteerism and engagement, and awarding scholarships.

GLOBAL GRANTMAKING

        The Foundation's globalyear. ADF’s grantmaking initiative is its primary means of giving. Grantmaking is also aided by our employees worldwide, who help identify qualified nongovernmentalnonprofit organizations (NGOs). Grant decisionsserving their local communities that can advance their mission and impact with additional financial support.

In 2023, after undertaking a formal strategic review process, ADF updated and refined its vision, mission and grantmaking focus areas. ADF’s updated grantmaking strategy focuses funding on charitable organizations working to increase education access, advance environmental sustainability and support secure livelihoods. Alongside its grantmaking focus areas, ADF continues supporting disaster response, DEI and nonprofit organizations identified by our employees around the world addressing challenges in their local communities.

ADF and our company collectively made $5.5 million in grants and other financial contributions during 2023.

Enhanced Focus on Grantmaking

In support of its enhanced vision and mission, ADF prioritizes grants to communities and geographies facing the greatest need, as well as organizations that demonstrate inclusivity and equity in their work. The total amount of grants in each pillar, as well as select grant recipients, made in 2023, 95% of which incorporated employee volunteerism, are guidedshown below:

2023 ADF GRANT HIGHLIGHTS
~$980K TO
INCREASE EDUCATION ACCESS
~$650K TO ADVANCE
ENVIRONMENTAL SUSTAINABILITY
~$1.3M TO
SUPPORT SECURE LIVELIHOODS

•  Ascendance SDB BHD to support youth empowerment programs in Malaysia

•  Fundacion Leer in support of literacy programming in Argentina

•  Institute of International Education to provide scholarships to children of company employees in countries with significant employee presence

•  Asheville GreenWorks to support urban heat mapping and tree canopy restoration in North Carolina

•  Gift of the Givers to improve clean water access in rural Africa

•  Universal Access Project of the UN Foundation to support the Resilience Fund for Women in Global Value Chains

•  Connecting Dreams Foundation to support India’s first LGBTQI Center of Excellence in Delhi

•  Islamic Relief USA to improve economic access for people in Pakistan and Kenya

Supporting Employees in Times of Crisis

In 2020, ADF launched an Employee Assistance Fund to support company employees who had been significantly impacted by the following priorities:

GRAPHIC

EMPLOYEE ENGAGEMENT

        Aspandemic; from 2020 to 2022, the hands and heart of our company, our employees are critical to advancing the Foundation's efforts. Because they often have the best understanding of the needs of their communities, more than 110 employee-organized Community Investment Teams coordinate volunteerism locally at our global locations. Nearly 50% of the Foundation's grants are enhanced with volunteer time from our employees.

        The Foundation also engages employees through the Granting Wishes program, which allows employees in the U.S., Europe and Latin America to recommend one-time grants to local NGOs. Employees often have a connection to the organizations they nominate through volunteerism or service on the organization's board. In the seven years since the Foundation launched Granting Wishes, more than 700 of our employees have taken part, enabling grants of over $1.1fund distributed ~$4.6 million to more than 2004,000 individuals in 27 countries. With the global impact of the pandemic having substantially diminished but the potential opportunity for further impact remaining, ADF converted the fund to an Employee Crisis Fund to provide financial assistance to our employees impacted by natural disasters and other humanitarian crises. In 2023, this fund provided support to 475 company employees in northern China impacted by severe flooding.

Supporting Disaster Relief Efforts

ADF partners with an independent nonprofit, GlobalGiving, to promote and supplement employee giving to disaster relief efforts around the globe. Employees are able to give to organizations including Doctors Without Borders, UNICEF,supporting impacted communities. In 2023, 300+ employees made donations totaling ~$25,000 to organizations responding to earthquakes in Turkey and Syria and emergency and long-term support to people in need in Gaza, Israel and Ukraine. These donations were matched by ADF. In addition, ADF made a grant of $250,000 to a member organization of the AmericanInternational Committee of the Red Cross to support relief efforts in Israel, where we have a significant employee presence.

Promoting DEI

ADF supported organizations promoting DEI globally, with grants totaling $395,000. ADF continued to work with our company’s Regional DEI Councils and HabitatERGs to ensure that it supported organizations making a difference in the communities in which our team members live and work. In addition to certain of the grants shown in the chart above, grants in 2023 included support for Humanity.

SCHOLARSHIPSLGBTQ+ youth in Singapore, veterans in the U.S. and people with disabilities in Mexico.

 The Foundation

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2024 Proxy Statement | Avery Dennison Corporation


Engaging Employees

Our employees advance our community investment efforts at the local level through their personal monetary contributions as well as volunteerism. Through ADF’s signature Granting Wishes program, employees nominate local NGOs to receive grants and organize volunteer events. In 2023, ADF made ~$1 million in grants in 37 countries through Granting Wishes.

Providing College Scholarships

Partnering with independent third parties to advance education access, ADF provides college scholarships to the children of our employeescompany employees. The U.S. Scholars program, administered in partnership with Scholarship America, annually awards scholarships in the U.S., China and India. Since 1977,Canada. In 2023, ADF partnered with the Institute of International Education to provide scholarships in Bangladesh, Honduras, India, Mexico, Sri Lanka and Vietnam, with plans to expand the program to additional countries in which we have a significant employee presence in future years.

While 2022 marked the end of ADF’s Spirit of Invention (InvEnt) Scholarship Program, alumni from recent years gathered in person in 2023 having been unable to meet during their participation due to pandemic-related restrictions, giving them the opportunity to meet with regional leaders of our company and expand their professional network. Over 10 years, the InvEnt program provided tuition assistance and professional development opportunities to more than 600 scholarships totaling over $2.2 million have been awarded to students entering their first year of college.

        In China and India, the Foundation's InvEnt Scholarships have for more than a decade supported the next generation of innovators in100 talented science, technology, engineering and mathematics. By providing undergraduates with tuition assistance, an invention competition and professional development opportunities, the Foundation inspires the spirit of innovation in tomorrow's engineers and technology workers. As part of their application, students submit ideas for an invention they then design during their scholarship year. Scholarships are awarded to students who demonstrate outstanding innovative spirit and excellent practical competence.

Avery Dennison Corporation| 2018 Proxy Statement |9


mathematics scholars.

Table of Contents

OUR BOARD OF DIRECTORSAvery Dennison Corporation | 2024 Proxy Statement

27

OVERVIEW


OUR BOARD OF DIRECTORS

 

OVERVIEW

Our Board oversees, counsels and ensures management is serving the best interests of our company, and stockholders, with the goal ofa view toward maximizing the performance of our businesses to createand delivering long-term value.

        Our Board's primary responsibilities include the following:

    Establishing astrong governance program, with a Board and Committee structure that ensures independent oversight;

    Overseeing ourbusinesses, strategies and risks;

    Maintaining theintegrity of our financial statements;

    Evaluating the performance of our senior leaders and determiningexecutive compensation;

    Conductingsuccession planningvalue for our CEO and other senior executives, including ensuring we have ahuman capital management program that is developing our future leaders; and

    Approving ourannual operating plan and significant strategic and operational actions, includingsignificant capital expenditures and acquisitions.

BOARD COMPOSITIONinvestors.

 

PRIMARY BOARD RESPONSIBILITIES

•  Establish Board/Committee composition, structure and responsibilities to ensure strong independent oversight

•  Conduct director succession planning to maintain engaged and diverse Board with balance of skills, qualifications and demographic backgrounds

•  Oversee businesses, strategy execution, risk mitigation, sustainability progress and governance profile

•  Approve annual operating plan and strategic decisions, including significant fixed and IT capital expenditures and acquisitions

•  Maintain integrity of financial statements

•  Evaluate performance of senior leaders and determine executive compensation

•  Conduct CEO and other executive succession planning and help us develop leaders that advance our future growth and ensure high-performing teams, diverse talent and equitable and inclusive culture

2024 Director Nominees

Our BylawsGovernance Guidelines provide our Board’s view that our Board be comprised ofa size between eight8 and 12 directors withallows for effective Board functioning, although it may periodically comprise a larger or smaller number of directors. Under our Bylaws, the exact number of directors is fixed from time to time by Board resolution. As previously disclosed, in February 2024, Julia Stewart notified our Board of her intention not to stand for reelection at the Annual Meeting; she is continuing to serve as Compensation Committee Chair through April 2024. Our Board currently has fixedplans to fix the number of directors at 11. The10 following Ms. Stewart’s departure from our Board.

Our 2024 director nominees for election at the Annual Meeting — and the year of their initial appointment or election, current or most recent principal occupation, independence status, and committee memberships — are shown in the chart below. As shown by individual in the Director Nominee Matrix in the proxy summary, they collectively bring a balance of industry and functional experiences and demographic backgrounds in overseeing management in advancing our strategies and achieving our financial and sustainability goals.

          
   NAME AGE DIRECTOR SINCE PRINCIPAL OCCUPATION INDEPENDENT AC CC GC FC

1

 

Bradley A. Alford

 67 2010  Retired Chairman & CEO, Nestlé USA  

 

   

 

2

 

Mitchell R. Butier

 52 2016  Executive Chairman, Avery Dennison Corporation  

 

 

 

 

 

 

3

 

Ken C. Hicks

 71 2007  Executive Chairman, Academy Sports + Outdoors, Inc.  

 

  

 

 

 

4

 

Andres A. Lopez

 61 2017  President & CEO, O-I Glass, Inc.    

 

 

 

5

 

Maria Fernanda Mejia^

 60 2024  Retired CEO, International, Newell Brands Inc.   

 

 

 

 

 

6

 

Francesca Reverberi

 52 2023  SVP, Engineered Materials & CSO, Trinseo PLC  

 

  

 

 

 

7

 

Patrick T. Siewert LOGO

 68 2005  Retired Managing Director & Partner, The Carlyle Group   

 

  

8

 

Deon M. Stander

 55 2023  President & CEO, Avery Dennison Corporation  

 

 

 

 

 

 

9

 

Martha N. Sullivan

 67 2013  Retired CEO, Sensata Technologies Holding PLC   

 

 

 

 

 

10

 

William R. Wagner

 57 2022  Retired President & CEO, GoTo Group, Inc.    

 

   

 

NAME
DIRECTOR
SINCE

PRINCIPAL OCCUPATION
INDEPENDENT
AC
CC
GC
Bradley A. Alford2010Retired Chairman & CEO, Nestlé USAGRAPHIC
MM
Anthony K. Anderson2012Retired Vice Chair & Managing Partner, Ernst & Young LLPGRAPHICMM
Peter K. Barker2003Retired Chairman of California, JPMorgan Chase & Co.GRAPHIC
MC
Mitchell R. Butier2016President & CEO, Avery Dennison CorporationGRAPHIC
Ken C. Hicks2007Retired Chairman, Foot Locker, Inc.GRAPHIC
MM
Andres A. Lopez2017President & CEO, Owens-Illinois, Inc.GRAPHICM
David E. I. Pyott (LID)1999Retired Chairman & CEO, Allergan, Inc.GRAPHIC
MM
Dean A. Scarborough2000Retired Executive Chairman, Avery Dennison CorporationGRAPHIC
Patrick T. Siewert2005Managing Director & Partner, The Carlyle GroupGRAPHIC
C
Julia A. Stewart2003Former Chairman & CEO, DineEquity, Inc.GRAPHICCM
Martha N. Sullivan2013President & CEO, Sensata Technologies Holding N.V.GRAPHIC
MM

AC = Audit & Finance Committee CC = Compensation & Executive Personnel Committee GC = Governance & Social Responsibility Committee
M FC = Member    C = Chair    LIDFinance Committee

LOGO  = Lead Independent Director = Chair  = Member ^= New Director

The ages of our director nominees range from 4652 to 69,71, with an average age of 61. Their lengths of service range from less than one to 1819 years, with an average tenure on our Board of ten8 years. None of our directors serves on more than two other boards of SEC-reporting companies, except for Messrs. Anderson

Board Meetings and Pyott, who are both retired and serve on three such other boards.

Avery Dennison Corporation| 2018 Proxy Statement |10


Table of ContentsAttendance

APPOINTMENT OF NEW INDEPENDENT DIRECTOR

        During the second half of 2016, the Governance Committee oversaw our Board's search for a new independent director. The Committee engaged Korn Ferry, an executive search firm, to assist with the search. Korn Ferry identified a number of potential candidates (including Andres Lopez) who were initially evaluated by the Governance Committee and our Chairman, with input from other Board members and senior management. The Governance Committee and other members of our Board interviewed Mr. Lopez, unanimously supporting his candidacy based on his extensive packaging industry expertise and the end customer insights he could bring to our Board. Upon the recommendation of the Governance Committee, our Board appointed Mr. Lopez to our Board effective February 1, 2017, recognizing his packaging industry experience, public company board experience and global exposure. Also upon the recommendation of the Governance Committee, our Board subsequently appointed Mr. Lopez to the Audit Committee, effective immediately after the 2017 Annual Meeting, at which he was first elected to our Board by our stockholders.

RETIREMENT OF EXECUTIVE CHAIRMAN

        In December 2017, Mr. Scarborough, then Executive Chairman, notified the Board that he would be retiring from our company at the end of the year. He was our employee through December 31, 2017 and continues to serve as non-executive Chairman.

BOARD MEETINGS AND ATTENDANCE

Our Board met fiveseven times and acted three times by unanimous written consent during 2017.2023. There were 1624 Board Committee meetings during the year. All of ourincumbent directors attended theat least 75% of their respective Board and Committee meetings held during 2017meetings; average attendance was 100%. In addition, our directors regularly discussed strategic, business and financial matters with each of which he or she was a member.our Executive Chairman and our CEO outside of meetings. Directors are strongly encouraged to attend our annual stockholder meetings under our Governance Guidelines and all then-serving directors attended the 2023 Annual Meeting.

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Additional Board Engagement

Bringing their industry and functional expertise, some of our directors attended– in certain cases, together with third-party experts – are providing supplemental guidance outside the 2017 Annual Meeting.

Boardboardroom to management in its execution of our strategic initiatives related to digital solutions, environmental sustainability and Committee meeting2017 attendance = 100%

Avery Dennison Corporation| 2018 Proxy Statement |11


Tablefood, as well as our focus on cybersecurity risk management. At this time, Mr. Wagner is a member of Contentsour Digital Advisory Council and our Cybersecurity Advisory Council; Mses. Mejia and Reverberi are members of our Circularity and Future of Packaging Advisory Council; and Mr. Alford is a member of our Food Advisory Council. Messrs. Butier and/or Stander serve on each of these Advisory Councils. Directors serving on Advisory Councils are not currently provided any additional compensation for doing so, but that could change for independent directors as the time commitments of their service continue to be assessed.

GOVERNANCE GUIDELINES

Our Governance Guidelines provide the governance framework for our company and reflect the values of our Board, as highlighted below. They are reviewed at least annually and amended from time to time to reflect changes in regulatory requirements, evolving market practices, recommendations from our advisors and feedback from our stockholders.investors. Our Governance Guidelines were most recentlylast amended in February 2017.December 2021.

BOARD GOVERNANCE HIGHLIGHTS

Board

Composition

  Board of 10 director nominees reflects increased refreshment in recent years

  Mandatory retirement after age 72 with no exemptions or waivers allowed or granted

  On average, director nominee age of 61 years and tenure of 8 years

  50% of director nominees are women and/or from other underrepresented communities

Director

Independence

  Director nominees 80% independent

  Executive sessions of independent directors held at 6 Board meetings in 2023

Board Leadership

Structure

  Annual review of Board leadership structure

  Robust Lead Independent Director role and independent Audit, Compensation and Governance Chairs

Board Committees

  Annual composition review and periodic structural review and Chair/member rotation (including in July 2023 and February 2024)

  Act under annually reviewed charters reflecting best practices and stakeholder expectations

  Directors required to attend Board/Committee and stockholder meetings

Board Duties

  Regular leadership succession planning

  Ongoing review of long-term strategic plans, including key risks and mitigating strategies

  Directors entitled to rely on independent legal, financial or other advisors at our expense

Continuous

Board

Improvement

  New directors receive orientation materials and engage with senior management to familiarize themselves with our Board and company, and also participate in additional orientation sessions after joining Board committees to better understand responsibilities and processes

  Continuing education through meetings with management, visits to our facilities and participation in director education programs

  Annual evaluation process ensures Board, Committees, Chairman, Lead Independent Director and Committee Chairs are functioning effectively

  Individual director feedback process advances continuous director development and assists with Board succession planning

Director

Qualifications

  Regular review of Board composition (including industry and functional experience, demographic backgrounds, tenure, and mandatory retirement date) and ongoing director succession planning

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29


Governance Guidelines Highlights

Board Composition

      Reasonable Board size of 11 directors
      No over-boarded directors
      Mandatory retirement after age 72, with no term limits

Director Independence

      82% independent
      Executive sessions of independent directors at every 2017 Board meeting

Board Leadership Structure

      Annual review of Board leadership structure by the Governance Committee
      Robust Lead Independent Director role and independent Committee Chairs

Board Committees

      100% independent
      Act under charters delineating Committee responsibilities
      Directors required to attend Board and Committee meetings

Board Duties

      Directors entitled to rely on independent legal, financial or other advisors at our expense
      Regular review of long-term strategic plans, including major risks and mitigating strategies
      Regular succession planning for our CEO and other executive officers through the Compensation Committee

Continuous Board Improvement

      All new directors participate in an initial orientation to familiarize themselves with our company and after joining a Committee to understand its responsibilities
      Directors continue their education through meetings with management, visits to our facilities and attendance at accredited director education programs
      The Governance Committee oversees an annual evaluation process to ensure our Board, Committees, Chairman and Lead Independent Director are functioning effectively

Director Qualifications

      The Governance Committee reviews the skills and characteristics of our Board members and recommends director nominees

Avery Dennison Corporation| 2018 Proxy Statement |12


Table of Contents

DIRECTOR INDEPENDENCE

Our Governance Guidelines require that our Board be comprised ofcomprise a majority of directors who satisfy the criteria for independence under NYSE listing standards. These standards also requireand that our audit, compensationAudit, Compensation and nominating committeesGovernance Committees be comprisedcomposed entirely of independent directors. An independent director is one who meets the independence requirements of the NYSE and who our Board affirmatively determines has no material relationship with our company, directly or indirectly as a partner, stockholder or officer of an entity with which we have a business relationship.

Each year, our directors complete a questionnaire designed to solicit information that may have a bearing on the annualour Board’s independence determination, including all relevantany relationships they have with our company, directly or indirectly through our company'scompany’s sale or purchase of products or services to or from theany companies or firms by which they are employed. The Governance Committee reviewsdiscusses any relevant disclosures made in the questionnaires relevant to its independence assessment with our General Counsel/Corporate Secretary, as well as any transactions our company has with director-affiliated entities. In February 2018, the Governance Committee reviewed the2024, after review of their respective relationships, impacting the independence of our director nominees referenced below.

        After review and discussion of the relevant facts and circumstances, the Governance Committee concluded that only Messrs. Butier and ScarboroughStander had relationships that were disqualifying under NYSE listing standards, otherwise material or impairing of director independence. Upon the recommendation of the Governance Committee, our Board affirmatively determined the nine director nominees9 directors named below serving for all or part of 2023, as well as our newest director appointed in February 2024, to be independent, representing 82% of our nominees.independent.



2023 INDEPENDENT DIRECTORSDIRECTOR NOMINEE INDEPENDENCE*


GRAPHIC

Bradley Alford

Anthony Anderson

Ken Hicks

Andres Lopez

Francesca Reverberi

Patrick Siewert

Julia Stewart

Martha Sullivan

William Wagner


  

GRAPHIC

LOGO

*

Director nominee independence excludes Mr. Anderson, who departed from our Board in November 2023, and Ms. Stewart, who will leave our Board in April 2024. It includes Ms. Mejia, who was appointed to our Board in February 2024.

For a discussion of the potential impact of tenure on director independence, see theBoard Refreshment and Director Succession Planning section of this proxy statement.

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Table of Contents

BOARD LEADERSHIP STRUCTURE

 Our Board currently has a Chairman, who as a recent former employee is not independent, a separate CEO and a Lead Independent Director.

EXECUTIVE CHAIRMANPRIMARY RESPONSIBILITIES

LOGO


  Mitch Butier

  Elected annually by our Board

In addition to customary duties of Chairman:

•   Provide Board’s collective input on company strategies to CEO

•   Engage with CEO on value-enhancing strategic opportunities, as well as other key relationships and strategic alliances

•   Support CEO and Company Leadership Team in expanding and deepening relationships with key stakeholders

•   Participate in certain Advisory Councils

•   Mentor CEO, acting as principal liaison between him and Board members

LEAD INDEPENDENT DIRECTORPRIMARY RESPONSIBILITIES

LOGO


  Patrick Siewert

  Elected annually by independent directors

•   Preside over executive sessions of independent directors and Board meetings where Executive Chairman is not present

•   Approve Board meeting agendas, schedules and other information sent to our Board

•   Call meetings of independent directors

•   Consult and meet with stockholders

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2024 Proxy Statement | Avery Dennison Corporation


Our Governance Guidelines give our Board — acting through its independent directors — the discretion to separate or combine the roles of Chairman and CEO as it deems appropriate based on the needs of our company at any given time; totime. To facilitate this decision-making, the Governance Committee annually reviews our Board leadership structure, providing its recommendation on the appropriate structure for the following yeargiving consideration to, our independent directors. Our independent directors do not view any particular Board leadership structure as necessarily preferable, rather they make an informed annual determination taking into account, among other things, our financial position, business strategies and sustainability and governance priorities, as well as any feedback received from our stockholders.investors and other stakeholders.

        OurDuring the first two-thirds of the year, we had a combined Chairman/CEO and a Lead Independent Director balancesDirector. In connection with our non-independentCEO transition, our other directors in July elected Mr. Butier as Executive Chairman effective September 2023 for the remainder of the term ending at the Annual Meeting based on their belief that his leadership would optimize the execution of our strategic priorities as he mentors Mr. Stander in his new role as CEO. At that time, the Chairman and CEO roles were separated, each filled by long-serving leaders of our company who have developed and executed our strategies effectively to deliver long-term value for our employees, customers, investors and communities. Because Mr. Butier remains our employee, Mr. Siewert was elected by our independent directors through the Annual Meeting to continue ensuring independent oversight of our Board.

Robust Lead Independent Director Role

Our robust Lead Independent Director role balances our Executive Chairman role, exercising critical duties to ensure independent decision-making in the boardroomboardroom. Mr. Siewert began serving as our Lead Independent Director in April 2020 and was most recently reelected by our independent directors in February 2024 for a one-year term beginning after the Annual Meeting, subject to ensure effective and independent Board decision-making.his reelection. Our Governance Guidelines clearly delineate thesedefine his primary responsibilities, which are shown below.in the chart above. Mr. Pyott currently serves as our Lead Independent Director.


LEAD INDEPENDENT DIRECTORPRIMARY RESPONSIBILITIES
Current Selectee:
    David Pyott

Executive Sessions Led in 2017: 5


Lead Independent Director is selected annually by our independent directors.

Preside over executive sessions of independent directors and meetings of our Board at which the non-independent Chairman is not present

Serve as liaison between the non-independent Chairman and our independent directors

Approve meeting agendas and schedules and other information sent to our Board to ensure that appropriate items are discussed, with sufficient time for discussion of all items

Call meetings of independent directors when necessary or appropriate

If requested,consult and meet with our stockholders

        In addition to these responsibilities, Mr. PyottSiewert also performed the following activities described below as Lead Independent Director in 2017:2023.

 

Oversaw our new director search process, including meeting regularly with senior management and the external firm selected by the Governance Committee to lead the search; interviewing and assessing high-potential candidates; and leading director succession planning discussions with the Governance Committee he chairs, as well as with our Executive Chairman, our CEO and other Board members

Directed our Board/Committee evaluation process, meeting individually with each other director to obtain verbal feedback to supplement their written evaluations

Led the majority of our off-seasonstockholder engagements

Oversaw our individual director feedback process through which each director was able to provide anonymous written feedback on their peers, giving consideration to their preparation, participation and engagement in and outside the boardroom with a view to enhancing their overall performance and assisting with director succession planning

Consulted frequently with our independent directors and provided feedback to our Executive Chairman and our CEO based on these discussions, including our Board’s evaluation of their 2023 performance with the Compensation Committee Chair

Met regularly with our Executive Chairman and our CEO, as well as periodically with other members of management and representatives of our independent registered public accounting firm

Supplementing our Lead Independent Director in providing independent Board leadership are our CommitteeAudit, Compensation and Governance Chairs, all of whom are independent. The Governance Committee evaluated

Board Leadership Assessment and Evaluation

During our Board evaluation process conducted during the performancefourth quarters of our2022 and 2023,Messrs. Butier and Siewert received uniformly positive feedback in their respective roles as Chairman and Lead Independent Director during theDirector.

In May and July 2023, having delayed its planned discussion of these matters from April 2023 as a result of its leadership and Board evaluation process conducted in the fourth quarter of 2017. Based on these evaluations, we believe our current Board leadership structure is providing effective independent oversight of our company. During our ongoing engagement with our stockholders on governance matters, none of them has expressed concerns with our current Board leadership structure, which we believe reflects support for our robust and clearly delineated Lead Independent Director role.

        In February 2018,succession planning work, the Governance Committee evaluated our Board leadership structure and recommended to our Board that Mr. ScarboroughButier continue serving asin the role of Chairman, noting that his mentorship duringhe remained best positioned to lead our CEO transition has continued to assist managementBoard in executingoverseeing our Board-aligned strategies to drive long-term stockholder value creation and that he received positive feedback on his performance from our independent directors during the 2017 Board evaluation process.strategies. Upon the recommendation of the Governance Committee, our Board elected Mr. ScarboroughButier (with him abstaining)not present for the discussion or vote) as Executive Chairman effective September 1, 2023 through the Annual Meeting. In February 2024, giving consideration to the valuable mentorship he has provided our new CEO and his successful transition to the role of Executive Chairman, upon the recommendation of the Governance Committee, our Board (with him not present for the discussion or vote) elected Mr. Butier to continue serving as ourExecutive Chairman effective immediately afterfor a one-year term ending at the 2025 Annual Meeting, subject to his re-election. Thereelection.

Avery Dennison Corporation | 2024 Proxy Statement

31


In July 2023, the Governance Committee also recommended that Mr. PyottSiewert (with him abstaining)not present for the discussion or vote) continue serving as Lead Independent Director.Director through the Annual Meeting. Having a long-serving director with finance expertise and extensive experience working outside the U.S. serve as Lead Independent Director has provided Messrs. Butier and Stander valuable counsel and guidance while ensuring independent Board oversight of management. The committee also recognized Mr. Pyott has significantly contributed toSiewert’s support and substantial effort with our executive compensationstockholder engagement program. The Governance Committee determined that, in light of his demonstrated commitment, engagement and governance programs through his strong leadership, Mr. Siewert should continue ensuring independent and strategic leadershipstewardship of our Board.Board in its oversight responsibilities. The committee’s decision took into account his significant contributions as a member and former Chair of the Audit Committee and as the current Chair of the Governance Committee, as well as his more than 25 years working in Asia Pacific, a region from which ~30% of our 2023 sales originated and ~56% of our employees were located at year-end 2023. Upon the recommendation of the Governance Committee, ourthe independent directors selectedon our Board elected Mr. PyottSiewert (with him abstaining)not present for the discussion or vote) as Lead Independent Director through the Annual Meeting. In February 2024, upon the recommendation of the Governance Committee, the independent directors on our Board elected Mr. Siewert (with him not present for the discussion or vote) to continue serving as our Lead Independent Director effective immediately afterfor the term ending at the 2025 Annual Meeting, subject to his re-election.

Avery Dennison Corporation| 2018 Proxy Statement |14


Table of Contentsreelection.

During our 2023 stockholder engagements, while certain investors expressed a preference for an independent chairman, they appreciated the rationale for our current Board leadership structure given our recent CEO transition and other senior leadership changes.

BOARD COMMITTEES

Each of our Board committeesCommittees has a written charter that describes its purposes,purpose, membership and meeting structure, and responsibilities. These charters which may be found on the investors section of our website atwww.averydennison.com/corporategovernance,under Corporate Governance and are reviewed by the respective committee at least annually, with any recommended changes adopted upon approval by our Board. Amended charters are promptly posted on our website. The Charters forcharters of the Audit Committee, Compensation Committee and Governance CommitteesCommittee were lastmost recently amended in February 2017, December 20152023, December 2023 and December 2016, respectively.

        EachOctober 2021, respectively; the charter of the Finance Committee was first adopted by our Board committees hasin December 2023.

Our Board Committees have the ability to form and delegate authority to subcommittees and may obtain advice and assistance from internal or external consultants, legal counsel or other advisors at our expense. In addition, each committee annually evaluates its performance. The primary responsibilities, membership and 2023 meeting and attendance information for the three independent committees of our Board are summarized belowbelow. In July 2023 and onFebruary 2024, upon the following page.recommendation of the Governance Committee, our Board modestly adjusted the membership of its committees; the current Chairs and members are reflected in this proxy statement. 

 

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2024 Proxy Statement | Avery Dennison Corporation


AUDIT & FINANCE COMMITTEE PRIMARY RESPONSIBILITIES

LOGO

 

MEMBERS
PRIMARY RESPONSIBILITIES
Independent Members:

Martha Sullivan (Chair)

Andres Lopez

Maria Fernanda Mejia

Patrick Siewert (Chair)
  Anthony Anderson
  Peter Barker
  Ken Hicks
  Andres Lopez
  Martha Sullivan

Meetings in 2017: 9

Average Attendance in 2017: 100%William Wagner

Audit committee financial expert:

Siewert

All members satisfy theNYSE enhanced independence standards required by the NYSE and have been determined by our Board to be financially literate.

Each of Messrs. Anderson, Barker and Siewert has been determined by our Board to be an "audit committee financial expert" under applicable SEC regulations.

MEETINGS

2023 meetings: 8

Avg. attendance: 90%

 

 

•  Oversee financial statement and disclosure matters, including our quarterly and annual financial results, earnings release documentation and SEC reports, internal controls, critical accounting policies and practices, major financial risk exposures and significant tax matters

Appoint and oversee our independent registered public accounting firm, including evaluating its qualifications performance and independence, and theas well as scope, staffing and fees for its annual audit and other audit, review or attestation services, annually reviewing its performance and regularly considering whether to appoint a new firm; in addition, approve compensation and engagement of any other such firm preparing or issuing audit reports or related work or performing other audit review or attest services

Oversee our internal audit function, including appointing or appointing/dismissing the senior internal auditor, evaluating his performance, reviewing significant issues raisedidentified in itsinternal audits and management'smanagement’s response, and discussing the annual internal audit plan, budget and staffing

Perform compliance oversight responsibilities,, including overseeing thecybersecurity risk management and risks related to information technology controls and security; maintaining procedures established for receipt, retention and treatment of complaints regarding accounting, internal accounting controls or auditing matters; reviewing financially significant correspondence with governmental agencies and legal matters that may have a material impact on our financial statements;matters; and making determinations and recommending actions to our Board regarding any violations of ourcertain Code of Ethics related to information contained in our SEC filings and other public communicationsviolations

Conduct finance oversight responsibilities, including reviewing our capital structure and financing plans, capital allocation strategy, the funding status of our pension plans, and significant tax matters

Approve the Audit and Finance Committee Report included in our for proxy statement

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Table of Contents

 

COMPENSATION & EXECUTIVE
PERSONNEL COMMITTEE
 PRIMARY RESPONSIBILITIES

LOGO

 

MEMBERS
PRIMARY RESPONSIBILITIES
Independent Members:

Julia Stewart (Chair)

Bradley Alford

Andres Lopez

Ken Hicks
  David Pyott
  Martha Sullivan

Meetings in 2017: 4

Average Attendance in 2017: 100%
Francesca Reverberi

All members satisfy theNYSE enhanced independence standards required by the NYSE.

All membersand qualify as "non-employee directors"“non-employee directors” under Rule 16b-3 of the Securities Exchange Act of 1934, as amended, and "outside directors" under Section 162(m) of the Internal Revenue Code of 1986, as amended.
Rule 16b-3

Relies on expert advice of an independent compensation consultant that reports directly to the Committee.

MEETINGS

2023 meetings: 5

Avg. attendance: 100%

 

 

•  Review and approve corporateAIP and LTI targets within context of company goals and individual objectives for our CEO's compensationCEO objectives; evaluate company and evaluate our company's and his individual performance todetermine annual CEO compensation

Review andapprove senior executive compensation, including base salaries and incentive compensation giving consideration to the recommendations of our CEO

Conduct leadership succession and development planning and regularly review executive new hires, promotions and role changes, departures and open positions, as well as executive diversity trends

Recommend•  Oversee executive compensation strategy, incentive plans, equity-based plans and benefit programs

Review and provide oversight of talent management policies and strategies, including DEI and pay equity and transparency; leadership compensation plans, benefits, recruiting and retention strategies, and development programs; and employee engagement

•  Review stockholder engagement process, results and feedback related to executive compensation, talent management and social sustainability

•  Approve our CD&A and theTalent and Compensation and Executive Personnel Committee Report included in our for proxy statement

Oversee stockholder approval of executive compensation matters, including advisorysay-on-pay and say-on-frequency votes on executive

•  Assess compensation and the frequency of such votes

Ensure noprograms for potential encouragement of excessive risk-taking in our compensation policies and programs

Recommend non-employee director compensation

Administer clawback policies providing for recoupment of incentive compensation determined to have been erroneously received by executive officers or other AIP or LTI recipients

Conduct executive succession planning for our CEO and other senior leaders

 

GOVERNANCE & SOCIAL
RESPONSIBILITY COMMITTEE
 PRIMARY RESPONSIBILITIES

LOGO

 

MEMBERS
PRIMARY RESPONSIBILITIES
Independent Members:
  Peter Barker

Patrick Siewert (Chair)

Bradley Alford
  Anthony Anderson
  David Pyott

Julia Stewart

Meetings in 2017: 3

Average Attendance in 2017: 100%William Wagner

All members satisfy NYSE independence standards

MEETINGS

2023 meetings: 10

Avg. attendance: 95%

 

 

Identify•  Regularly review Board composition and conduct director succession planning, identifying potential new Board members and recommendrecommending director nominees using the criteria set forth in our Governance Guidelinesnominees/appointees

PeriodicallyAnnually consider our Board leadership structure and recommend to our Board whether to separateelect independent Chairman or combine the positions of Chairman and CEO, as well as who should serve as Lead Independent Director

Recommend Board and Committee structure, chairsChairs and members

Recommend our independent directors using the based on NYSE independence standards of the NYSE

Review andapprove related person transactions

Oversee andconduct an annual Board/Committee performance evaluation of our Board and its Committees process, as well as individual director feedback process

Review our Governance Guidelines and recommend any changes to our Board

Discuss  Review and provide oversight of governance, environmental sustainability and corporate social responsibilitycommunity investment initiatives, policies and practices

Review stockholder engagement process, results and feedback related to governance, environmental sustainability and community investment

•  Review stockholder proposals

•  Oversee our valuesValues and ethicsEthics program and Code of Conduct, evaluate significant conflicts of interest or questions related to our Code of Conduct and policy on legal and ethical conduct, and make determinations and recommend actions to the Board regarding violations of thecertain Code of Ethics (except for violations over which the Audit Committee has such authority)

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TableIn addition to the above committees required by SEC rules and NYSE listing standards, upon the recommendation of Contentsthe Governance Committee, our Board formed a standalone non-independent Finance Committee in July 2023, the responsibilities of which were previously performed by the Audit Committee.

LOGOMEMBERSPRIMARY RESPONSIBILITIES

Mitch Butier (Chair)

Patrick Siewert

Deon Stander

MEETINGS

2023 meetings: 1

Avg. attendance: 100%

Conduct finance oversight responsibilities, includingreviewing and making recommendations to our Board regarding:

•  Capital structure in light of our financial plans, current operations and long-term strategies

•  Capital allocation strategy, including stockholder dividends, stock repurchase program and financial capacity for significant transactions such as strategic investments, acquisitions and divestitures

•  Financing plans including equity, debt or other securities offerings and private placements that may materially impact our financial position

•  Pension plan financing status

•  Other financial matters that management or our Board desires to have reviewed by the committee

EXECUTIVE SESSIONS

Our Board believes it is important to have separate executive sessions with Mr. Butier, with Mr. Stander, with both of them and without our CEO, non-independent Chairman or other memberseither of management present,them, each of which werewas generally held at every regular2023 Board meeting during 2017.meetings. Our independent directors have robust and candid discussions at thesethe executive sessions that exclude our Executive Chairman and/or our CEO during which they critically evaluate the performance of them, management as a whole and our company, Chairman, CEO and management. company. As Lead Independent Director, Mr. PyottSiewert presided over the fivesix executive sessions of independent directors held during 2017.2023.

 In addition,

Our Board generally began its 2023 meetings with one of two executive sessions were scheduled for each regular meeting of the Audit, Compensation and Governance Committees held. These executive sessions generally excluded Mr. Scarborough, Mr.with Messrs. Butier and otherStander to discuss key focus areas and frame meeting discussions; the second such session at the end of these meetings provided time for the Board to reflect and align on key priorities, after which our independent directors generally met in executive session.

Executive sessions were also generally held for regular 2023 Board Committee meetings. These sessions excluded members of management unless the Committeecommittee requested the presenceone or more of a member of management for a portion of the sessionthem to attend to provide additional information or perspective.perspective, in which case the committee generally met independently thereafter.

RISK OVERSIGHT

Management is responsible for managing the day-to-day risks confronting our businesses, butand our Board has responsibility for overseeing enterprise riskoversees ERM. In performing its oversight role, our Board ensures that the ERM processes designed and implemented by management (ERM).are functioning effectively and promoting risk-adjusted decision-making. The teams leading our businesses have incorporated ERMERM-rooted thinking into developingtheir strategic development and executing strategy,execution, assessing the risks and mitigating strategies impacting their businesses and implementing and adjusting mitigating actions on an ongoing basis. In addition, in consultation with our Chief Compliance Officerrisk management team and senior management, these teamsthey semiannually prepare a risk profileprofiles consisting of a heat map and a summary of their key risks and mitigating strategies, which are used to prepare a company risk profile based on identified business-specificbusiness risks as well as enterprise-wideenterprise risks. Among other things, these risks include the macroeconomic environment; climate change, environmental regulation and sustainability trends; cybersecurity; operational and supply chain disruptions; and M&A.

In 2023, we further enhanced our ERM program by assigning accountability for key risks and mitigating strategies to identified business or functional leaders and began prioritizing mitigation strategies based on discussions with business leaders led by risk champions from our law department. Our compliance and IT functions also continued their annual ERM reviews. These advancements have allowed our ERM Steering Committee to benefit from the critical thinking of a broader cross-section of company leaders.We alsoaim to continue advancing our ERM program, with oversight by our Board.

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2024 Proxy Statement | Avery Dennison Corporation


We have robust global processes that support a strong internal control environment toand promote the early identification and continued managementongoing mitigation of risks by our company's leadership.risks. Our legal and compliance functions, including our Chief Compliance Officer, report intoto our General CounselCLO to provide independent evaluation of the challenges facing our businesses and our Vice President of Internal Audit leader reports to the Audit Committee in the conduct of his operational responsibilities, ensuring hishelping ensure he maintains independence from management.

        In performing its oversight role, our Board is responsible for ensuring that the risk management processes designed and implemented by management are functioning effectively, and that our culture fosters risk-adjusted decision-making.

Our Board as a whole oversees risks related to our company and business strategies and operations,five-year strategic plan horizon, exercising this responsibility by considering the risks related to its decisions. Each year, ourmanagement’s strategies and execution plans. Our Board annually receives reports on the ERM process and the resulting company risk profile, engaging throughout the year with management on their strategic plans and risks facing each of our businesses and our company as a whole. These risks may include financial risks, political risks, legal and regulatory risks, supply chain risks, competitive risks, information technology risks, and other risks related to the way in which we do business. key risks. Employees who lead various risk areas  such as law, information technology; environmental, healthtechnology, tax, compliance, sustainability, DEI and safety; tax; sustainability; and social responsibility —community investment – report periodically to Board Committees and occasionally to our full Board.

        OurAs shown below, our Board has delegated to its Committees elements of its risk oversight functionresponsibility to betterits Committees to more efficiently coordinate with management to serve the long-term interests of our company and stockholders.in risk mitigation. Our Board receives reports from the Committee Chairs regarding topics discussed at every Committee meeting, which includescommittee meetings, including the areas of risk overseenthey primarily byoversee, and engages on risk mitigation during its Committees.

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Table of Contents


Risk Oversight

GRAPHICregular engagement with our leaders.

 

  RISK OVERSIGHT 

 Board of Directors

•  Business strategies

•  Annual operating plan and significant fixed and IT capital expenditures

•  Corporate governance

•  Acquisitions, divestitures and other significant transactions

•  Enterprise risk management

LOGO

 Audit Committee

LOGO

 Compensation Committee

LOGO

 Governance Committee

LOGO

 Finance Committee

•  Financial reporting processes and statements, and internal controls

•  Information technology and cybersecurity

•  Certain legal, compliance and regulatory matters

•  Executive compensation and succession planning

•  Annual and long-term incentive plans

•  Compensation clawback policies

•  Non-employee director compensation

•  Social sustainability, including leadership compensation, benefits, and recruiting and retention; DEI; and employee engagement

•  Board and Committee structure and composition

•  Director succession planning

•  Governance, environmental sustainability and community investment

•  Values and Ethics/Code of Conduct

•  Conflicts of interest and related person transactions

•  Certain legal, compliance and regulatory matters

•  Capital structure and allocation strategy, including stockholder dividends, stock repurchases and financial capacity for strategic transactions

•  Financing plans, including debt, liquidity and other securities offerings

•  Pension plan funding status

The Audit Committee oversees our internal control environment and evaluates the effectiveness of our internal controls at least annually. Supplementing these processes, the Audit Committee periodically meets regularly in executive session with each of our CEO, CFO, CAO, General Counsel, Vice President ofController, Internal Audit leader, and representatives of our independent registered public accounting firm.firm, and as needed with other members of senior management such as our CEO and CLO. The Governance Committee also meets semiannually with our Chief Compliance Officer to discuss, among other things, discusssignificant internal investigations.

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During 2023, our investigation of allegations reported to our Business Conduct GuideLine.

        During 2017,Board was particularly focused on overseeing the following risk areas were of particular Boarddescribed below.

  2023 RISK FOCUS AREAS   

Navigating challenging near-term business environment – Addressing lower demand driven primarily by downstream inventory destocking, as well as preparing for potential recessionary environment through rigorous scenario planning and identified potential productivity and restructuring actions

Further accelerating Intelligent Labels adoption – Executing key apparel and logistics programs, accelerating new segment and use case adoption, and expanding manufacturing capacity to ensure we can deliver for customers in this fast-growing business

Advancing sustainable innovation initiatives – Accelerating our sustainable innovation efforts through governmental engagement and investment in new technologies to turn sustainability-related headwinds into opportunities for competitive differentiation

Advancing digital journey – Accelerating our digital strategies and evolving our Digital Advisory Council to advance our market insights, digital capabilities and innovation to lead at intersection of physical and digital

Optimizing portfolio of businesses – Integrating previously separated businesses into Materials Group, executing and integrating acquisitions, and expanding our M&A pipeline and deal conversion

Advancing cybersecurity preparedness – Addressing more volatile cybersecurity landscape with increasing threats on manufacturers, incorporating learnings from of our maturity assessments and publicly reported incidents at other companies

Risks Associated with Compensation Policies and Committee focus:

    The global economic environment;
    Changes in tax laws and regulations, in particular in the U.S.;
    Our U.S. pension plan liabilities;
    Cybersecurity and information technology, including the implementation of an enterprise resource planning system in our Label and Graphic Materials North America business; and
    Risks associated with our restructuring actions, acquisitions and integration activities.

RISKS ASSOCIATED WITH COMPENSATION POLICIES AND PRACTICESPractices

As described in theCompensation Discussion and Analysis section of this proxy statement, we maintain best practices in compensation that collectively encourage ongoing risk assessment and mitigation. The Compensation Committee annually discusses with management and its independent compensation consultant, WTW, whether our executive compensation program is meeting the committee’s objectives. In addition, the Compensation Committee periodically reviews our compensation programsengages WTW to undertake a more formal assessment to ensure that they doour program does not provide incentives that encourage our employees to take excessive risksrisk-taking in managingthe management of their respective businesses or functional areas andareas. The committee most recently conducted its most recent reviewthis evaluation in February 2018.2024.

        Based on the advice of its independent compensation consultant, Willis Towers Watson, theThe Compensation Committee noted the key risk-mitigating features of our compensation policies and practices shown on the following page.

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Table of Contents

Governance and Oversight

    The Compensation Committee has discretion to decrease Annual Incentive Plan (AIP) awards and long-term incentive (LTI) grants based on individual performance, including as a result of excessive risk-taking.

    Our clawback policy serves as a deterrent to fraud or other misconduct in connection with our financial statements.

    The Compensation Committee annually evaluates the performance of our CEO and other executives in the context of our company and business goals and their individual contributions.

    Our stock ownership guidelines are rigorous and consistent with best practices, with a minimum ownership level of 6x base salary for our CEO and a requirement that 50% of the ownership level be held in vested shares.

    We prohibit our officers from hedging or pledging company stock and require them to engage in stock transactions only during limited trading windows.

Pay Philosophy and Structure

    Our programs prioritize incenting stockholder value creation, balanced by retention and other considerations.

    The substantial majority of executive compensation isprogram described below.

      RISK-MITIGATING FEATURES   

    Governance and

    Oversight

     Compensation Committee has discretion to decrease AIP and LTI awards to penalize potentially risky actions

     Clawback policy requires recoupment of certain incentive-based compensation to executive officers if we are required to prepare accounting restatement to correct material noncompliance with any financial reporting requirement; in addition, all AIP and LTI recipients are subject to compensation clawback in connection with financial restatement indicating fraud or misconduct

     Incentive compensation plan structure and targets reviewed within context of market practices, tied to annual business plans and company goals, and approved by Compensation Committee

     Compensation Committee annually evaluates CEO/senior executive performance against strategic, financial and sustainability goals

     Officers prohibited from hedging or pledging company stock and required to engage in stock transactions only during limited trading windows

    Pay Philosophy

    and Structure

     Focus on incenting stockholder value creation, balanced by retention and other considerations

     Incentive compensation designed to incent strong annual financial performance and long-term economic and stockholder value creation, balance growth and efficient capital deployment, and consider sustainability progress and individual contributions thereto

     Substantial majority of leadership compensation delivered in long-term equity or cash-based awards to motivate pursuit of superior performance and sustainable growth

     Rigorous stock ownership policy, with minimum ownership requirement of 6x for CEO; requires net shares acquired to be retained until compliance is achieved and pre-transaction certifications of continued compliance

     Executive severance plans consistent with market practices, with double-trigger change of control severance benefits only for most senior NEOs

    Incentive

    Program Design

     AIP and LTI awards incent achievement of annual financial goals and long-term economic and stockholder value creation, using multiple performance objectives covering different time periods

     AIP awards not guaranteed, with below-threshold performance resulting in zero payout, payments subject to overall cap of 200% and NEO individual modifiers generally capped at 100%

     Equity awards fully performance-based, using multiple performance objectives, vesting over multiple time horizons and subject to threshold and maximum payout opportunities

    •  PUs cliff vest at end of three years with payout for relative TSR component capped at 100% of target if absolute TSR is negative

    •  MSUs vest over 1-, 2-, 3- and 4-year performance periods (average performance period of 2.5 years), with threshold performance at absolute TSR of (15)% and target performance at absolute TSR of 10%

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    2024 Proxy Statement | Avery Dennison Corporation


Given its assessed low risk in equity to motivate the pursuiteach of strong long-term performance and sustainable growth.

Our change of control and executive severance plans are reasonable and consistent with market practices, with change of control benefits provided on a double-trigger basis to mitigate the risk that such a transaction be pursued to advance personal interests rather than the best interests of our stockholders.

Our incentive compensation consists of short- and long-term performance objectives that cover different time periods and is balanced with objectives for annual financial performance and long-term economic and stockholder value creation, as well as between growth and efficient capital deployment.

Incentive Program Design

    Our AIP and LTI awards incent annual profitable growth balanced with long-term financial value creation, using multiple performance objectives and providing realized compensation based primarily on our company's performance.

    AIP awards are not guaranteed, with below-threshold performance potentially resulting in zero payout and payments subject to an overall cap of 200%.

    Our equity award vehicles are performance-based, use multiple performance objectives, are subject to threshold and maximum payout opportunities, and have the following additional features that limit potential risk-taking:

    Our performance units (PUs) cliff vest at the end of three years with the payout for the relative total stockholder return (TSR) components capped at 100% of target for any three-year performance period in which absolute TSR is negative to prevent management from being unduly enriched when stockholders experience loss, while still incenting executives to deliver relatively strong performance during challenging economic periods; and

    Our market-leveraged stock units (MSUs) vest over one-, two-, three- and four-year performance periods (with an average performance period of 2.5 years), with challenging performance objectives, including a threshold performance level of absolute TSR of -15% and a target performance level of absolute TSR of 10%.

        Based on these categories and other factors, Willis Towers Watson determinedWTW advised the Compensation Committee that our compensationexecutive pay program strikes an appropriate pay-risk balance. balance and does not present risk-related concerns.

The Compensation Committee has concluded that our compensation policies and practices do not create risks that are reasonably likely to have a material adverse effect on our company.

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Table of ContentsDIRECTOR EDUCATION

HUMAN CAPITAL MANAGEMENT
Initial Orientation

LEADERSHIP DEVELOPMENT

Our Board is actively involved in human capitaldirector orientation materials and discussions with management to identifygenerally cover our (i) stakeholders, values, strategies, and develop our future leaders. We maintain a robust performance review processfinancial and leadership development program for our employees. Management develops leadership at lower levels of our organization by identifying high potential talentsustainability goals; (ii) business and critical experts, cultivating the skillscompany strategies, risks and capabilities to allow identified individuals to become our future leadersmitigating actions; (iii) sustainability priorities and providing them with developmental opportunities. Through regular reports from management, ourprogress; (iv) Board has the opportunity to meet business leaders and functional leaders in law, finance, information technology, compliance, and human resources. In addition, Board members have freedom of access to all employees, and are encouraged to visit our facilities to meet local management and attend company events.

SUCCESSION PLANNING

        The Compensation Committee and/or our Board conducts executive succession planning semiannually, developingobjectives; (v) information regarding company leadership and refining succession plans forrecent Board/committee meetings; (vi) Board, governance and company policies, including our CEOGovernance Guidelines, Committee charters, conflict of interest policy, non-employee director compensation program, insider trading policy and key executive officers. Consistent with this practice, in April and October 2017, the Compensation Committee discussed talent that is currently ready — or, with continued development on their current trajectory with mentorship and coaching from our current leaders, will be ready — to fill executive officer positions in the eventCode of a vacancy. Those discussions were then summarized and reported to our Board. In addition, the Compensation Committee reviews executive new hires, promotions and departures at its regularly-scheduled meetings.

DIRECTOR EDUCATION

INITIAL ORIENTATION

        Our initial director orientation generally covers (i) our strategies, performance and leadership; (ii)Conduct; (vii) investor messaging; (iii) the strategies and risks of our businesses; (iv) finance matters, including our financial reporting policies(viii) SEC filings and practices, internal control environment, internal audit deployment, tax planning and compliance, and capital structure; (v) legal matters, including our governance policies and procedures, values and ethics, compliance, and ERM; (vi) human resources matters, including executive compensation, succession planning, and non-employee director compensation; and (vii) information technology and cybersecurity.sustainably reporting.

 

In connection with his initialher appointment to our Board in early 2017,February 2024, we provided Mr. LopezMs. Mejia with information regarding our businesses, strategic plans and risk-mitigating actions, competitors, non-employee director compensation policiesthese matters. Our Executive Chairman, CEO and other matters. Our CEO thenmembers of management met with Mr. LopezMs. Mejia to discuss these matters. We conducted further orientation for Mr. Lopezthem to ensure a smooth initial onboarding. Ms. Mejia also joined as an observer in the spring of 2017 in connection with his appointmentselect Board Committee meetings to the Audit Committee.better understand their respective responsibilities and was assigned two independent directors on our Board to help guide her continued onboarding process.

Continuing Education

CONTINUING EDUCATION

Our continuingongoing director education program consists of regular interactions with and presentations from members of management regarding our businesses, strategies, financial performance and sustainability progress, as well as periodic visits to our facilities. In the spring of 2023, our Board visited our headquarters in Mentor, Ohio, which also serves as our Materials Group’s North American headquarters, and met informally with members of that business’ leadership. Visits to that facility, as well as to our Solutions Group innovation center in Miamisburg, Ohio and certain international facilities and management presentations regarding our business operations, strategies, risks and values and ethics. in Asia, are planned for 2024.

We provide updates on relevant topics of interest to our Board at and between meetings throughout the year, and providedirectors with access to a boardroom news resource platform for them to keep informed of emerging best practices. We alsoregulatory developments and market practices, and reimburse directors who attend accreditedcontinuing director education programs for program fees and related expenses.

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Table of Contents

BOARD AND COMMITTEE EVALUATIONS

The Governance Committee oversees and conducts an annual performance evaluation of our Board, Chairman, Lead Independent Director and Board Committees,committees, including the Committee Chairs. Our Board views the evaluation process as integral to assesingassessing its effectiveness and identifying opportunities for continued improvement. Through this process, we have continually improved Board functioning.

As part of this process, our directors historically had the opportunity to provide our Lead Independent Director candid feedback on other directors. In 2023, the Governance Committee implemented a more formal process for directors to provide anonymized individual feedback on their peers to advance continuous improvement opportunities inand assist with Board succession planning. The summary below focuses on the pursuit of continued excellence. Many of the improvements in our governance practices and Board processes were identified and implemented as a result of the annualbroader Board/Committee evaluation process.

GRAPHIC

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        In responseBOARD AND COMMITTEE EVALUATIONS

  1   

    Process

Written evaluations of Board/Committee

Composition, including balance and diversity of skills, qualifications and demographic backgrounds

Meeting materials

Meeting mechanics and structure

Fulfillment of responsibilities

Meeting content and conduct

Overall performance

Effectiveness of Chairman, Lead Independent Director and Committee Chairs

One-on-one discussions with Governance Committee Chair to provide additional perspective on written evaluations

  2   

   2023 Review of Results

Discussion of anonymized evaluation results and feedback received

Executive Chairman, Lead Independent Director/Governance Committee Chair and Corporate Secretary

Governance Committee

Board in recent years during the evaluation process, our Board made the following enhancements to its processes:executive session with Executive Chairman and CEO, discussing potential improvement opportunities

    Identified the need for anindependent director

Committees in the packaging industry, culminating in the appointment of Mr. Lopez to our Board;

Given our increased strategic focus on acquisitions,enhanced discussion of M&A pipeline and targets actively under consideration, as well as the integration and performance of recently acquired companies;

Continued its focus onexecutive succession planning and leadership development with more frequent discussions on director succession planning and the desired profile of future candidates;

Continued our Board's and the Audit Committee's review and discussion of ourcybersecurity preparedness and exposures related to pension liabilities;

Enhancedinteraction with management below the executive officer level; and

Conductedpost-investment reviews of the return on significant capital expenditures.
session, discussing potential improvement opportunities

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  3   

Table of Contents   Recent Improvement Actions

Sharpened focus on executive succession planning and leadership development, appointing new CEO after having evaluated his attributes, experiences and strengths and determined that he was best positioned to lead our company into the future in which we believe every product will have a digital identity

Enhanced director succession planning with view toward more regular refreshment, launching new director search in 2023 focused on candidates with retail/CPG or finance expertise that could also increase gender or racial/ethnic diversity on our Board, with Ms. Mejia being appointed to our Board in February 2024

Advanced strategic oversight, expanding mentorships between individual directors and key business leaders and increasing Board engagement with members of management below senior leadership level

Heightened focus on strategic priorities of digital solutions and sustainability-driven innovation, as well as cybersecurity risk management

Continuous discussion of M&A pipeline and potential targets, as well as performance of acquired companies and integration learnings

Refined Board schedule and meeting process, implementing additional executive sessions with our Executive Chairman and our CEO, as well as ones with each of them, and conducting certain Committee meetings virtually to expand time for in-person full Board meetings

Continued regular Executive Chairman and CEO engagement with directors between meetings and increased time dedicated to executive sessions that exclude other members of management to provide greater time for Board-only discussion, after which independent directors generally meet in executive session

STOCKHOLDER ENGAGEMENT AND COMMUNICATIONS

We value stockholder feedback on our governance program and we actively solicit input through stockholder engagement to ensure that our program reflectspractices reflect not only our evolving business strategies but also the changing business environment and stockholder expectations.

STOCKHOLDER ENGAGEMENT ON GOVERNANCE MATTERS IN 2017

        We continued our longstanding practice of open dialogue with stockholders in 2017. In advance of the 2017 Annual Meeting, we contacted our 25 largest institutional stockholders, representing almost 50%expectations of our then-outstanding shares. Board members, including our Lead Independent Director, and management were made available to answer questions and address concerns regarding our executive compensation and governance programsstakeholders. This supplemental engagement program and the items being brought to stockholder vote at the Annual Meeting. Whilefeedback we received responseson governance matters are described in the proxy summary.

CONTACTING OUR BOARD

Our Board welcomes feedback from our stakeholders. We review all correspondence received from stockholders, representing 25% of our then-outstanding shares, none of them felt that there was a need to substantively engage during that busy time.

        In the fall, we reached out to our 30 largest institutional stockholders, representing nearly 55% of our then outstanding shares, to learn what issues are important to them without the time pressures associated with proxy season. As a result of these efforts, we received responses from stockholders representing over 30% of our then-outstanding shares and spoke with stockholders representing approximately 11% of those shares. We substantively engaged with every stockholder who requested to do so.

        During our 2017 engagement program, with respect to matters related to governance, we discussed several topics related to our Board's processes, including succession planning and refreshment, diversity, and evaluations. We also discussed the integration of sustainability into our business strategies, and our Board's oversight of our cybersecurity preparedness. Our stockholders expressed interest in the anticipated completion of our CEO transition and our Board's views on proxy access; both of these matters were subsequently addressed with our December 2017 announcement of Mr. Scarborough's retirement as our Executive Chairman at the end of that year and our adoption of proxy access.

CONTACTING OUR BOARD

        We welcome ongoing feedback from all our stockholders. We review correspondence submitted by stockholders, discussing the feedback received with senior management and/or our Board as appropriate.

Stockholders and other interested parties may contact our Board, Executive Chairman, Lead Independent Director, any Committee or Committee Chair or any other individual director concerning business matters by writing to:to Board of Directors (or a particular Board subgroup or individual director), c/o Corporate Secretary, Avery Dennison Corporation, 207 Goode Avenue, Glendale, California 91203.

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8080 Norton Parkway, Mentor, Ohio 44060.

Table of Contents

ITEM 1 — ELECTION OF DIRECTORS38

2024 Proxy Statement | Avery Dennison Corporation


ITEM 1 – ELECTION OF DIRECTORS

 

Our Bylaws provide for athat the number of directors will be fixed from time to time by resolution duly approved by our Board. As previously disclosed, in February 2024, Julia Stewart notified our Board of between eight and 12 directors, withher intention not to stand for reelection at the exact number fixed by a resolution of our Board. Effective February 1, 2017, in conjunction with Mr. Lopez's appointment and upon the recommendation of the Governance Committee, ourAnnual Meeting. Our Board fixedplans to fix the number of directors at 11. All nominees are standing for election at the Annual Meeting for a one-year term.10 following Ms. Stewart’s departure from our Board in April 2024.

Each of the 11our nominees is presently serving on our Board and has consented to being named in this proxy statement and serving if elected by our stockholders. All nominees are standing for election for a one-year term ending at the 2025 Annual Meeting.

MAJORITY VOTING STANDARD; UNELECTED DIRECTOR RESIGNATION REQUIREMENTMajority Voting Standard; Unelected Director Resignation Requirement

In voting for the election of directors, each share has one vote for each position to be filled and there is no cumulative voting. Our Bylaws provide for the approval by a majority of votes cast for the election of directors in uncontested elections like this one and require that an incumbent director who is not re-electedreelected tender his or her resignation from our Board. Our Board, excluding the tendering director, iswould be required to determine whether to accept the resignation  taking into account the recommendation of the Governance Committee and any other factors it considers appropriate  and publicly disclose its decision regarding the tendered resignation, including itsand rationale for the decision, within 90 days from the date election results are certified. In contested elections, plurality voting is the standard for election of directors.

Board Recommendation

 In voting for the election of directors, each share has one vote for each position to be filled and there is no cumulative voting.

Our Board recommends that you vote FOR each of our 10 director nominees.

RECOMMENDATION OF BOARD OF DIRECTORS

        Our Board of Directors recommends that you vote FOR each of the director nominees.The persons named as proxies will vote for thetheir election, of each of the 11 nominees, unless you specify otherwise. If any director nominee were to become unavailable prior to the Annual Meeting, your proxy would be voted for a substitute nominee designated by our Board or we would decrease the size of our Board.

SELECTION OF DIRECTOR NOMINEES

        Director nomineesDirectors are generally recommended by the Governance Committee for nomination by our Board and election by our stockholders. Director nomineesNew directors may also be recommended by the Governance Committee for appointment to our Board, with their election by stockholders taking place at the next Annual Meeting. Our Board believes thatAs shown in the Director Nominee Matrix in the proxy summary, our directors reflectdirector nominees bring a balance of skills, qualificationsindustry and demographics that allowsfunctional experiences and reflect diverse demographic backgrounds, allowing them to effectively discharge their oversight responsibilities.

    In consideringevaluating whether to recommend a candidate as anew or incumbent director nominee, the Governance Committee uses the following criteria set forth in our Governance Guidelines:

    Ability to qualify as independent, to ensure that a majority of our Board remains independent;

    Business and leadership experience, considering factors such as size, industry, scope, complexity and global operations;

    Experience as a board member of another public company;

    Experience in finance, accounting and/or executive compensation;

    Time commitments, including other boards on which the nominee serves;

    Potential conflicts of interest;

    Ability to contribute to the oversight and governance of our company; and

    Ability to represent the balanced interests of stockholders as a whole, rather than those of any special interest group.

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Table of Contents

        For incumbent directors, the Governance Committee also evaluates contributions to our Board and Committees, attendance at Board and Committee meetings, compliance with our stock ownership guidelines, and mandatory retirement date to assist with director succession planning. The Governance Committee does not assign specific weights toprimarily considers the criteria and no particular criterion is necessarily applicable to all nominees.described below.

 

Independence, to ensure substantial majority of our Board is independent

U.S. public company leadership and/or Board experience and working or having worked outside the U.S., as well as industry and functional experience, in each case considering factors such as size, scope and complexity

Board service at other U.S. public companies

Experience in finance, accounting and/or executive compensation

For incumbent directors, Board/Committee engagement and effectiveness, meeting attendance, compliance with our stock ownership policy, and mandatory retirement date

Time commitments, including service on other boards; directors who are public company executive officers may not serve on more than one other U.S. public company board

Potential conflicts of interest

Demographic background; when evaluating nominees, the committee only considers (and requires any search firm engaged to provide) candidate slates that include highly qualified women and individuals from other underrepresented communities

Ability to contribute to our company’s governance and sustainability priorities and progress

Avery Dennison Corporation | 2024 Proxy Statement

39


The Governance Committee reviews the skills, qualifications and demographic background of any candidate with those of our current directors in assessing howto ensure our Board can most effectively fulfill its oversight responsibilities.has a broad diversity of experiences and viewpoints. Sources for identifying potential nominees include current Board members, senior management, executive search firms and investors.

The Governance Committee regularly reviewed the skills, qualifications, demographic backgrounds, ages, tenures and scheduled mandatory retirement dates of our stockholders.

STOCKHOLDER SUBMISSION OF DIRECTOR NOMINEES

Advance Notice Nominees

        Stockholders may recommenddirectors and conducted Board succession planning to ensure that it continues to meet the needs of our businesses, effectively oversee management in executing our strategies and advance the interests of our stakeholders. Its search for new directors with retail/CPG or finance expertise led to Ms. Mejia’s appointment to our Board in February 2024; the search for an additional director candidates by submitting the candidate's name, together with his or her biographical information, professional experience and written consent to nomination, to Governance and Social Responsibility Committee Chair, c/o Corporate Secretary, Avery Dennison Corporation, 207 Goode Avenue, Glendale, California 91203. To be considered at the 2019 Annual Meeting, advance notice stockholder nominations must comply with the requirements referenced in the last section of this proxy statement underfinance expertise continues.

Stockholder Submission of Stockholder Items for 2019 Annual Meeting. Director Nominees

The Governance Committee considers stockholder nominees on the same basis as it considers all other nominees.

Proxy AccessAdvance Notice Nominees

        Our Board recently amendedStockholders may recommend director candidates by submitting the candidate’s name, together with his or her biographical information, professional experience, written consent to nomination and the other information required by our Bylaws, to permit aGovernance Committee Chair, c/o Corporate Secretary, 8080 Norton Parkway, Mentor, Ohio 44060. To be considered at the 2025 Annual Meeting, advance notice stockholder nominations must comply with the deadlines and other requirements described in the Voting and Meeting Q&A section of this proxy statement.

Proxy Access Nominees

A stockholder, or a group of no more than 20 stockholders, owning at least 3% of our company'scompany’s stock continuously for at least three years is permitted to submit director nominees (up to 20% of the Board) for inclusion in our proxy materials, subject to the deadlines and other requirements specifieddescribed in our Bylaws. For further information on submitting proxy access nominees pleasefor the 2025 Annual Meeting, refer toSubmission the Voting and Meeting Q&A section of Stockholder Items for 2019 Annual Meeting.

Avery Dennison Corporation| 2018 Proxy Statement |24


Table of Contentsthis proxy statement.

BOARD MATRIX

        Our directors bring abalance of skills, qualifications and demographic backgrounds in overseeing our company, as shown in the matrix below. The Governance Committee regularly evaluates the skills and qualifications desirable for our Board to best meet the changing needs of our business.

GRAPHIC

BOARD REFRESHMENT AND DIRECTOR SUCCESSION PLANNING

Our Board'sBoard’s ongoing director succession planning is designed to ensure an independent, well-qualified Board, with diversity in experience and background to effectively provide strong oversight.

NO TERM LIMITSBoard.

 

Our Governance Committee’s long-term objective is to position our Board for regular refreshment, ensure access to a broad new director candidate pool and achieve a more balanced tenure distribution with approximately one-third comprised each of newer directors, medium-tenure directors and longer-term directors.

Tenure

Our Governance Guidelines reflect our Board's beliefcurrently provide that directors shouldare not be subject to termtenure limits. While termtenure limits could facilitate fresh ideas and viewpoints being brought tohelp ensure regular Board refreshment, they could also result in the Board, our Board believes they are counter-balanced by the disadvantage of causing thepremature loss of a director who over a longer period of time has become well-versed in our strategies, operations and risksgained valuable experience and is providing valuable contributionscontinuing to Board deliberations. We believe that our Board's decision not to establish term limits is consistent with the prevailing practice among companies in the S&P 500.

        We recognize that certain governance stakeholders have suggested that longer-serving directors may have decreased independence and objectivity; however, we believe that arbitrarily removing knowledgeable directors and losing the oversight consistency they bring — particularly during periods of executive management change similarsignificantly contribute to our recent CEOBoard and CFO transitions — weighs against implementing term limits. Ultimately, it is our Board's responsibility to establish appropriate boardcompany.

Our Board determines its refreshment policies usingin light of our evolving strategies and financial position, exercising its discretion in the best interest of our company and stockholders.

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Table Certain of Contents

POLICIES SUPPORTING BOARD REFRESHMENTour stakeholders have suggested that longer-tenured directors may have decreased independence and objectivity. However, we believe that the removal of knowledgeable directors and loss of oversight consistency they bring – particularly during periods of senior leadership change, such as our recent CEO and Solutions Group President appointments – are important counterbalancing considerations.

 

40

2024 Proxy Statement | Avery Dennison Corporation


Policies Supporting Regular Board Refreshment

Our Board has adopted the policies described below to facilitate regular refreshment, of our Board and ensure that it continues to independently challenge our management with refreshed points of view.the described events having occurred since last year’s Annual Meeting.

POLICY
DESCRIPTION
EVENTS OCCURRING AT OR SINCE
2017 ANNUAL MEETING

Mandatory Resignation Policy

POLICY

 

DESCRIPTION

EVENTS OCCURRING AT/SINCE 2023 ANNUAL MEETING  

Mandatory Resignation

Policy

Incumbent directors who are not elected by our stockholders must tender their resignation.resignation

  

All incumbent directors then standing for election were elected at the 20172023 Annual Meeting.

Mandatory Retirement

Policy

 

Directors must retire on the date of the annual meeting of stockholders that follows their reaching the age of 72. Since inception, this policy has never been waived.72; no exemptions or waivers allowed or granted

  

No directors retiredwere subject to mandatory retirement in 2017.2023.

Resignation Tendered
Upon Change in

Principal Employment

 

Directors who change thetheir principal occupation, position or responsibility they held when they were elected to our Board must volunteer to resign from the Board.

  After being informed

The following independent directors changed their principal employment in 2023: Ms. Reverberi assumed additional responsibilities as leader of his planned retirementTrinseo’s Engineered Materials division; Mr. Hicks became Executive Chairman of Academy Sports + Outdoors, transitioning out of the roles of President and CEO; and Mr. Siewert retired from our company at the end of 2017, our Board determined that Mr. Scarborough should continue serving as a director. They subsequently re-elected him as Chairman, subject to his re-election.

Ms. Stewart resigned from DineEquity, Inc. effective March 2017 and volunteered to resign from our Board. After excusing her from the meeting,The Carlyle Group, continuing in an independent advisory capacity. In each case, the Governance Committee determined that Ms. Stewartthe director should remain on our Board.

Prior Notice Requirement
to Prevent Over-BoardingOverboarding

 

Directors must give prior notice before accepting another U.S. public company directorship so that the director'shis/her ability to fulfill Board responsibilities may be appropriately evaluated if he or he/she serves on more than four other public company boards.such boards

  In May 2017,

Mr. HicksWagner joined the board of Whole Foods Corporation. Mr. Hicks only servedBlackLine, Inc. in October 2023. With this appointment, he now serves on three other U.S. public boards, which is within our Board at that time and Whole Foods was soon after acquired by another company.Governance Guidelines policy applicable to retired directors.

        Over the past eight years, five directors retired from our Board as a result of our mandatory retirement policy and two directors resigned from our Board (not due to any disagreement with our company). Upon the recommendation of the Governance Committee, Mr. Lopez wasWagner and Mses. Mejia and Reverberi were appointed as independent directors to our Board as an independent director in October 2022, February 2017. In connection with our CEO transition,2024 and February 2023, respectively. Mr. ButierStander joined our Board as a non-independent directorwhen he became CEO in May 2016.September 2023. Mr. Anderson departed from our Board in November 2023 and Ms. Stewart will leave our Board in April 2024. We believe that this recent experience — coming after fourdemonstrates regular Board refreshment.

Both the Governance Committee and our full Board discussed director succession planning at multiple meetings held in 2023 to oversee a search for new independent directors were appointedfocused on candidates with retail/CPG or finance expertise to complement and advance the collective experience on our Board between 2009 and 2013 — demonstratesalso further enhance Board diversity.

Avery Dennison Corporation | 2024 Proxy Statement

41


BOARD COMPOSITION

Our Board supports and reflects our Board's commitment to ongoing refreshment.

AGE AND TENURE

        The average agevalues, recognizing the benefits of our director nominees is 61, which we believe is comparable to the average board agediversity in the S&P 500boardroom, including the healthy debate that results from different viewpoints that may stem from diverse backgrounds.

Age and within the 60-63 year band in which the plurality of these companies fall. Tenure

The average tenure of our director nominees is ten years, which we believe is comparable to the average tenure for companies in the S&P 500 and within the six-to-ten year band in which the majority of these companies fall. The charts on the following page show the age and tenure of our director nominees which we believe is balanced between new61 and 8 years, respectively. Our director nominees include newer directors who bring newbringing fresh ideas and insights into the boardroom and longer-serving directors with deep institutional knowledge of our Board and company.

Avery Dennison Corporation| 2018 Proxy Statement |26


Table of ContentsGender and Racial/Ethnic Diversity


Director Nominees

GRAPHIC

DIRECTOR DIVERSITY

        Although our Board does not have a formal policy regarding the consideration of diversity in selecting director nominees,Our Governance Guidelines reflect that the Governance Committee seeks to recommend individuals with a broad diversity of experience, profession, skill,skills, geographic representation and background, which may include consideration of an individual's demographic background, including characteristics such as race, gender and national origin. background. While diversity is a consideration nominees are not chosen or excluded solely or primarily on that basis; rather,and an area of Board refreshment focus, the Governance Committee focuses on skills, experience and background that cana candidate’s overall profile to complement our existing Board in lightthose of the diverse and global natureexisting members of our businessesBoard. When evaluating director candidates, the Governance Committee only considers (and requires any search firm engaged to provide) candidate slates that include highly qualified women and operations.

        Our Board recognizes the benefits of racial, ethnic and gender diversity in the boardroom, including better reflecting our global customer base and the healthy debate that resultsindividuals from different viewpoints that may stem from diverse backgrounds. The racial, ethnic and gender diversityother underrepresented communities; two of our 2018 director nominees is shown inthree most recently appointed independent directors increased the chart below.gender and/or ethnic diversity on our Board.

GRAPHIC

2018

LOGO

2024 DIRECTOR NOMINEES

The following pages provide information on the directors nominated for election at the Annual Meeting,our 2024 director nominees, including his or hertheir age, board leadershiplength of service, independence, current Board roles and business experience during at least the past five years. We also indicate the name of any other U.S. public company board on which each nominee currently serves or has served during the past five years; for these purposes, "public company" means one that is required to file reports with the SEC.years.

        In addition to the information presented regardingFor each nominee's experiencenominee, we present select skills and qualifications, that led our Board to conclude that he or she should serve as a director — which includes seniorU.S. public company leadership experience, industry experience, global exposure, financial sophistication, andU.S. public company board experience, — we believeareas of industry and functional experience, and experience working or having worked outside the U.S. The balance of skills, qualifications and demographic backgrounds on our Board is shown in the Director Nominee Matrix in the proxy summary; consistent with that each of them has integritydisclosure, Select Skills and adheres to our high ethical standards. Each nominee also hasQualifications excludes board service at U.S. public companies at which the individual served or serves as CEO, COO or CFO. All director nominees have demonstrated the ability to exercise sound judgmentfulfill the time commitments necessary to serve on our Board and is committed to servingadvance the long-term interests of our stockholders.

Avery Dennison Corporation| 2018 Proxy Statement |27


stockholders, as well as those of our other stakeholders.

Table of Contents

GRAPHIC42

 

2024 Proxy Statement | Avery Dennison Corporation


ANDRES A. LOPEZ

LOGO

SELECT

Age 61

Director since February 2017

Independent

RECENT BUSINESS EXPERIENCE

Owens-Illinois,O-I Glass, Inc., a glass container manufacturer and supplier to food and beverage brands

President & Chief Executive OfficerCEO since January 2016

Chief Operating Officer  COO & President, Glass Containers, from FebruaryJanuary 2015 to December 2015

President, O-I Americas, from July 2014 to JanuaryJuly 2015

President, O-I Latin America, from April 2009 to July 2014

 

BOARD ROLES

Andres A. Lopez

Age 55Audit Committee Member


Compensation Committee Member

Director since February 2017


Independent


Other Public Company BoardsOTHER PUBLIC COMPANY BOARDS

Current:

Owens-Illinois, O-I Glass, Inc.

Past Five Years:

None

 

 

SELECT SKILLS AND QUALIFICATIONS

SeniorU.S. public company leadership experience

Oversees a company with over $6.9$7+ billion in 2017 revenues and more than 26,000~24K employees in 2023

Industry and functional experience

Leads a multinational  As leader of global glass company, brings packaging companyindustry expertise, as well as extensive experience in the beverage segment of the consumermaterials science and industrial goods, industry into which we sellin each case complementing our label and graphic materials

Global exposureMaterials Group

  Given impact of waste and recycling in glass value chain, technical expertise in environmental sustainability, as well as supervisory experience in finance, marketing, M&A, cybersecurity and R&D as CEO

Led

Works/Has Worked Outside the U.S.

•  Work assignments in Latin America and Americas divisions, after having worked in positions of increasing responsibility throughout the region

Public board experience

Concurrent service on one other public board

BOARD LEADERSHIP ROLES

Audit Committee Member

 
 BRADLEY A. ALFORD 

GRAPHIC

SELECT BUSINESS EXPERIENCE

Ernst & Young LLP, an assurance, tax, transaction and advisory services firm

Vice Chair, Managing Partner and Member of the Executive Board from 2000 to March 2012

Anthony K. Anderson

Age 62


Director since December 2012


Independent


Other Public Company Boards

Current:

AAR Corporation

Exelon Corporation

Marsh & McLennan Companies, Inc.

Past Five Years:

First American Financial Corporation

  

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

Served on the executive board of Ernst & Young for 12 years, and as the managing partner of the Midwest and Pacific Southwest regions

Director of Perspectives Charter School (Chairman), World Business Chicago (Executive Committee) and the Chicago Urban League (former Chairman)

Financial sophistication

35 years of financial statement and internal control expertise acquired through auditing global public companies

Substantial experience advising audit committees of large multinational corporations

Certified public accountant (now inactive)

Public board experience

Concurrent service on three other public boards and prior service on other public boards

BOARD LEADERSHIP ROLES

Audit Committee Member

Governance Committee Member

GRAPHICLOGO

Age 67

Director since April 2010

Independent

 

SELECTRECENT BUSINESS EXPERIENCE

Nestlé USA, a nutrition, health and wellness company

Chairman & Chief Executive OfficerCEO from January 2006 to October 2012

Nestlé Brands Company, an operating unit of Nestlé USA

President & Chief Executive OfficerCEO from 2003 to December 2005

Bradley A. Alford

Age 61


BOARD ROLES

Director since April 2010Compensation Committee Member


Governance Committee Member

Independent


Other Public Company BoardsOTHER PUBLIC COMPANY BOARDS

Current:

ConAgra Foods, Inc.

Perrigo Company plcPLC

Past Five Years:

None Conagra Brands, Inc.

 

 

SELECT SKILLS AND QUALIFICATIONS

Senior leadershipU.S. public company board experience

  Concurrent service on one other board and prior service on other boards

Led a company then with $12+ billion in annual revenues and 26,000+ employees

Industry experience

30+ years  Technical expertise in the consumer goods industry

Knowledge of the food and beverage segments of the consumer goods industry into which we sell our label and graphic materialsSolutions Group sells with 42+ years in roles of increasing responsibility, as well as extensive experience in packaging, focused primarily on consumer goods

Global exposure

Functional experience

International management assignments

Significant  Technical expertise in marketing, as well as supervisory experience in finance, M&A and integration experience

BOARD LEADERSHIP ROLESR&D as regional CEO

Compensation Committee Member

Governance Committee Member
Works/Has Worked Outside the U.S.

•  Work assignments in Oceania



 

Avery Dennison Corporation| 2018 Proxy Statement |28


Table of Contents

 DEON M. STANDER 

GRAPHIC

SELECT BUSINESS EXPERIENCE

Allergan, Inc., a global health care company

Chairman & Chief Executive Officer from June 2013 to March 2015 and February 2006 to April 2011

Chairman, President & Chief Executive Officer from April 2011 to June 2013 and April 2001 to January 2006

President & Chief Executive Officer from January 1998 to March 2001

David E.I. Pyott

Age 64


Director since November 1999


Independent


Other Public Company Boards

Current:

Alnylam Pharmaceuticals Inc.

BioMarin Pharmaceutical Inc.

Koninklijke Philips N.V.

Past Five Years:

Allergan, Inc.

Edwards Lifesciences Corporation

  

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

Led a company with over $7 billion in annual revenues and over 11,000 employees

Global exposure and industry experience

30+ years of strategic, operational, research and development and marketing experience in the healthcare industry into which we sell our industrial and healthcare materials

Public board experience

Concurrent service on three other public boards and prior service on other public boards

BOARD LEADERSHIP ROLES

Lead Independent Director

Compensation Committee Member

Governance Committee Member

GRAPHIC

SELECT BUSINESS EXPERIENCE

Avery Dennison Corporation

Executive Chairman from May 2016 to December 2017

Chairman & Chief Executive Officer from November 2014 to April 2016

Chairman, President & Chief Executive Officer from April 2010 to October 2014

President & Chief Executive Officer from May 2005 to April 2010

President & Chief Operating Officer from May 2000 to April 2005LOGO

 

Age 55

Dean A. Scarborough

Age 62


Director since May 2000September 2023


Not Independent


Other Public Company Boards

Current:

Mattel, Inc.

Past Five Years:

None

 

 SELECT SKILLS AND QUALIFICATIONS

Senior leadership experienceRECENT BUSINESS EXPERIENCE

Avery Dennison Corporation

Seven years leading our company as Chairman, 11 years as Chief Executive Officer and 14+ years as  President

Global exposure and industry experience & CEO since September 2023

30+ years managing or overseeing our global label and graphic materials operations

Public board experience  President & COO from March 2022 to August 2023

Concurrent service on one other public board

BOARD LEADERSHIP ROLES

Chairman

GRAPHIC

SELECT BUSINESS EXPERIENCE

DineEquity, Inc.  VP/GM, RBIS (now Solutions Group), owner, operator and franchisor of IHOP and Applebee's restaurants

Chairman & Chief Executive Officer from June 20082015 to March 2017

IHOP Corporation, DineEquity's predecessor entityFebruary 2022

Chairman & Chief Executive Officer  VP/GM, Global Commercial and Innovation, RBIS, from May 2006January 2013 to May 20082015

  VP/GM, Global Commercial, RBIS, from October 2010 to December 2012

President, Chief Executive Officer & Chief Operating Officer from May 2002 to April 2006

BOARD ROLES

President & Chief Operating Officer from December 2001 to May 2002

Finance Committee Member

Julia A. Stewart

Age 62


Director since January 2003


Independent


Other Public Company BoardsOTHER PUBLIC COMPANY BOARDS

Current:

None

Past Five Years:

DineEquity,  Inc.

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

Led a large, publicly-traded full-service restaurant company

Global exposure

Substantial operational and marketing experience in the dining industry

Expertise in brand positioning, risk assessment, financial reporting and governance

Public board experience

Prior service on other public boards

BOARD LEADERSHIP ROLES

Compensation Committee Chair

Governance Committee Member



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Table of Contents

GRAPHIC

SELECT BUSINESS EXPERIENCE

Foot Locker, Inc., a specialty athletic retailer

Executive Chairman from December 2014 to May 2015

Chairman, President & Chief Executive Officer from February 2010 to November 2014

President and Chief Executive Officer from August 2009 to February 2010

J.C. Penney Company, Inc., a retail company

President & Chief Merchandising Officer from January 2005 to July 2009

President & Chief Operating Officer from July 2002 to December 2004

Ken C. Hicks

Age 65


Director since July 2007


Independent


Other Public Company Boards

Current:

None

Past Five Years:

Foot Locker,  Inc.

Whole Foods Corporation

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

Oversaw a company with over $7 billion in annual revenues and over 43,000 employees

Industry experience

29 years of senior marketing and operational experience in the retail industry into which we sell our retail branding and information solutions

Public board experience

Prior service on other public boards

BOARD LEADERSHIP ROLES

Audit Committee Member

Compensation Committee Member

GRAPHIC

SELECT BUSINESS EXPERIENCE

Sensata Technologies Holding N.V., a supplier of sensors and controls

President & Chief Executive Officer since January 2013

President from September 2010 to December 2012

Chief Operating Officer from April 2006 to August 2010

Texas Instruments, Inc., Sensata's predecessor entity

Vice President of Sensor Products from 1997 to 2006

Martha N. Sullivan

Age 61


Director since February 2013


Independent


Other Public Company Boards

Current:

Sensata Technologies Holding N.V.

Past Five Years:

None

 

 

SELECT SKILLS AND QUALIFICATIONS

SeniorU.S. public company leadership experience

Leads a business-to-business enterprise with over $3.3 billion in 2017 revenues

Global exposure and industry experience

Oversees all business segments, global operations and strategic planning

Strong technology background, including experience overseeing a radio-frequency identification business

Public board experience

Concurrent service on one other public board

BOARD LEADERSHIP ROLES

Audit Committee Member

Compensation Committee Member

GRAPHIC

SELECT BUSINESS EXPERIENCE

Avery Dennison Corporation

President & Chief Executive Officer since May 2016

President & Chief Operating Officer from November 2014 to April 2016

Senior Vice President & Chief Financial Officer from June 2010 to October 2014; continued as CFO until March 2015

Vice President, Global Finance, and Chief Accounting Officer from March 2007 to May 2010

Mitchell R. Butier

Age 46


Director since April 2016


Not Independent


Other Public Company Boards

Current:

None

Past Five Years:

None

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

Has held  Held roles of increasing responsibility at our company, including COO and CEO

Industry experience

•  Led our Solutions Group business and oversaw our Materials Group as COO, with packaging industry expertise and extensive experience in digital, materials science and industrial goods

Functional experience

•  Technical environmental sustainability expertise having led our enterprise Sustainability Council, with supervisory experience in finance, marketing, M&A, cybersecurity and R&D as CEO

Works/Has Worked Outside the U.S.

•  Work assignments in Europe and Asia Pacific

Avery Dennison Corporation | 2024 Proxy Statement

43


 FRANCESCA REVERBERI 

LOGO

Age 52

Director since February 2023        

Independent

RECENT BUSINESS EXPERIENCE

Trinseo PLC, a specialty materials solutions provider

•   SVP, Engineered Materials & Chief Sustainability Officer since August 2023

•   SVP, Sustainable Plastics & Chief Sustainability Officer from July 2021 to July 2023

•   SVP, Engineered Materials & Synthetic Rubber, from March 2020 to December 2021

•   General Manager, Engineered Materials, from October 2019 to May 2021

•   Global Senior Business Director, Performance Plastics, from December 2017 to October 2019

BOARD ROLES

Compensation Committee Member

OTHER PUBLIC COMPANY BOARDS

Current:

 None

Past Five Years:

 None

SELECT SKILLS AND QUALIFICATIONS

Industry experience

•  Technical materials science expertise focused on applied science in plastics, as well as extensive experience in industrial goods, in each case complementing our Materials Group

Functional experience

•   Serves as global sustainability leader, with technical expertise in environmental sustainability

•   Advanced educational and professional engineering expertise, with supervisory experience in marketing as divisional leader

Works/Has Worked Outside the U.S.

•   Works in Europe, region leading sustainability-related requirements

 KEN C. HICKS 

LOGO

Age 71

Director since July 2007          

Independent

RECENT BUSINESS EXPERIENCE

Academy Sports + Outdoors, a sports and recreation retailer

•  Executive Chairman since June 2023

•  Chairman, President & CEO from May 2018 to May 2023

Foot Locker, Inc., a specialty athletic retailer

•  Executive Chairman from December 2014 to May 2015

•  Chairman, President & CEO from February 2010 to November 2014

•  President & CEO from August 2009 to February 2010

BOARD ROLES

Compensation Committee Member

OTHER PUBLIC COMPANY BOARDS

Current:

 Academy Sports + Outdoors

Past Five Years:

 None

SELECT SKILLS AND QUALIFICATIONS

U.S. public company leadership experience

•  Led company then with $6.4 billion in annual revenues and ~22K employees

U.S. public company board experience

•  Prior service on other boards

Industry experience

•  35+ years of retail industry expertise into which our Solutions Group sells, as well as extensive experience in consumer goods and packaging industries

Functional experience

•  35+ years of technical marketing expertise, including roles as merchandising leader at two retail companies, and supervisory experience in finance, M&A, environmental sustainability and cybersecurity as CEO

 MARIA FERNANDA MEJIA 

LOGO

Age 60

Director since February 2024     

Independent

RECENT BUSINESS EXPERIENCE

Newell Brands Inc.

•   CEO, International, from February 2022 to February 2023

Kellogg Company

•   SVP and President, Latin America, from November 2011 to February 2020

BOARD ROLES

Audit Committee Member

OTHER PUBLIC COMPANY BOARDS

Current:

 None

Past Five Years:

 Grocery Outlet

SELECT SKILLS AND QUALIFICATIONS

U.S. public company board experience

•  Prior service on other boards

Industry experience

•  35+ years of consumer goods industry expertise into which our Solutions Group sells, as well as extensive experience in packaging, focused primarily on consumer goods

Functional experience

•  Technical expertise in marketing, as well as supervisory experience in environmental sustainability and R&D as regional CEO

Works/Has Worked Outside the U.S.

•  Work assignments in Latin America, Europe and Asia Pacific

44

2024 Proxy Statement | Avery Dennison Corporation


 MARTHA N. SULLIVAN 

LOGO

Age 67

Director since February 2013

Independent

RECENT BUSINESS EXPERIENCE

Sensata Technologies Holding PLC, a supplier of sensors and controls

•  President & CEO from January 2013 to March 2020

•  President & COO from April 2010 to December 2012

•  COO from May 2006 to April 2010

Texas Instruments, Inc., Sensata’s predecessor entity

•  VP, Sensor Products, from 1997 to 2006

BOARD ROLES

Audit Committee Chair

OTHER PUBLIC COMPANY BOARDS

Current:

 Sensata Technologies Holding PLC

Past Five Years:

Goldman Sachs Acquisition Holding Company Corp II

SELECT SKILLS AND QUALIFICATIONS

U.S. public company leadership experience

•  Led company then with $3.5 billion in annual revenues and ~21K employees

Industry experience

•  Industrial goods industry expertise and extensive materials science experience, in each case complementing our Materials Group, as well as extensive experience in technology from overseeing RFID business, complementing our Solutions Group

Functional experience

•  Higher education in engineering and technical expertise in R&D, as well as supervisory experience in finance, marketing, M&A and environmental sustainability as CEO

 MITCHELL R. BUTIER 

LOGO

Age 52

Director since April 2016

Not Independent

RECENT BUSINESS EXPERIENCE

Avery Dennison Corporation

•  Executive Chairman since September 2023

•  Chairman & CEO from March 2022 to August 2023

•  Chairman, President & CEO from April 2019 to February 2022

•  President & CEO from May 2016 to April 2019

•  President & COO from November 2014 to April 2016

•  SVP & CFO from June 2010 to October 2014; continued serving as CFO until March 2015

•  VP, Global Finance, & CAO from March 2007 to May 2010

BOARD ROLES

Executive Chairman

Finance Committee Chair

OTHER PUBLIC COMPANY BOARDS

Current:

 None

Past Five Years:

 None

SELECT SKILLS AND QUALIFICATIONS

U.S. public company leadership experience

•  Held roles of increasing responsibility at our company, including CFO, COO and now President & CEO

Industry experience and global exposure

Served in senior leadership positions of increasing responsibility in what is now our primary business segments, including internationalMaterials Group, gaining packaging industry expertise and extensive materials science and industrial goods experience

Functional experience

•  Technical finance expertise having served as CAO and CFO and environmental sustainability expertise from advancing our sustainability goals value-creation opportunities

•  Supervisory experience in marketing, M&A, cybersecurity and R&D as CEO

Works/Has Worked Outside the U.S.

•  Work assignments in Europe

Financial sophistication

Served as our CFO for almost three years and our CAO for nearly five years

BOARD LEADERSHIP ROLES

None



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GRAPHICAvery Dennison Corporation | 2024 Proxy Statement

 

45


 PATRICK T. SIEWERT 

LOGO

SELECT

Age 68

Director since April 2005

Independent

RECENT BUSINESS EXPERIENCE

The Carlyle Group, a global alternativediversified investment firm

  Retired Managing Director and Partner sinceand Head of Consumer, Media and Retail, Asia, from April 2007 to June 2023

The Coca-Cola Company, a beverage company

Senior Advisor from February 2006 to March 2007

  Executive Committee member and Group President, Asia, from August 2001 to February 2006March 2007

 

BOARD ROLES

Patrick T. Siewert

Age 62Lead Independent Director


Governance Committee Chair

Director since April 2005Audit Committee Member


Finance Committee Member

Independent


Other Public Company BoardsOTHER PUBLIC COMPANY BOARDS

Current:

Mondelez Mondelēz International, Inc.

Past Five Years:

None

 

 

SELECT SKILLS AND QUALIFICATIONS

U.S. public company board experience

•  Concurrent service on one other board

Industry experience and financial sophistication

Led a  Consumer goods industry expertise having led regional division of a global company in the beverage segment of the consumer goods industrycompany into which we sell our labelSolutions Group sells and graphicextensive experience in materials
science and industrial goods industries, complementing our Materials Group

Functional experience

Advises  Finance and 15+ years of M&A expertise, advising on investments in consumer goods businesses globally, particularlyand leading consumer, medial and retail investment practices in Asia

Global exposure

Work Pacific, as well as supervisory experience in Asia, a region in which we manufacture many of our productsmarketing and a region that is driving our growth in emerging markets
R&D as regional President

Public board experience

Works/Has Worked Outside the U.S.

  25+ years working in Asia Pacific

Concurrent service on one other public board

BOARD LEADERSHIP ROLES

Audit Committee Chair

 
 WILLIAM R. WAGNER 

GRAPHIC

  

SELECT BUSINESS EXPERIENCE

JPMorgan Chase & Co., a global financial services firm

Chairman of California and Executive Committee Member from September 2009 to January 2013

Goldman Sachs & Co., an investment banking, securities and investment management firm

Partner/Managing Director from 1982 to 1998

LOGO

Peter K. Barker

Age 6957


Director since January 2003October 2022


Independent


Other Public Company Boards

RECENT BUSINESS EXPERIENCE

GoTo Group, Inc. (formerly LogMeIn, Inc.), a provider of software as a service and cloud-based remote work tools

•  President & CEO from December 2015 to January 2022

•  President & COO from January 2015 to December 2015

•  COO from May 2013 to December 2014

BOARD ROLES

Audit Committee Member

Governance Committee Member

OTHER PUBLIC COMPANY BOARDS

Current:

Fluor Corporation BlackLine, Inc.

Franklin Resources, Akamai Technologies, Inc.

 Semrush Holdings, Inc.

Past Five Years:

None LogMeIn, Inc.

 

 

SELECT SKILLS AND QUALIFICATIONS

SeniorU.S. public company leadership experience

Led a divisioncompany then with over 21,000 employees

Member of the executive committee overseeing a global enterprise with $100+$1+ billion in annual revenues
and ~4K employees

Financial sophistication

U.S. public company board experience

37 years of investment banking experience, advising companies on capital structure, strategic planning, financing, recapitalization, acquisitions and divestitures

Public board experience

Concurrent service on three other boards

Industry experience

•  25+ years of digital/technology industry expertise, as well as extensive experience in technology-based consumer goods, in each case complementing our Solutions Group and our strategy to lead at the intersection of the physical and digital

Functional experience

•  Technical cybersecurity expertise, as well as marketing expertise as functional leader at two other public boardstechnology companies; supervisory experience in finance, M&A and prior service on other public boards
R&D as CEO

BOARD LEADERSHIP ROLES

Governance Committee Chair

Audit Committee Member

46

2024 Proxy Statement | Avery Dennison Corporation

Avery Dennison Corporation| 2018 Proxy Statement |31



Table of Contents

DIRECTOR COMPENSATION

 

In recommending non-employee director compensation to our Board, the Compensation Committee seeks to target compensation ataround the median of similar-sizecompanies similar in size, global scope and complexity with which we compete for director talent. The majority of compensation is delivered in equity to align director interests with those of our stockholders. Because he retired from

Annual Target Compensation

The components of our company at the end of 2017, Mr. Scarborough will be compensated pursuant to our 2023 non-employee director compensation program beginningare shown in 2018.

MEDIAN TOTAL REMUNERATIONthe charts below.

 After having been unchanged for three years,

  2023 NON-EMPLOYEE DIRECTOR COMPENSATION 

Target Grant Date Fair Value of RSUs

$

170K

LOGO

Board Retainer

$

100K

Match of Charitable/Educational Contributions

$

10K

Additional Retainers*

 Lead Independent Director

$

30K

 Audit Committee Chair

$

25K

 Compensation Committee Chair

$

20K

 Governance Committee Chair

$

20K

*

There is currently no additional Finance Committee Chair retainer because our Executive Chairman is serving in that capacity.

Our 2017 Incentive Award Plan limits the sum of the grant date fair value of equity awards and the cash compensation provided to non-employee directors during any calendar year to $600,000.

Compensation Setting

Non-employee director compensation was increasedis reviewed by the Compensation Committee every three years. In February 2024, the Compensation Committee’s independent compensation consultant analyzed trends in 2016 based uponnon-employee director compensation and assessed our program’s market competitiveness.

Using benchmark data from public filings of companies in the Fortune 350-500, WTW recommended the following adjustments to non-employee director compensation: the target grant date fair value of the annual RSU award increase by $15,000; the Board retainer increase by $15,000; the additional retainer for our Lead Independent Director increase by $15,000; and the additional retainers for our Audit, Compensation and Governance Committee Chairs increase by $10,000, $5,000 and $5,000, respectively. These modest increases would bring total direct compensation for regular Board service to $300,000 (or $310,000 with the charitable match), the projected median of Fortune 350-500 companies in 2027, the next time the Compensation Committee plans to review the program. Giving consideration to the advice of Willis Towers WatsonWTW, the Compensation Committee recommended to our Board that the target grant date fair value of the annual award of RSUs be increased to $185,000; the Board retainer be increased to $115,000; the additional retainer of our previous overall compensation was belowLead Independent Director be increased to $45,000; and the market median. To maintain the program's market-competitivenessadditional retainers for our Audit, Compensation and attractGovernance Committee Chairs be increased to $35,000, $25,000 and retain qualified directors, upon$25,000, respectively.

Upon the recommendation of the Compensation Committee, our Board approved changes to target total non-employee director remuneration at the market median through 2017. The primary components of our revised non-employee director compensation program, are summarized ineffective as of the charts below and described thereafter.

GRAPHICGRAPHIC

        Based ondate of the advice of Willis Towers Watson, the Compensation Committee recommended to our Board that the supplemental Lead Independent Director retainer be further increased from $25,000 to $30,000 to more closely align with market practices. Our Board approved the increase effective May 1, 2017.Annual Meeting.

STOCK OWNERSHIP GUIDELINESStock Ownership Policy

Our stock ownership guidelines require policy requires non-employee directors to own at least $500,000 inof our company stock, 50% of which must be held in vested shares. In February 2017, upon the advice of Willis Towers Watson, the Compensation Committee discontinued considering stock option gains towards measuring guideline compliance, counting onlyOnly shares owned directly or in a trust, deferred stock units (DSUs)DSUs and RSUs. These changes, which made the guidelines more stringent, were consistent with the changes madeunvested RSUs subject to our executive stock ownership guidelines effective 2017.time-based vesting are measured to determine policy compliance.

 Directors are prohibited from hedging or pledging

All of our common stock.

        Except for our newest director who has five years to reach hisnon-employee directors have achieved the minimum ownership level, all of our directors satisfy the holding requirements ofrequired by our stock ownership guidelines. Nonepolicy other than Mr. Wagner and Mses. Reverberi and Mejia who have five years from the date of our directors has hedged or pledged our common stock.

Avery Dennison Corporation| 2018 Proxy Statement |32


Tabletheir respective Board appointment to achieve that level. The average ownership of Contents

EQUITY COMPENSATION

        The 2017 equity grant to all other then-serving non-employee directors was made in12x the formminimum ownership requirement at year-end 2023.

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47


Equity Compensation

The annual equity award to non-employee directors consists of RSUs that vest in one year,on the one-year anniversary of the grant date, consistent with the one-year term to which directors are elected; however, unvestedelected. Unvested RSUs (i) fully vest upon a director'sdirector’s death, disability, retirement from our Board after reaching age 72 or termination of service within 24 months after a change of control. Unvested RSUscontrol and (ii) are generally cancelled in the event a director voluntarily resigns, is not re-electedreelected by stockholders or isleaves our Board before vesting, unless otherwise asked to leave our Board.determined by the Compensation Committee. On May 1, 2017,2023, each of our then-serving non-employeedirectors was granted 1,678awarded 971 RSUs with a grant date fair value of approximately $140,000 based on the fair market value of our common stock on that date.$166,978.

On February 1, 2017, the date of his23, 2023, in connection with her appointment to our Board, Mr. LopezMs. Reverberi received a prorated equity grant for the remainderan award of the term expiring at the 2017 Annual Meeting consisting of 445155 RSUs with a grant date fair value of approximately $35,000 based$27,817, reflecting the annual equity award of $170,000 prorated for the remaining two months of the term ending at the 2023 Annual Meeting.

Following his departure from our Board in November 2023 and as permitted by our 2017 Incentive Award Plan, the Compensation Committee determined to accelerate the vesting of the RSUs granted to Mr. Anderson on the fair market valueMay 1, 2023 in recognition of his decade-plus service on our common stock on that date.Board.

DEFERRABLE CASH COMPENSATIONDeferrable Cash Compensation

        CashAnnual retainers are paid semiannually and prorated for any director'sdirector’s partial service during the year. Directors are also reimbursed for travel expenses incurred to attend Board meetings and continuing education events.

        Non-employeeOur non-employee directors may chooseelect to receive this compensation in (i) cash, either paid directly or deferred into an account under our Directors Variable Deferred Compensation Plan,Program (DVDCP), which accrues earnings at the rate of return of certain bond and equity investment funds managed by an insurance company;a third party; (ii) DSUs credited to an individual account pursuant to our Directors Deferred Equity Compensation PlanProgram (DDECP); or (iii) a combination of cash and DSUs. NoneIn 2023, none of our current then-serving non-employee directors participatesparticipated in the DVDCP and eightfour of our non-employee directors participatethem participated in the DDECP. Dividend equivalents, representing the value of dividends paid on shares of our common stock calculated based on the number of DSUs held as of a dividend record date, are reinvested on the applicable payable date in the form of additional DSUs.

When a director participatingparticipant in the DDECP retires or otherwise ceases serving as a director, the dollar value of the DSUs in his or her account is divided by the closing price of our common stock on the last date of the director'sdirector’s service, with the resulting number of shares of our common stock, less fractional shares, issued to the director. Dividend equivalents, representing the value of dividends per share paid onIn connection with his departure from our Board effective November 30, 2023, Mr. Anderson was issued 13,102 shares of our common stock calculated with reference to the number of DSUs held as of a dividend record date, are reinvestedreflecting his DDECP account balance on the applicable payable date in the form of additional DSUs credited to the accounts of directors participating in the DDECP.that date.

MATCHING GIFT PROGRAMCharitable Match

We match up to $10,000 per year of a each non-employee director's director’s documented contributions to charitable organizations or educational institutions.

Avery Dennison Corporation| 2018 Proxy Statement |33


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2024 Proxy Statement | Avery Dennison Corporation


Table of Contents

DIRECTOR COMPENSATION TABLE

NAME
FEES
EARNED
OR PAID
IN CASH(1)

STOCK
AWARDS(2)

CHANGE IN
PENSION VALUE AND
NONQUALIFIED DEFERRED
COMPENSATION EARNINGS(3)

ALL OTHER
COMPENSATION(4)

TOTAL

Bradley A. Alford

$100,000$136,973



$7,000$243,973

Anthony A. Anderson

$100,000$136,973$236,973

Peter K. Barker

$115,000$136,973



$10,000$261,973

Ken C. Hicks

$100,000$136,973$10,000$246,973

Andres A. Lopez

$91,667$170,721







$262,388

David E.I. Pyott

$128,333$136,973$8,336$10,000$283,642

Patrick T. Siewert

$120,000$136,973







$256,973

Julia A. Stewart

$115,000$136,973$10,000$261,973

Martha N. Sullivan

$100,000$136,973




$



$236,973

(1)
Messrs. Butier and Scarborough do not appear in the table because they were employed by our company in 2017 and did not receive any additional compensation to serve as directors. Amounts represent retainers earned as shown in the table below. At their election, the following directors deferred their cash compensation through the DDECP, with the following balances of DSUs in their accounts as of December 30, 2017, the last day of our 2017 fiscal year: Alford — 16,154; Anderson — 8,070; Barker — 27,225; Hicks — 12,512; Lopez — 285; Pyott — 47,642; Stewart — 35,475; and Sullivan — 7,967.
DIRECTOR
BOARD LEADERSHIP ROLES
BOARD
RETAINER

COMMITTEE
CHAIR RETAINER

LEAD DIRECTOR
RETAINER

Alford$100,000



Anderson $100,000
BarkerGovernance Committee Chair$100,000$15,000
Hicks $100,000
Lopez$91,667



PyottLead Independent Director$100,000$28,333
SiewertAudit Committee Chair$100,000$20,000
StewartCompensation Committee Chair$100,000$15,000
Sullivan$100,000





(2)
Amounts reflect the grant date fair value, without adjustment for forfeitures, of 1,678 RSUs granted on May 1, 2017. Amount for Mr. Lopez also reflects the grant date fair value, without adjustment for forfeitures, of 445 RSUs granted on February 1, 2017 in connection with his appointment to our Board. The fair value of RSUs was determined based on the fair market value of our common stock on the grant date, adjusted for foregone dividends. Each non-employee director serving as of December 30, 2017 held 3,707 unvested RSUs, except for Mr. Lopez, who held 2,123 unvested RSUs.
(3)
We do not currently have a retirement benefit program for non-employee directors. Amount for Mr. Pyott reflects the change in present value of his accumulated benefits under a director retirement plan the accrual of benefits under which was frozen in 2002, based on an interest rate of 3.03% as of December 30, 2017.
(4)
Amounts reflect our matching gifts for contributions made to charitable organizations or educational institutions.

Avery Dennison Corporation| 2018 Proxy Statement |34


Table of Contents

Name(1)  

Fees Earned or

Paid in Cash(2)

  Stock
Awards(3)
  All Other
Compensation(4)
  Total

Bradley A. Alford

    $100,000    $166,978    $ 2,000    $268,978

Anthony A. Anderson(2)

    $ 50,000    $166,978        $216,978

Ken C. Hicks

    $100,000    $166,978    $10,000    $276,978

Andres A. Lopez

    $100,000    $166,978        $266,978

Francesca Reverberi

    $100,000    $194,795        $294,795

Patrick T. Siewert

    $150,000    $166,978    $10,000    $326,978

Julia A. Stewart

    $120,000    $166,978    $10,000    $296,978

Martha N. Sullivan

    $125,000    $166,978    $10,000    $301,978

William R. Wagner

    $100,000    $166,978    $10,000    $276,978
(1)

ITEM 2 — ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATIONMessrs. Butier and Stander do not appear in the table because they serve as Executive Chairman and CEO of our company, respectively, and receive no additional compensation to serve on our Board. Ms. Mejia does not appear on the table because she was not a director during 2023.

(2)

Amounts represent retainers earned as shown in the table below. At their election, the following directors had, for one or more years during their service, deferred compensation through the DDECP, with the following number of DSUs in their accounts as of December 30, 2023, the last day of our 2023 fiscal year: Mr. Alford – 22,398; Mr. Hicks – 15,330; Mr. Lopez – 1,649; Ms. Stewart – 43,303; and Ms. Sullivan – 13,864. Following his departure from our Board in November 2023, Mr. Anderson was issued 13,102 shares of our common stock reflecting his DDECP account balance, less fractional shares, on his separation date.

Director Board Leadership Roles Board Retainer Committee Chair Retainer Lead Director Retainer

Alford

 

 

  $100,000      

Anderson

 

 

  $50,000      

Hicks

 

 

  $100,000      

Lopez

 

 

  $100,000      

Reverberi

 

 

  $100,000      

Siewert

 

Lead Independent Director,

Governance Committee Chair

  $100,000  $20,000  $30,000

Stewart

 Compensation Committee Chair  $100,000  $20,000   

Sullivan

 Audit Committee Chair  $100,000  $25,000   

Wagner

  

 

  $100,000      
(3)

Amounts reflect the grant date fair values of RSUs in accordance with Accounting Standards Codification Topic 718, Compensation, Stock Compensation (ASC 718). Fair values were determined based on the fair market value of our common stock on the respective grant date, adjusted for foregone dividends. Each non-employee director serving at year-end 2023 held 971 unvested RSUs, except that Ms. Reverberi held 1,126 unvested RSUs.

(4)

Amounts reflect our match of documented contributions made to charitable organizations or educational institutions.

Avery Dennison Corporation | 2024 Proxy Statement

49


ITEM 2 — ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION

 

After considering the preliminary voting results of the advisory vote on the frequency of our say-on-pay vote votes at our 2017the 2023 Annual Meeting, our Board determined to hold continue holding say-on-pay votes annually, at least until the next advisory vote on the frequency of our say-on-pay vote (expected to occur at our 2023 Annual Meeting).

        In this Item 2, our stockholders are being asked to vote on the following resolution:

              RESOLVED, that the Company's stockholders approve, on an advisory basis, the compensation of the Company's Named Executive Officers (NEOs), as described in theCompensation Discussion and Analysis andExecutive Compensation Tables sections of the Company's 2018 proxy statement.

RECOMMENDATION OF BOARD OF DIRECTORS

        We remain committed to ongoing engagement with our stockholders to solicit their viewpoints and discuss why we believe our executive compensation program properly aligns with our strategies by encouraging our leaders to deliver strong financial performance and create superior long-term, sustainable value for our customers, employees, investors and communities.Our Board of Directors recommends that you vote FOR approval, on an advisory basis, of our executive compensation. Properly dated and signed proxies will be so voted unless you specify otherwise.

MEANING OF ADVISORY VOTE

annually. The advisory vote is a vote to approve the compensation of our NEOs, as described in theCompensation Discussion and Analysis (CD&A) andExecutive Compensation Tables sections of this proxy statement. It is not a vote on our general compensation policies or any specific element of compensation, the compensation of our non-employee directors, our CEO pay ratio or pay vs. performance disclosures, or the features of our compensation program designed to preventthat mitigate excessive risk-taking as described inRisks Associated with Compensation Policies and Practices.risk-taking.

The results of the advisory vote are not binding on our Board. However, in accordanceconsistent with SEC regulations,its historical practice, the Compensation Committee will disclose the extent to which it takes into account the resultsits consideration of the vote results in the CD&A of our 2019 proxy statement.

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Table of Contents

COMPENSATION AND EXECUTIVE PERSONNEL COMMITTEE REPORT

        The Compensation and Executive Personnel Committee (referred to in this report as the "Committee") of our Board of Directors has reviewed and discussed the Compensation Discussion and Analysis (CD&A) required by Item 402(b) section of Regulation S-Kour 2025 proxy statement.

Board Recommendation

We are committed to maintaining ongoing engagement with management and, based on its review and those discussions, has recommendedour investors to our Boarddiscuss the alignment of Directors that the CD&A be included in our 2018 proxy statement and incorporated by reference into our 2017 Annual Report on Form 10-K.

        The Committee welcomes feedback regarding our executive compensation program. Stockholders may communicateprogram with our strategies and the Committee by writingincentives it provides our leaders to the Compensationdeliver strong financial performance and Executive Personnel Committee Chair, c/o Corporate Secretary, Avery Dennison Corporation, 207 Goode Avenue, Glendale, California 91203.continuous sustainability progress, creating superior long-term, sustainable value for our customers, investors, employees and communities.

Julia A. Stewart, Chair
Bradley A. Alford
Ken C. Hicks
David E. I. Pyott
Martha N. Sullivan

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Table of Contents

COMPENSATION DISCUSSION AND ANALYSIS*

Our Board recommends that you vote FOR approval, on an advisory basis, of our executive compensation.

Properly dated and signed proxies will be so voted unless you specify otherwise.

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2024 Proxy Statement | Avery Dennison Corporation


COMPENSATION DISCUSSION AND ANALYSIS (CD&A)

 

This Compensation Discussion and Analysis (CD&A)CD&A* describes the principles and practices underlying our executive compensation program and the decisions made byof the Compensation and Executive Personnel Committee (referred to in this CD&A as the "Committee"“Committee”) related to 2017regarding 2023 executive compensation. This CD&A containsIt includes the sections shown below.

EXECUTIVE SUMMARY

BUSINESS STRATEGY OVERVIEW

        Overrelated 2023 achievements are described in the last several years, weproxy summary. We have been successfully executingconsistently executed our business strategies, which are designed to createdelivering long-term, sustainable value for our customers, employees, and investors and improve the communities in which we operate. From our stockholders' perspective,investors. We believe that this value is best measured by our total stockholder return (TSR)TSR and economic value added (EVA),cumulative EVA, both of which are performance objectives used in our LTI program and inform how we set our goals for sales growth, operating margin improvement, asset efficiency, ROTC and capital allocation.

        We communicatedHighlights of our financial performance are shown below. Our overriding focus remains on ensuring the long-term goals in 2014 for the organic sales growth, adjusted earnings per share (EPS) growthsuccess of our stakeholders, and, return on total capital (ROTC) we planned to achieve by 2018, raising the bar over the five-year goals we established in 2012 and substantially achieved through 2015. With only one year remainingas described in the 2014-2018 period,proxy summary, we are on trackhave a clear set of strategies to achieve or exceed our targets.deliver for them.

        In late 2016, we changed our operating structure to align with our overall business strategy. As a result, our results are now based on the following segments: Label and Graphic Materials (LGM), Retail Branding and Information Solutions (RBIS), and Industrial and Healthcare Materials (IHM). Progress Toward 2025 Financial Targets

In March 2017,2021, we announced newfinancial targets through 2025. Given the challenges we experienced in 2023, our progress toward these long-term goals for 2021 for these new segments,targets slowed during the year; however, we expect significant progress in 2024 as well as for our company as a whole, targeting continued solid organic sales growthlabel and double-digit growth in adjusted EPS on a compound annual basis.


*
This CD&A contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risksapparel markets rebound and uncertainties, which could cause actual results to differ materially from the results, performance or achievements expressed or implied thereby. For a detailed discussion of these risks, see Part I, Item 1a. "Risk Factors" and Part II, Item 7. "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our 2017 Annual Report on Form 10-K, filed on February 21, 2018 with the SEC (our "2017 Annual Report"). Stockholders should note that statements contained in this CD&A regarding our company and business performance targets and goals should not be interpreted as management's expectations, estimates of results or other guidance.

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Table of Contents

        To achieve our targets, we have been consistently executing four key strategies. First, we are focused on driving outsized growth in high value product categories (organically and through acquisitions) to improve our portfolio mix over time. Product categories are defined as high value when they serve markets that are growing faster than gross domestic product (GDP), represent large pools of potential profit and leverage our core capabilities. Examples include specialty and durable label materials, graphic and reflective materials, industrial tapes, and radio-frequency identification (RFID) inlays and tags. In 2017, we delivered above-average growth in these categories, while also increasing our exposure to them through acquisitions.

        Second, we are focused on delivering solid growth in our baseIntelligent Labels business by carefully balancing volume, price and mix; reducing complexity; and tailoring our go-to-market strategies.accelerates.

 Third, we remain highly focused

*

This CD&A contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from the expected results, performance or achievements expressed or implied thereby. For a detailed discussion of these risks, see Part I, Item 1a, “Risk Factors” and Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in our 2023 Annual Report. Statements contained in this CD&A regarding our company and business performance targets and goals should not be interpreted as management’s expectations, estimates of future results or other guidance.

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51


In 2021-2023, on continuously improving productivity to expand margins, enhance our competitiveness and provide a funding source for reinvestment. Product reengineering and lean operating principles are among the levers we use in executing this strategy.

        Our final key strategy is to be a highly disciplined allocator of capital. This applies to our acquisition criteria and how we deploy capital for organic growth and productivity, as well as our approach to stockholder distributions.

ON TRACK TO DELIVER FINANCIAL TARGETS

        Our 2014-2018 financial goals included an organic sales growth target of 4% to 5%, reflecting confidence in the trajectory of our two largest businesses. We also targeted double-digit adjusted EPS growth. For the first time, we externally communicated a target for return on total capital (ROTC), which has long been a key internal financial metric for our company. We believe that the combination of our growth and ROTC targets effectively communicates our value creation objectives, which together are a proxy for EVA, one of the performance objectives used in our LTI program. As shown on the following page, based on our results for the first four years of this five-year period, we are on track to achieve or exceed our 2018 commitments to investors. For the 2014-2017 period, on athree-year compound annual basis reported sales grew by 2%(with 2020 as the base period), reported EPS grew by 10% andGAAP reported net sales increased by 6.3%, while GAAP operating income, grewnet income and EPS decreased by 7%1.1%, 3.3% and 2.1%, respectively. GAAP reported operating margin in 2023 was 9.4%.

        Organic sales growth, adjusted EPS, ROTC and adjusted ROTC — as well as free cash flow, which is described on page 40 — are non-GAAP financial measures that we provide to investors to assist them in assessing our performance and operating trends. These non-GAAP financial measures are not in accordance with, nor are they a substitute for or superior to, the comparable financial measures under generally accepted accounting principles in the United States of America (GAAP) and are reconciled to GAAP inAppendix A of this proxy statement.

   
  

 

  2021-2025 Targets  2021-2023 Results(1)  

Sales Change Ex. Currency(2)

   5%+   7.7%

Adjusted EBITDA Growth(2)(3)

   6.5%   5.7%

Adjusted EBITDA Margin

  16%+ in 2025   15.1% in 2023

Adjusted EPS Growth(2)

   10%   3.6%

ROTC

   18%+   12.4% in 2023

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Table of Contents


2014-2018
TARGETS*

2014-2017
RESULTS

Organic Sales Growth(1)4%-5%4%

Adjusted EPS Growth(2)


12%-15%+


17%

ROTC(3)


16%+ in 2018


13% in 2017
Adj.(4) 19% in 2017
 (1)

Results for non-GAAP measures are reconciled from GAAP in Appendix A of this proxy statement.

 
ON TRACK TO ACHIEVE OR EXCEED 2018 FINANCIAL TARGETS

(1)

 Organic sales change refers to the increase or decrease in sales excluding the estimated impact of currency translation, product line exits, acquisitions and divestitures, and, where applicable, the extra week in our fiscal year. (2)

Percentages representfor targets reflect five-year compound annual growth rates, with 20132020 as the base period.

(2)

Adjusted net income per common share, assuming dilution (adjusted EPS) refers to adjusted net income divided by the weighted average number of common shares outstanding, assuming dilution. Adjusted net income is income from continuing operations before taxes tax-effected at the full-year GAAP tax rate and adjusted Percentages for tax-effected restructuring charges and other items. Adjusted tax rate is the full-year GAAP tax rate adjusted to include the impact of previously planned repatriation of foreign earnings for the fourth quarter of 2017 and exclude the provisional estimated impact of the impact of the Tax Cuts and Job Act (TCJA). Percentages representresults reflect three-year compound annual growth rates, with 20132020 as the base period.

(3)

Although adjusted EBITDA growth was not one of our original financial targets, it was implied by our sales change ex. currency and adjusted EBITDA margin targets. The foreign currency translation impact to EBITDA was a benefit of approximately $38 million in 2021 and a headwind of approximately $81 million and $20 million in 2022 and 2023, respectively.

2023 Financial Performance

Although a lower demand environment driven primarily by inventory destocking downstream from our company resulted in a challenging year in which we did not realize our annual performance expectations, we delivered sequential improvement each quarter and continued advancement in key growth areas such as Intelligent Labels. Key financial results for the year are shown below.

2023 FINANCIAL RESULTS

Net SalesReported EPSCash From Operating ActivitiesNet Income
$8.4B$6.20$826.0M$503.0M

(3)Reported net sales decreased by 7.5% from $9.0 billion in 2022, reflecting lower volume primarily as a result of inventory destocking; sales ex. currency declined by 6.9%

 

ROTC refersReported EPS decreased from $9.21 in 2022; adjusted EPS decreased from $9.15 in 2022 to income from continuing operations excluding the expense$7.90, primarily reflecting lower volume, partially offset by productivity and tax benefit of debt financing, divided by the average of beginning and ending invested capital (total debt plus shareholders' equity).

(4)restructuring actions

 

Adjusted ROTC excludes the estimated tax provision impact resulting from the TCJAWe used adjusted free cash flow of $172.0$591.9 million less the impactto acquire three companies, make one venture investment, pay dividends of previously planned repatriation$256+ million and repurchase $137+ million in shares of foreign earnings for the fourth quarter of 2017 of $29.4 million.

        In March 2017, we announced 2017-2021 goals, targeting continued solid organic sales growth and double-digit growth in adjusted EPS on a compound annual basis. While we are only one year into this five-year period, we are on pace to deliver these targets, as shown below. Compared to 2016, in 2017, reported sales grew by 9% and — driven by the provisional estimated impact of the Tax Cuts and Job Act (TCJA) — reported EPS and reported net income each declined by 12%.


2017-2021
TARGETS*

2017
RESULTS

Organic Sales Growth4+%
5+% with M&A

4%
8% with M&A

Adjusted EPS Growth


10+%


24%

ROTC


17+% in 2021


13% in 2017
Adj. = 19% in 2017
ON PACE TO DELIVER 2021 FINANCIAL TARGETS

*our common stock

 Percentages for organic sales growth and adjusted EPS growth reflect compound annual growth rates with 2016 as the base period. Target with M&A reflects completed acquisitions as

Delivered ROTC of March 2017.
12.4%

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Table of ContentsEffective Capital Allocation

2017 FINANCIAL PERFORMANCE

        Fiscal year 2017 marked our sixth consecutive year of strong top-line growth, margin expansion and double-digit adjusted EPS growth. We exceeded our financial goals for the year, with the accomplishments shown below.

    Achieved net sales of approximately $6.6 billion, an increase of 8.7% over the prior year, through a balance of organic growth and acquisitions.

    Excluding the impact of currency, sales grew by 8.2%; on an organic basis, sales grew by 4.2%, driven by growth in high value product categories and businesses serving emerging markets.

    Although reported EPS decreased from $3.54 in 2016 to $3.13 in 2017 due to a substantial increase in our provision for income taxes to reflect the provisional estimated impact of the TCJA, adjusted EPS increased from $4.02 to $5.00, significantly exceeding the high end of the $4.30-$4.50 guidance range we gave in February 2017.

    With net cash provided by operating activities of $650.1 million, delivered free cash flow of $421.7 million. Free cash flow refers to cash flow from operations, less payments for property, plant and equipment, software and other deferred charges, plus proceeds from sales of property, plant and equipment, plus (minus) net proceeds from sales (purchases) of investments.

    On reported net income of $281.8 million, achieved return on total capital (ROTC) of 12.9%; adjusted to exclude the net impact of the TCJA, ROTC increased to 18.8%.

    Continued our disciplined approach to capital allocation by investing $226.1 million in capital expenditures to support organic growth and $319.3 million in acquisitions and equity investments, while allocating $155.5 million to dividends and $129.7 million to share repurchases.

GRAPHIC

DISCIPLINED CAPITAL ALLOCATION

        We achieved these results while maintaining a healthy balance sheet and continuing the disciplined execution of our capital allocation strategy. Over the last five years, we have allocated nearly $2 billion to dividends and repurchases. In 2017, we deployed approximately $285 million to (i) repurchase 1.5 million shares at an aggregate cost of nearly $130 million and (ii) pay an annual dividend of $1.76 per share for an aggregate amount of over $155 million. We have paid quarterly dividends for decades and raised our quarterly dividend rate by 125% since 2010; most recently, we raised the quarterly dividend rate by 10% in April 2017. Given our increased use of available capital for acquisitions and equity investments, we repurchased fewer shares in 2017 compared to prior years.


For complete information regarding our 2017 performance, see "Management's Discussion and Analysis of Financial Condition and Results of Operations" — in particular the information contained under the heading "Non-GAAP Financial Measures" — and our audited consolidated financial statements and notes thereto contained in our 2017 Annual Report.

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GRAPHIC

        We have also allocated capital to investinginvested in our businesses to support organic growth and pursuing targeted acquisitionsacquired companies that support our strategy of increasing our exposure to high value product categories. In 2017, we increased our spending on capital expenditures by approximately 9% over the prior year to grow our business and continued to take actions to improve our profitability and expand our margins. In addition,capabilities in high-value product categories, increase our pace of innovation and advance our sustainability priorities. Our fixed and IT capital spending in 2023 of $285.1 million was comparable to 2022, reflecting our continued investment in high-value categories, particularly our Intelligent Labels business. During the year, we successfully completedacquired Thermopatch, Lion Brothers and integratedSilver Crystal; together, these acquisitions expand the acquisitions of (i) Hanita Coatings Rural Cooperative Association Limited, an Israel-based pressure-sensitive manufacturer of specialty films and laminates; (ii) Yongle Tape Ltd., a China-based manufacturer of specialty tapes and related products usedexternal embellishments portfolio in a variety of industrial markets; and (iii) Finesse Medical Limited, an Ireland-based manufacturer of healthcare products used in the management of wound care and skin conditions.our Solutions Group. We also made equity investmentsone venture investment in two other companies.a company developing technological solutions that we believe have the potential to advance our strategies.

THREE- AND FIVE-YEAR CUMULATIVE TSR OUTPERFORMANCEIn 2023, we paid $256.7 million in dividends of $3.18 per share and repurchased 0.8 million shares of our common stock. We raised our quarterly dividend rate by ~8% in April 2023.

 

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2024 Proxy Statement | Avery Dennison Corporation


As shown below, withover the last five years, we have deployed over $2 billion to acquisitions (including venture investments) and returned over $2 billion to stockholders in dividends and share repurchases.

CAPITAL ALLOCATION HIGHLIGHTS

LOGO

Longer-Term TSR of nearly 67%Outperformance

Although our TSR in 2017, we delivered cumulative2023 was modestly below the TSR for the 2015-2017 three-year period and the 2013-2017 five-year period that significantly outperformed the S&P 500® and the median of the S&P 500 Index and the S&P 500 Industrials Index and Materials subsets (we are a membermodestly above the Dow Jones U.S. Container & Packaging Index, our five-year cumulative TSR significantly outperformed all three of these comparator groups.

5-YEAR CUMULATIVE TSR

LOGO

1-, 3- AND 5-YEAR TSR

   AVY 

S&P 500

Index

 

S&P 500

Industrials

Index

 

Dow Jones

U.S. Container &
Packaging Index

2019

   49%  31%   29%   29%

2020

   21%  18%   11%   21%

2021

   41%  29%   21%   11%

2022

 (15)% (18)%   (5)% (18)%

2023

   14%  26%   18%    8%

 3-Year TSR

   37%   33%   35%   (2)%

 5-Year TSR

 145% 107%   94%   53%

2023 Say-on-Pay Vote and Feedback During Stockholder Engagement

At the Materials subset, but also share many characteristics with members of the Industrials subset; investors have informed us that they look at both subsets in evaluating our relative performance, as we do internally). TSR measures the return we have provided to our stockholders, including stock price appreciation and dividends paid (assuming reinvestment thereof).

GRAPHIC

1-, 3- and 5-YEAR TSR

 2013 2014 2015 2016 2017 3-Year
TSR
 5-Year
TSR

AVY

 47.5% 6.2% 23.8% 14.6% 66.7% 136.4% 270.3%

S&P 500

 32.4% 13.7% 1.4% 12.0% 21.8% 38.3% 108.1%

S&P 500 Indus. & Mats.* (median)

 41.0% 11.7% (4.7)% 19.0% 27.5% 49.2% 134.8%
*
Based on companies in subsets as of December 31, 2017.

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2017 SAY-ON-PAY VOTE AND STOCKHOLDER FEEDBACK DURING 2017 ENGAGEMENT

        We continued our practice of maintaining ongoing dialogue with stockholders in 2017. The Committee made significant changes to our executive compensation program in recent years to address direct feedback from our stockholders and more closely align our LTI program with our financial profile and business strategies, demonstrating the Committee's commitment to paying for performance and being responsive to stockholder feedback. SeeContinuous Evolution of Compensation Program later in this CD&A. In 2017, during our ongoing stockholder engagement program, we discussed our executive compensation program with some2023 Annual Meeting, ~93% of our stockholders who expressed support for its current structure.

Results and Analysis of 2017 Vote

        At the 2017 Annual Meeting, approximately 94% of our stockholders approved on an advisory basis, our executive compensation. The level of support we received was relatively consistent with the high approval rates for the last twowe received in recent years. The Committee believes that our consistently high approval rate, along with the positive feedback we received during our engagement with stockholders, reflects strong support of the changes to our compensation program made in recent years, as well as our consistently improving CD&A disclosure.

Stockholder Engagement Process

        We value stockholder feedback on our executive compensation policies and practices, and we actively solicit input through our stockholder engagement program. Our ongoing engagement program takes place throughout the year, generally as shown in the graphic below.

GRAPHIC

Feedback During 2017 Engagement

        We continued our longstanding practice of open dialogue with stockholders in 2017. In advance of the 2017 Annual Meeting, we contacted our 25 largest institutional stockholders, representing almost 50% of our then-outstanding shares. Board members, including our Lead Independent Director, and management were made available to answer questions and address concerns regarding our executive compensation and governance programs and the items being brought to stockholdersay-on-pay vote at the Annual Meeting. While we received responses from stockholders representing 25% of our then-outstanding shares, none of them felt that there was a need to substantively engage during that busy time.

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        In the fall, we reached out to our 30 largest institutional stockholders, representing nearly 55% of our then-outstanding shares, to learn what issues are important to them without the time pressures associated with proxy season. As a result of these efforts, we received responses from stockholders representing over 30% of our then-outstanding shares and spoke with stockholders representing approximately 11% of those shares. We substantively engaged with every stockholder who requested to do so.

        During our 2017 engagement, with respect to matters related to executive compensation, our stockholders expressed support for our program generally and appreciated the increased graphical disclosure in our 2017 proxy statement. In addition, we discussed our approach to human capital management, in particular our diversity and inclusion efforts,results, as well as the linkage betweenfeedback related to our executive incentive compensation program we have received during our engagements with investors, demonstrate overall support of our program.

The Committee makes changes to our executive compensation program as appropriate to ensure it aligns with our evolving financial profile, business strategies and business strategies.sustainability priorities or address feedback from our investors. We also provided additional clarification onbelieve that this ongoing review and the market-leveraged stock units (MSUs) included in our LTI program.actions taken over time demonstrate the Committee’s commitment to paying for performance and being responsive to investor feedback.

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53

2017 NAMED EXECUTIVE OFFICERS (NEOs)


2023 NEOs

In this CD&A and theExecutive Compensation Tables section of this proxy statement, we provide compensation information for our 20172023 NEOs who are identifiedshown below.

  2023 NEOs
  NameTitle at YENEO TypeExecutive LevelU.S./Non-U.S.

 

1

 

LOGO

Deon M. StanderPresident & CEOCorporate1U.S.
2LOGOMitchell R. Butier

Executive Chairman

(former CEO)

Corporate1U.S.
3LOGOGregory S. LovinsSVP & CFOCorporate2U.S.
4LOGOFrancisco Melo

President,

Solutions Group
(Solutions)

Solutions2Non-U.S.
5LOGODeena Baker-NelSVP & CHROCorporate3U.S.
6LOGO

 

 

Nicholas R. ColistoSVP & CIOCorporate3U.S.

Leadership Transition

As discussed in the chart below.proxy summary, our Board executed a well-developed CEO succession planning process in May 2023, appointing Mr. Stander as President/CEO and Mr. Butier as Executive Chairman, in each case effective September 1, 2023.

In connection with their transition to these roles, giving consideration to the advice of its independent compensation consultant, WTW, the Committee made the decisions described below related to their compensation. Given the timing of the CEO transition, the compensation of Messrs. Stander and Butier for 2023 largely reflected their compensation as President/COO and CEO, respectively.

2017 NEOs
NAME
TITLE
Mitchell R. Butier President & Chief Executive Officer

For Mr. Stander, increased his annual base salary from $700,000 to $1.1 million and his target AIP opportunity from 75% to 135% of base salary, in each case effective September 1, 2023 (with his 2023 AIP award to be prorated based on the portion of the year in which he served as COO and the portion of the year in which he served as CEO). The Compensation Committee preliminarily aligned to increase his target LTI opportunity from 300% to 550% of base salary, effective with the annual LTI award on March 1, 2024, subject to its review of market pay for similar roles at that time. In addition, the Committee approved a special promotion award to Mr. Stander on September 1, 2023 of stock options with a grant date fair value of approximately $3 million, 50% of which vests on each of the third and fourth anniversaries of the grant date, subject to his continued service. Mr. Stander’s annualized target TDC of $8.6 million (excluding the special promotion award) was set less than the market median; the Committee believed that positioning his compensation at the market 40th percentile compensated him within a reasonable CEO market range but reflected that he was new to the CEO role.

Gregory S. Lovins

54

 Senior Vice President & Chief Financial Officer
Georges GravanisPresident, Label and Graphic Materials
Anne HillSenior Vice President & Chief Human Resources Officer
Susan C. MillerSenior Vice President, General Counsel & Secretary
Anne L. BrammanFormer Senior Vice President & Chief Financial Officer

2024 Proxy Statement | Avery Dennison Corporation

        The NEOs who


For Mr. Butier, reduced his annual base salary from $1.3 million to $1 million and his target AIP opportunity from 160% to 120% of base salary, in each case effective September 1, 2023 (with his 2023 AIP award to be prorated based on the portion of the year in which he served atas CEO and the endportion of our 2017 fiscalthe year (which excludes Ms. Bramman) are collectively referred to in this CD&Awhich he served as our "Current NEOs."

OVERVIEW OF PAY PHILOSOPHY AND EXECUTIVE COMPENSATION COMPONENTS

Executive Chairman). He received no special LTI award in connection with his role change. The Committee has designed ourset Mr. Butier’s annualized target TDC consistent with the market median for an executive chairman role, reflecting the mentorship and guidance he would be providing to help ensure a smooth CEO transition.

Overview of Pay Philosophy and Executive Compensation Components

Our executive compensation program to reflect itsreflects the Committee’s philosophy that a substantial majority of compensation should be tied to our success in meetingachieving our performancefinancial objectives and creating stockholder value, providing higher realized compensation when we deliver superior, sustained performance. The objectiveobjectives of this strategy isare to motivate our executives to achieve our annual and long-term financial goals and recognize their contributions to delivering strong performance.goals.

The Committee implements its pay-for-performance philosophy primarily throughas follows:

Establishing target TDC to incent strong operational and financial performance and stockholder value creation, giving consideration to median pay at similar-size companies, role responsibilities, individual performance, tenure, retention and succession

Aligning annual incentives for executives with our financial goals for the year

Rewarding long-term performance using absolute and relative TSR, as well as cumulative EVA, to focus our executives on delivering sustainable stockholder value creation

The substantial majority of target TDC is performance-based, meaning that our NEOs ultimately may not realize the following:

    Establishing total direct compensation (TDC)value of at-risk components if we fail to incent economic and stockholder value creation, giving consideration toachieve the market median of companies similar in size, scope and complexity with which we compete for executive talent, role responsibilities, individualdesignated performance tenure, retention, and succession;

    Aligning our annual incentives with our annual operating plan and key financial and strategic goals; and

    Rewarding long-term performance using absolute and relative TSR, as well as cumulative EVA, to focus our executives on consistent and sustainable stockholder value creation.

objectives. Incentive compensation for the year consistedconsists of a target award opportunityopportunities under our Annual Incentive Plan (AIP)AIP and long-term incentive (LTI) programs,our LTI compensation program, with payouts determined based on our performance against goalsthe threshold, target and maximum levels established by the Committee in February 2017.Committee. The Committee structures annual incentive compensation to reward NEOs primarily based on corporatecompany or business performance to motivate them and align their compensation with stockholder interests, giving consideration to their individual contributions in achieving our financial results. Our LTI awards provide upside opportunity for exceeding performance targetsinterests. The mix and downside risk, up to and including cancellation, for failing to achieve threshold performance, with EVA targets generally consistent with our externally communicated long-term financial goals for earnings growth and ROTC. AIP targets are generally established at or above the midpointelements of our annual guidance and consistent with our long-term financial goals.

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Elements of Total Direct Compensation for Corporate NEOs

GRAPHIC

        As shown in the graph below, the substantial majority of our Current NEOs' 2017NEO target TDC was performance-based.are shown below.


2017 Target Total Direct Compensation

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GRAPHIC

ANNUALIZED TARGET TDC MIX

2023 TARGET TDC MIX

LOGO

CEO*

LOGO

LOGO

Avg. of Other NEOs**

LOGO

*

Mr. Stander’s annualized target TDC reflects his compensation package as CEO, excluding his special promotion award of stock options with a grant date fair value of approximately $3 million.

**

Mr. Butier is excluded because his target 2023 TDC primarily reflected his compensation as CEO given the timing of our leadership transition. Mr. Melo’s target TDC mix included in the average reflects his target TDC as President, Solutions Group.

ELEMENTS OF NEO TARGET TDC

LOGO

LTI Compensation
PUsCorporate NEOsSolutions NEO

•  50% of LTI with payout =

   0% to 200% of target award

•  3-year performance period

-   Company EVA (50%)

-   Company Relative TSR (50%)

•  50% of LTI with payout =

   0% to 200% of target award

•  3-year performance period

-   Solutions Group EVA (75%)

-   Company Relative TSR (25%)

•  Relative TSR payout capped at 100% if absolute TSR is negative

MSUs

•  50% of LTI with payout = 0% to 200% of target award

•  100% Absolute TSR(3)

•  1-, 2-, 3- and 4-year performance periods

Annual Incentive Compensation
AIP Award*

LOGO

LOGO

•   Drives performance consistent with annual company or business financial goals

•   Individual performance modifier based on achievement against predetermined strategic and sustainability objectives (generally capped at 100% for NEOs)

  *  
  Mr. Lovins' 2017 Base Salary

•   Annual fixed-cash compensation generally set around market median

*

AIP award was prorated based onfor Solutions NEO (Mr. Melo) reflects his opportunity of 40% of base salaryperformance objectives and weightings for the first sixnine months of the year he served as President, Solutions Group. He had different performance objectives and his opportunity of 60% of base salaryweightings for the second sixthree months of the year.year he served as SVP/GM, Avery Dennison Smartrac. His MSUs2023 AIP award would have been prorated to reflect the respective performance objectives and PUs were awarded based on his previous LTI opportunity of 120% of base salary rather than his increased LTI opportunity of 180% of base salary.
weightings had not the payout been zero.

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        Over the past five years, our cumulative TSR has increased over 270% while the total compensation of our CEO has increased by only 13%. In the graph below, CEO compensation for 2019 through 2022 reflects Mr. Butier’s compensation as reported in our Summary Compensation Tables for those years and, for 2023, Mr. Stander’s compensation as reported in our 2023 Summary Compensation Table. Our CEO pay reflects the compensation ofhas generally reflected our former CEO,cumulative TSR except that Mr. Scarborough, from 2013 to 2015 and the compensation of our current CEO,Stander’s pay in 2023 was substantially lower than prior-year amounts for Mr. Butier for 2016 and 2017.


Five-Yearbecause it primarily reflected his compensation as COO, which was significantly lower than Mr. Butier’s as CEO, Pay and Cumulative TSR

GRAPHIC

CONTINUOUS EVOLUTION OF COMPENSATION PROGRAM

        Over the past several years, the Committee has discussed the views expressed by our stockholders and proxy advisory firms with management and Willis Towers Watson, the Committee's independent compensation consultant, and has taken several actions in light of this feedback. Highlights of these changes are shown on the timeline on the following page; together they demonstrate the Committee's ongoing evaluation of our executive compensation program and efforts undertaken to continuously evolve the program to reflect market practices and changes in our financial profile and strategic focus, as well as address feedback from our stockholders.

Avery Dennison Corporation| 2018 Proxy Statement |45


Tablehis special award of Contents


Executive Compensation Changes Madestock options with a grant date fair value of approximately $3 million granted in Recent Years

GRAPHIC

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STRONG COMPENSATION GOVERNANCE PRACTICESconnection with his promotion to CEO.

 

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2024 Proxy Statement | Avery Dennison Corporation


LOGO

Strong Compensation Governance Practices

Our executive compensation program incorporates the best practices shown below, which the Committee believes ensure that it serves the long-term interests of our stockholders.

POLICY OR BEST PRACTICE
DESCRIPTION AND BENEFIT TO OUR STOCKHOLDERS
  
PAY FOR PERFORMANCE
Majority of

Compensation Primarily

Performance-Based

 84%

  87% of our CEO'sCEO’s annualized target TDC and 67%69% of the average 2023 target TDC of our other Current NEOs for 2017 was tied to company performance and subject to cancellation if our performance is poor.(excluding Mr. Butier)

Capped Annual Incentive

Set At or Above
Midpoint ofConsidering Guidance
and Long-Term Targets
 

AIP award is based primarily on our achievement of performance objectives targetedachieving adjusted EPS at or above the midpoint of our annual guidance and other performance objectives consistent with our long-termannual financial goals, subject to limited upward and unlimited downward discretion based on the Committee'sCommittee’s assessment of performance of our CEO's achievement of hisCEO against predetermined strategic objectives and objectively measurable goals and our other NEOs'NEOs’ individual contributions, withcontributions; awards capped at 200% of target.target and individual modifiers for NEOs generally capped at 100%

Majority Long-Term Equity

Incentive Compensation

Our

  LTI awards emphasize long-term performance,prioritize longer-term stockholder value creation, with PUs cliff-vesting at the end of three years3-year period and MSUs having an averagevesting over 1-, 2-, 3- and 4-year performance period of 2.5 years. Equity compensation aligns NEO interests with stockholder interests by delivering compensation based on our long-term performance and stockholder value creation.periods

Median
Strategic Targeting 

  Target TDC (base salary + annual cash incentivetarget AIP opportunity + target LTI equity opportunity) set to incent strong performance and its elements are targeted at the median of companies similar in size, scope and complexity,value creation, giving consideration to pay at similar-size companies, role responsibilities, individual performance, tenure, retention and succession.succession

COMPENSATION BEST PRACTICES
No Annual Stock OptionsEmployment Contracts Given

  NEOs employed without contract unless required by applicable laws in their past adverse impact on our burn rate and related stockholder feedback, we last made a regular grant of stock options in 2012, though they may be granted for special purposes such as promotion.home country

BEST PRACTICES
No Employment
Contracts

Our NEOs are employed at will.

Rigorous Stock

Ownership GuidelinesPolicy

 Our

  CEO is currently required to maintain 6x his annual salary; at the end of 2017, Mr. Butier owned stock with a market value of approximately 14x his annual salary. Our other Current NEOs are required to maintain ownership of 6x his base salary and owned 10x this requirement at leastYE 2023; Executive Chairman, Level 2 NEOs and Level 3 NEOs required to maintain ownership 6x, 3x their annualand 2x of base salaries. Except for Mr. Gravanis, our Current NEOs were in compliance with our stock ownership guidelines at the end of 2017.salary, respectively

No Hedging
or Pledging

Our insider

  Insider trading policy prohibits our directors and officers from engaging in short sale, option, hedging orand pledging transactions in our common stock and all our Current NEOs are in compliance with the policy.complied during 2023

Limited Trading Windows Our

  NEOs may only transact our commonin company stock during approved trading windows after satsifying the clearancesatisfying preclearance requirements, under our insider trading policy, which now includesincluding certifying that they will remain incontinued compliance with our stock ownership guidelines after giving effect to the transaction they plan to effectuate.policy

Low
Median Burn Rate Our three-year

  Three-year average burn rate of 0.50% at the end of fiscal year 2017 of 0.8% was at theYE 2023, in line with 50th percentile of the companies in the S&P 500.500 companies

Clawback Policy
Compensation Clawbacks Cash and equity incentive

  Incentive compensation isdetermined to be erroneously received by executive officers subject to clawback in the event of fraud or other intentional misconduct on the part of an NEO that necessitates aaccounting restatement of our financial results.

No Excise Tax
Gross Ups

We do not

  No gross-up payments received in connection withfor excise taxes for termination following a change of control for excise taxes.

Double Trigger

Equity Vesting

 

Equity awards are not accelerated onupon change of control unless the NEO is terminated without cause or terminatesterminate employment for good reason within 24 months thereof.of change of control

No Repricing/Exchange of
Underwater Stock Options

Our equity plans prohibit the repricing or exchange of underwater options without stockholder approval.
Limited
Perquisites
 

Other than a capped financial planning reimbursement only for CEO and ourLevel 2 NEOs and payment for an annual physical examination, our corporateexaminations, U.S. NEOs receive a flat taxable executive benefit allowance in lieu of enumerated perquisites that is not subject to any tax gross-up.gross-up

Reasonable

Severance Benefits

Severance formula requiresfor qualifying termination:
CEO:

    CEO: 2x (annual salary + highest AIP award in last three years + cash value of 12 months of health insurance premiums)
Others: 1x (annual salary + highest AIP award in last three years + cash value of 12 months of health insurance premiums)

Reasonable Change of
Control Benefits
Change of control severance formula requires qualifying termination within 24 months of a change of control:
CEO: 3x (annual salary + highest AIP award in last three years + cash value of 12 months of health insurance premiums) + proratedtarget AIP award for year of termination
Others: 2x (annual salary + highest AIP award in last three years + cash value of 12 months ofannual health insurance premiums)premium)

    All other NEOs (excl. Mr. Butier): 1x (annual salary + proratedtarget AIP award for year of termination + cash value of annual health insurance premium)

Limited

Change of Control

Benefits

  Enhanced severance for qualifying termination within 24 months following a change of control:

    CEO: 3x (annual salary + target AIP award for year of termination + cash value of annual health insurance premium) + prorated target AIP award for year of termination

    Level 2 NEOs only: 2x (annual salary + target AIP award for year of termination + cash value of annual health insurance premium) + prorated target AIP award for year of termination

STRONG GOVERNANCE
Independent
Oversight

The

  Committee is comprised solely ofcomprising independent directors and itswith executive compensation decisions are reviewed and ratified by all of our independent directors.


Independent

Expert AdviceCompensation

Consultant



Willis Towers Watson, which has been determined by the Committee to be independent and free of conflicts of interest,

  WTW provides the Committee with expert executive compensation advice.advice

Avery Dennison Corporation | 2024 Proxy Statement

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Avery Dennison Corporation| 2018 Proxy Statement |47


Integration of Sustainability Progress Tied to Strategy

In recent years, the Committee has engaged in discussions with its compensation consultant, WTW, and management and reviewed market practices regarding the integration of our sustainability progress into our executive compensation program. The Committee noted that one of our strategic pillars is leading in an environmentally and socially responsible manner, and its aim is to approve executive compensation that reflects our strategies and incents achievement of company goals.

The Committee has determined that our executive compensation program holds our leaders accountable and rewards their delivery of sustainability-related results. The Committee has noted, among other things, the factors described below.

Approximatelyone-quarter of the measures on our 2023 business group scorecards related to sustainability, incenting our leaders to achieve these objectives and providing visibility and accountability to ensure continuous advancement. These scorecards help surface underperforming progress and offer an assessment tool in year-end performance discussions.

Our senior leadership, including our NEOs and Vice Presidents, is accountable for driving our sustainability progress. In making their compensation decisions, managers consider not only financial or business achievements, but also an individual’s success in advancing our sustainability goals, consistent with our company’s values and strategies.

Although the AIP financial modifier does not include quantitative sustainability-related measures, our financial performance in part reflects the success of our sustainability-driven products and solutions. In addition, a component in determining an AIP award is the individual modifier, which reflects a qualitative assessment of overall performance, including sustainability-related achievements, and can increase or decrease an executive’s AIP award.

Diversity and Sustainability are two of our company’s values. Our annual Leadership Excellence Awards are granted to individuals and teams globally in each of these categories, with recipients generally receiving at least a 120% individual modifier on their AIP award. In 2023, 38 employees received awards for either diversity or sustainability, with 17 additional individuals recognized for their work in their communities.

The Committee recognizes that our sustainability progress has helped us deliver financial success in recent years. We have consistently innovated more sustainable solutions, which have provided significant competitive advantage, helping drive our success in the marketplace and deliver for our stakeholders.

The Committee has committed to regularly reviewing evolving stakeholder expectations and market practices, and reevaluating the continued appropriateness of its approach to the integration of sustainability progress in executive compensation. Reviewing benchmark data on market practices with management and WTW, the Committee observed that the majority of S&P 500 companies report considering sustainability performance in their executive compensation programs, with most doing so similarly to the way we do. In 2023, during its discussion of the feedback from our 2023 stockholder engagements, the Committee aligned to maintain its approach to the consideration of sustainability matters in setting and approving executive compensation, noting that certain investors had advised caution in incorporating quantitative sustainability targets, which can be difficult to objectively measure.

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Table of Contents

SUMMARY OF 2023 COMPENSATION DECISIONS FOR 2017

The Committee designsapproves executive compensation to pay for performance, with the target TDC of NEOs established to incent economicstrong financial performance and stockholder value creation, giving consideration to the market median of companies similar in size, scope and complexity with which we compete for executive talent, role responsibilities, individualcreation. Compensation is predominantly performance tenure, retention and succession. The majority of this compensation is performance-based,based, meaning that our executives may not ultimately not realize some or all of thesethe at-risk components of compensation if we fail to achieve our financial objectives. In 2017, approximately 84% and 67% of the TDC of our CEO and average of our other Current NEOs, respectively, was performance-based.

In determining 20172023 NEO compensation, the Committee considered the following:factors described below.

    Company/Business Performance — Our company's overall financial performance, including our 2017 adjusted sales growth, adjusted EPS, and free cash flow for our corporate NEOs, and, for our business NEO, the performance of our LGM business;

    Stockholder Returns — Our TSR on an absolute basis, as well as relative to a designated group of peer group companies;

    Annual Individual Performance — Our CEO's performance against the predetermined and objectively measurable strategic objectives established for him at the beginning of the year and the individual contributions of our other Current NEOs;

    Competitiveness — Market pay practices and company performance relative to peers; and

    Responsiveness to Investors — The results of our 2017 say-on-pay vote and feedback on our executive compensation received during our ongoing stockholder engagement program.

 

Annual Company Performance – For Corporate NEOs, our company’s 2023 adjusted sales growth, adjusted EPS and adjusted free cash flow; for our Solutions NEO, primarily the adjusted net income and adjusted free cash flow of his business and secondarily adjusted EPS

Stockholder Returns – Our TSR on an absolute basis, as well as relative to a designated group of peer companies

Individual Performance – Our CEO’s performance against the predetermined strategic objectives established for him at the beginning of the year and the individual contributions of our other NEOs

Market Competitiveness – Pay practices and company performance relative to the market

Investor Feedback – The results of our 2023 say-on-pay vote and the feedback on executive compensation received during our stockholder engagement program

The key elements of 20172023 NEO target TDC are showndescribed in the following table. table shown below. While we provide consistent, market-competitive target TDC opportunities for our NEOs, the actual compensation they realize each year varies year-to-year based primarily on company and business performance; for 2017, the incentive compensation realized by our NEOs was based solely onfinancial performance.

2023 EXECUTIVE COMPENSATION SUMMARY

2017 TOTAL DIRECT COMPENSATION (TDC)
COMPONENT
DESCRIPTION
DECISIONS IMPACTING 2017 EXECUTIVE COMPENSATION

Component

 

Decisions Impacting 2023 Compensation

BASE SALARY

13% of annualized CEO TDC;

Avg. 31% of 2023 TDC for

Other NEOs (excl. Butier)

 
FIXED

Base Salary

16%Effective April 2023, Mr. Butier received a base salary increase of TDC for CEO;
Avg. 33% of TDC for Other Current NEOs


Provides fixed, market competitive monthly income for performing daily responsibilitiesExcluding promotions, the Committee provided NEOs limited~8% and Ms. Baker-Nel and Messrs. Stander and Lovins each received base salary increases of 3%~7%, in each case to more closely align them with market data for similar roles; Mr. Colisto received a base salary increase of 3.5% consistent with the average increase for our U.S. employees, except foremployees. Based on their previously increased base salaries (as applicable), Mr. Gravanis, whoseMelo’s base salary increased by 5% to reflect the size~19% when he became Solutions President effective April 2023, and scope of his role.Mr. Stander’s base salary increased by ~47% when he became CEO and Mr. Butier’s base salary decreased by ~23% when he became Executive Chairman, in each case effective September 2023. 

PERFORMANCE-BASED CASH

TargetTARGET AIP AwardAWARD

Capped at 200%

17% of targetannualized CEO TDC;

18%Avg. 19% of 2023 TDC for CEO;
Avg. 20% of TDC for

Other Current NEOs (excl. Butier)

 Provides variable, cash-based incentive to motivate our executives to grow sales, increase profitability and deliver strong free cash flow consistent with our annual financial goals

AIP opportunity based on market survey data; financial modifier based on corporate or business performance; capped individual modifier based on our CEO's achievement against predetermined and objectively measurable strategic objectives and our other NEOs' individual contributions

The only change tofollowing NEO target AIP opportunities in 2017 was an increase inchanged due to promotion: Mr. Lovins' target AIP opportunityMelo’s increased from 40%50% to 60% of base salary in connection with his promotionwhen he became Solutions President, effective April 2023, and Mr. Stander’s increased from 75% to CFO. His 2017 AIP award was prorated to reflect 40%135% of base salary when he became CEO, effective September 2023. When he was CEO, Mr. Butier’s 2023 target AIP opportunity increased from 140% to 160% of base salary to position his pay at the 70th percentile of market data for companies with annual revenues of $10 billion, acknowledging his strong performance delivering top-quartile TSR and mitigating the first six monthschance that his target TDC would fall below the market median before 2026, the next time the Committee planned to review his compensation, consistent with its approach of doing so every three years. Although our CEO transition occurred later in 2023, at the yeartime of approval the Committee was focused on appropriately compensating Mr. Butier as a long-serving, highly successful CEO. Mr. Butier’s target AIP opportunity subsequently decreased from 160% to 120% of base salary when he became Executive Chairman, effective September 2023. The 2023 AIP awards for Messrs. Stander, Butier and Melo would have been prorated based on their previous opportunities of 75%, 160% and 50% of base salary, respectively, and their fiscal year-end opportunities of 135%, 120% and 60% of base salary, forrespectively, had the second six months of the year.payouts not been zero.

Our company

Company and/or businessSolutions performance resulted in financial modifiers of 170% and 127%0% for our corporate NEOs and our business NEO (Mr. Gravanis), respectively.

The Committee determined in February 2017 generally to cap the individualall NEOs. Individual modifiers for all NEOs, which had no impact on AIP payouts given the 0% financial modifiers, were 100%. None of our CEO and the NEOs reporting to him at 100% (rather than the 150% applicable to otherreceived an AIP participants) to prioritize delivery of long-term company and business performance and advance its pay-for-performance philosophy. The Committee approved individual modifiers of 100%award for all Current NEOs.2023.

2017 AIP awards fell within the range of 127% to 170% of target.

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Table of Contents

2017 TOTAL DIRECT COMPENSATION (TDC)
COMPONENT
DESCRIPTION
DECISIONS IMPACTING 2017 EXECUTIVE COMPENSATION
PERFORMANCE-BASED EQUITY

LTI AwardsAvery Dennison Corporation | 2024 Proxy Statement

66% of TDC for CEO;
Avg. 47% of TDC for
Other Current NEOs



Provides variable, equity-based incentive compensation to align NEO interests with stockholder interests and drive long-term value creation

LTI opportunity based on market survey data; award vehicles, performance criteria and weightings based on expert advice and recommendations of Willis Towers Watson

 

59


2023 EXECUTIVE COMPENSATION SUMMARY

ComponentDecisions Impacting 2023 Compensation

TARGET LTI AWARD

(50% PUs, 50% MSUs)

70% of CEO annualized TDC;

Avg. 50% of 2023 TDC for

Other NEOs (excl. Butier)

Annual LTI Awards Granted in 2017

2023

There were the following changes to NEO target LTI opportunities for 2017: (i) an increase in  When he was CEO, Mr. Butier'sButier’s 2023 target LTI opportunity increased from 400%585% to 425%700% of base salary to bringposition his pay at the 70th percentile of market data for companies with annual revenues of $10 billion, acknowledging his strong performance delivering top-quartile TSR and mitigating the chance that his target TDC would fall below the market median before 2026, the next time the Committee planned to review his compensation, consistent with its approach of doing so every three years. Although our CEO transition occurred later in 2023, at the time of approval the Committee was focused on appropriately compensating Mr. Butier as a long-serving, highly successful CEO. Mr. Butier’s target LTI opportunity closeras Executive Chairman had not been determined at the time of his role change. In connection with his promotion to the market median and (ii) an increase inSolutions President, Mr. Lovins'Melo’s target LTI opportunity increased from 120% to 180% of base salary in connection with his promotioneffective March 2023. The Committee preliminarily aligned to CFO; however, his 2017 annual LTI awards were granted based on his previousincrease Mr. Stander’s target LTI opportunity.opportunity from 300% to 550% of base salary, effective March 2024, subject to its review of market pay for similar roles at that time. There were no other changes to NEO target LTI opportunities in 2023.

50% in PUs that cliff-vest at the end of a three-year period with payoutpayouts ranging from zero to 200% subject to our achieving at leastbased on the threshold levelachievement of performance for the respective cumulative EVA and relative TSR performance objectives established for the award. The payoutobjectives. Payout for the TSR component is capped at 100% of target for any three-year performance period in which absolute TSR is negative. There were no changes to the PU performance objectives or weightings from the prior year.

for Corporate NEOs in 2023.

•  50% in MSUs that vest based on our absolute TSR over one-1-, two-2-, three-3- and four-year4-year performance periods, with an average performance period of 2.5 years. Consistent with recent years, based on the following performance criteria were as follows:levels and criteria: (i) the threshold performance level, for absolute TSR, which results in a payout at vesting of 85%, was –15%is TSR of (15)%; (ii) the target performance level, which results in a payout at vesting of 100%, requires a TSR of 10%; and (iii) the maximum performance level, which results in a payout at vesting of 200%, requires a TSR of 75%.

There were no changes to MSU performance criteria for 2023.

The

Special LTI Awards Granted in 2023

•  In 2023, the Committee approved a one-time special equity awardLTI for Ms. Baker-Nel and Messrs. Lovins and Colisto in the form of RSUs with grant date fair values of approximately $600,000, $1.5 million and $200,000, respectively; Mr. Lovins’ RSUs cliff-vest on the third anniversary of the grant date and Ms. Baker-Nel and Mr. Colisto’s RSUs cliff-vest on April 1, 2025, in each case subject to their continued service. In approving these awards, the Committee determined to provide additional incentive for Mr. Lovins to drive results in a challenging business environment; for Ms. Baker-Nel to ensure smooth key senior leadership transitions, accelerate our executive succession focus and enhance Company Leadership Team effectiveness; and for Mr. Colisto to incent advancement of cybersecurity preparedness and oversight of critical enterprise resource planning implementations. In connection with his promotion to CFO. HeCEO, Mr. Stander was granted RSUsa special award of stock options with a grant date fair value of approximately $550,000$3 million, 50% of which vests on September 1, 2017, which vest in equal installments oneach of the first, second, third and fourth anniversaries of the grant date, subject to his continued service. Mr. Butier did not receive a special LTI award when he became Executive Chairman.






LTI Awards Vesting in 2017

 

LTI Awards Vesting at YE 2023

•  Annual Award of 2021-2023 PUs: Our 2015-20172021-2023 TSR was at the 9790th percentile of anrelative to the objectively determined peer group established in February 2015.2021, resulting in a payout of 200% on that performance objective for all NEOs. Our company’s cumulative EVA was $1,216.3 million, resulting in a payout of 166% on that performance objective for the annual award of 2021-2023 PUs for all NEOs other than Messrs. Stander and Melo. Cumulative EVA for our companywhat is now Solutions was over $601 million, exceeding the maximum level96% of performance. The PUs grantedtarget, resulting in 2015a payout of 97% on that performance objective for the 2015-2017 performance period vestedannual award of 2021-2023 PUs for Messrs. Stander and Melo, whose PUs were tied to that business at 200%the time of targetgrant. The annual awards of 2021-2023 PUs paid out based on weighted averages of 123% for Messrs. Stander and Melo and 183% for all other NEOs.

•  Special Award of 2021-2023 PUs: For retention purposes and to further incent him to contribute to the results for our total company – including by continuing to transform our Solutions business and driving our sustainability progress as then-leader of our Currententerprise-wide Sustainability Council – Mr. Stander was granted a one-time award of PUs in February 2021 with a grant date fair value of approximately $500,000 with the same performance objectives and weightings as the annual award of 2021-2023 PUs for Corporate NEOs. Consistent with the above, these PUs paid out based on a weighted average of 183%.

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2023 EXECUTIVE COMPENSATION SUMMARY

ComponentDecisions Impacting 2023 Compensation
 

LTI Awards Vesting at YE 2023

•  MSUs

  4th Tranche payout forof MSUs granted in 2014

2020

Paid out at 200%   2020-2023 Absolute TSR of 62%

   Payout of 180% of target

  3rd Tranche payout forof MSUs granted in 2015

2021

Paid out at 200%   2021-2023 Absolute TSR of 32%

   Payout of 134% of target

  2nd Tranche payout forof MSUs granted in 2016

2022

Paid out at 200%   2022-2023 Absolute TSR of (1)%

   Payout of 94% of target

  1st Tranche payout forof MSUs granted in 2017

2023

Paid out at 188%   2023 Absolute TSR of 7%

   Payout of 98% of target

2017 TDC TARGETED AT MEDIAN

        In addition to these primary elements of our executive compensation program, weWe also provide our NEOs with limited perquisites and benefits that the Committee believes are comparable to those offered by other multinational public companies.

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Table of Contents

DISCUSSION OF 2023 COMPENSATION COMPONENTS AND
DECISIONS IMPACTING 2017 COMPENSATION

The Committee aims to have base salaries at the marketor around median pay at similar-size companies, with the substantial majority of NEO compensation consisting of incentive compensation to advance the Committee's pay-for-performance philosophy, drivingthat delivers higher realized compensation when our financial performance is stronger and lower realized compensation when our financial performance is weaker. In addition, it provides

Base Salary

Changes to NEO base salaries approved by the Committee withare described in the flexibility to respond to changing business conditions, manage compensation to reflect career progression, and adjust compensation to reflect differences in executive experience and performance.

BASE SALARY

2023 Executive Compensation Summary. Increases in base salary for NEOs are generally driven by the average percentage merit increase given to our U.S. employees, subject to marginal increase or decrease based on the NEO's performance and the market mediancomparisons for positions with similar scope and responsibility. In February 2017, the Committee approved base salary increases of 3% for our then-serving NEOs consistent with the average increase for U.S. employees, except for Mr. Gravanis, whose base salary increased by 5% to reflect the size and scope of his role.

2017 AIP AWARDS

 

 
NEO BASE SALARIES
 NEO Executive Level  2023 YE Base Salary

Stander

 

1

   $1,100,000 

Butier

 

1

   $1,000,000 

Lovins

 

2

   $750,000 

Melo(1)

 

2

   $518,219 

Baker-Nel

 

3

   $490,000 

Colisto

 

3

   $456,770 
(1)

Amount for Mr. Melo was converted from euros using the average monthly exchange rate for December 2023.

2023 AIP Awards

The 20172023 AIP was designed to incent management to create long-term stockholder value.achieve our financial goals for the year. NEOs are not eligible for guaranteed AIP awards. AIP awards are determined for each fiscal year using the formula below. Individual modifiers for NEOs are generally capped at 100% although the Committee retains the discretion to determine higher individual modifiers to reward exceptional performance, up to 150%.

GRAPHIC

LOGO

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Target AIP Opportunities

        As a percentage of 2017 year-end base salary, theChanges to NEO target AIP opportunities for 2017 were 125% for Mr. Butier; 75% for Ms. Bramman and Mr. Gravanis; 60% for Mses. Hill and Miller; and 50% for Mr. Lovins. Mr. Lovins' 2017 AIP award was prorated to reflect his target AIP opportunity of 40% of base salary forapproved by the first six months ofCommittee are described in the year and his target AIP opportunity of 60% of base salary for the second six months of the year.2023 Executive Compensation Summary.

 
NEO TARGET AIP OPPORTUNITIES
 NEO Executive Level  

2023 Opportunity

(% of Base Salary)

Stander

 

1

    95%*

Butier

 

1

    ~147%*

Lovins

 

2

    75%

Melo

 

2

    ~58%*

Baker-Nel

 

3

    50%

Colisto

 

3

    50%

*  Target AIP opportunities for Messrs. Stander, Butier and Melo were prorated based on their previous opportunities of 75%, 160% and 50% of base salary, respectively, and their year-end opportunities of 135%, 120% and 60% of base salary, respectively.

   

AIP Performance Objectives and Weightings;Objectives; Target-Setting Principles

The following performance objectives and weightings for the 20172023 AIP for Corporate NEOs, which were consistent with the prior year, were established and weighted by the Committee in consultation with Willis Towers Watson. Our CEO, Chief Human Resources Officerto continue incenting them to grow sales, improve profitability and then-serving CFO participated during portions of the meetings during which the Committee reviewed and recommended performance objectives for our AIP and analyzed our performance against these objectives.generate strong cash flow.

 For our business participants (including Mr. Gravanis), the

2023 AIP PERFORMANCE OBJECTIVES FOR CORPORATE NEOs

Objective

Description

Adjusted Sales Growth

(20%)

Focuses management on top-line growth, a key contributor to sustained long-term value creation

Adjusted EPS

(60%)

Primary driver of stockholder value creation and measure we use to provide annual guidance to investors; focuses management on profitable growth and expense control

Adjusted Free Cash Flow

(20%)

Cash available after investment in our business, which we can deploy for acquisitions, venture investments, dividends and share repurchases; focuses management on improving capital efficiency, including working capital

The Committee determined to link 75% of the AIP financial modifier for our Solutions NEO primarily to their respective business'his business’ results, based 45% on adjusted net income and 25%40% on adjusted free cash flow; the remaining 15% was linked to corporate results. Business performanceadjusted EPS. The Solutions objectives were designed to be achievable only if the relevant business substantially improved upon its 20162022 performance and delivered results consistent with its 2023 goals.

The threshold payout level for the achievement ofadjusted EPS performance objective for all NEOs was set at 0%. The threshold payout level for the other two performance objectives for Corporate NEOs was set at 50%. For our 2014-2018 financial targets.

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Table of Contents

2017 AIP TARGETS

GRAPHIC

Solutions NEO, the threshold payout level for the adjusted net income performance objective was set at 0% and the threshold payout level for the adjusted free cash flow performance objective was set at 50%. For all performance objectives for all NEOs, the target payout level was 100% and the maximum payout level was 200%. In setting the2023 AIP targets for these objectives,Corporate NEOs, the Committee aimed to ensure consistency with our long-term2021-2025 financial targets, and require adjusted sales growth and adjusted EPS improvement fromgiving consideration to the results achieved in the prior year. These were the same objectives and weightings used for purposes of the 2016 AIP to continue incenting our NEOs to increase sales on an organic basis, improve profitability, and generate strong free cash flow.factors described below.

 

Target adjusted sales growth, reflecting sales growth ex. currency excluding the impact of acquisitions completed after the targets were set, of 3.5% ($9,285M) was set at the low endless than both our 2021-2025 sales growth ex. currency target of 5%+ and our long-term target, reflecting top-line challenges in the retail apparel market served2022 sales growth ex. currency result of 13.1% because 2022 results were largely driven by our RBIS business; however,customers building up inventory when supply chains were constrained and the target required improvementpricing actions we took to address significant inflation. For 2023, we expected that we would pass some of the benefit from the prior year. anticipated easing of inflation to our customers.

Target adjusted EPS of $9.50 was establishedset above the midpoint and near the high end of the annual guidance we announcedprovided to investors in February 20172023. Due to anticipated inventory destocking, target was set lower than our 2021-2025 compound annual growth target of 10% and represented a 11% increase (a 16% increase on a currency neutral basis) from4% higher than our 2016 results for this measure. 2022 result of $9.15.

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Although we did not externally communicate a 2021-2025 adjusted free cash flow target, as part of our 2018 goals, we continueplan for 2023 was to expect our businesses to generate strongdeliver adjusted free cash flow an important metric used internallyof $740 million with solid net income growth and working capital productivity, partially offset by our investors in evaluating our performance. Although lower than our 2016 result, our 2017 targethigher planned capital expenditures and restructuring actions. Target for adjusted free cash flow reflected increased capital expenditures planned for 2017 to support future growth and achieve our 2017-2021 financial targets.was 11% above the adjusted free cash flow we achieved in 2022.

CORPORATE 2017 AIP TARGETS VS. 2014-2018 TARGETS AND 2016 RESULTS 
  2014-2018 Target 2016 Results 2017 AIP Target
Adjusted Sales Growth 4%-5% 3.9% 4.0%
Adjusted EPS 12%-15%+ Growth $4.02 $4.45
(up 11% from 2016*)
Free Cash Flow N/A $387M $355M

*


On a currency neutral basis, the 2017 AIP target for adjusted EPS was 16% higher than the results we achieved in 2016.

 

 

2023 AIP TARGETS VS. LONG-TERM TARGETS AND 2022 RESULTS

 

    

2021-2025 Long-Term Target

  

2022 Results

  

2023 AIP Target

 

Sales Growth Ex. Currency

  

 

5%+

  

 

13.1%

  

 

3.5% ($9,285M)*

Adjusted EPS Growth

  10%  $9.15  $9.50
(4% over 2022 results)

Adjusted Free Cash Flow

  N/A  $667M  

$740M

(11% over 2022 results)

 

*  Represents AIP target for adjusted sales growth

Financial Modifiers

        FinancialAIP financial modifiers are capped at 200%. Consistent with prior years, in evaluating our achievement of these performance objectives, In determining financial modifiers, the Committee has the discretion to exclude the impact, positive or negative, of extraordinary items such as acquisitions and divestitures; restructuring and integration actions not included in our annual net income plan; currency translation fluctuations; changes in accounting principles, tax codes or related regulations and rulings; extraordinary events such as natural disasters, outbreaks of epidemiological disease, terrorism and war; costs related to the early extinguishment of debt;debt and pension plan terminations; costs of litigation outside the normal course of business; and non-cash charges associated with the impairment of long-lived assets.

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Table of Contentsassets such as goodwill.

The table below shows the calculation of 2023 AIP financial modifiers for our NEOs for 2017.modifiers. As shown, we exceeded the targetthreshold level establishedof performance was not achieved for allany of the performance objectives established for Corporate NEOs or our corporate NEOs and two of the performance objectives established for our business NEO. Our corporate and business performance resultedSolutions NEO, resulting in anweighted average AIP financial modifiermodifiers of 170%0% for our corporate Currentall NEOs and 127% for our business NEO. Because she was not employed at the end of 2017, Ms. Bramman was not eligible for a 2017 AIP award..

 
2023 AIP FINANCIAL MODIFIERS
   

Performance Objective

 

 

Weighting

 

 

Threshold(1)

 

 

Target
(100%)

 

 

Maximum

(200%)

 

 

2023

Actual

 

 

Modifier

 

 

Weighted

Average
Modifier

Mr. Stander

Mr. Butier

Mr. Lovins

Ms. Baker-Nel

Mr. Colisto

 Adjusted Sales Growth(3) 20% $9,059M $9,285M $9,550M $8,285M 0% 0%
 Adjusted EPS(4) 60% $9.00 $9.50 $10.00 $7.86 0% 0%
 Adjusted Free Cash Flow(5) 20% $670M $740M $800M $588M 0% 0%

Corporate NEO Financial Modifier

             0%

Mr. Melo(2)

 

 

Adjusted EPS(4)

 

 

15%

 

 

$9.00

 

 

$9.50

 

 

$10.00

 

 

$7.86

 

 

0%

 

 

0%

 

 

Solutions Adjusted Net Income(6)(7)

 

 

45%

 

 

$232.0M

 

 

$244.2M

 

 

$268.6M

 

 

$155.5M

 

 

0%

 

 

0%

 

 

Solutions Adjusted Free Cash Flow(7)

 

 

40%

 

 

$123M

 

 

$153M

 

 

$183M

 

 

$40M

 

 

0%

 

 

0%

Solutions NEO Financial Modifier

             0%

(1)

Adjusted EPS and adjusted net income thresholds set at 0%; thresholds for all other performance objectives set at 50%.

(2)

Performance objectives and weightings for Mr. Melo reflect those tied to his service as Solutions President for the last nine months of the year. His performance objectives for the first three months of the year when he served as SVP/GM, Avery Dennison Smartrac, were adjusted EPS (weighted 15%), enterprise Intelligent Labels sales (weighted 40%), enterprise Intelligent Labels EBIT (weighted 25%); enterprise Intelligent Labels adjusted free cash flow (weighted 10%); and Solutions adjusted free cash flow (weighted 10%). Sales, EBIT and adjusted free cash flow targets and results at the business unit level are not disclosed due to their competitively sensitive nature. Additionally, the Committee determined that the financial modifier for all NEOs should be zero given 2023 performance.

(3)

Reflects reported net sales of $8,364.3 million, removing the $5.1 million impact of foreign currency translation since the target was set and the $74.4 million impact of new acquisitions.

(4)

Reflects reported net income per common share, assuming dilution, of $6.20, adjusted for restructuring charges and other items of $1.70 and removing the ($0.04) impact of acquisitions completed after the targets were set.

(5)

Reflects net cash provided by operating activities of $826.0 million, minus purchases of property, plant and equipment of $265.3 million and software and other deferred charges of $19.8 million, plus proceeds from sales of property, plant and equipment of $1.0 million, plus proceeds from insurance and sales (purchases) of investments, net, of $1.9 million, plus proceeds from company-owned life insurance policies of $48.1 million, plus payments for certain acquisition-related costs of $5.3 million, less cash flow from new acquisitions of $9.3 million.

(6)

Adjusted net income refers to income before taxes, tax-effected at the adjusted tax rate, and adjusted for tax-effected restructuring charges and other items. Adjusted tax rate is the full-year GAAP tax rate, adjusted to exclude certain unusual or infrequent events that are expected to significantly impact that rate, such as effects of certain discrete tax planning actions, impacts related to enactments of comprehensive tax law changes, and other items.

(7)

Adjusted net income and adjusted free cash flow measures at the segment level are internal metrics that exclude or make simplifying assumptions for items that cannot be allocated precisely by segment, such as interest and income tax expenses, and related balance sheet accounts, such as deferred tax assets and liabilities, income tax payables and receivables, and short- and long-term debt. Certain balance sheet accounts such as pension and other postretirement benefits and insurance that are generally managed at the corporate level, as well as the impact of foreign currency translation, are also excluded from the calculation of these measures for the segments. In certain limited circumstances, one-time items may be excluded from segment adjusted net income. The impact of intercompany sales is included in segment measures.

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63


2017 AIP FINANCIAL MODIFIERS
 
 NEO
 PERFORMANCE OBJECTIVE
 WEIGHTING
 THRESHOLD (50%)
 TARGET (100%)
 MAXIMUM (200%)
 2017 ACTUAL
 MODIFIER
 WEIGHTED AVERAGE MODIFIER
  
  Butier
Lovins
 Total Company
Adjusted Sales Growth(1)

 
20% 1.9% 4.0% 8.1% 4.2% 105%21% 
  Hill
Miller
 Total Company
Adjusted EPS(2)

 
60% $4.20 $4.45 $4.95 $4.96 200%120% 
    Total Company
Free Cash Flow(3)

 
20% $280M $355M $505M $423M 143%29% 
  Corporate NEO Financial Modifier  170% 
  Gravanis Total Company
Adjusted EPS(2)

 
25% $4.20 $4.45 $4.95 $4.96 200%50% 
  Label and Graphic Materials (LGM) LGM
Adjusted Sales Growth(4)

 
20% 2.9% 5.0% 8.4% 4.2% 78%16% 
    LGM
Adjusted Net Income(4)(5)

 
35% $366M $385M $424M $384M 96%33% 
    LGM
Free Cash Flow(4)

 
20% $251M $291M $371M $322M 140%28% 
  Business NEO Financial Modifier  127% 

(1)
Total Company Adjusted Sales Growth refers to reported sales growth of 8.7%, adjusted for the impact of currency translation of (0.5)% and the net impact of acquisitions and product line divestitures of (3.9)%. Total does not sum due to rounding.

(2)
Total Company Adjusted EPS refers to reported net income per common share, assuming dilution, of $3.13, adjusted for tax-effected restructuring costs, impact of the TCJA and other items of $1.87 and excluding the $.04 positive impact of the three acquisitions completed in 2017.

(3)
Total Company Free Cash Flow refers to cash flow from operations of $650.1 million,minus purchases of property, plant and equipment of $190.5 million and software and other deferred charges of $35.6 million,plus proceeds from sales of property, plant and equipment of $6.0 million,minus purchases of investments of $(8.3) million,plus cash flow of $1.3 million from the negative impact of the three acquisitions in 2017. Free cash flow is measured quarterly to ensure consistent management of working capital throughout the year, subject to adjustment if the full-year target is not achieved. While total company free cash flow was 119% of target, our average quarterly performance resulted in a modifier of 143% for that objective.

(4)
Adjusted sales growth, adjusted net income and free cash flow measures at the segment level are internal metrics. These metrics either exclude or make simplifying assumptions for items that cannot be allocated precisely by segment, such as interest and income tax expenses, and related balance sheet accounts, such as deferred tax assets and liabilities, income tax payables and receivables, and short- and long-term debt. Certain balance sheet accounts such as pension and other postretirement benefits and insurance that are generally managed at the corporate level, as well as the impact of foreign currency translation, are also excluded from the calculation of these metrics for the segments. In certain limited circumstances, one-time items may be excluded from segment adjusted net income. The impact of intercompany sales is included in segment metrics. While LGM's free cash flow was 111% of target, its average quarterly performance resulted in a modifier of 140% for that objective.

(5)
Adjusted net income refers to reported net income adjusted for tax-effected restructuring costs, the impact of the TCJA and other items.

Avery Dennison Corporation| 2018 Proxy Statement |52


Table of Contents

NEO Performance Evaluations &and Individual Modifiers

Our NEOs are evaluated on their individual performance for the year, withyear. The Committee approved the Committee approvingstrategic objectives of our CEO's goals for the yearthen-CEO and then-COO,our CEO approvingthen-COO approved the goals of our Solutions NEO and our then-CEO approved the goals of the other NEOs. The NEOs' performance is assessedNEOs, in each case in February of2023. In February 2024, the following year. ForCommittee evaluated the NEOs other thanperformance of our CEO against his predetermined strategic objectives; for our other NEOs, this assessment considersconsidered the totality of their performance rather than assigning weightings to their performance goals. performance.

Individual modifiers for all participants are capped at 150%, subject to the total cap on AIP awards of 200%.

        In February 2017, our CEO recommended and Although it retains the discretion to determine individual modifiers of up to 150%, the Committee agreedhas determined that the individual modifiers for 2017 his individual modifier and that of theour NEOs reporting to himshould generally be capped at 100%. All of the 2017 NEO individual modifiers were capped at 100%.

The Committee reviewed and evaluated the 2023 performance of our CEO's 2017CEO, giving consideration to his leadership navigating the lower demand environment driven primarily by downstream inventory destocking; our financial results for the year in which we did not deliver our annual operating plan or achieve the threshold levels of performance taking into accountestablished for the 2023 AIP; his performance against the predetermined and objectively measurablehis strategic objectives established in February 2017, his self-assessment of2023; and his performance and market reference and other data provided by Willis Towers Watson. Our CEO is not involved in the decisions regarding his compensation, which are determined byself-assessment discussed with the Committee meeting in executive session with Willis Towers Watson.February 2024. The Committee determined the individual modifier for our CEO based on its assessment of his performance, withinperformance.

In addition to navigating the contextdynamic and challenging environment, our CEO had the strategic objectives for 2023 shown below with the Committee’s evaluation of his performance. These strategic objectives did not have assigned weightings, reflecting the cap described above.Committee’s expectation that he deliver on all fronts.

 For 2017,

2023 CEO PERFORMANCE EVALUATION

Strategic Objective

Evaluation

CEO readiness– Continue progressing Board-aligned readiness plan; engage in quarterly earnings process; and lead strategic planning process

Progressed readiness plan consistent with Board expectations; engaged in quarterly earnings process beginning in 4Q22, leading process starting in 2Q23; and led 2023 strategic planning process across business segments and enterprise-wide, including related discussions with Board

Drive outsized growth in high-value categories– Deliver above-average organic growth rate in Materials’ graphics and specialty labels businesses; achieve targeted percentage of growth in Solutions’ external embellishments business; deliver successful Solutions’ shelf edge label productivity pilot with large retailer; and reach $1 billion in enterprise-wide Intelligent Labels sales

In challenging lower volume environment driven primarily by inventory destocking, delivered modest organic growth in Materials’ graphics and decline in Materials’ specialty labels businesses, in each case in line with overall market performance; grew Solutions’ external embellishments but below targeted percentage given declining apparel import environment; progressed Solutions’ shelf edge label productivity pilot consistent with expectations; and, although its enterprise-wide sales target was not reached, delivered low-double digit growth in Intelligent Labels

Grow profitably in our base businesses – Enhance share position in Materials’ North America and Europe, Middle East and North Africa (EMENA) regions and maintain share position in other Materials regions and base Solutions categories (adjusted for Intelligent Labels)

Enhanced share position in Materials’ North America and EMENA regions and base Solutions categories (adjusted for Intelligent Labels), while also maintaining share position in other Materials regions

Focus relentlessly on productivity – Deliver targeted amount of savings from restructuring actions and achieve productivity targets in both Materials and Solutions

Exceeded targeted amount of savings from restructuring actions by ~50%, having accelerated certain actions given weaker-than- anticipated demand; and achieved productivity targets in both Materials and Solutions

64

2024 Proxy Statement | Avery Dennison Corporation


2023 CEO PERFORMANCE EVALUATION

Strategic Objective

Evaluation

Allocate capital effectively –Invest within targeted range of capital expenditures; continue driving operating working capital productivity; invest targeted amount in accelerated growth platforms of Intelligent Labels, innovation and digital infrastructure; invest targeted amount in Intelligent Labels capital expenditures, including achieve milestones related to key strategic project; and continue building M&A pipeline and integrating acquisitions

Given lower demand driven primarily by downstream inventory destocking, appropriately reduced capital spending below low end of targeted range, while still investing at level consistent with prior year to support organic growth; improved working capital productivity; appropriately reduced spending on growth investments, while continuing to strategically invest in accelerated growth platforms of Intelligent Labels, innovation and digital infrastructure; appropriately delayed strategic Intelligent Labels project, achieving milestones consistent with adjusted timeline; and completed acquisitions of Thermopatch, Lion Brothers and Silver Crystal, expanding Solutions’ external embellishments portfolio

Lead in an environmentally and socially responsible manner – Progress innovation strategy and deployment program with emphasis on environmental sustainability and digital solutions; continue reducing Scope 1 and 2 GHG emissions and begin executing Scope 3 emissions reduction plan; deploy accelerated roadmap to enable greater recyclability of plastics in Materials ecosystem; and further enhance leadership diversity

Progressed innovation strategy and deployment program, including with respect to environmental sustainability and digital solutions; significantly reduced Scope 1 and 2 GHG emissions and began executing plan to achieve 2030 Scope 3 GHG emissions reduction target; completed gap assessment and developed accelerated roadmap to enable greater recyclability of plastics in Materials ecosystem; and, while manager+ gender diversity percentage of 36% was unchanged from prior year, increased representation of women at VP+ level

Refine/Execute leadership succession/development – Refine/Execute development plans for leadership, with particular focus on Materials and Solutions leaders, and enhance digital leadership

Executed leadership succession transitions in Materials and Solutions; advanced succession and development plans of other members of Company Leadership Team; and began strengthening digital leadership

Individual Modifier Based on Evaluation

100%

The strategic objectives of our former CEO were in many respects similar to those shown above for our current CEO. In reviewing his annual performance, the Committee evaluatedfocused on the performance of our CEO, determining that he substantially achieved or exceeded eachunique aspects of his strategic objectives established in February 2023, which included progressing the Board-aligned CEO succession strategy with the goal of ready-now successors over multiple time horizons; providing targeted development support for our then-COO; refining and executing leadership development plans with a focus on newly appointed leaders in our Materials and Solutions businesses; progressing our cybersecurity strategy and deployment program; and integrating the year,TCFD framework into our ERM program. In addition, the Committee evaluated his performance as shown inExecutive Chairman.

The Committee Chair, together with our Lead Independent Director, separately discussed with our CEO and our Executive Chairman the chart below.






2017 CEO PERFORMANCE EVALUATION

STRATEGIC OBJECTIVEWEIGHTINGEVALUATION
Drive outsized growth in high value categories — Achieve growth objectives for Graphics, Specialty, RFID and industrial tapes; integrate acquisitions and continue building M&A pipeline; and develop Intelligent Labels platform across LGM and RBIS25%Although growth objectives in Graphics and Specialty were not achieved, exceeded growth objectives for RFID and industrial tapes; built robust M&A pipeline; and made substantial progress developing Intelligent Labels platform
Grow profitably in base business — Maintain share in LGM's base product categories; grow volumes in RBIS' base categories; and achieve growth objectives in base business of Vancive Medical Technologies (Vancive)25%Gained share in LGM's base product categories; substantially grew volume in RBIS' base categories; and returned Vancive's base business to significant growth in the second half of the year
Continue relentless focus on productivity —Achieve targeted RBIS restructuring savings and ensure profitability of Vancive's base business15%Achieved targeted RBIS restructuring savings and achieved profitability for Vancive's base business by the fourth quarter of the year
Deploy capital effectively —Invest in capital expenditures to enable future growth; issue European-based debt to fund business and acquisitions; and repurchase shares15%Substantially delivered targeted capital expenditures; issued €500 million of senior notes due in 2025; and repurchased shares in disciplined and appropriate manner
Succession planning —Refine executive leadership development plans; execute regional business leader transitions; and develop CEO succession strategy to ensure availability of ready-now successors15%Refined executive leadership-plans; executed regional business leader transitions; and made substantial progress with CEO succession strategy by identifying and developing potential successors
Sustainability/Diversity —Make progress toward 2025 sustainability goals, including reduce greenhouse gas (GHG) emissions by 3%; ensure at least 90% of sites are landfill free; and improve enterprise-wide gender diversity at the level of manager and above5%GHG emissions decreased by over 10% from prior year; over 90% of sites were landfill-free; and enterprise-wide gender diversity at the level of manager and above increased by 1% from prior year









Individual Modifier Based on Committee Evaluation100%

BASED ON PERFORMANCE AGAINST PREDETERMINED AND MEASURABLE STRATEGIC OBJECTIVES

Avery Dennison Corporation| 2018 Proxy Statement |53


Tablefeedback from discussions of Contentsthe Committee and our full Board regarding their 2023 performance.

Our CEO recommended to the Committee the individual modifiers for our other Current NEOs based on his assessment of their 20172023 performance. The Committee considered our CEO'sCEO’s recommendations, and challenged his assessments as needed, while retaining the discretion to approve individual modifiers for our other Current NEOs lowerthem different than what theour CEO had recommended. Other than discussing with our CEO their performance against their individual performance, plans, our other Current NEOs played no role in their compensation determinations.

In determining the individual modifiers for our other Current NEOs, and recognizing that the cap of 100% eliminated the potential upside from the individual modifier on their AIP awards, the Committee highlightednoted the following regarding the 2017highlights of their 2023 performance of the other Current NEOs:shown below.

      Avery Dennison Corporation | 2024 Proxy Statement

      65


Mr. Lovins — Transitioned from Treasurer to Chief Financial Officer; led our finance function, delivering results that exceeded our 2017 goals for organic sales growth, adjusted EPS and free cash flow; and continued disciplined execution

Led enterprise finance function, including overseeing controllership, tax, treasury, financial planning and operational finance teams

Critical support to CEO transition on financial planning and reporting, investor relations and other key finance areas

Drove significant productivity benefits to mitigate impact of lower demand driven primarily by inventory destocking

Delivered strong adjusted free cash flow and adjusted free cash flow conversion greater than 100% through improved working capital

Enhanced macro environment analytics and increased forecasting rigor

Continued driving strong global controllership

Advanced finance system standardization through enterprise resource planning rollouts across business units

Continued driving ongoing scenario planning to ensure achievement of long-term financial targets

Oversaw continued expansion of sustainability reporting

Maintained strong balance sheet, investing organically and acquiring three companies, while also returning cash to stockholders through share repurchases and a growing dividend

Ensured effective capital allocation to deliver strong returns and EVA growth over long term

Served as member of capital allocation.

ADF Board of Trustees

Mr. Gravanis — Led our LGM business, delivering strong performance on key financial metrics; improved productivity, service and quality; integrated two acquisitions while expanding organizational capability to better serve high value product categories.

Melo

Successfully transitioned to Solutions President role, improving cross-business collaboration and advancing customer-centricity

Delivered low-double-digit growth in Intelligent Labels, expanding into new segments with significant wins in Logistics and Food and executing world’s largest single-wave RFID deployment

Navigated challenging low volume year, executing cost-reduction initiatives to improve profitability and optimize cost-to-serve

Expanded high-value external embellishments capabilities with three strategic acquisitions, enabling significant growth in team sports

Evolved and led Digital Advisory Council, informing continued expansion of digital capabilities and building on atma.io connected product cloud platform

Expanded Solutions’ portfolio to include more products meeting Sustainable ADvantage Standard and improved recycling of waste

Ms. Hill — Led our human resource and communications functions with particular focus on executive succession planning; diversity and inclusion initiatives; employee engagement; and the development and communicationBaker-Nel

Led enterprise human resources, communications and community investment functions

Guided CEO and segment leader transitions and advanced Company Leadership Team succession plans

Renewed focus on senior leadership effectiveness and complementarity, driving greater clarity on accountability

Facilitated Board refreshment planning and Governance Committee’s new director search process

Deployed digitally-enabled employee listening tool, enhancing insights and analytics and establishing new baselines for employee engagement and inclusion

Finalized enterprise competency model to serve as consistent global standard against which we hire, develop, promote and reward talent

Published inaugural DEI Synopsis report to enhance social sustainability transparency and progressed pay equity and transparency

Served as member of our evolved values to support our business strategies.

Ms. Miller — Led our legal function with particular focus on acquisitions and other investments; business transformation initiatives; and enhancements to our Values and Ethics program, including our updated CodeADF Board of Conduct.
Trustees

Mr. Colisto

Led enterprise IT function, including management of IT infrastructure, cybersecurity, data analytics and business software initiatives

Delivered strong performance in challenging environment, managing increasing cybersecurity threats and accelerating IT modernization to drive innovation and growth

Enhanced digitizing business processes, delivering enterprise resource planning systems and enabling improved efficiency and data-driven decision-making

Advanced digital customer engagement platforms, improving customer experience and business resilience

Developed technology investment allocation strategy to maximize returns and support future growth

Educated global teams on artificial intelligence, identifying most promising use cases and unlocking potential avenues for process innovation and efficiency

Served as executive sponsor of women in leadership, advancing DEI by empowering female leaders

Based on the abovethese assessments and after giving consideration to the recommendations of our CEO (other than with respect to himself), the Committee approved individual modifiers of 100% for all Current NEOs.NEOs, which had no impact on their AIP payouts given the 0% financial modifiers.

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2024 Proxy Statement | Avery Dennison Corporation


AIP Awards

        OurAs shown below, our NEOs received theno AIP awards shown in the table below for 2017, based on their respective base salary, AIP opportunity, financial modifier and individual modifier.

2017 AIP AWARDS


NEO

 2017 YE
BASE SALARY
 AIP
OPPORTUNITY
 TARGET
AIP
AWARD
 FINANCIAL
MODIFIER
 INDIVIDUAL
MODIFIER
 AIP
AWARD

Butier

 $1,133,000 125% $1,416,250 170% 100% $2,407,625

Lovins*

 $550,000 50% $275,000 170% 100% $467,500

Gravanis*

 $628,595 75% $471,446 127% 100% $598,737

Hill

 $532,045 60% $319,227 170% 100% $542,686

Miller

 $547,694 60% $328,616 170% 100% $558,647

Bramman**

 $575,025 75% $431,269   

*
Mr. Lovins' AIP award was prorated based on his AIP opportunity of 40% of base salary for the first half of the year and his AIP opportunity of 60% of base salary for the second half of the year. Amounts for Mr. Gravanis were converted from euros using the exchange rate as of our fiscal year-end.

**
Ms. Bramman did not receive an AIP award since she was not employed at the end of 2017.

Avery Dennison Corporation| 2018 Proxy Statement |54


2023.

 

 

2023 AIP AWARDS

  

 

  

2023 YE

Base Salary

  Target AIP
Opportunity
 Target
AIP Award
  Financial
Modifier
  Individual
Modifier
  AIP
Award

Stander(1)

   

$

1,100,000

   

 

95

%

  

$

1,045,000

   

 

0%

 

   

 

100%

 

   

$

0

Butier(2)

   

$

1,000,000

   

 

~147

%

  

$

1,466,667

   

 

0%

 

   

 

100%

 

   

$

0

Lovins

   

$

750,000

   

 

75

%

  

$

562,500

   

 

0%

 

   

 

100%

 

   

$

0

Melo(3)(4)

   

$

518,219

   

 

~58

%

  

$

297,976

   

 

0%

 

   

 

100%

 

   

$

0

Baker-Nel

   

$

490,000

   

 

50

%

  

$

245,000

   

 

0%

 

   

 

100%

 

   

$

0

Colisto

   

$

456,770

   

 

50

%

  

$

228,385

   

 

0%

 

   

 

100%

 

   

$

0

(1)

Mr. Stander’s target AIP opportunity was prorated based on his opportunity as COO of 75% of base salary for the first eight months of the year and his opportunity as CEO of 135% of base salary for the last four months of the year.

(2)

Mr. Butier’s target AIP opportunity was prorated based on his opportunity as CEO of 160% of base salary for the first eight months of the year and his opportunity as Executive Chairman of 120% of base salary for the last four months of the year.

(3)

Amounts for Mr. Melo were converted from euros using the average monthly exchange rate for December 2023.

(4)

Mr. Melo’s target AIP opportunity was prorated based on his opportunity as SVP/GM, Avery Dennison Smartrac, of 50% of base salary for the first three months of the year and his opportunity as Solutions President, of 60% of base salary for the last nine months of the year.

Table of Contents

20172023 GRANTS OF LTI AWARDS

Our LTI program provides variable incentive compensation to enhance alignment of executive interests with stockholder interests and drive long-term value creation. The annual LTI awards granted to NEOs in 20172023 were fully performance-basedperformance based and delivered through the following equity vehicles:vehicles described below.

    50% in PUs that cliff-vest at the end of a three-year period subject to ourthe achievement of the respective cumulative EVA and relative TSR performance objectives established for the award; and

    50% in MSUs that vest at the end of the one-, two-, three- and four-year performance periods, with an average performance period of 2.5 years, based solely on our absolute TSR.
award

 

50% in MSUs that vest at the end of the 1-, 2-, 3- and 4-year performance periods, with an average performance period of 2.5 years, based on our absolute TSR

Annual LTI awards were granted on February 23, 2017,March 1, 2023. Actual amounts, if any, realized by our NEOs from the dayvesting of these awards will be based on our Board held its regularly-scheduled meeting. performance, as well as our stock price at the time of vesting.

The Committee does not offset the loss or gain of prior year grants in determining current year grants, as doing so would compromise the intended risk/reward nature of these incentives. Actual amounts realized from the vesting of these awards will be based on our performance, as well as our stock price, at the time of vesting.

        Although we have suspended the regular grant of stock options and time-vesting RSUs to our executives, specialSpecial LTI awards may be granted by the Committee for hiring, promotion, retention and/orand other incentive purposes, with the awards granted on the first day of the last month of the calendar quarter following the event or decision to make such a grant. In connection with his promotion to CFO, Mr. Lovins was grantedThe four special LTI awards approved by the Committee in 2023 are described in the 2023 Executive Compensation Summary and shown in a special one-time award of RSUs with a grant date fair value of approximately $550,000 on September 1, 2017, which vestchart later in equal installments on the first, second, third and fourth anniversaries of the grant date, subject to his continued service.this section.

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67


Target LTI Opportunity

        As a percentage of base salary, theChanges to NEO target LTI opportunities for our NEOs were 425% for Mr. Butier; 120% for Mr. Lovins; 180% for Mr. Gravanis and Mses. Hill and Miller; and 200% for Ms. Bramman. In 2017, (i) Mr. Butier's target LTI opportunity increased from 400% to 425% of base salary to bring his LTI opportunity closer to the market median and (ii) Mr. Lovins' target LTI opportunity increased from 120% to 180% of base salary in connection with his promotion to CFO; however, his 2017 annual LTI awards were granted based on his previous target LTI opportunity. Target LTI award opportunities represented approximately 66% and 47%, respectively, of our CEO's, and other Current NEOs' average, total incentive compensation.approved by the Committee are described in the 2023 Executive Compensation Summary.

 

 

NEO 2023 TARGET LTI OPPORTUNITIES

 

   NEO  Executive Level  LTI Opportunity

Stander(1)

    1     300% 

Butier(2)

    1     700% 

Lovins

    2     250% 

Melo(3)

    2     180% 

Baker-Nel

    3     120% 

Colisto

    3     120% 

(1)  Mr. Stander’s target LTI opportunity reflects opportunity as COO since his role change occurred after the March 1, 2023 grant date. The Committee preliminarily aligned in May 2023 to increase Mr. Stander’s target LTI opportunity to 550% effective March 1, 2024, subject to its review of market pay for similar roles at that time.

(2)  When he was serving as CEO, Mr. Butier’s target LTI opportunity was increased from 585% of base salary to 700% of base salary effective March 1, 2023 to be more consistent with market data for companies with revenues of $10 billion and to acknowledge his delivery of top-quartile TSR during his tenure. At the time of his role change, the Committee had not determined his target LTI opportunity as Executive Chairman.

(3)  Mr. Melo’s target LTI opportunity reflects opportunity as Solutions President, since his role change effective April 1, 2023 had been determined before the March 1, 2023 grant date.

Performance Units (PUs)

        Awarded under our 2017-2019 Mid-Term Incentive Plan (MTIP), PUs cliff-vest in shares of our common stock after the end of a three-year period at threshold (50% payout), target (100% payout) and maximum (200% payout) levels based on our achievement of the performance objectives established for the award. PUs do not accrue dividend equivalents and are not counted towards measuring compliance withfor purposes of our stock ownership guidelines.policy.

        Consistent with the 2016-2018 MTIP, theThe Committee selectedestablished the following performance objectives for the 2017-2019 MTIP.2023-2025 PUs. The Committee believes that these objectives continue to appropriately align executive compensation with the long-term interests of our stockholders because delivering cumulative EVA and strong TSR relative to peer companies directly impacts both the number of shares executives may receive at vesting andreflects the value creation we provide to our stockholders.

    Cumulative EVA, weighted 50%create for our corporate NEOs (based on our total company EVA) and 75% for our business NEO (based on LGM's cumulative EVA). EVA is a measure of financial performance calculated by deducting the economic cost associated with the use of capital (weighted average cost of capital multiplied by average invested capital) from our after-tax operating profit. The Committee established corporate EVA goals consistent with our 2014-2018 targets and our key financial objective of delivering superior TSR, with the target payout at the low end of these targets and the maximum payout at the high end of these targets. Targets for our businesses focused on EVA change compared to the prior three-year period, with the target payout for executives linked to our LGM business (including Mr. Gravanis) requiring positive EVA and significant change in EVA, with the cost of capital being fixed over the performance period, but reassessed annually for new cycles. Average invested capital is targeted to increase at a rate substantially below our targeted rate of organic sales growth. Unlike under the AIP, cash restructuring charges — which include severance and related costs and exclude asset impairment charges and lease and other contract cancellation costs — are included in EVA calculations as it is expected that these investments will generate a return over the MTIP's longer performance period (in contrast to the AIP). Whether linked to corporate or business results, the 2017-2019 EVA targets require continued improvement in our performance.
investors.

Avery Dennison Corporation| 2018 Proxy Statement |55


Table of Contents

    Relative TSR compared to an objectively determined peer group of companies, weighted 50% for our corporate NEOs and 25% for our business NEO. TSR measures the return that we have provided our stockholders, including stock price appreciation and dividends paid (assuming reinvestment thereof), expressed as a percentage. Consistent with its pay-for-performance philosophy, the Committee designed the TSR objective to provide realized compensation only if our stockholder value creation compares favorably relative to the designated peer group. The Committee set the threshold payout level at TSR at the 40th percentile, the target payout level at TSR at the 50th percentile and maximum payout level at TSR at the 80th percentile, which were the same levels used for the 2016-2018 MTIP. Reflecting previously received stockholder feedback, payouts for the relative TSR component of these PUs is capped at 100% of target if our absolute TSR is negative for the 2017-2019 performance period. In assessing the rigor of the TSR objectives, the Committee noted that our stock price and TSR had substantially increased in the last few years; as a result, performing at the median relative to our peers over the 2017-2019 performance period would represent solid performance, particularly in light of our relatively high exposure to foreign currency translation risk and the end market challenges in the apparel industry served by our RBIS business.

        Consistent with the 2016-2018 MTIP and upon the recommendation of Willis Towers Watson, to benchmark TSR, the Committee continued utilizing a peer group(‡) comprised of U.S. companies (i) in similar industries based on their classification in one of five GICS groups (diversified chemicals, specialty chemicals, metal and glass containers, paper packaging, and paper products) and (ii) with revenues during the last twelve months of $1 billion to $20 billion. Based on the formulaic application of the same objective criteria, the peer group changed from the prior year as follows: (i) GCP Applied Technologies was added because it became a public company and met the other criteria; (ii) Domtar Corp. was added because its GICS code was reclassified; (iii) Olin Corp. was deleted because its GICS code was reclassified; (iv) AEP Industries Inc. was deleted because it was acquired; and (v) Innospec Inc. was deleted because its last twelve months' revenues fell below $1 billion.

2017-2019 MTIP
NAME PERFORMANCE OBJECTIVES

Cumulative EVA, weighted 50% for Corporate NEOs (based on company EVA) and 75% for our Solutions NEO (based on segment EVA). EVA is calculated by deducting the economic cost associated with the use of capital (weighted average cost of capital multiplied by average invested capital) from after-tax operating profit, with the cost of capital fixed over the performance period. The Committee established EVA targets for Corporate NEOs consistent with our 2021-2025 financial goals for earnings growth and ROTC and our primary objective of delivering superior TSR, with the target payout set at or a near the high end of these goals and the maximum payout exceeding the high end of these goals. EVA targets for our Solutions NEO focused on the business’ EVA change compared to the prior three-year period, with the cost of capital fixed over the performance period. Whether linked to company or business results, achievement of 2023-2025 cumulative EVA targets requires significant improvement in our financial performance.

 WEIGHTING

Relative TSR compared to an objectively determined peer group of companies, weighted 50% for Corporate NEOs and 25% for our Solutions NEO. The Committee designed the TSR objective to provide realized compensation only if our stockholder value creation compares favorably relative to the designated peer group, the names of which are listed under Peer Groups later in this CD&A. The Committee set the threshold payout at TSR at the 40th percentile, target payout at TSR at the 50th percentile and maximum payout at TSR at the 80th percentile, which were the same levels used for the 2022-2024 PUs. Payouts for the relative TSR component of PUs are capped at 100% of target if our absolute TSR is negative. In assessing the rigor of the TSR objectives, the Committee noted that performing at the median relative to peers over the 2023-2025 period would represent solid performance in light of anticipated headwinds from foreign currency fluctuations, inflationary pressures and supply chain challenges.

Butier
Lovins
Hill
Miller
Bramman




Total Company Cumulative EVA Relative TSR

68

 50%
50%

2024 Proxy Statement | Avery Dennison Corporation


Gravanis

2023-2025 PUs

NEOs LGM Cumulative EVA
Relative TSRPerformance Objectives
  Weighting
LOGO

Stander

Butier

Lovins

Baker-Nel

Colisto

Cumulative EVA

Relative TSR

50%

50%

LOGO

Melo

Solutions Cumulative EVA

Relative TSR

75%

25%

Market-leveraged Stock Units (MSUs)

        In 2013, based on the expert advice and recommendation of Willis Towers Watson, the Committee began granting our NEOs MSUs which are performance-based LTI awards that:

    Are fully performance-based because they are tied to our absolute TSR performance, which represents appreciation in our stock price and dividends paid; and

    Have one-, two-, three- and four-year performance periods, with an average performance period of 2.5 years.


(‡)
The following companies comprise the peer group for purposes of the 2017-2019 MTIP: A. Schulman, Inc.; Albermarle Corporation; AptarGroup, Inc.; Ashland Global Holdings; Axalta Coating Systems Ltd.; Ball Corporation; Bemis Company, Inc.; Berry Plastics Group, Inc.; Celanese Corporation; Clearwater Paper Corporation; Crown Holdings Inc.; Domtar Corporation; Eastman Chemical Company; Ecolab Inc.; Ferro Corporation; GCP Applied Technologies Inc., Graphic Packaging Holding Company; Greif Inc.; H.B. Fuller Company; Huntsman Corporation; International Flavors & Fragrances Inc.; KapStone Paper and Packaging Corporation; Kraton Corporation; Minerals Technologies Inc.; NewMarket Corporation; Owens-Illinois Inc.; Packaging Corporation of America; P.H. Glatfelter Company; Platform Specialty Products Corporation; PolyOne Corporation; PPG Industries Inc.; RPM International Inc.; Sealed Air Corporation; Sensient Technologies Corporation; Silgan Holdings Inc.; Sonoco Products Company; Stepan Company; The Chemours Company; The Sherwin-Williams Company; Valhi Inc.; W.R. Grace & Co.; and WestRock Company.

Avery Dennison Corporation| 2018 Proxy Statement |56


Table of Contents

        The Committee wanted to use an equity vehicle that has one-, two-, three- and four-year performance periods becauseTSR. MSUs replaced stock options and RSUs, both of which vested ratably over four years. The transition to granting MSUs was made to address burn rate concerns raised by our stockholders and increase the performance linkage of our LTI program. MSUs wereare designed to achieve the Committee’s combined objectives of our previous equity vehicles, including retention (similar to RSUs) and the provision of meaningful upside opportunity tied tohigher incentive compensation driven by stock price appreciation (similar to stock options, but more limited due to fewer shares earned for target performance and a cap on the number of shares that can be earned above target), while making the LTI program fully performance-based. The Committee continues to believe that retention is an important objective of our executive compensation program.

appreciation. MSUs vest based on ourthe performance asperiods shown on the graph below, with the number of shares paid out at vesting based solely on our absolute TSR and the value realized reflecting both the number of shares paid out as well as our stock price at the time of vesting. Although dividend equivalents accrue on MSUs during the performance period, they are earned and paid only at vesting; as such, if the threshold level of performance wereis not achieved, any dividend equivalents accrued during the performance period would be cancelled.are cancelled with the tranche of awards subject to vesting.

GRAPHIC

The number of shares paid out at vesting for the MSUs granted in 2014 reflected the performance criteria for MSUs are shown on the left below, resulting in every 1% increase in TSR increasing the payout by 1%. The Committee significantly changed the MSU program beginning in 2015, making the threshold and target performance criteria more challenging to reflect stockholder feedback and our improved financial profile, as shown on the right below. To help mitigate the effect on participants of more challenging threshold and target hurdles, the Committee also proportionally increased the number of shares paid out for achieving threshold performance from 70% to 85% and decreased the TSR required for a maximum payout from 100% to 75%. As a result, every 1% increase in TSR above 10% increases the payout by 1.54%. The Committee determined to maintain the same MSU programperformance objectives for 2017 to continue observing payout experience to ensure that the program's revised structure is2023 because they are achieving the Committee's goals.

2013/2014 MSUs

 

2015/2016/2017 MSUs

 ABSOLUTE TSR UNIT PAYOUT   ABSOLUTE TSR UNIT PAYOUT

Cancelled

 <-30%         0%         

Cancelled

 <-15%         0%        

Threshold

 -30%         70%         

Threshold

 -15%         85%        

Target

 0%         100%         

Target

 10%         100%        

Above Target

 >0%         >100%         

Above Target

 >10%         >100%        

Maximum

 100%         200%         

Maximum

 75%         200%        

Avery Dennison Corporation| 2018 Proxy Statement |57


TableCommittee’s goal of Contentsincenting strong performance and value creation.

LOGO

    

MSU PERFORMANCE CRITERIA

     

 Absolute TSR 

  

 Unit Payout 

   

Cancelled

  

<(15)%

  

   0%

   

Threshold

  

 (15)%

  

  85%

   

Target

  

   10%

  

 100%

   

Above Target

  

  >10%

  

>100%

   

Maximum

  

   75%

  

 200%

Annual LTI Awards

Our NEOs were granted the annual LTI awards shown in the table below in February 2017.March 2023. The number of awards granted was based on the NEO's (i)respective NEO’s base salary at year-end 2016 2022 and (ii)target 2023 target LTI opportunity, with theopportunity. The number of PUs granted for the EVA component was based on a grant date fair value equal to the average closing price for shares of our common stock during the first ten10 trading days of February 20172023; the numbers of PUs granted for the relative TSR component and the number of MSUs granted were based on a grant date fair value determined by ausing the Monte-Carlo simulation usingmethod described in footnote (2) of the trading days of January 2017. As a result of these methodologies used to determine grant date fair value, awarded2023 Summary Compensation Table.

 

 

  2023 ANNUAL LTI AWARDS

 

  

 

  

2022 YE

Base Salary

  Target LTI
Opportunity
  PUs (#)  PUs ($)  MSUs (#)  MSUs ($)  

LTI Value 

Stander

   

$

700,000

   

 

300%

 

   

 

5,623

   

$

1,021,274

   

 

5,454

   

$

1,050,095

   

$

2,071,369 

Butier

   

$

1,200,000

   

 

700%

 

   

 

22,493

   

$

4,085,287

   

 

21,816

   

$

4,200,125

   

$

8,285,412 

Lovins

   

$

700,000

   

 

250%

 

   

 

4,686

   

$

851,096

   

 

4,545

   

$

875,058

   

$

1,726,154 

Melo(1)

   

$

416,465

   

 

180%

 

   

 

2,401

   

$

426,661

   

 

2,311

   

$

445,020

   

$

871,681 

Baker-Nel

   

$

457,600

   

 

120%

 

   

 

1,471

   

$

267,167

   

 

1,426

   

$

274,604

   

$

541,771 

Colisto

   

$

441,324

   

 

120%

 

   

 

1,418

   

$

257,543

   

 

1,375

   

$

264,816

   

$

522,359 

(1)

Mr. Melo’s base salary was converted from euros using the average monthly exchange rate for December 2022.

Avery Dennison Corporation | 2024 Proxy Statement

69


SPECIAL LTI values slightly exceeded target LTI values.AWARDS

2017 ANNUAL LTI AWARDS


NEO

 2016 YE
BASE SALARY
 TARGET LTI
OPPORTUNITY
 PUs
(#)
 PUs
($)
 MSUs
(#)
 MSUs
($)
 LTI VALUE

Butier

 $1,100,000 425% 29,452 $2,526,940 25,574 $2,337,476 $4,864,416

Lovins(1)

 $412,000 120% 3,114 $267,177 2,705 $247,243 $514,420

Gravanis(2)

 $542,034 180% 6,147 $496,547 5,337 $487,807 $984,354

Hill

 $516,548 180% 5,858 $502,608 5,086 $464,872 $967,480

Miller

 $531,742 180% 6,030 $517,366 5,236 $478,570 $995,936

Bramman(3)

 $575,025 200% 7,246 $621,697 6,291 $575,015 $1,196,712

(1)
Mr. Lovins' target LTI opportunity reflects his previous opportunity since his promotion to CFO occurred after the February 2017 grant date.
(2)
Mr. Gravanis' base salary was converted from euros using the exchange rate as of our fiscal year end.
(3)
The

Ms. Baker Nel and Messrs. Stander, Lovins and Colisto were granted special one-time LTI awards grantedin 2023 as shown in the table below. The Committee’s rationale for the awards to Ms. Bramman were cancelled uponBaker-Nel and Messrs. Lovins and Colisto is described in the termination of her employment before our fiscal year-end.

2023 Executive Compensation Summary.

2017

2023 SPECIAL LTI AWARDS

     
  

 

 Stock Options (#) Exercise Price ($) RSUs (#) LTI Value 

Stander(1)

 

62,955

 

$190.54

 

  

$

3,000,025 

Lovins(2)

 

 

 

8,230

  

$

1,430,732 

Baker-Nel(2)

 

 

 

3,292

  

$

578,870 

Colisto(2)

 

 

 

1,097

  

$

192,898 

(1) Stock options awarded to Mr. Stander in connection with his promotion to CEO vest 50% on each of the third and fourth anniversaries of the grant date, subject to his continued service.

(2) RSUs awarded to Mr. Lovins cliff-vest on the third anniversary of the grant date and RSUs awarded to Ms. Baker-Nel and Mr. Colisto cliff-vest on April 1, 2025, in each case subject to their continued service.

2023 VESTING OF PREVIOUSLY GRANTED ANNUAL LTI AWARDS

2015-2017 MTIPAnnual Award of 2021-2023 PUs Eligible For Vesting

The annual award of PUs granted to our NEOs in February 20152021 for the three-year period ending in 2023 were eligible for vesting at the end of 2017to vest based (i) for our corporate NEOs (excluding Mr. Lovins, who was an LGM employee in February 2015other than Messrs. Stander and received PUs with the same performance criteria as our business NEO),Melo, 50% on our total company'scompany cumulative three-year EVA and 50% on our three-year relative TSR compared to a peer group§ of companies, determined using the same objective criteria used for the 2017-2019 MTIPnames of which are listed under Peer Groups later in this CD&A; and (ii) for Mr. LovinsMessrs. Stander and our business NEO,Melo, 75% on LGM'sthe cumulative three-year EVA of what is now our Solutions Group and 25% on our three-year relative TSR. The key goal-setting principle in setting company cumulative EVA targets was consistency with our 2021-2025 financial targets for earnings growth and ROTC, which the Committee believes translates into delivering above-average TSR.

The company cumulative EVA target of $1,150 million for the annual award of PUs to beour NEOs other than Messrs. Melo and Stander was consistent with our long-term financial goals for growth and ROTC, which the Committee believes translate into delivering above-average TSR.

        The target for corporate EVA — cumulative EVA of $446 million — was consistent with our 2014-2018 targets for organic sales growth and operating margin expansion and recognized that increasing sales and operating margin, together with balance sheet efficiency, are key drivers of EVA improvement. TheOur company cumulative EVA target was nearly three times~26% higher than ourthe cumulative EVA forwe delivered in the three-year period ending in 2014.2020. The company cumulative EVA of $1,250 million required for maximum payout — cumulative EVA of $497 million — was consistent with the high end of our long-term growth and operating margin targets. As shown on the following page, below, we delivered total company cumulative EVA of over $601$1,216.3 million duringfor the 2015-20172021-2023 performance period, resulting in a payout of 200%166% for that component for our NEOsother than Messrs. Stander and Melo.

2021-2023 PUs: COMPANY CUMULATIVE EVA

($M)

  

2021

  

2022

  

2023

  

Cumulative EVA

Adjusted EBIT(1)

   

$

1,044.3

   

$

1,008.0

   

$

824.1

   

Taxes(2)

   

 

(261.1

)

   

 

(249.0

)

   

 

(212.6

)

   

Equity method investment net losses

   

 

(3.9

)

   

 

   

 

   
   

 

 

    

 

 

    

 

 

    
   

 

779.3

   

 

759.0

   

 

611.5

   

Capital charge(3)

   

 

(306.9

)

   

 

(307.9

)

   

 

(318.7

)

   
   

 

 

    

 

 

    

 

 

    

EVA

   

$

472.4

   

$

451.1

   

$

292.8

   

 

$1,216.3

(1)

Adjusted EBIT is a non-GAAP financial measure defined and reconciled from GAAP in Appendix A of this proxy statement.

(2)

GAAP tax rates for 2021, 2022 and 2023 were 25.0%, 24.2% and 27.6%, respectively. Taxes are shown based on adjusted tax rates of 25.0%, 24.7% and 25.8% for 2021, 2021 and 2023, respectively. The adjusted tax rate represents the full-year GAAP tax rate, adjusted to exclude certain unusual or infrequent events that are expected to significantly impact that rate, such as the effects of certain discrete tax planning actions, impacts related to enactments of comprehensive tax law changes, and other items.

(3)

8.5% of average invested capital of $3.61 billion in 2021, $3.62 billion in 2022 and $3.75 billion in 2023, in each case using an annual five-point average (December of prior year and March, June, September and December of current year) of short- and long-term debt plus equity, adjusted to exclude the impact of acquisitions completed since the target was set.

70

2024 Proxy Statement | Avery Dennison Corporation


Solutions cumulative EVA for the EVA componentannual award of PUs for our corporate NEOs (excluding Mr. Lovins).


§
The following companies comprised the peer group at vesting for purposes2021-2023 performance period was 96% of the 2015-2017 MTIP: A. Schulman, Inc.; Albermarle Corporation; AptarGroup, Inc.; Ashland Global Holding; Axalta Coating Systems Ltd.; Ball Corporation; Bemis Company, Inc.; Berry Plastics Group, Inc.; Celanese Corporation; Clearwater Paper Corporation; Crown Holdings Inc.; Eastman Chemical Company; Ecolab Inc.; Ferro Corporation; FMC Corp; Graphic Packaging Holding Company; Greif Inc.; H.B. Fuller Company; Huntsman Corporation; International Flavors & Fragrances Inc.; KapStone Papertarget level of performance, resulting in a payout of 97% on that performance objective for Messrs. Stander and Packaging Corporation; Kraton Performance Polymers Inc.; Minerals Technologies Inc.; NewMarket Corporation; Olin Corp.; Owens-Illinois Inc.; Packaging Corporation of America; P.H. Glatfelter Company; PolyOne Corporation; PPG Industries Inc.; RPM International Inc.; Sealed Air Corporation; Sensient Technologies Corporation; Silgan Holdings Inc.; Sonoco Products Company; Stepan Company; The Sherwin-Williams Company; Valhi Inc.; Verso Paper Corporation; and W.R. Grace & Co.

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Table of Contents

2015-2017 MTIP: CORPORATE CUMULATIVE EVA 
(In millions)  2015  2016  2017  CUMULATIVE 
Adjusted EBIT(1) $483.6 $586.4 $656.6  
Taxes(2) $(159.1)$(192.3)$(183.8)   
 $324.5 $394.1 $472.8  
Capital charge(3) $(182.8)$(185.3)$(221.9)   
EVA $141.7 $208.8 $250.9 $601.4 

(1)
Adjusted EBIT refers to earnings before interest expense and taxes, excluding non-cash restructuring costs and other items. Adjusted EBIT is a non-GAAP financial measure and is reconciled to GAAP inAppendix A of this proxy statement.
(2)
Based on an effective tax rate of 32.9%, 32.8% and 28.0% for fiscal years 2015, 2016 and 2017, respectively. The effective tax rate for 2017 represents the full-year GAAP rate, adjusted to include the impact of previously planned repatriation of foreign earnings for the fourth quarter of 2017 and exclude the impact of the TCJA.
(3)
8.5% of average invested capital of $2.15 billion, $2.18 billion and $2.61 billion for fiscal years 2015, 2016 and 2017, respectively, using an annual five-point average (December of prior year and March, June, September and December of current year) of short- and long-term debt plus equity.

        The cumulative EVA generated by our LGM business also exceeded the target established by the Committee. The payout for the EVA component for Mr. Lovins and our business NEO was 200%. Due to the competitively sensitive nature of information on business-levelMelo. EVA targets and actual results at the segment level are not disclosed. Information regarding the goal-setting process and rigor of the EVA performance objectives has been included in the discussion of the 2017-2019 MTIP on the previous page.disclosed due to their competitively sensitive nature.

Relative TSR for the 2021-2023 performance period was at the 9790th percentile of the designated peer group, resulting in a 200% payout for thisthat component for all Current NEOs.

GRAPHIC

Avery Dennison Corporation| 2018 Proxy Statement |59


TablePUs for the 2021-2023 performance period paid out based on weighted averages of Contents123% for Messrs. Stander and Melo and 183% for all other NEOs.

LOGO    LOGO

Special Award of 2021-2023 PUs

For retention purposes and to further incent him to contribute to the results for our total company – including by continuing to transform our Solutions business and driving our sustainability progress as then-leader of our enterprise-wide Sustainability Council – Mr. Stander was granted a one-time award of PUs in February 2021 with a grant date fair value of approximately $500,000 with the same performance objectives and weightings as the annual award of 2021-2023 PUs for Corporate NEOs. Consistent with the above, these PUs paid out based on a weighted average of 183%.

MSUs Eligible for Vesting at YE 2023

Four tranches of MSUs were eligible for vesting at the end of 20172023 based on our absolute TSR for the four-, three-, two-, and one-year performance periods shown below, with the number of shares paid out at vesting determined in accordance with the following formula:formula shown below.

GRAPHIC

4TH TRANCHE PAYOUT FOR MSUS GRANTED IN 2014

 Stock price at settlement (avg. closing 

 price for trading days of January 2024) + 

 reinvested dividends during period 

 3RD TRANCHE PAYOUT FOR MSUS GRANTED IN 2015
4-Year performance period: 2014-2017

 3-Year performance period: 2015-2017

 Stock price at grant (avg. closing price for 

 trading days of January of year of grant) 

 Payout at vesting 

 ÷

 =

4TH TRANCHE OF MSUs GRANTED IN 2020

3RD TRANCHE OF MSUs GRANTED IN 2021

Performance period of 4 years

Performance period of 3 years

2020-2023 Absolute TSR of 62%

2021-2023 Absolute TSR of 32%

Paid out at 200%180% of target

 

Paid out at 200%134% of target


2ND TRANCHE PAYOUT FOR MSUSOF MSUs GRANTED IN 2016



1ST TRANCHE PAYOUT FOR MSUS GRANTED IN 2017
2-Year performance period: 2016-20172022

 1-Year performance period: 2017

1ST TRANCHE OF MSUs GRANTED IN 2023

Performance period of 2 years

Performance period of 1 year

2022-2023 Absolute TSR of (1)%

2023 Absolute TSR of 7%

Paid out at 200%94% of target

 

Paid out at 188%98% of target

Avery Dennison Corporation | 2024 Proxy Statement

71

PERQUISITES


Perquisites

        Consistent with market practices, our corporateOur NEOs receive the perquisites shown in the chart below. We do not reimburse our NEOs for the tax consequences of their receipt of these perquisites.

LIMITED PERQUISITES

LIMITED PERQUISITES
PERQUISITE

Executive Benefit Allowance

 DESCRIPTION AND LIMITATIONSBENEFIT TO STOCKHOLDERS
Executive Benefit Allowance

$70,000 for CEO, and $65,000 for our otherMr. Lovins and $50,000 for Level 3 NEOs; not increased since program inception in 2011;amounts taxable to NEO with no gross-up

 

Flat allowance reduces expense of administering a variety of separate perquisites


Financial Planning



Annual reimbursement of up to $25,000 for our CEO and $15,000 for our otherLevel 2 NEOs; taxable to NEO with no gross-up


 

Allows most senior executives to focus on job duties


Annual Physical Examination



Paid directly to the service provider only to the extent actually used; as such,provider; not taxable to our NEOs


 

Facilitates maintenance of

Helps ensure leaders maintain good overall health by key company leaders

        Mr. Gravanis receives an automobile allowance consistent with customary executive benefit programs in the Netherlands. He also receives taxable dependent tuition assistance. For more information, see footnote (5) of the2017 Summary Compensation Table.General Benefits

RELOCATION AND OTHER TEMPORARY BENEFITS

        We provide relocation assistance to some of our senior level employees, which may include our NEOs. Mr. Lovins received a one-time taxable lump-sum payment of $100,000 as compensation for the expenses associated with traveling from his home to our headquarters; provided, however, that if Mr. Lovins leaves within 12 or 24 months of his appointment date, he is required to repay 100% or 50%, respectively, of this lump-sum payment. If Mr. Lovins in the future utilizes our relocation assistance services on terms and conditions substantially similar to our other relocating executives, this lump-sum amount will be deducted from any benefits provided at that time. In addition, Mr. Lovins received an interim monthly cash stipend and temporary housing assistance during his service as our Interim CFO. For more information, see footnote (5) of the2017 Summary Compensation Table.

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Table of Contents

GENERAL BENEFITS

Nonqualified Deferred Compensation Benefits

Our U.S. NEOs are eligible to participate in our nonqualified deferred compensation plan, which allows eligible U.S. employees to defer up to 75% of their base salary and up to 90% of their AIP award. Although we previously allowed deferral of LTI awards, we suspended this plan feature in 2015. The plan provides these NEOs and other eligible U.S. employees with a long-term capital accumulation opportunity because deferred amounts accumulate on a pre-tax basis. Participating executivesParticipants may select from a number of investment options.options, with deferrals 100% vested. Our only deferred compensation plan currently open for deferrals does not offer above-market interest rates. Deferrals are 100% vested.

        WeOur company made an annuala contribution in early 2017effective as of the first business day of 2023 to the deferred compensation accounts of our NEOs of up to 6% ofeligible participants for (i) 401(k) eligible earnings and deferred compensationpay in 2022 in excess of the Internal Revenue Code of 1986, as amended (the "Code"“Code”) compensation limit.limit, and (ii) their respective deferred compensation deferrals. This benefit wasannual contribution, which is designed to supplement 401(k) contributions that are limited under the Code.Code, provides an automatic contribution of 3% of deferred and eligible pay and a matching contribution of up to 50% of the first 7% of deferrable and eligible pay above the Code compensation limit.

For additional information regarding our deferred compensation plan and accrued NEO benefits thereunder, see 20172023 Nonqualified Deferred Compensation inExecutive Compensation Tables.

RetirementPension Benefits

        Our U.S.Messrs. Butier and Lovins are our only NEOs are eligible, for retirement benefits under our U.S. pension plan and our benefit restoration plan, a nonqualified excess benefit plan, in each case subject to the same terms and conditions as our other eligible U.S. employees.employees, for pension benefits under our benefit restoration plan, a nonqualified excess benefit plan. Because we froze the accrual of benefits under these plansthe benefit restoration plan was frozen as of December 31,year-end 2010, noneneither of our eligible NEOs accrued additional retirementpension benefits during 2017.2023. For additional information regarding these plansthe benefit restoration plan and accrued NEO benefits thereunder, see20172023 Pension Benefits inExecutive Compensation Tables. Mr. Gravanis has legally mandated retirement benefits in his previous work location of France and his current work location of the Netherlands.

Defined Contribution Benefits

Our U.S. NEOs are eligible to participate in our employee savings plan, a qualified 401(k) plan that permitsallows U.S. employees to defer up to 100% of their eligible earnings less payroll deductions to the plan on a pre-tax basis and 25% of their eligible earnings on an after-tax basis, subject to the annual limit prescribed by the Internal Revenue Service (IRS) for the aggregate of company contributions and employee pre- and post-tax contributions. Employee deferrals are immediately vested upon contribution and in 2017contribution. In 2023, we contributed up to 6%6.5% of an employee'semployee’s eligible compensation, 3% of which was an automatic contribution and up to 3%3.5% of which was a matching contribution of 50% of the employee'semployee’s contributions up to 6%,7% of pay, subject to the Code limits. For 2018, we increased our matching contribution to 50% of the employee's contributions up to 7%, subject to Code limits.compensation limit. Participants vest in companyour contributions to their savings plan account after two years of service.

        Employees are immediately eligible to participateAll U.S. NEOs participated in the savings plan and all our Current NEOs participated in the plan during fiscal year 2017, except for Mr. Gravanis who is not a U.S. employee and was therefore ineligible. Our U.S. NEOs participate in these plans2023, subject to the same eligibility and benefit terms and conditions as our other U.S. employees.employees, and are fully vested.

Executive Life Insurance Benefits

In addition to the $50,000 in life insurance benefits we provide to all U.S. employees, our U.S. NEOsexecutives are provided with supplemental life insurance benefits equal to three times the NEO'stheir base salary less $50,000, up to a maximum coverage amount of $1 million.

Personal

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Executive Long-Term Disability Insurance Benefits

If they elect to enroll in executive long-term disability coverage, our U.S. NEOs’ long-term disability benefit is equal to 65% of their eligible pre-disability monthly earnings up to a maximum of $25,000 per month. Coverage is available only for the individual; dependents are not covered.

Executive Excess Liability Insurance Benefits

We provide $3 million of personal excess liability insurance coverage to our U.S. NEOs.executives. Personal excess liability coverage provides an additional layer of liability coverage that supplements the coverage provided by the individual'sindividual’s personal liability insurance. To receive any benefit from this insurance the NEO mustprovided that they maintain certain minimum coverage requirements under his or her personal liability policy.

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Table of Contentsrequirements.

SEVERANCE BENEFITSCharitable Match Benefits

        NoneWe match up to $10,000 of our NEOs has an employment contract. The absenceCEO’s and our Executive Chairman’s and $5,000 of employment contracts reflects our pay-for-performance philosophy; if an NEO is no longer performing at the expected level, heother NEOs’ annual documented contributions to charitable organizations or she can be terminated immediately without receiving a contractually-guaranteed payment. However,educational institutions.

Severance Benefits

Consistent with market practices, the Committee believes that providing our executives with severance benefits helps ensure that they act in the best interests of our company and stockholders, even if doing so may be contrary to their personal interests, such as where it could lead to the termination of their employment or a change of control of our company.

The Committee believes the amount of these benefits and the terms and conditions upon which they are provided are consistent with market practices. Unvested equity awards outstanding on the date of termination are generally cancelled, except for employees who qualify as retirement eligible under the terms of our equity incentive plans, whose awards are accelerated upon termination of service. Mr. Gravanis and Mses. Hill and Miller qualified as retirement eligible as of the end of fiscal year 2017. SeeEquity Incentive Plans following thePayments Upon Termination as of December 30, 2017 table for further information.

        The rightscompensation of our NEOs in the event of termination not for cause areis governed by our Amended and Restated Executive Severance Plan (the "Severance Plan"“Severance Plan”) and, as applicable, our Amended and Restated Key Employee Change of Control Severance Plan (the "COC“COC Severance Plan"Plan”). We use these plans rather than individually negotiated agreements to provideallow us with the flexibility to change the severance benefits for which ourapplicable NEOs are eligible to reflect market practices without the need to obtain their individual consent. In addition, this plan-based approach eliminates the time and expense it would requireneed to individually negotiate separation paymentsseverance arrangements and ensures that oureligible NEOs are eligible forreceive benefits on the same terms and conditions as employees with similar levels of responsibility. Receipt of benefits under these plans is conditioned on the executive signing a waiver and general release of most claims against our company, as well as agreeing to non-competition, non-solicitation, and non-disclosurecertain restrictive covenants in favor of our company. Any violation of these covenants could result in our company seeking to recover some or all severance benefits previously paid or pursuing any other claims that may be appropriate under the circumstances.

Unvested equity awards outstanding on the date of termination are generally cancelled, except for employees who qualify as retirement eligible under the terms of our equity incentive plan, whose awards are accelerated upon termination of service. Mr. Gravanis' severance benefits would also be subject to applicable Dutch labor laws and regulations in effectStander was the only NEO who qualified as retirement eligible at the time of his separation, and he would receive the greater of the amount provided under our plans and the amount required by those laws and regulations.year-end 2023.

For additional information regarding potential NEO benefits under these plans, including the treatment of equity awards under various termination scenarios, seePayments Upon Termination as of December 30, 20172023 inExecutive Compensation Tables.

Severance Following Involuntary Termination Not for Cause

Our NEOs (excluding Mr. Butier) are eligible to receive severance benefits upon involuntary termination not for "cause,"“cause,” in accordance with the terms and conditions of the Severance Plan. In the event of a qualifying termination, our CEO would be eligible to receive two times the sum of his annual salary, his highesttarget AIP award received infor the preceding three yearsyear of termination and the cash value of 12 months of his qualified medical and dental insurance premiums; our other eligible NEOs would be eligible to receive one times his or hertheir respective sum of these amounts. All NEOs They would also be eligible to receive up to $25,000 in outplacement services for up to one year following termination of employment. Any payments made under the Severance Plan would be offset by any payments received by the NEO under any statutory, legislative and regulatory requirement or, if applicable, the COC Severance Plan.

        In connection with her separation from our company and in accordance with the terms and conditions of the Severance Plan, Ms. Bramman received severance benefits of $1,223,313 in 2017, which included (i) $575,025, her annual base salary as of her termination date; (ii) $633,965, her highest AIP award in the last three years; and (iii) $14,323, the cash value of twelve months of premiums for qualified medical and dental plans in which she participated as of her termination date. In consideration of her receipt of these benefits, Ms. Bramman agreed to a waiver and release of any claims against our company and to non-competition, non-solicitation and non-disclosure covenants in favor of our company. All unvested equity awards held by Ms. Bramman on the date of her termination of employment were cancelled.

Severance Following Change of Control

        OurMessrs. Stander, Lovins and Melo are our only NEOs are eligible for enhanced severance payments upon termination not for "cause"cause or by the executive for "good reason"good reason within 24 months of a "changechange of control"control of our company, in accordance with the terms and conditions of the

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COC Severance Plan. In the event of a qualifying termination following a change of control, our CEO would be eligible to receive three times the sum of his annual salary, highesttarget AIP award received infor the preceding three yearsyear of termination and the cash value of 12 months of his qualified medical and dental insurance premiums; our otherLevel 2 NEOs would be eligible to receive two times his or hertheir respective sum of these amounts. Our These NEOs would also be eligible to receive a pro-rata

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prorated AIP award for the year of termination and up to $25,000 in outplacement services for up to one year following termination of employment. Any payments under the COC Severance Plan would be offset by any payments received by the NEO under the Severance Plan and any other statutory, legislative and regulatory requirement.

        Under In the event of termination following a change of control, our equity incentive plans, unvested equity awards granted to ourLevel 3 NEOs would generally vest only ifbe entitled to receive benefits under the NEO is terminated without "cause" or resigns for "good reason" within 24 months after the change of control.Severance Plan described above.

        OurParticipating NEOs are not eligible to receive any excise tax gross-up on amounts payable under the COC Severance Plan. However, if anIf the NEO would otherwise incur excise taxes under Section 4999 of the Code, payments under the COC Severance Plan maywould be reduced at the participating NEO's election so that no excise taxes would be due.due if the reduction results in a greater after-tax benefit to the NEO.

Under our equity incentive plans, unvested equity awards would generally vest only if our NEOs are terminated without cause or resign for good reason within 24 months after the change of control. Outstanding PUs and MSUs vest based on actual performance, if determinable, and otherwise based on target performance.

COMPENSATION-SETTING TOOLS

MARKET SURVEY DATAMarket Survey Data

The Committee annually considers market survey data to target TDC, looking at a cross sectionconsidering companies of U.S. companiessimilar size based on annual revenues across all industries to reflect the broad talent market across which we seek our executives. The Committee reviews results from surveys prepared by third partiesa third-party survey to understand market compensation practices and assess our competitiveness, narrowing the scope of the results to account for variations caused by company size.

In February 2017,2023, the Committee was presented with industry-wide data from the following published compensation surveys, with executive matches based on job and functional responsibility: (i) the most recent Willis Towers Watson U.S. CompensationWTW General Industry Database, comprised of data, includingExecutive Compensation Survey. Primary market rates referenced were companies with annual revenues from 360 participants and (ii)of $10 billion, as predicted either by regression analysis or estimated as the most recent Hewitt Total Compensation Measurement Survey, which was narrowed in scope to focus on the dataaverage of the 63 participantscompanies with $5annual revenues of (i) $6 billion to $10 billion and (ii) $10 billion to $20 billion. Recognizing our company’s growth trajectory and top quartile performance in recent years, the Committee determined it was appropriate to assess market competitiveness for our CEO and Executive Chairman at the $10 billion level rather than the $6 billion to $10 billion range it used previously; the Committee primarily used the previous range for assessing the market competitiveness for our other NEOs, while also referencing data for companies with annual revenues. revenues of $10 billion. The Committee reviewed the data from each survey on an aggregated basis, with no consideration of either survey's respectivethe survey’s component companies, which were not determined or known by the Committee.

The Committee uses the survey data as a reference point to target TDC and the components thereof, at the market median, giving consideration to responsibilities, individual performance, tenure, retention and succession.

PEER GROUPSTally Sheets

        For determining our relative TSR for purposes of vesting PUs granted under the 2015-2017 MTIP and 2017-2019 MTIP, the Committee used a peer group comprised of U.S. companies satisfying objective criteria for industry classification and revenue size, the names of which have been disclosed in this CD&A. The Committee does not utilize a peer group for any other purpose.

TALLY SHEETS

The Committee annually reviews tally sheets that reflect the components of each NEO'sNEO’s compensation. The tally sheets reviewed in 2017February 2024 included the following information shown below for 2015, 2016 and 2017:each of the most recent three fiscal years.

    Compensation history, including annual cash

    Cash compensation (base salary and AIP awards), LTI awards, value of vested LTI awards, and annualized cost of benefits and perquisites;

    The expected valueperquisites

Value of annual compensation, for the year, including base salary, AIP award and the grant date fair value of LTI awards;

awards

Accumulated value of compensation, including total accumulated value ofoutstanding LTI awards and accumulated benefit values under our retirementpension and deferred compensation plans;

plans

Potential payments under various termination scenarios; and

scenarios

Compliance with our stock ownership guidelines.policy

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The Committee believes that reviewing tally sheets is useful in determining executive compensation because they provide a historical perspective on NEO compensation and include information that will be contained in our proxy statement.

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Peer Groups

Beginning in 2023, for determining relative TSR, the Committee used the following objective criteria for purposes of identifying the peer group: public companies primarily listed on a U.S. stock exchange (previous criterion was headquartered in the U.S.) (i) in similar industries based on their classification in one of five GICS groups (diversified chemicals, specialty chemicals, metal and glass containers, paper packaging, and paper products) and (ii) with market capitalization of at least $1.5 billion and revenues during the last 12 months of $3 billion to $30 billion (previous criterion was only revenues during the last 12 months of $1 billion to $20 billion).

PEER GROUP FOR DETERMINING RELATIVE TSR FOR PUs
2023-2025 PUs AT FYE 2023 (31 companies)2021-2023 PUs AT TIME OF PAYOUT (39 companies)

Albermarle Corporation

Amcor plc

AptarGroup, Inc.

Ardagh Metal Packaging S.A.

Avient Corporation

Axalta Coating Systems Ltd.

Ball Corporation

Berry Global Group, Inc.

Celanese Corporation

Crown Holdings, Inc.

Dupont de Nemours, Inc.

Eastman Chemical Company

Ecolab Inc.

Graphic Packaging International,  LLC

Greif, Inc.

H.B. Fuller Company

Huntsman Corporation

International Flavors & Fragrances Inc.

International Paper Company

O-I Glass, Inc.

Packaging Corporation of America

Pactiv Evergreen Inc.

PPG Industries, Inc.

RPM International Inc.

Sealed Air Corporation

Silgan Holdings Inc.

Sonoco Products Company

Sylvamo Corporation

The Chemours Company

The Sherwin-Williams Company

Westrock Company

Albermarle Corporation

AptarGroup, Inc.

Ashland Global Holdings Inc.

Axalta Coating Systems Ltd.

Avient Corporation

Ball Corporation

Berry Global Group, Inc.

Celanese Corporation

Clearwater Paper Corporation

Crown Holdings, Inc.

Eastman Chemical Company Ecolab Inc.

Ecovyst Inc.

Element Solutions Inc.

Graphic Packaging International,  LLC

Greif, Inc.

H.B. Fuller Company

Huntsman Corporation

Ingevity Corporation

Innospec Inc.

International Flavors & Fragrances Inc.

Minerals Technologies Inc.

NewMarket Corporation

O-I Glass, Inc.

Packaging Corporation of America

Pactiv Evergreen Inc.

PPG Industries, Inc.

Quaker Chemical Corporation

Rayonier Inc.

RPM International Inc.

Sealed Air Corporation

Sensient Technologies Corporation

Silgan Holdings Inc.

Sonoco Products Company

Stepan Company

The Chemours Company

The Sherwin-Williams  Company

Valhi, Inc.

WestRock Company

INDEPENDENT OVERSIGHT AND EXPERTISE

Our Board believes that hiring and retaining effectiveour executives and providing them with market-competitive compensation are essential to the success of our company and advanceadvancing the interests of our stockholders. The Committee, which is comprisedcomposed solely of independent directors, is responsible for overseeing ourapproving executive compensation program.compensation. The Committee may delegate authority to subcommittees or, in certain limited circumstances not relatedunrelated to the compensation of our executive officers, to our CEO.

Under its charter, the Committee has the authority, in its sole discretion and at our expense, to obtain advice and assistance from external advisors. The Committee may retain and terminate any compensation consultant or other external advisor at our expense and has sole authority to approve the advisor'sadvisor’s fees and other terms and conditions of the retention. In retainingThe Committee annually considers the independence of its advisors, theadvisors.

The Committee must consider each advisor's independence from management, as required by NYSE listing standards.

        During 2017, the Committeehas retained Willis Towers WatsonWTW as its independent compensation consultant, andwith the firm performedperforming the following services described below for or at the Committee:request of the Committee in 2023.

2023 WTW SERVICES

WILLIS TOWERS WATSON 2017 SERVICES

•  Advised on CEO succession and other leadership transitions

•  Benchmarked CEO and Executive Chairman compensation

Assisted with setting the target TDC for our CEO

•  Provided strategic review of executive compensation program

Evaluated proxy advisory firms' pay-for-performance analyses
Assessed our non-employee director

•  Provided incentive compensation program

Commented on our 2017 CD&A
Recommended the relative TSRadvice (including recommending revised criteria for determining peer group for the PUs granted in 2017measuring relative TSR component of PUs)

Provided guidance on our executive compensation benchmarking methodology

•  Conducted analyses of the share utilization and stockholder value transfer related to our LTI compensation

•  Commented on our 2023 CD&A and certain other proxy statement disclosures

•  Analyzed a proxy advisory firm’s projected pay-for-performance analysis

•  Advised on executive compensation trends and regulatory updates

•  Prepared for, attended and reviewed documentation for Committee meetings

Provided guidance to management on performing the analysis to support our 2018 CEO pay ratio disclosure

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In 2017, Willis Towers Watson2023, WTW received $139,873$344,972 in compensation from our company for professional services directly performed for or at the request of the Committee. We also reimbursed the firm for its reasonable out-of-pocketexpenses.

The Committee conducted its annual assessment of Willis Towers Watson'sWTW’s performance in December 2017,2023, which included a reviewan evaluation of the servicesfirm’s service delivery provided during the year, as well as the fees paid therefor and the following additional evaluation criteria:criteria described below.

    Experience — The firm's depth and breadth of executive compensation knowledge and experience; quality of staff, data, and other resources; and understanding of our business strategy and issues, industry, performance drivers and human capital considerations;

    Independence —The firm's objectivity in giving advice and making recommendations, and its willingness to provide candid feedback regarding management and Committee proposals, questions and concerns;

    Preparation — The quality and timeliness of the firm's reports and its review and feedback on management proposals, and the firm's preparation with the Committee Chair and our management, as appropriate; and

    Committee Relationship —The accessibility and availability of members of the engagement team; the firm's relationship with the Committee Chair and our human resources staff; and the effectiveness of its communication.

 

Experience – The firm’s depth and breadth of executive compensation and board advisory knowledge and experience; qualifications as a board-level consultant; quality of resources available, including staff and data; and understanding of our business strategy, challenges, industry, performance drivers and talent considerations

Independence –The firm’s objectivity in giving advice and making recommendations, and its willingness to provide candid feedback regarding management and Committee proposals, questions and concerns

Preparation – The quality and timeliness of the firm’s reports, including accuracy, type and amount of information, clear communication and responsiveness to issues; its review and feedback on management proposals; and the firm’s preparation with the Committee Chair and management, as appropriate

Committee Relationship – The accessibility and availability and communication effectiveness of members of the engagement team and the firm’s reporting relationship with the Committee Chair and working relationship with management

Based on this assessment,evaluation, the Committee determined that itexpressed its continued to be satisfiedsatisfaction with the performance of Willis Towers WatsonWTW and the individual members of the engagement team servingadvising the Committee.

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Table The Committee Chair discussed with the lead members of Contentsthe engagement team the Committee’s feedback on their performance, including potential improvement opportunities.

ADVISOR INDEPENDENCEAdvisor Independence

        Willis Towers WatsonWTW and the Committee have had the following protocols in place since the engagement commenced to ensure the firm'sfirm’s independence from management: the Committee has the sole authority to select, retain and terminate Willis Towers Watson, as well asWTW and, acting through its Chair, authorize the firm'sfirm’s fees, and determine the other terms and conditions that govern the engagement; the Committee directs Willis Towers Watsonengagement and direct WTW on the process for delivery and communication of its work product, including its analyses, findings, conclusions and recommendations; product; in the performance and evaluation of its duties, Willis Towers WatsonWTW is accountable, and reports directly, to the Committee;Committee; and members of the Committee may consult with Willis Towers WatsonWTW at any time, with or without members of management present, at the Committee'sin their sole discretion.

        As required by SEC regulations and NYSE listing standards, theThe Committee considered the independence of its advisors in December 2017.2023. The Committee reviewed information provided by Willis Towers Watson, membershas noted the factors described below in assessing the independence of the Committee and our executive officers related to the following factors:WTW.

    Other services provided to our company —During fiscal year 2017, Willis Towers Watson

    WTW performed no servicesonly two discrete projects for our company other thanin 2023 outside of the executive compensation consulting services;

    Fees paid by our company as a percentageservices it performed for or at the request of the firm's total revenue —Committee

Fees from our company reflected approximately 0.002%0.004% of Willis Towers Watson'sWTW’s revenue for its fiscal year ended December 31, 2017;

Policies2023

WTW has policies and procedures maintained to prevent or mitigate conflicts of interest —Willis Towers Watson has multiple such policiesensure its advice is objective and procedures,independent, including a comprehensive code of conduct and ethics and quality policies that mandate rigorous work reviews and periodic compliance reviews, which the firm has represented to the Committee are highly effective;

Business or personal relationships with members of the Committee —effective

Based on disclosures from Willis Towers WatsonWTW and members of the Committee, wethere are aware of no such business or personal relationships;

Company stock owned by Willis Towers Watson firm representatives —relationships between them

No members of the Willis Towers WatsonWTW team serving the Committee own any stock in our company, other than perhapspotentially through investments in mutual or other funds managed without the member's input; and

Business or personal relationships with any executive officer of our company — member’s input

Based on disclosures from the firm and our executive officers, wethere are aware of no business or personal relationships with Willis Towers Watsonbetween WTW or the members of the engagement team advising the Committee.

Committee with any executive officer of our company

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COMPENSATION CLAWBACK POLICIES

In October 2023, our Board adopted a Policy for Recovery of Erroneously Awarded Compensation (“Section 16 Clawback”) to implement rules issued by the SEC. The Section 16 Clawback applies to our current and former executive officers, including all NEOs, and subjects their incentive-based compensation received on or after October 2, 2023 to clawback in the event our company is required to prepare an accounting restatement to correct material noncompliance with any financial reporting requirement under U.S. securities laws, including restatements that correct an error in previously issued financial statements that (i) is material to the previously issued financial statements or (ii) would result in a material misstatement if the error were corrected or left uncorrected in the current period. In these circumstances, the Section 16 Clawback requires our company to recover, reasonably promptly, the portion of incentive-based compensation that is deemed to have been erroneously awarded, unless the Committee affirmatively(which administers the policy) has determined Willis Towers Watson tothat recovery would be independentimpracticable and both the firm and the membersthat one or more of the engagement team advisingallowable impracticability conditions under SEC rules has been met. Recovery is required whether or not the applicable officer engaged in misconduct or otherwise caused or contributed to the requirement for the restatement. Each of our executive officers, including all NEOs, has agreed to the terms of the Section 16 Clawback and acknowledged that their compensation may be subject to reduction, cancellation, forfeiture and/or recoupment as required thereby.

At the time it recommended to our Board the adoption of the Section 16 Clawback, the Committee recommended that our existing clawback policy remain in effect. This clawback policy applicable to be free of any conflicts of interest.

OTHER CONSIDERATIONS

CLAWBACK POLICY

        Inall AIP and LTI recipients requires that, in the event of fraud or other intentional misconduct on the part of an NEOawardee that necessitates a restatement of our financial results (including, without limitation, any accounting restatement due to material noncompliance with any financial reporting requirement), the NEO would be required toCommittee may require that the awardee reimburse our company for any AIP or LTI awards paid or granted in excess of the amount that would have been paid or granted based on the restated financial results. These remedies would be in addition to, not instead of, any other actions taken by our company (through the imposition of any discipline up to and including termination), law enforcement agencies, regulators or other authorities. This more widely applicable clawback policy has been contractually acknowledged by our NEOs upon the execution of their LTI award agreements since 2010.

        The Committee approved our clawback policy in 2009 to subject incentive compensation to forfeiture if our financial results are not achieved consistent with our high ethical standards. This policy is expressly incorporated into our AIPannual and long-term incentive plans and is contractually agreed to by LTI plans. The Committee anticipates that it will revise the policy if and as necessary to comply with final rules issued by the SEC.

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TAX IMPLICATIONS OF EXECUTIVE COMPENSATION

        The Committee aims to compensate ourrecipients, including all NEOs, in a manner that is tax effective for our company. However, the Committee may adopt or implement compensation programs and/or practices that are not fully tax deductible to the extent it believes doing so is in the best interests of our company and stockholders.

Section 162(m) of the Codetheir annual award agreements.

 Under Section 162(m) of the Code ("Section 162(m)") as in effect for fiscal year 2017, our federal income tax deductions for executive compensation in fiscal year 2017 were limited to the extent total compensation for certain executive officers exceeded $1 million in any one year, unless it qualified as "performance-based." To qualify as performance-based under Section 162(m) as in effect for fiscal year 2017, compensation must, among other things, be based solely upon the achievement of objective performance goals and made under a plan that is administered by a compensation committee comprised solely of "outside directors." In addition, the material terms of the plan must be disclosed to and approved by our stockholders and the Committee must certify that the performance goals were achieved before payments can be made.

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 Our Senior Executive Annual Incentive Plan is designed in a manner intended to comply with the provisions of Section 162(m) as in effect for fiscal year 2017 and was last approved by our stockholders in 2014, which constituted approval of the performance-based criteria contained therein. Under the plan, our NEOs are eligible to receive a maximum annual cash incentive award based on a specified percentage of our gross profit less marketing, general and administrative expenses, in each case as reported on our consolidated statement of operations for the applicable fiscal year. The Committee annually reviews the maximum plan awards and may exercise its discretion to decrease, but not increase, such awards. The AIP awards granted to our NEOs in 2017 were substantially below the maximum amounts calculated under the Senior Executive Annual Incentive Plan. In addition to the Senior Executive Annual Incentive Plan, we have designed certain of our other compensation programs in a manner intended to comply with Section 162(m) as in effect for fiscal year 2017 so that total compensation paid to any employee covered by Section 162(m) generally should not, unless otherwise determined appropriate, exceed $1 million in any one year, except for compensation payments that qualify as "performance-based."

        Tax law changes resulting from the TCJA could impact our future pay practices, as executive compensation paid to certain executive officers (including our CFO, whose compensation was not previously subject to Section 162(m)) exceeding $1 million in any tax year beginning after December 31, 2017 is generally no longer deductible under Section 162(m). Pursuant to the TCJA, the exception for "performance-based" compensation described above was repealed effective for tax years beginning after December 31, 2017 and, therefore, compensation previously intended to be "performance-based" may not be deductible unless it qualifies for limited transition relief applicable to certain remuneration payable pursuant to a written binding contract that was in effect on November 2, 2017.

        Due to uncertainties in the applications of Section 162(m) and the TCJA, there is no guarantee that deductions claimed under Section 162(m) will not be challenged or disallowed by the IRS and our ability to deduct compensation under Section 162(m) may be restricted. Furthermore, although the Committee believes that deductibility of executive compensation is an important consideration, it reserves the right to approve and pay executive compensation arrangements that are not fully tax deductible, and/or modify compensation programs and practices without regard for tax deductibility, if we believe that doing so is in the best interests of our company and stockholders.

Section 409A of the Code

        Nonqualified deferred compensation must be deferred and paid under plans or arrangements that satisfy the requirements of Section 409A of the Code with respect to the timing of deferral elections and payments and certain other matters. Failure to satisfy these requirements could expose individuals to accelerated income tax liabilities, penalty taxes and interest on their compensation deferred under these plans. As a general matter, we design and administer our compensation and benefit plans and arrangements in a manner intended to cause such plans and arrangements to be either exempt from, or satisfy the requirements of, Section 409A of the Code.

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EXECUTIVE COMPENSATION TABLES

2017 SUMMARY


TALENT AND COMPENSATION TABLE
COMMITTEE REPORT

 

The table below showsTalent and Compensation Committee (referred to in this report as the compensation earned“Committee”) of our Board of Directors has reviewed and discussed the Compensation Discussion and Analysis (CD&A) required by or awardedItem 402(b) of Regulation S-K with management and, based on its review and those discussions, has recommended to our NEOs during fiscal years 2017, 2016Board of Directors that the CD&A be included in our 2024 proxy statement and 2015 in accordanceincorporated by reference into our 2023 Annual Report.

The Committee welcomes feedback regarding our executive compensation program. Stockholders may communicate with SEC regulations. Compensation as shown in the table does not reflect the compensation actually realizedCommittee by our NEOs for these years. For example, the amounts set forth under "Stock Awards" do not represent amounts realized by our NEOs; rather, they represent the aggregate grant date fair value for financial reporting purposes of PUs (which are subjectwriting to our achievement of cumulative EVA and relative TSR performance objectives measured at the end of a three-year period and may result in no such compensation ultimately being realized by our NEOs) and MSUs (which are subject to cancellation in the event our absolute TSR declines more than 15% over one-, two-, three- and four-year performance periods).

NAME AND
PRINCIPAL POSITION

YEAR
SALARY(1)
BONUS
STOCK
AWARDS(2)

OPTION
AWARDS

NON-EQUITY
INCENTIVE PLAN
COMPENSATION(3)

CHANGE IN
PENSION VALUE
AND NQDC
EARNINGS(4)

ALL OTHER
COMPENSATION(5)

TOTAL
Mitchell R. Butier         

President &

2017$1,124,750$4,864,416$2,407,625$344,240$218,437$8,959,468

Chief Executive Officer

2016$988,333$4,694,582$2,000,008$1,832,620$170,266$152,978$9,838,787
 2015$761,250$4,579,014$1,058,569$160,240$6,559,073
Gregory S. Lovins(6)         

Senior Vice President &

2017$480,949$100,000$1,038,782$467,500$89,626$283,905$2,460,762

Chief Financial Officer

         
Georges Gravanis(7)         

President,

2017$618,551$984,354$598,737$50,267$2,251,909

Label and Graphic

2016$523,775$925,850$682,964$403,353$2,535,942

Materials

2015$440,528$1,420,555$413,304$461,401$2,735,788
Anne Hill         

Senior Vice President &

2017$528,171$967,480$542,686$34,654$141,413$2,214,404

Chief Human Resources

2016$512,787$963,150$455,596$39,999$131,318$2,102,850

Officer

2015$499,045$1,215,025$425,626$141,937$2,281,633
Susan C. Miller         

Senior Vice President,

2017$543,706$995,936$558,647$1,307,825$141,896$3,548,010

General Counsel &

2016$527,870$991,532$468,996$331,781$126,461$2,446,640

Secretary

2015$513,723$1,058,267$419,095$74,010$137,574$2,202,669
Anne L. Bramman         

Former Senior Vice

2017$241,772$1,196,712$65,236$1,322,136$2,825,856

President &

2016$568,769$1,173,635$633,965$3,656$120, 421$2,500,446

Chief Financial Officer

2015$425,868$200,000$1,426,135$405,900$329,572$2,787,475

(1)
Amounts include any portions of salary contributed to our employee savings plan or deferred under our deferred compensation plan. Changes in base salary approved by the Compensation Committee become effective on April 1st. Mr. Lovins' base salary also increased in connection with his promotion to CFO effective July 2017.

(2)
Amounts reflect the aggregate grant date fair value of stock awards, without adjustment for forfeitures, and do not reflect compensation actually realized by our NEOs. For values actually realized by our NEOs during the year, see the "Value Realized on Vesting" column of the2017 Option Exercises and Stock Vested table.

Amounts in 2017 include the grant date fair value of PUs, without adjustment for forfeitures, which are payable in shares of our common stock at the end of a three-year period provided that the performance objectives. The actual number of shares issued can range from 0% to 200% of the target shares at the time of grant. The performance objectives that determine the number of shares that may be earned for the PUs granted in 2017 were (i) cumulative EVA (weighted 50% based on our total company for our corporate NEOs and 75% based on our LGM business for our business NEO), which is a performance condition under Accounting Standards Codification Topic 718,Compensation-Stock Compensation (ASC 718), and (ii) relative TSR (weighted 50% for our corporate NEOs and 25% for our business NEO), which is a market condition under ASC 718, compared to the TSR of a peer group of companies objectively determined based on GICS code and revenue size, in each case computed over the three-year (2017-2019) performance period. The performance condition component of the fair value of PUs was determined based on the fair market value of our common stock on the date of grant, adjusted for foregone dividends. The maximum grant date fair value of the performance condition component of PUs was $2,231,201, $235,908 and $698,481 for Messrs. Butier, Lovins and Gravanis, respectively, and $443,786, $456,816 and $548,937 for Mses. Hill, Miller and Bramman, respectively. The market condition component of the fair value of PUs was determined as of the date of grant using the Monte-Carlo simulation method, which utilizes multiple input variables to estimate the probability of meeting the performance objectives established for the award, including the expected volatility of our stock price and other assumptions appropriate for determining fair value; as such, their maximum grant date fair values are the same as their target grant date fair values shown in the table. The grant date fair value of the market condition component of the PUs was $1,411,340, $149,223 and $147,306 for Messrs. Butier, Lovins and Gravanis, respectively, and $280,715, $288,958 and $347,228 for Mses. Hill, Miller and Bramman, respectively. The PUs granted to Ms. Bramman were cancelled upon the termination of her employment before the end of our 2017 fiscal year.Chair, c/o Corporate Secretary, 8080 Norton Parkway, Mentor, Ohio 44060.

Amounts in 2017 also include the grant date fair value of MSUs, without adjustment for forfeitures, which are payable in shares of our common stock over one-, two-, three- and four-year performance periods provided that the performance objective is achieved as of the end of each period. The actual number of shares issued can range from 0% to 200% of the target shares at the time of grant. The single performance objective that determines the number of units that may be earned for MSUs was our absolute TSR, which is a market condition under ASC 718; as such, their maximum grant date fair values are the same as their target grant date fair values shown in the table. The fair value of MSUs was determined as of the grant date using the Monte-Carlo simulation method described above. The grant date fair value of the 2017 MSUs was $91.40 per share for all NEOs. The MSUs granted to Ms. Bramman were cancelled upon the termination of her employment before the end of our 2017 fiscal year.

Julia A. Stewart,
Chair
Bradley A. AlfordKen C. HicksAndres A. LopezFrancesca Reverberi
LOGOLOGOLOGOLOGOLOGO

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2024 Proxy Statement | Avery Dennison Corporation


EXECUTIVE COMPENSATION TABLES

Amount in 2017 for Mr. Lovins also includes the grant date fair value of RSUs, without adjustment for forfeitures, granted to him in connection with his promotion to CFO, which vest ratably over four years, subject to his continued service. The fair value of these RSUs was determined based on the closing price of our common stock on the grant date, adjusted for foregone dividends. The grant date fair value of these RSUs was $90.22 per share.

2023 SUMMARY COMPENSATION TABLE

Name and
Principal Position

 Year Salary(1) Stock
Awards(2)
 Option
Awards(3)
 Non-Equity
Incentive Plan
Compensation(4)
 Change In
Pension Value
and NQDC
Earnings
 All Other
Compensation(5)
 Total

Deon M. Stander

                

President &

  

 

2023

  

$

 844,231

  

$

2,071,369

  

$

3,000,025

  

$

0

  

 

  

$

155,337

  

$

6,070,962

Chief Executive Officer

  

 

2022

  

$

 664,706

  

$

3,454,633

  

 

  

$

 304,500

  

 

  

$

125,982

  

$

4,549,821

   

 

2021

  

$

 565,537

  

$

1,508,802

  

 

  

$

 635,012

  

$

142,139

  

$

124,331

  

$

2,975,821

Mitchell R. Butier

                

Executive Chairman;

  

 

2023

  

$

1,180,769

  

$

8,285,412

  

 

  

$

0

  

$

5,812

  

$

228,115

  

$

9,700,108

Former Chief Executive Officer

  

 

2022

  

$

1,176,923

  

$

6,769,541

  

 

  

$

974,400

  

 

  

$

186,875

  

$

9,107,739

   

 

2021

  

$

1,183,250

  

$

7,047,669

  

 

  

$

3,360,000

  

$

662,480

  

$

180,322

  

$

12,433,721

Gregory S. Lovins

                

Senior Vice President &

  

 

2023

  

$

 736,539

  

$

3,156,886

  

 

  

$

0

  

$

821

  

$

156,649

  

$

4,050,895

Chief Financial Officer

  

 

2022

  

$

 690,315

  

$

1,594,295

  

 

  

$

 304,500

  

 

  

$

136,184

  

$

2,725,295

   

 

2021

  

$

 650,445

  

$

1,550,961

  

 

  

$

 991,890

  

$

133,115

  

$

126,497

  

$

3,452,908

Francisco Melo(6) (7)

                

President,

  

 

2023

  

$

 492,075

  

$

871,680

  

 

  

$

0

  

 

  

$

21,169

  

$

1,384,924

Solutions Group

                                        

Deena Baker-Nel

                

Senior Vice President &

  

 

2023

  

$

 481,277

  

$

1,120,641

  

 

  

$

0

  

 

  

$

114,973

  

$

1,716,891

Chief Human Resources Officer

  

 

2022

  

$

 447,200

  

$

481,408

  

 

  

$

 132,704

  

 

  

$

104,697

  

$

1,166,009

   

 

2021

  

$

 412,000

  

$

481,950

  

 

  

$

 416,000

  

$

 87,340

  

$

104,164

  

$

1,501,454

Nicholas R. Colisto(7)

                

Senior Vice President &

  

 

2023

  

$

 452,612

  

$

715,257

  

 

  

$

0

  

 

  

$

110,828

  

$

1,278,697

Chief Information Officer

                                        

(1)

Amounts include any portions of salary contributed to our employee savings plan or deferred under our deferred compensation plan. Salary adjustments, if any, generally become effective in April unless a change in role leads to an adjustment at a different time of year.

(2)

Amounts in 2023 include the grant date fair value of PUs, which are eligible for vesting at the end of a three-year period provided that the designated performance objectives are achieved as of the end of the period. The number of shares vesting can range from 0% to 200% of the target units on the grant date. The performance objectives that determine the number of shares that may be earned for the PUs granted in 2023 to Corporate NEOs (Ms. Baker-Nel and Messrs. Stander, Butier, Lovins and Colisto) are (i) company cumulative EVA (weighted 50%), which is a performance condition under Accounting Standards Codification Topic 718, Compensation-Stock Compensation (ASC 718), and (ii) relative TSR (weighted 50%), compared to a designated peer group, which is a market condition under ASC 718, in each case computed over the 2023-2025 performance period. For our Solutions NEO (Mr. Melo), the performance objectives are Solutions cumulative EVA (weighted 75%) and relative TSR (weighted 25%), in each case computed over the 2023-2025 performance period. The fair values of the performance condition component were determined based on the fair market value of our common stock on the grant date, adjusted for foregone dividends during the performance period. The maximum grant date fair values of the performance condition component of PUs were $992,646, $3,970,585, $827,147, $631,052 and $250,335 for Messrs. Stander, Butier, Lovins, Melo and Colisto, respectively, and $259,722 for Ms. Baker-Nel. The fair values of the market condition component were determined using the Monte-Carlo simulation method, which utilizes multiple input variables to estimate the probability of achieving the performance objectives established for the award, including the expected volatility of our stock price relative to the designated peer group at the end of the three-year performance period and a risk-free interest rate of 4.35% derived from linear interpolation of the term structure of Treasury Constant Maturities yield rates for the period. Based on the Monte-Carlo simulation method, the grant date fair values of the market condition component of PUs were 105.23% of our average stock price on the grant date. Target grant date fair values of the market condition component of PUs were $524,951, $2,099,994, $437,523, $111,135 and $132,376 for Messrs. Stander, Butier, Lovins, Melo and Colisto, respectively, and $137,307 for Ms. Baker-Nel. Maximum grant date fair values were the same as target grant date fair values.

Amounts in 2023 also include the grant date fair value of MSUs, which are eligible for vesting over 1-, 2-, 3- and 4-year performance periods provided that the designated performance objective is achieved as of the end of each period. The number of shares vesting can range from 0% to 200% of one-quarter of the target units on the grant date. The sole performance objective that determines the number of units that may be earned for MSUs is absolute TSR, which is a market condition under ASC 718. The grant date fair value was 106.82% of our average stock price on the grant date and determined using the Monte-Carlo simulation method, which utilizes multiple input variables to estimate the probability of achieving the performance objective established for the award, including the expected volatility of our stock price and risk-free interest rates of 4.95%, 4.58%, 4.35% and 4.20% for the first, second, third and fourth MSU tranches, respectively, derived from linear interpolation of the term structure of Treasury Constant Maturities yield rates for the respective performance periods. Target grant date fair values of MSUs were $1,050,094, $4,200,125, $875,058, $445,020 and $264,816 for Messrs. Stander, Butier, Lovins, Melo and Colisto, respectively, and $274,604 for Ms. Baker-Nel. Maximum grant date fair values were the same as target grant date fair values.

Amounts in 2023 for Ms. Baker-Nel and Messrs. Lovins and Colisto also include the grant date fair values of RSUs, without adjustment for forfeitures. RSUs awarded to Mr. Lovins cliff-vest on the third anniversary of the grant date and RSUs awarded to Ms. Baker-Nel and Mr. Colisto cliff-vest on April 1, 2025, in each case subject to their continued service. The fair values of these RSUs were determined based on the closing price of our common stock on the grant date, adjusted for foregone dividends. The grant date fair values of these RSUs were $578,870, $1,430,732 and $192,898, respectively.

(3)

Amount in 2023 for Mr. Stander reflects the aggregate grant date fair value of stock options, without adjustment for forfeitures, which vest 50% on each of the third and fourth anniversaries of the grant date, in each case subject to his continued service. The grant date fair value of stock options was estimated using the Black-Scholes pricing model. For information regarding the assumptions we use to determine grant date fair value, see Note 12, “Long-Term Incentive Compensation,” to the consolidated financial statements contained in our 2023 Annual Report.

(4)

Amounts reflect AIP awards for the applicable year, which are determined in February and paid in March of the following year.

(5)

The table shown below shows the components of these amounts for 2023.

Avery Dennison Corporation | 2024 Proxy Statement

79

Avery Dennison Corporation| 2018 Proxy Statement |67


  Perquisites       Benefits    
Name Executive
Benefit
Allowance
  Executive
Physical
 Financial
Planning
  Company
Automobile
         Company
Contribution/
Match,
Savings
Plan
  Company
Contributions,
Deferred
Comp. Plan
  Company
Match,
Charitable
Contribution
  Executive
Long-Term
Disability
Insurance
  Executive
Life
Insurance
  
Executive
Liability
Insurance
  Total 

Stander

 

 

$66,538

 

 

$2,800

 

 

$4,410

 

 

 

 

   

 

$21,450

 

 

 

$ 49,786

 

 

 

 

 

 

$2,631

 

 

 

$4,902

 

 

 

$2,820

 

 

 

$155,337

 

Butier

 

 

$48,462

 

 

 

 

 

 

 

 

   

 

$21,450

 

 

 

$140,130

 

 

 

$10,000

 

 

 

$2,631

 

 

 

$2,622

 

 

 

$2,820

 

 

 

$228,115

 

Lovins

 

 

$65,000

 

 

$4,623

 

 

 

 

 

 

   

 

$21,450

 

 

 

$ 54,503

 

 

 

$ 3,000

 

 

 

$2,631

 

 

 

$2,622

 

 

 

$2,820

 

 

 

$156,649

 

Melo

 

 

 

 

 

 

 

 

 

$16,169

 

   

 

 

 

 

 

 

 

$ 5,000

 

 

 

 

 

 

 

 

 

 

 

 

$ 21,169

 

Baker-Nel

 

 

$50,000

 

 

 

 

 

 

 

 

   

 

$21,450

 

 

 

$ 30,473

 

 

 

$ 5,000

 

 

 

$2,608

 

 

 

$2,622

 

 

 

$2,820

 

 

 

$114,973

 

Colisto

 

 

$50,000

 

 

$3,242

 

 

 

 

 

 

       

 

$19,913

 

 

 

$ 29,951

 

 

 

 

 

 

 

 

 

$4,902

 

 

 

$2,820

 

 

 

$110,828

 

(6)

Messrs. Melo and Colisto were first-time NEOs in 2023. As permitted by SEC rules, the table shows their compensation only for 2023.

(7)

Amounts for Mr. Melo were converted from euros using the average monthly exchange rate for 2023.

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2024 Proxy Statement | Avery Dennison Corporation

Table of Contents

(3)
Amounts reflect awards under our AIP for the applicable year, which are determined in February and paid in March of the following year.

(4)
Accumulated retirement benefits under our pension plan and benefit restoration plan, as applicable, were frozen effective December 31, 2010. Changes in pension values are based primarily on changes in the actuarial assumptions used to calculate pension amounts in accordance with SEC regulations, rather than changes in benefits or the amount the individual will actually receive upon retirement. Mr. Gravanis and Ms. Bramman were not eligible to participate in these plans.

(5)
The table below shows the components of the amounts for 2017.

 
PERQUISITESBENEFITS 
NAME
EXECUTIVE
BENEFIT
ALLOWANCE

FINANCIAL
PLANNING

OTHER*
COMPANY
CONTRIBUTION
AND MATCH,
EMPLOYEE
SAVINGS PLAN

COMPANY
CONTRIBUTIONS,
DEFERRED
COMP. PLAN

EXCESS
LIFE
INSURANCE

EXECUTIVE
LONG-TERM
DISABILITY
INSURANCE

EXECUTIVE
LIABILITY
INSURANCE

EXECUTIVE
SEVERANCE
PLAN**

TOTAL

Butier

$70,000$20,515

$16,200$106,974$1,944$2,331$473



$218,437

Lovins

$51,458$166,735$16,200$44,764$1,944$2,331$473$283,905

Gravanis









$50,267























$50,267

Hill

$65,000$15,000$16,200$40,465$1,944$2,331$473$141,413

Miller

$65,000$15,000

$16,200$40,948$1,944$2,331$473



$141,896

Bramman

$29,792$8,068$16,381$42,604$810$971$197$1,223,313$1,322,136

    *
    Amount for Mr. Lovins reflects (i) a one-time taxable lump-sum payment of $100,000 as compensation for the expenses associated with traveling from his home in Ohio to our headquarters; provided, however, that if Mr. Lovins leaves within 12 or 24 months of his appointment date, he is required to repay 100% or 50%, respectively, of this lump-sum payment; (ii) $38,000 for the interim cash stipend of $10,000 per month he received during his service as our Interim CFO; and (iii) $28,735 in temporary housing assistance during his service as our Interim CFO and as our Treasurer. If Mr. Lovins in the future utilizes our relocation assistance services on the terms and conditions offered to our relocating executives, the lump-sum payment he received will be deducted from any benefits provided at that time. Amount for Mr. Gravanis reflects (i) $22,199 for an automobile allowance and (ii) $28,068 for taxable dependent tuition assistance, in each case converted from euros using the exchange rates as of each month-end during 2017.

    **
    Amount for Ms. Bramman reflects severance benefits related to her separation from our company in accordance with the terms and conditions of our Executive Severance Plan, representing the sum of (i) $575,025, her annual base salary as of her termination date; (ii) $633,965, her highest AIP award in the last three years; and (iii) $14,323, the cash value of twelve months of premiums for qualified medical and dental plans in which she participated as of her termination date. In consideration of her receipt of these benefits, Ms. Bramman agreed to a waiver and release of any claims against our company and to non-competition, non-solicitation and non-disclosure covenants in favor of our company.

(6)
Mr. Lovins first became an NEO in 2017. As permitted by SEC rules, the table shows his compensation beginning in the year in which he became an NEO.

(7)
Amounts for Mr. Gravanis were converted from euros using the exchange rate as of our fiscal year-end (1.1738467), except for amounts forAll Other Compensation described in footnote (5) above.

Avery Dennison Corporation| 2018 Proxy Statement |68


Table of Contents

20172023 GRANTS OF PLAN-BASED AWARDS

 The table below provides information regarding grants of plan-based incentive awards made to our NEOs during 2017.

        

 

Estimated Future Payouts
Under Non-Equity
Incentive Plan Awards ($)(1)

    

 

Estimated Future Payouts
Under Equity
Incentive Plan Awards (#)(2)

  

All Other
Stock
Awards:
Number of
Shares of

Stock
Units (#)

  Exercise or
Base Price
of Option
Award ($)
  

Grant Date
Fair Value

of Stock

and Option
Awards ($)(3)

 
Name Award
Type
  Grant
Date
  Threshold  Target  Maximum      Threshold  Target  Maximum 

Deon M. Stander

            
  MSUs   03/01/23             4,636   5,454   10,908         $1,050,094 
  PUs   03/01/23             2,812   5,623   11,246         $1,021,274 
  Options   09/01/23                      62,955   $190.54   $3,000,025 
   AIP Award      $209,000   $1,045,000   $2,090,000                       

Mitchell R. Butier

            
  MSUs   03/01/23             18,544   21,816   43,632         $4,200,125 
  PUs   03/01/23             11,247   22,493   44,986         $4,085,287 
   AIP Award      $293,333   $1,466,667   $2,933,934                       

Gregory S. Lovins

            
  MSUs   03/01/23             3,863   4,545   9,090         $  875,058 
  PUs   03/01/23             2,343   4,686   9,372         $  851,096 
  RSUs   03/01/23                      8,230      $1,430,732 
   AIP Award      $112,500   $  562,500   $1,125,000                       

Francisco Melo

            
  MSUs   03/01/23             1,964   2,311   4,622         $  445,020 
  PUs   03/01/23             1,201   2,401   4,802         $  426,661 
   AIP Award      $  67,445   $  297,976   $  595,952                       

Deena Baker-Nel

            
  MSUs   03/01/23             1,212   1,426   2,852         $  274,604 
  PUs   03/01/23             736   1,471   2,942         $  267,168 
  RSUs   03/01/23                      3,292      $  578,870 
   AIP Award      $  49,000   $  245,000   $  490,000                       

Nicholas R. Colisto

            
  MSUs   03/01/23             1,169   1,375   2,750         $  264,816 
  PUs   03/01/23             709   1,418   2,836         $  257,543 
  RSUs   03/01/23                      1,097      $  192,898 
   AIP Award      $  45,677   $  228,385   $  456,770                       

(1)

Amounts represent threshold, target and maximum opportunities under the 2023 AIP. Target AIP awards were determined by multiplying each NEO’s year-end base salary by the following target opportunities: 95% for Mr. Stander; ~147% for Mr. Butier; 75% for Mr. Lovins; ~58% for Mr. Melo; and 50% for Ms. Baker-Nel and Colisto. Target AIP opportunities for Messrs. Stander, Butier and Melo reflect previous opportunities of 75%, 160% and 50%, respectively, and year-end opportunities of 135%, 120% and 60%, respectively, in each case prorated for the months of their service in their respective roles during the year. The AIP payout for Corporate NEOs (Ms. Baker-Nel and Messrs. Stander, Butier, Lovins and Colisto) ranges from zero for below-threshold performance; 20% for threshold performance based on a threshold of 0% for the adjusted EPS performance objective and a threshold of 50% for the adjusted sales growth and adjusted free cash flow performance objectives; 100% for target performance with respect to each of the performance objectives; and 200% for maximum performance with respect to each of the performance objectives. The AIP payout for our Solutions NEO (Mr. Melo) ranges from zero for below-threshold performance; 22.5% for threshold performance based on thresholds of 0% for the adjusted EPS and adjusted net income performance objectives and 50% for the adjusted sales growth and adjusted free cash flow performance objectives; 100% for target performance with respect to each of the performance objectives; and 200% for maximum performance with respect to each of the performance objectives.

(2)

Amounts for MSUs represent threshold, target and maximum opportunities, which are paid out in shares of our common stock over 1-, 2-, 3- and 4-year performance periods provided that the absolute TSR performance objective is achieved as of the end of each period. The actual number of shares eligible for vesting at each vesting date ranges from 0% to 200% of one-quarter of the target number of units on the grant date, with a threshold payout of 85%. MSUs accrue dividend equivalents during the performance period, which are earned only at vesting.

Amounts for PUs represent threshold, target and maximum opportunities for the 2023-2025 PUs, which are paid out in shares of our common stock at the end of the three-year performance period provided that the respective cumulative EVA and relative TSR performance objectives are achieved at the end of the period. Cumulative EVA is weighted 50% for Corporate NEOs (based on company EVA) and 75% for our Solutions NEO (based on segment EVA) and relative TSR is weighted 50% for our Corporate NEOs and 25% for our Solutions NEO. The actual number of shares eligible for vesting ranges from 0% to 200% of the target number of units on the grant date, with a payout of 50% if threshold performance is achieved with respect to each of the performance objectives.

RSUs awarded to Mr. Lovins cliff-vest on the third anniversary of the grant date and RSUs awarded to Ms. Baker-Nel and Mr. Colisto cliff-vest on April 1, 2025, in each case subject to their continued service.

(3)

The grant date fair values of MSUs were determined using the Monte-Carlo simulation method, which utilizes multiple input variables, including expected volatility of our stock price and other assumptions appropriate for determining fair value, to estimate the probability of satisfying the performance objective established for the award.

The grant date fair values for the performance condition component of PUs were determined based on the fair market value of our common stock on the grant date, adjusted for foregone dividends during the performance period. The grant date fair values for the market condition component of PUs were determined using the Monte-Carlo simulation method described above.

The grant date fair values of stock options were estimated using the Black-Scholes option-pricing model.

The grant date fair values of RSUs were determined based on the fair market value of our common stock on the grant date, adjusted for foregone dividends.

For more information on determinations of grant date fair values, see footnote (2) of the 2023 Summary Compensation Table. For additional information regarding the assumptions we use for our stock-based compensation, see Note 12, “Long-Term Incentive Compensation,” to the consolidated financial statements contained in our 2023 Annual Report.

Avery Dennison Corporation | 2024 Proxy Statement

81


 
 
 
 
 
 
 
 
 
ALL OTHER
STOCK
AWARDS:
NUMBER OF
SHARES OF
STOCK
UNITS(#)

 
 
 
 
ESTIMATED FUTURE PAYOUTS
UNDER NON-EQUITY
INCENTIVE PLAN AWARDS ($)(1)
ESTIMATED FUTURE PAYOUTS
UNDER EQUITY
INCENTIVE PLAN AWARDS (#)(2)
 
 
 
 
GRANT DATE
FAIR VALUE
OF STOCK
AND OPTION
AWARDS ($)(3)

NAME
AWARD
TYPE

GRANT
DATE

THRESHOLD
TARGET
MAXIMUM
THRESHOLD
TARGET
MAXIMUM

Mitchell R. Butier

          

MSUs02/23/1721,73825,57451,148$2,337,476

PUs02/23/1714,72629,45258,904$2,526,940

AIP Award$708,125$1,416,250$2,832,500

Gregory S. Lovins(1)

          

MSUs02/23/172,2992,7055,410$247,243

PUs02/23/171,5573,1146,228$267,177

RSUs09/01/175,812$524,363

AIP Award$137,500$275,000$550,000

Georges Gravanis

          

MSUs02/23/174,5365,33710,674$487,807

PUs02/23/173,0746,14712,294$496,547

AIP Award$235,723$471,446$942,892

Anne Hill

          

MSUs02/23/174,3235,08610,172$464,872

PUs02/23/172,9295,85811,716$502,608

AIP Award$159,614$319,227$638,454

Susan C. Miller

          

MSUs02/23/174,4515,23610,472$478,570

PUs02/23/173,0156,03012,060$517,366

AIP Award$164,308$328,616$657,232

Anne L. Bramman

          

MSUs02/23/175,3476,29112,582$575,015

PUs02/23/173,6237,24614,492$621,697

AIP Award$215,635$431,269$862,538

(1)
Amounts represent threshold, target and maximum amounts under the 2017 AIP. Target awards were established by multiplying each NEO's base salary at the end of 2017 by the following target AIP opportunities: 125% for Mr. Butier; 50% for Mr. Lovins; 75% for Mr. Gravanis and Ms. Bramman; and 60% for Mses. Hill and Miller. Payout levels range from 50% if the target amounts for threshold performance are achieved with respect to the performance objectives to 200% if the amounts for maximum performance are achieved with respect to the performance objectives. Amounts for Mr. Lovins reflect his fiscal year-end AIP opportunity of 60% and his previous AIP opportunity of 40%, in each case prorated for the months of his service in his respective roles during the year. Because Ms. Bramman was not employed on the last day of our fiscal year, she did not receive a 2017 AIP award.

(2)
Amounts for MSUs represent threshold, target and maximum payout opportunities, which are payable in shares of our common stock over one-, two-, three- and four-year performance periods provided that the absolute TSR performance objective is achieved as of the end of each period. The actual number of shares issued can range from 0% to 200% of the target number of shares at the time of grant, with a threshold payout opportunity of 85%. MSUs accrue dividend equivalents during the performance period, which are earned and paid only at vesting. The MSUs granted to Ms. Bramman were cancelled upon the termination of her employment before the end of our 2017 fiscal year.

Amounts for PUs represent threshold, target and maximum payout opportunities granted under the 2017-2019 MTIP, which are payable in shares of our common stock at the end of a three-year performance period provided that the cumulative EVA and relative TSR performance objectives are achieved as of the end of the period. The actual number of shares issued can range from 0% to 200% of the target number of shares at the time of grant, with a threshold payout opportunity of 50% if threshold performance is achieved with respect to each of the performance objectives. The PUs granted to Ms. Bramman were cancelled upon the termination of her employment before the end of our 2017 fiscal year.

(3)
The grant date fair value of MSUs was determined using the Monte-Carlo simulation method, which utilizes multiple input variables, including expected volatility of our stock price and other assumptions appropriate for determining fair value, to estimate the probability of satisfying the performance objective established for the award.

The grant date fair value for the performance condition component of PUs was determined based on the fair market value of our common stock on the date of grant, adjusted for foregone dividends. The grant date fair value for the market condition component of PUs was determined as of the date of grant using the Monte-Carlo simulation method described above.

The grant date fair value of RSUs was determined based on the fair market value of our common stock on the date of grant, adjusted for foregone dividends.

For information regarding the assumptions we use for our stock-based compensation, see Note 12, "Long-Term Incentive Compensation," to the consolidated financial statements contained in our 2017 Annual Report.

Avery Dennison Corporation| 2018 Proxy Statement |69


Table of Contents

20172023 OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END

 The table below shows NEO equity awards outstanding as of December 30, 2017, the end of our 2017 fiscal year. Ms. Bramman has not been included in the table because she had no equity awards outstanding at fiscal year end.

     

Option Awards

    Stock Awards
Name 

Grant

Date

  Number of
Securities
Underlying
Unexercised
Options –
Exercisable (#)
  Number of
Securities
Underlying
Unexercised
Options –
Unexercisable (#)
 Option
Exercise
Price ($)
  Option
Expiration
Date
   Number
of Shares
or Units
of Stock
That
Have Not
Vested
(#)
 Market
Value of
Shares or
Units of
Stock That
Have Not
Vested ($)(1)
 Equity
Incentive
Plan Awards:
Number of
Unearned
Shares, Units or
Other Rights
That Have Not
Vested (#)
 Equity
Incentive
Plan Awards:
Market or
Payout Value
of Unearned
Shares, Units or
Other Rights
That Have Not
Vested ($)(1)

Deon M. Stander

 

 

02/27/20

 

 

 

 

 

 

 

 

 

  

 

 

  1,897(2)

 

$   383,497

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

   3,218(3) 

$   650,551

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

   4,591(3) 

$   928,117

 

 

03/01/21

 

 

 

 

 

 

 

 

 

 

 

  

 

 

 

   1,985(2) 

$   401,287

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

   9,117(3) 

$ 1,843,093

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

   5,637(2) 

$ 1,139,576

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

5,862(4)

 

$1,185,062

  

$ 1,185,062

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

   8,391(3) 

$ 1,696,324

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

   5,523(2) 

$ 1,116,530

 

 

09/01/23

 

 

 

 

 

62,955

 

$

190.54

 

 

09/01/33

  

 

  

  

 

 

    

 

         62,955            5,862 $1,185,062 

 40,359   

 

$ 9,344,037

Mitchell R. Butier

 

 

06/01/16

 

 

 

141,108

 

 

 

$

73.96

 

 

06/01/26

  

 

  

 

 

02/27/20

 

 

 

 

 

 

 

 

 

  

 

  13,214(2) 

$ 2,671,342

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

  32,243(3) 

$ 6,518,245

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

  13,949(2) 

$ 2,819,930

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

  30,477(3) 

$ 6,161,230

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

  18,823(2) 

$ 3,805,258

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

  33,566(3) 

$ 6,785,702

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

  22,093(2) 

$ 4,466,321

  

 

 

    

 

       141,108               

164,365   

 

$33,228,028

Gregory S. Lovins

 

 

02/27/20

 

 

 

 

 

 

 

 

 

  

 

   2,933(2) 

$   592,934

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

   7,095(3) 

$ 1,434,325

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

   3,071(2) 

$   620,834

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

   7,178(3) 

$ 1,451,105

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

   4,433(2) 

$   896,175

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

   6,993(3) 

$ 1,413,705

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

   4,603(2) 

$   930,543

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

8,230(4)

 

$1,663,777

  

$ 1,663,777

  

 

 

    

 

                     8,230 $1,663,777 

 36,306   

 

$ 9,003,398

Francisco Melo

 

 

02/27/20

 

 

 

 

 

 

 

 

 

  

 

     582(2) 

$   117,657

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

   1,477(3) 

$   298,590

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

     913(2) 

$   184,572

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

  28,016(3) 

$ 5,663,715

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

   1,267(2) 

$   256,137

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

   2,987 (3) 

$   603,852

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

   2,340(2) 

$   473,054

  

 

 

    

 

                      

  37,582   

 

$ 7,597,577

Deena Baker-Nel

 

 

02/27/20

 

 

 

 

 

 

 

 

 

  

 

     766(2) 

$   154,855

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

   2,205(3) 

$   445,763

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

     956(2) 

$   193,265

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

   2,168(3) 

$   438,283

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

   1,334(2) 

$   269,681

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

   2,195(3) 

$   443,741

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

   1,444(2) 

$   291,919

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

3,292(4)

 

$ 665,511

  

$   665,511

  

 

 

    

 

                     3,292 $ 665,511 

 11,068   

 

$ 2,903,018

Nicholas R. Colisto

 

 

02/27/20

 

 

 

 

 

 

 

 

 

  

 

     789(2) 

$   159,504

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

   1,911(3) 

$   386,328

 

 

03/01/21

 

 

 

 

 

 

 

 

 

  

 

     828(2) 

$   167,388

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

   1,852(3) 

$   374,400

 

 

03/01/22

 

 

 

 

 

 

 

 

 

  

 

   1,145(2) 

$   231,473

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

   2,116(3) 

$   427,771

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

 

   1,392(2) 

$   281,407

 

 

03/01/23

 

 

 

 

 

 

 

 

 

  

1,097(4)

 

$ 221,770

  

$   221,770

  

 

 

    

 

      

 

 

 

           

 1,097

 

$ 221,770

 

 10,033   

 

$ 2,250,041

(1)

Market value calculated based on the closing price of our common stock of $202.16 on December 29, 2023, the last trading day of our 2023 fiscal year.

(2)

MSUs are eligible for vesting over 1-, 2-, 3- and 4-year performance periods, subject to achievement of the absolute TSR performance objective. Amounts are shown at (i) 180%, 134%, 94% and 98% of target for the vesting tranches of the MSUs granted in 2020, 2021, 2022 and 2023, respectively, the payouts based on actual performance as determined by the Compensation Committee in February 2024; (ii) the maximum level of performance for the remaining tranches of the MSUs granted in 2021, as actual performance through December 30, 2023 would result in above-target payouts; and (iii) at target level of performance for the remaining tranches of the MSUs granted in 2022 and 2023, as actual performance through December 30, 2023 would result in below-target payouts.

(3)

PUs are eligible for vesting at the end of a three-year performance period, subject to achievement of the respective cumulative EVA and relative TSR performance objectives. Amounts reflect the cumulative EVA component of PUs for the annual award of 2021-2023 PUs at (i) 166% of target for Corporate NEOs (except Messrs. Stander and Melo whose annual award of 2021-2023 PUs were tied to Solutions Group) and 97% of target for Messrs. Stander and Melo, in each case which were the payouts based on actual performance as determined by the Compensation Committee in February 2024. Amount for the cumulative EVA component of the special award of 2021-2023 PUs granted to Mr. Stander reflects 166% of target, based on actual performance as determined by the Compensation Committee in February 2024. Amounts for all NEOs for the 2022-2024 PUs and 2023-2025 PUs reflect the target level of performance as actual performance through December 30, 2023 would result in below-target payouts. Amounts for the TSR component of PUs reflect 200% of target for the 2021-2023 PUs for all NEOs which were the payouts based on actual performance as determined by the Compensation Committee in February 2024. Amounts for all NEOs for the 2022-2024 PUs and 2023-2025 PUs reflect the maximum level of performance, as actual performance through December 30, 2023 would result in above-target payouts.

(4)

RSUs awarded to Messrs. Stander and Lovins cliff-vest on the third anniversary of the grant date and RSUs awarded to Ms. Baker-Nel and Mr. Colisto cliff-vest on April 1, 2025, in each case subject to their continued service.

82

2024 Proxy Statement | Avery Dennison Corporation


NAME
 GRANT
DATE

 NUMBER OF
SECURITIES
UNDERLYING
UNEXERCISED
OPTIONS —
EXERCISABLE (#)

 NUMBER OF
SECURITIES
UNDERLYING
UNEXERCISED
OPTIONS —
UNEXERCISABLE (#)

 OPTION
EXERCISE
PRICE ($)

 OPTION
EXPIRATION
DATE

 NUMBER OF
SHARES OR
UNITS OF
STOCK
THAT
HAVE NOT
VESTED (#)

 MARKET
VALUE OF
SHARES OR
UNITS OF
STOCK
THAT
HAVE NOT
VESTED ($)(1)

 EQUITY
INCENTIVE
PLAN AWARDS:
NUMBER OF
UNEARNED
SHARES,
UNITS OR
OTHER
RIGHTS THAT
HAVE NOT
VESTED (#)

 EQUITY
INCENTIVE
PLAN AWARDS:
MARKET OR
PAYOUT VALUE
OF UNEARNED
SHARES,
UNITS OR
OTHER
RIGHTS THAT
HAVE NOT
VESTED ($)(1)

Mitchell R. Butier

                  

  02/27/14       8,166(5) $937,947

  02/26/15       46,696(4) $5,363,503

  02/26/15       26,829(5) $3,081,579

  03/02/15     3,809(3) $437,502  

  02/25/16       70,320(4) $8,076,955

  02/25/16       47,117(5) $5,411,859

  06/01/16  141,108(2) $73.96 06/01/26    

  02/23/17       58,904(4) $6,765,713

  02/23/17       51,326(5) $5,895,304

Total

     141,108     3,809 $437,502 309,358 $35,532,860

Gregory S. Lovins

                  

  02/27/14       2,100(5) $241,206

  02/26/15       10,054(4) $1,154,802

  02/26/15       5,777(5) $663,546

  02/25/16       7,672(4) $881,206

  02/25/16       5,141(5) $590,495

  02/23/17       6,228(4) $715,348

  02/23/17       5,429(5) $623,575

  09/01/17     5,812(3) $667,566  

Total

          5,812 $667,566 42,401 $4,870,178

Georges Gravanis

                  

  02/27/14       3,336(5) $383,173

  02/26/15       12,922(4) $1,484,221

  02/26/15       7,427(5) $853,065

  06/01/15     6,086(3) $699,038  

  02/25/16       14,390(4) $1,652,835

  02/25/16       9,641(5) $1,107,365

  02/23/17       12,294(4) $1,412,089

  02/23/17       10,711(5) $1,230,265

Total

          6,086 $699,038 70,721 $8,123,013

Anne Hill

                  

  02/27/14       5,583(5) $641,263

  02/26/15       21,908(4) $2,516,353

  02/26/15       12,589(5) $1,445,973

  02/25/16       14,428(4) $1,657,200

  02/25/16       9,666(5) $1,110,237

  02/23/17       11,716(4) $1,345,700

  02/23/17       10,207(5) $1,172,376

Total

            86,097 $9,889,102

Susan C. Miller

                  

  02/27/14       4,790(5) $550,179

  02/26/15       19,080(4) $2,191,529

  02/26/15       10,965(5) $1,259,440

  02/25/16       14,852(4) $1,705,901

  02/25/16       9,951(5) $1,142,972

  02/23/17       12,060(4) $1,385,212

  02/23/17       10,508(5) $1,206,949

Total

            82,206 $9,442,182

(1)
Market value calculated based on a stock price of $114.86, the closing price of our common stock on December 29, 2017, the last trading day of our 2017 fiscal year.

Avery Dennison Corporation| 2018 Proxy Statement |70


Table of Contents

(2)
Stock options granted to Mr. Butier on June 1, 2016 vest 50% on each of the third and fourth anniversaries of the grant date, subject to his continued service.

(3)
RSUs granted to (i) Mr. Butier on March 2, 2015 vest 50% on the grant date, 40% on December 1, 2016 and 10% on the third anniversary of the grant date; (ii) Mr. Lovins on September 1, 2017 vest in equal installments on the first, second, third and fourth anniversaries of the grant date; and (iii) Mr. Gravanis on June 1, 2015 vest in equal installments on the first, second, third and fourth anniversaries of the grant date, in each case subject to his continued service.

(4)
PUs are eligible for vesting at the end of a three-year performance period, subject to achievement of the cumulative EVA and relative TSR performance objectives established for the award. Amounts are listed at (i) 200% of target for the PUs granted under the 2015-2017 MTIP, which was the payout based on actual performance during the period as determined by the Compensation Committee in February 2018, and (ii) the maximum level of performance for the PUs granted under the 2016-2018 MTIP and 2017-2019 MTIP as actual performance through December 30, 2017 would result in above-target payouts.

(5)
MSUs are eligible for vesting as of the end of the period over one-, two-, three- and four-year performance periods, subject to achievement of the absolute TSR performance objective established for the award. Amounts are listed at (i) 200% of target for the vesting tranches of the MSUs granted in 2014, 2015, and 2016 and 188% of target for the vesting tranche of the MSUs granted in 2017, the payouts based on actual performance for the respective performance periods as determined by the Compensation Committee in February 2018, and (ii) the maximum level of performance for the remaining tranches of these grants (as actual performance through December 30, 2017 would result in above-target payouts), in each case including dividend equivalents accrued as of December 30, 2017.

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20172023 OPTION EXERCISES AND STOCK VESTED

The table below provides information regarding the number of shares acquired and the value realized by our NEOs upon the exercise of stock options and the vesting of stockequity awards during 2017. Amounts under stock awards reflect the vesting of (i) the PUs granted in 2014 for the 2014-2016 performance period, which paid out at 200% of target based on our relative TSR for all NEOs and at 200% of target based on our cumulative EVA for our corporate NEOs (excluding Mr. Lovins) and 185% of target based on our LGM business' cumulative EVA for Mr. Lovins and our business NEO; (ii) the fourth tranche of MSUs granted in 2013 that paid out at 200% of target based on our 2013-2016 absolute TSR; (iii) the third tranche of MSUs granted in 2014 that paid out at 156% of target based on our 2014-2016 absolute TSR; (iv) the second tranche of MSUs granted in 2015 that paid out at 153% of target based on our 2015-2016 absolute TSR; (v) the first tranche of MSUs granted in 2016 that paid out at 123% of target based on our 2016 absolute TSR; and (vi) RSUs granted in 2015 that vested in 2017. MSU amounts include accrued dividend equivalents paid out at vesting.2023.

 
 OPTION AWARDS STOCK AWARDS
NAME
 NUMBER OF
SHARES ACQUIRED
ON EXERCISE (#)

 VALUE REALIZED
ON EXERCISE ($)(1)

 NUMBER OF
SHARES ACQUIRED
ON VESTING (#)

 VALUE REALIZED
ON VESTING ($)(2)

Mitchell R. Butier

 77,551 $5,046,850 63,247 $5,073,042

Gregory S. Lovins

   14,726 $1,181,172

Georges Gravanis

 



25,267 $2,041,120

Anne Hill

   37,056 $2,972,262

Susan C. Miller

 104,065 $4,315,635 28,048 $2,249,730

Anne L. Bramman

   7,063 $  576,802

   Option Awards   Stock Awards
Name  

Number of Shares
Acquired

on Exercise (#)

  

Value Realized

on Exercise ($)

     

Number of Shares
Acquired

on Vesting (#)

  Value Realized on
Vesting ($)(1)

Deon M. Stander

    –     –       13,256   $2,416,171

Mitchell R. Butier

    –     –       68,949   $12,567,334

Gregory S. Lovins

    –     –       19,070   $3,475,889

Francisco Melo

    –     –       16,184   $2,949,858

Deena Baker-Nel

    –     –       5,027   $916,271

Nicholas R. Colisto

    –     –          5,112   $931,764



 (1) 
(1)

Amounts reflect the number of shares acquired on exercisevesting multiplied by the difference between the fair market value of our common stock on the exercisevesting date and, the exercise price, andfor vesting MSUs, include the exercisepayout of the following option awards:

accrued dividend equivalents.


NAME
 GRANT DATE
 NUMBER OF
SHARES ACQUIRED
ON EXERCISE (#)

 EXERCISE
PRICE ($)

 FAIR MARKET
VALUE ON
EXERCISE DATE ($)

 VALUE
REALIZED
ON EXERCISE ($)

Butier

          

 02/28/08 20,580 $52.12 $105.87 $1,106,247

 09/02/08 15,000 $49.44 $105.78 $845,169

 02/26/10 13,971 $31.67 $106.42 $1,044,361

 06/01/10 28,000 $33.61 $106.86 $2,051,073

Miller

          

 02/28/08 13,035 $52.12 $79.17 $352,679

 02/24/11 52,920 $39.32 $79.16 $2,108,158

 02/23/12 38,110 $30.50 $79.17 $1,854,798

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(2)
Amounts reflect the number of shares acquired on vesting multiplied by the fair market value of our common stock on the vesting date, and include the vesting of the following stock awards. Numbers of shares acquired on vesting for MSUs includes payouts of accrued dividend equivalents.
NAME
 AWARD
TYPE

 GRANT
DATE

 NUMBER OF
UNITS
SUBJECT TO
VESTING (#)

 PERFORMANCE
MODIFIER (%)

 NUMBER OF
SHARES
ACQUIRED
ON VESTING (#)*

 FAIR
MARKET
VALUE ON
VESTING
DATE ($)

 VALUE
REALIZED ON
VESTING ($)

Butier

              

 MSUs  02/28/13 3,151 200% 6,301 $80.21 $505,403

 MSUs  02/27/14 4,008 156% 6,252 $80.21 $501,473

 MSUs  02/26/15 6,584 153% 10,073 $80.21 $807,955

 MSUs  02/25/16 7,708 123% 9,481 $80.21 $760,471

 PUs  02/27/14 15,570 200% 31,140 $80.21 $2,497,740

Lovins

              

 MSUs  02/28/13 1,180 200% 2,359 $80.21 $189,215

 MSUs  02/27/14 1,031 156% 1,608 $80.21 $128,978

 MSUs  02/26/15 1,417 153% 2,168 $80.21 $173,895

 MSUs  02/25/16 840 123% 1,033 $80.21 $82,857

 PUs  02/27/14 3,779 200% 7,558 $80.21 $606,227

Gravanis

              

 RSUs  06/01/15 3,043  3,043 $84.96 $258,533

 MSUs  02/28/13 1,470 200% 2,939 $80.21 $235,737

 MSUs  02/27/14 1,637 156% 2,553 $80.21 $204,776

 MSUs  02/26/15 1,822 153% 2,787 $80.21 $223,545

 MSUs  02/25/16 1,577 123% 1,940 $80.21 $155,608

 PUs  02/27/14 6,352 189% 12,005 $80.21 $962,921

Hill

              

 MSUs  02/28/13 2,411 200% 4,822 $80.21 $386,773

 MSUs  02/27/14 2,740 156% 4,275 $80.21 $342,898

 MSUs  02/26/15 3,088 153% 4,724 $80.21 $378,912

 MSUs  02/25/16 1,581 123% 1,945 $80.21 $156,008

 PUs  02/27/14 10,645 200% 21,290 $80.21 $1,707,671

Miller*

              

 MSUs  02/27/14 2,351 156% 3,667 $80.21 $294,130

 MSUs  02/26/15 2,690 153% 4,115 $80.21 $330,064

 MSUs  02/25/16 1,628 123% 2,002 $80.21 $160,580

 PUs  02/27/14 9,132 200% 18,264 $80.21 $1,464,956

Bramman

              

 RSUs  06/01/15 2,164  2,164 $84.96 $183,853

 MSUs  06/01/15 1,653 153% 2,529 $80.21 $202,851

 MSUs  02/25/16 1,927 123% 2,370 $80.21 $190,098
*Because Ms. Miller elected to defer the MSUs granted to her in 2013, including related dividend equivalents, under our Executive Variable Deferred Retirement Plan, their vesting is reflected in the2017 Nonqualified Deferred Compensation table.

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20172023 PENSION BENEFITS

The present valuesvalue of accumulated pension benefits shown in the table below have beenwas calculated based on the assumptions we used to calculate our fiscal year-end pension benefit obligations forin the auditedconsolidated financial statements contained in our 20172023 Annual Report. SinceAmounts shown reflect the accrual of additional amounts under these plans has been frozen since December 31, 2010, the fluctuations in pension values from year to year are based primarily on changes in the assumptions used to determine thelump-sum present value of participants'the pension benefits accumulated benefitsas of December 30, 2023, the last day of our fiscal year. Ms. Baker-Nel and secondarily on the passage of time. For example, weMessrs. Stander, Melo and Colisto are required to calculate the present value of future pension liabilities using a discount rate based on corporate bond yields, and as discount rates decrease (as they did during 2017), the present values of accumulated benefits can increase significantly. Ms. Bramman and Mr. Gravanis have not been included in the table because they have no accrued benefits under these plans. No payments from these plans were made to any of our 2017 NEOs.

NAME
  
 PLAN NAME
 NUMBER OF
YEARS OF
CREDITED
SERVICE (#)

 PRESENT VALUE OF
ACCUMULATED
BENEFIT(1) ($)

 

Mitchell R. Butier

         

   Pension Plan  9.33 $295,325 

   Benefit Restoration Plan  9.33 $246,063 

 Total      $541,388 

Gregory S. Lovins

         

   Pension Plan  15.58 $295,522 

   Benefit Restoration Plan  15.58 $32,960 

 Total      $328,482 

Anne Hill

         

   Pension Plan  5.50 $172,579 

   Benefit Restoration Plan  5.50 $215,723 

 Total      $388,302 

Susan C. Miller

         

   Pension Plan  21.00 $881,458 

   Benefit Restoration Plan  21.00 $427,302 

 Total      $1,308,760 

(1)
Amounts reflect the lump-sum value of the applicableaccumulated pension benefit accrued as of December 30, 2017. Whilebenefits.

Name Plan Name Number of Years of
Credited Service (#)
 Present Value of
Accumulated
Benefit ($)(1)
 Payments During
Last Fiscal
Year ($)(1)

Mitchell R. Butier

 Benefit Restoration Plan   9.33  $230,075   – 

Gregory S. Lovins

 Benefit Restoration Plan   15.58  $30,454   – 

(1)

The Benefit Restoration Plan allows for lump-sum payment. For information regarding the assumptions we use to determine the present value of accumulated pension plan benefits, see Note 6, “Pension and Other Postretirement Benefits,” to the consolidated financial statements contained in our 2023 Annual Report.

Benefit Restoration Plan

Our Benefit Restoration Plan allows for lump-sum payment, the Pension Plan requires(BRP) is a nonqualified excess benefit plan that distributions take the form of a monthly annuity, exceptprovides supplemental retirement benefits to eligible participants in special circumstances. For information regarding the assumptions we use to determine the present value of accumulated benefits for our pension plans, see Note 6, "Pension and Other Postretirement Benefits,"an amount equal to the consolidated financial statements contained inamount by which their benefits payable under our 2017 Annual Report.

PENSION PLAN

        We provide qualified retirement benefits for eligibleformer U.S. employeespension plan would have been reduced under the Avery Dennison Pension Plan (the "Pension Plan"). AllCode. Messrs. Butier and Lovins are our only NEOs — except for Ms. Bramman, who joined our company after the Pension Plan was closed to new participants, and Mr. Gravanis, who is not employed in the U.S. — are eligible to receive benefits under the Pension Plan, including reduced benefits in the event of early retirement. The accrual of additional benefits under the Pension Plan was frozen as of December 31, 2010; as a result, no additionalBRP. No accruals were made during 2017.2023 as the plan was frozen in 2010.

Compensation covered by the Pension PlanBRP includes base salary and AIP awards through the date the plan was frozen, up to the applicable statutory limitations each plan year. Employees vestvested in the Pension PlanBRP after five years of service, or at age 55 upon termination of employment. The annual pension benefit payable in 2017 was limited to $215,000 under the Code.

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Benefits under the Pension PlanBRP are based on pensionable earnings, length of service, when benefits commence and how they are paid. Benefits are calculated separately for each year of applicable service using a formula equal to 1.25% times compensation up to the breakpoint (which for each year prior to our freezing the accrual of additional benefits was the average of the Social Security wage bases for the preceding 35 years) plus 1.75% times compensation in excess of the breakpoint. The results of the calculation for each year of service are added together to determine the annual single life annuity benefit under the Pension PlanBRP for an employee at normal retirement (generallyat age 65),65, which is not subject to reduction for Social Security payments.

        Eligible participants may elect to receive their benefits Payments are made in one of several payment forms that are all payable in monthly installments. Benefits are generally paid in annuity form over the lifetime of the participant and/or a beneficiary. By default, single participants are eligible for a single life annuity, and they can choose from alternate payment forms that may include benefits payable to a beneficiary. By default, married participants are eligible for a joint and survivor annuity that is payable over the participant's lifetime, and, if survived by a spouse, over the spouse's lifetime. Married participants can choose alternate payment forms, with the consent of the spouse. The monthly benefit each eligible participant may receive is adjusted based on the plan's definition of actuarial equivalence.

        Benefits arelump-sum distribution generally payable without reduction after participants reachupon the later of separation from service and age 65; however, certain participants — including our participating NEOs — may be eligible to receive an unreduced benefit at age 62. Prior to age 62, a participant's benefits are reduced by 15% for commencement of benefits at age 61 and an additional 5% for each additional year early the participant elects to receive benefits, provided that no benefit may commence before a participant reaches age 55.

BENEFIT RESTORATION PLAN

        Our Benefit Restoration Plan (BRP) is a nonqualified excess benefit plan that provides for the payment of supplemental retirement benefits to eligible participants in an amount equal to the amount by which their benefits otherwise payable under the Pension Plan would be reduced under the Code. All NEOs — except for Ms. Bramman, who joined our company after the BRP was closed to new participants, and Mr. Gravanis, who is not employed in the U.S. — are eligible to receive benefits under the BRP. The accrual of additional benefits under the BRP was frozen as of December 31, 2010; as a result, no additional accruals were made during 2017.

        Because the BRP is designed to mirror the Pension Plan, the information concerning the compensation covered, benefit formula, early retirement provisions, and payment forms the same as that of the Pension Plan except that (i) the BRP provides for payment in the form of a lump-sum distribution,55, unless a timely election is made for monthly payments over the lifetime of the participant and, if applicable, a designated beneficiary, and (ii) BRP benefits are generally payable upon the later of separation from service and age 55.beneficiary.

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20172023 NONQUALIFIED DEFERRED COMPENSATION(1)

The table below provides information regarding NEOexecutive and company contributions to nonqualified deferred compensation plans in fiscal year 2017. Mr. Gravanis has not been included in the table because, as a non-U.S. employee, he is not eligible to participate in the only plan currently open for deferrals.

NAME
 EXECUTIVE
CONTRIBUTIONS
IN LAST FY ($)

 REGISTRANT
CONTRIBUTIONS
IN LAST FY ($)(2)

 AGGREGATE
EARNINGS
IN LAST FY ($)(3)

 AGGREGATE
WITHDRAWALS/
DISTRIBUTIONS ($)

 AGGREGATE
BALANCE AT
LAST FYE ($)

Mitchell R. Butier

 

$106,974 $275,313 

$1,494,862

Gregory S. Lovins

  $44,764 $34,287  $192,676

Anne Hill

 

$40,465 $7,019 

$743,406

Susan C. Miller

  $40,948 $2,984,419  $5,403,442

Anne L. Bramman

 $23,959 $42,604 $65,236 

$258,889

(1)
Amounts reflect the NEOs' participation in theour Executive Variable Deferred Retirement Plan (EVDRP). by our U.S. NEOs. Under the EVDRP, participants may choose among publicly available funds ranging from money market and bond funds to index and other equity/mutual funds. TheTheir rate of return depends on the funds selected bythey select. Mr. Melo is excluded from the participant, who may make changes via an online database provided by the plan administrator. The funds available for investment under the EVDRP during 2017, and their respective rate of return for the year or such shorter portion of the year during which the fund was available, are set forthtable because, as a non-U.S. NEO, he is not eligible to participate in the table below.
 NAME OF FUND
 2017
RATE OF RETURN

 NAME OF FUND
 2017
RATE OF RETURN

 Advisor Managed Portfolio, Conservative Allocation 7.21%MFS Growth 32.14%
 Advisor Managed Portfolio, Moderate Allocation  9.94%American Century VP Mid Cap Value, Class 2 11.89%
 Advisor Managed Portfolio, Moderate Growth Allocation 13.49%Janus Henderson VIT Enterprise- Service Shares 27.56%
 Advisor Managed Portfolio, Growth Allocation  16.04%BlackRock Small Cap Index 14.49%
 Advisor Managed Portfolio, Aggressive Allocation 18.87%Templeton Foreign VIP Class 2 17.13%
 Avery EVDRP Survivor-Fixed  7.00%MFS International Large Cap 27.99%
 Avery Fixed Rate 3.39%Invesco V.I. International Growth Series II Shares 23.19%
 Fidelity VIP Government Money Market Service Class  0.95%Oppenheimer Emerging Markets 35.02%
 PIMCO Inflation Managed 4.07%MFS VIT Utilities, Service Class 14.92%
 Western Asset Diversified Bond  7.28%Van Eck VIP Global Hard Assets (1.33)%
 BlackRock Equity Index 21.94%   
(2)
Company contributions to the EVDRP are included in theAll Other Compensation column of the2017 Summary Compensation Table.

(3)
Amounts reflect EVDRP vested account balances as of December 30, 2017, the last day of our 2017 fiscal year. Ms. Miller elected to defer the MSUs granted to her in 2013, including related dividend equivalents, under the EVDRP. The following amounts were reported under the "All Other Compensation" column of the2017 Summary Compensation Table in previous proxy statements:

Name  Executive
Contributions
in Last FY ($)
  Registrant
Contributions
in Last FY ($)(1)
  Aggregate
Earnings
in Last FY ($)(2)
  Aggregate
Balance at
Last FYE ($)

Deon M. Stander

  $145,323   $49,786   $220,278   $1,613,184

Mitchell R. Butier

  $ 23,615   $140,130   $733,208   $3,717,444

Gregory S. Lovins

  –    $54,503   $151,563   $ 728,232

Deena Baker-Nel

  $ 72,191   $30,473   $104,722   $864,050

Nicholas R. Colisto

  $ 45,261   $29,951   $9,489   $ 153,653

NAME
AGGREGATE COMPANY
CONTRIBUTIONS
PREVIOUSLY REPORTED ($)

Butier

 $294,064(1)

Company contributions to the EVDRP are included in the All Other Compensation column of the 2023 Summary Compensation Table.

Lovins

 (2)

HillAmounts reflect EVDRP vested account balances as of December 30, 2023, the last day of our 2023 fiscal year. Because the amounts do not represent above-market earnings, they are not reported in the 2023 Summary Compensation Table. The amounts shown below were reported in the All Other Compensation column of Summary Compensation Tables in previous proxy statements.

$111,236

Miller

$79,350

Bramman

$18,797

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EXECUTIVE VARIABLE DEFERRED RETIREMENT PLAN

 Our

Name   Aggregate Company Contributions
Previously Reported ($)

Stander

  $178,291

Butier

  $905,805

Lovins

  $219,583

Baker-Nel

  $41,349

Colisto

   

Executive Variable Deferred Retirement Plan (EVDRP) is

Under the only active deferred compensation plan available to ourEVDRP, eligible U.S. employees.employees can defer up to 75% of their salary and 90% of their AIP award. Deferrals are immediately vested. Earnings are based on a fixed rate and/or the performance of variable bond and equity funds selected by the participant from the available options. The EVDRP does not offer investment options that provide above-market interest rates.

Eligible employees are able to defer U.S. taxes until their investment isdeferrals are withdrawn, providing them an opportunity for them to accumulate savings on a pre-tax basis. We also benefit from this arrangement because we do not have to expend cash to pay amounts individuals have elected to defer. As a result, we can use this cash for other corporate purposes until a deferred compensation account is paid to thea participant at the time the participant electedbased on his or her election to receive withdrawals either in-service withdrawals or after termination of employment.

All deferred compensation accounts are unfunded obligations of our company and subject to the same risks as any of our general debts and obligations. As a result, these accounts help mitigate risk-seeking behavior by management that could be detrimental to the long-term health of our company.

Employee Contributions

        UnderAs of the EVDRP, eligible employees can defer up to 75%first business day of their salary and 90% of their AIP award.

Company Contributions

        In early 2017,our 2023 fiscal year, we made a contribution to the deferred compensation accounts of eligible employees of up to 6% of an eligible employee's annualparticipants, including all U.S. NEOs, based on 401(k) eligible earningspay in excess of the federal compensation limit and deferred compensation in excess of2022. This annual contribution, which is designated to supplement 401(k) contributions that are limited under the Code, compensation limit. Ourprovides an automatic contribution was addedof 3% of deferred and eligible pay plus a matching contribution of up to 50% on the deferred compensation accountsfirst 7% of deferrable and eligible employees who were employed at year-end 2016, which included allpay not covered by company contributions to our participating NEOs.401(k) Plan.

Withdrawals/Distributions

Contributions to deferred compensation accounts are required to be distributed following an eligible employee'semployee’s separation from service. Subject to Section 409A of the Code, eligible employees may elect to receive separation from service withdrawals in the form of a lump-sum payment or monthly installments over two to 20 years. Eligible employees may change the method in which payments are distributed provided that they do so at least 12 months before the date of distribution; however, any such change would resultresults in the distribution occurring or beginning five years later than it would have otherwise. All of our NEOs are "key employees"“specified employees” under Section 409A of the Code. Distributions to key employees409A; as a result, their distributions cannot be made until at least the seventh monthseven months after separation from service, except in the event of death.

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PAYMENTS UPON TERMINATION AS OF DECEMBER 30, 2017
2023

The table below shows the potential benefits that would have been payable to our Current NEOs in the event of terminationhad they been terminated on December 30, 2017,2023, the last day of our 2017 fiscal year. Amounts paid or distributed upon actual termination may differ from amounts shown due to timing and any future changes to our benefit plans. Because she was no longer employed at our fiscal year-end, Ms. Bramman has not been included in the table. The severance payments and benefits Ms. Bramman received in connection with her termination earlier in the year are disclosed underExecutive Severance Plan.

 

 

  

 

  Termination Scenarios as of End of Fiscal Year 2023

Name

 Benefit  Death Qualifying
Disability
 Qualifying
Retirement(2)
 Involuntary
Termination
Not for
Cause
 

Termination

within 24 Months
of Change of
Control

Deon M. Stander

 

 

Severance Payment

            $4,345,365  $6,518,048
 

Unvested Stock Options(1)

               $731,537
 

Unvested RSUs(1)

   $1,777,593  $1,777,593  $1,777,593  $1,777,593  $1,777,593
 

Unvested PUs(1)

   $1,871,799  $1,871,799  $2,372,695  $2,372,695  $3,409,024
 

Unvested MSUs(1)

   $1,271,676  $1,271,676  $1,469,341  $1,469,341  $2,746,456
 

Outplacement

            $25,000  $25,000
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 Total   $4,921,068  $4,921,068  $5,619,629  $9,989,994  $15,207,658
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 

Elimination of Excise Tax Liability

               $(2,050,831)
 

 

 

 

Forfeited Equity(1)

   $(3,743,542)  $(3,743,542)  $(3,044,981)  $(3,044,981)   

Mitchell R. Butier

 

 

Unvested PUs(1)

   $6,293,241  $6,293,241        $12,179,129
 

Unvested MSUs(1)

   $5,484,047  $5,484,047        $11,263,626
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 Total   $11,777,288  $11,777,288        $23,442,755
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 

 

 

 

Forfeited Equity(1)

   $(11,777,288)  $(11,777,288)  $(23,442,755)  $(23,442,755)   

Gregory S. Lovins

 

 

Severance Payment

            $1,340,183  $2,680,365
 

Unvested RSUs(1)

               $1,663,777
 

Unvested PUs(1)

   $1,426,306  $1,426,306        $2,688,930
 

Unvested MSUs(1)

   $1,329,675  $1,329,675        $2,565,664
 

Outplacement

            $25,000  $25,000
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 Total   $2,755,981  $2,755,981     $1,365,183  $9,623,736
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 

 

 

 

Forfeited Equity(1)

   $(4,162,390)  $(4,162,390)  $(6,918,371)  $(6,918,371)   

Francisco Melo

 

 

Severance Payment

            $817,168  $1,634,336
 

Unvested PUs(1)

   $3,094,564  $3,094,564        $6,332,258
 

Unvested MSUs(1)

   $354,222  $354,222        $916,161
 

Outplacement

            $25,000  $25,000
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 Total   $3,448,786  $3,448,786     $842,168  $8,907,755
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 

Elimination of Excise Tax Liability

               $(1,682,566)
 

 

 

 

Forfeited Equity(1)

   $(3,799,632)  $(3,799,632)  $(1,078,117)  $(1,078,117)   

Deena Baker-Nel

 

 

Severance Payment

            $762,683  $762,683
 

Unvested RSUs(1)

               $665,511
 

Unvested PUs(1)

   $437,676  $437,676        $830,271
 

Unvested MSUs(1)

   $389,982  $389,982        $774,395
 

Outplacement

            $25,000  $25,000
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 Total   $827,658  $827,658     $787,683  $3,057,860
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 

 

 

 

Forfeited Equity(1)

   $(1,442,518)  $(1,442,518)  $(2,270,177)  $(2,270,177)   

Nicholas R. Colisto

 

 

Severance Payment

            $710,486  $710,486
 

Unvested RSUs(1)

               $221,770
 

Unvested PUs(1)

   $376,961  $376,961        $744,960
 

Unvested MSUs(1)

   $350,675  $350,675        $711,814
 

Outplacement

            $25,000  $25,000
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 Total   $727,636  $727,636     $735,486  $2,414,030
    

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
 

 

 

Forfeited Equity(1)

   $(950,907)  $(950,907)  $(1,678,543)  $(1,768,543)    

 

(1)  Values for equity awards were determined as follows: (i) for stock options, the number of shares that would have been exercisable multiplied by the difference between the fair market value of our common stock of $202.16 on December 29, 2023, the last trading day of our 2023 fiscal year, and the applicable exercise price; and (ii) for RSUs, PUs and MSUs, the number of shares that would have been acquired or forfeited on vesting multiplied by $202.16.

 

(2)  Only Mr. Stander qualified as retirement eligible at the end of fiscal year 2023 because he had reached the age of 55 and had over 10 years of service with our company. As a result, in every termination scenario, all of his unvested equity awards would vest, with PUs and MSUs vesting on a prorated basis after the end of their respective performance period based on actual performance.

   

   

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 TERMINATION SCENARIOS AS OF THE END OF FISCAL YEAR 2017
 
NAME
 BENEFIT
 DEATH
 QUALIFYING
DISABILITY

 QUALIFYING
RETIREMENT(2)

 INVOLUNTARY
TERMINATION
NOT FOR
CAUSE

 TERMINATION
WITHIN 24
MOS. OF
CHANGE OF
CONTROL

 
Mitchell R. Butier           
  Severance Payment       $5,973,348 $8,960,023 
  Unvested Stock Options(1)         $5,771,882 
  Unvested RSUs(1) $437,502 $437,502     $437,502 
  Unvested PUs(1) $6,501,689 $6,501,689     $10,103,086 
  Unvested MSUs(1) $5,329,923 $5,329,923     $7,708,127 
  Outplacement       $25,000 $25,000 
Total   $12,269,114 $12,269,114   $5,998,348 $33,005,620 
  Elimination of Excise Tax Liability         $(3,537,226)
  Value of Forfeited Equity(1) $(11,751,482)$(11,751,482)$(24,020,596)$(24,020,596)  
Gregory S. Lovins           
  Severance Payment       $865,733 $1,731,465 
  Unvested Stock Options(1)           
  Unvested RSUs(1) $667,566 $667,566     $667,566 
  Unvested PUs(1) $990,361 $990,361     $1,375,678 
  Unvested MSUs(1) $788,997 $788,997     $1,064,265 
  Outplacement       $25,000 $25,000 
Total   $2,446,924 $2,446,924   $890,733 $4,863,974 
  Value of Forfeited Equity(1) $(660,585)$(660,585)$(3,107,510)$(3,107,510)  
Georges Gravanis           
  Severance Payment       $1,388,449 $2,776,899 
  Unvested Stock Options(1)           
  Unvested RSUs(1) $699,038 $699,038 $699,038 $699,038 $699,038 
  Unvested PUs(1) $1,528,404 $1,528,404 $2,270,514 $2,270,514 $2,274,573 
  Unvested MSUs(1) $1,290,013 $1,290,013 $2,016,493 $2,016,493 $1,796,427 
  Outplacement       $25,000 $25,000 
Total   $3,517,455 $3,517,455 $4,986,045 $6,399,494 $7,571,937 
  Elimination of Excise Tax Liability         $(995,695)
  Value of Forfeited Equity(1) $(1,252,583)$(1,252,583)$216,119 $216,119   
Anne Hill           
  Severance Payment       $1,008,696 $2,017,392 
  Unvested Stock Options(1)           
  Unvested RSUs(1)           
  Unvested PUs(1) $2,034,860 $2,034,860 $3,293,036 $3,293,036 $2,759,626 
  Unvested MSUs(1) $1,664,254 $1,664,254 $2,661,839 $2,661,839 $2,194,106 
  Outplacement       $25,000 $25,000 
Total   $3,699,114 $3,699,114 $5,954,875 $6,988,571 $6,996,124 
  Value of Forfeited Equity(1) $(1,254,618)$(1,254,618)$1,001,361 $1,001,361   
Susan C. Miller           
  Severance Payment       $1,023,687 $2,047,375 
  Unvested Stock Options(1)           
  Unvested RSUs(1)           
  Unvested PUs(1) $1,895,267 $1,895,267 $2,991,031 $2,991,031 $2,641,321 
  Unvested MSUs(1) $1,557,876 $1,557,876 $2,473,007 $2,473,007 $2,088,988 
  Outplacement       $25,000 $25,000 
Total   $3,453,143 $3,453,143 $5,464,038 $6,512,725 $6,802,684 
  Value of Forfeited Equity(1) $(1,277,166)$(1,277,166)$733,733 $733,733  
 

(1)
Values for equity awards were determined as follows: (i) for stock options, the number of shares that would have been exercisable multiplied by the difference between the fair market value of our common stock on December 29, 2017, the last trading day of our 2017 fiscal year, and the applicable exercise price; (ii) for RSUs, PUs and MSUs, the number of shares that would have been acquired or forfeited on vesting multiplied by the fair market value of our common stock on December 29, 2017.

(2)
Mr. Gravanis and Mses. Hill and Miller qualified as retirement eligible at the end of fiscal year 2017 because they had reached the age of 55 and had over ten years of service with our company. As a result, in every termination scenario, all of their unvested equity awards would vest, with unvested PUs and MSUs vesting on a prorated basis after the end of their respective performance period based on our actual performance.

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In addition to the amounts shown in the table on the previous page, in the event of termination, our Currenteligible NEOs would be entitled to receive their accrued and vested benefitsbalance under any pension and deferred compensation plans in which they participate.the EVDRP. These amounts would be determined and paiddistributed in accordance with the participant’s distribution election and the terms and conditions of the applicable plans,plan, and are not included in the table. See2017 Pension Benefits and20172023 Nonqualified Deferred Compensation for information on these benefits.more information.

        None of our Current NEOs has an employment contract; if an NEO is no longer performing at the expected level, he or she can be terminated for cause immediately without receiving a contractually-guaranteed payment. The other potential payments upon termination or a change of control are described below.

EXECUTIVE SEVERANCE PLANExecutive Severance Plan

        Each of our CurrentAll NEOs is a participant(excluding Mr. Butier, who ceased being eligible when he became Executive Chairman in September 2023) are eligible participants under the Severance Plan. Upon involuntary termination not for cause, they would be entitled to the following benefits:benefits shown below.

GRAPHIC

Lump-sum payment equal to annual
base salary + target AIP award for year
of termination + cash value of 12 months
of employer and employee medical and
dental insurance premiums

2 For CEO 

Outplacement services of up to

$25,000 for up to one year

 ×

 +

1 For other eligible NEOs 

Benefits Not Subject to Gross up.Gross-up. Benefits are subject to withholding for all applicable taxes and not grossed-up for taxes.

Trigger for Benefits. Involuntary termination, whichexcludes termination for cause;cause or due to disability; due to death; due todisability, death, voluntary resignation;resignation, or due to an executive declining simultaneous or continuing employment in a comparable position.

Definition of Cause. Cause is defined as (i) commission of a crime or other act that could materially damage the reputation of our company or its subsidiaries; (ii) theft, misappropriation, or embezzlement of company or subsidiary property; (iii) falsification of company or subsidiary records; (iii)(iv) substantial failure to comply with written policies and procedures; (iv)(v) misconduct; or (v)(vi) substantial failure to perform material job duties not cured within 30 days after written notice.

        Mr. Gravanis' severance benefits would be subject to applicable Dutch labor laws and regulations in effect at the timeKey Executive Change of his separation, and he would receive the greater of the amount provided under theControl Severance Plan and the amount required by those laws and regulations.

        In connection with her separation from our company and in accordance with the terms and conditions of the Severance Plan, Ms. Bramman received severance benefits of $1,223,313, which included (i) $575,025, her annual base salary as of her termination date; (ii) $633,965, her highest AIP award in the last three years; and (iii) $14,323, the cash value of twelve months of premiums for qualified medical and dental plans in which she participated as of her termination date. In consideration of her receipt of these benefits, Ms. Bramman agreed to a waiver and release of any claims against our company and to non-competition, non-solicitation and non-disclosure covenants in favor of our company.

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KEY EXECUTIVE CHANGE OF CONTROL SEVERANCE PLAN

        Each of our Current NEOs is also a participant in theThe COC Severance Plan which is designedprovides enhanced severance benefits for key executives to retain certain key executivesincent their retention during a period in which a change of control transaction is being negotiated or a hostile takeover is being attempted. ParticipantsMessrs. Stander, Lovins and Melo are our only entitledNEOs eligible to participate in the COC Severance Plan, which entitles them to benefits only if they are terminated not for "cause"“cause” or terminate employment for "good reason"“good reason” within 24 months of the change of control (a "double trigger"“double trigger”).In suchthese circumstances, theythese NEOs would be entitled to the benefits shown below. In the event of termination following benefits:a change of control, our Level 3 NEOs would be entitled to receive benefits under the Severance Plan described above. Mr. Butier ceased being eligible to participate in the COC Severance Plan when he became Executive Chairman in September 2023.

GRAPHIC

Lump-sum payment equal to annual
base salary + target AIP award for year
of termination + cash value of
12 months of employer and employee
medical and dental insurance premiums

×


 3 For CEO 

+


Prorated target AIP award for year in which termination occurs

 +


Outplacement services of up to $25,000 for up to one year

 2 For Level 2 NEOs 

Benefits Not Subject to Gross-up.Benefits are subject to withholding for all applicable taxes and not grossed-up for excise or other taxes. However, if the payment would trigger an excise tax, for a particular NEO, the participating NEO can elect to receive (i) his or her full benefits, with him or her responsibleretaining responsibility for paying any applicable excise taxes, or (ii) reduced benefits to an amount sufficient to eliminate any excise tax liability. In the 2023 termination payments table, COC payments would only have triggered an excise tax for Messrs. Stander and Melo.

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2024 Proxy Statement | Avery Dennison Corporation


Definition of Change of Control. Change of control is defined as (i) replacement of a majority of our Board during any 12-month period by directors whose appointment or election was not endorsed by a majority of the members of our Board; or (ii) acquisition by any person, group or corporation that has entered into a merger, acquisition, consolidation, purchase, stock acquisition, asset acquisition or similar business transaction with our company, of (A) together with any of our company'scompany’s stock previously held, more than 50% of the total fair market value or the total voting power of our company'scompany’s stock; (B) 30% or more of the total voting power of our company'scompany’s stock during any 12-month period; or (C) assets of our company having a total gross fair market value of 40% or more of the total gross fair market value of all of our company'scompany’s assets during any 12-month period.

Definition of cause.Cause. Cause is defined as it is under the Severance Plan.

Definition of good reason.Good Reason. Good reason is defined as (i) material diminution in base compensation; (ii) material diminution in authority, duties or responsibilities or supervisor'ssupervisor’s authority, duties or responsibilities; (iii) material change in geographic job location; or (iv) any other action or inaction that constitutes a material breach by our company.

        Mr. Gravanis' severance benefits would be subject to applicable Dutch labor laws and regulations in effect at the time of his separation, and he would receive the greater of the amount provided under the COC Severance Plan and the amount required by those laws and regulations.Equity Incentive Plans

EQUITY INCENTIVE PLANS

Under both our previous Amended and Restated Stock Option and Incentive Plan last approved by our stockholders in April 2012 and our 2017 Incentive Award Plan, approved by stockholders in April 2017, unvested equity awards held by our Current NEOs on the date of termination would be treatedvest as set forthshown in the table onbelow, subject to the following page.plan’s one-year minimum vesting requirement. Mr. Gravanis and Mses. Hill and MillerStander was the only NEO who qualified as retirement eligible at the end of our 2017 fiscal year because they had reached the age of 55 and had over ten years of service with our company.year-end 2023.

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VESTING OF EQUITY AWARDS ON TERMINATION EVENTS
  PUsMSUsRSUsStock Options

PUs
MSUs
RSUs
Stock Options
Resignation/

Resignation or

Involuntary Termination, whether For

Whether or Not for Cause

 Cancelled Cancelled Cancelled Cancelled

Death

 Vest at time of event on a prorated basis based on target performance Vest at time of event on a prorated basis based on target performance Vest Cancelled

Qualifying Disability

 

Vest at time of event on prorated basis based on target performance

 

Vest at time of event on prorated basis based on target performance

 

Vest

 

Cancelled

Qualifying Retirement

 Vest after end of performance period on prorated basis based on actual performance 
Qualifying DisabilitySame as deathSame as deathVest after end of performance period on prorated basis based on actual performance Vest Cancelled

Qualifying Retirement


Vest after the end of the performance period on a prorated basis based on actual performance


Vest after the end of the performance period on a prorated basis based on actual performance


Vest


Vest and exercisable by our CEO for the full term of the option and by our other NEOs for the lesser of five years and the full term of the option

Change of Control*

 Vest based on actual, if determinable, and otherwise target performance only in the event of termination without cause or for good reason within 24 months after change of control Vest based on actual, if determinable, and otherwise target performance only in the event of termination without cause or for good reason within 24 months of the change of control Vest only in the event of termination without cause or for good reason within 24 months after change of control Vest only in the event of termination without cause or for good reason within 24 months after change of control

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87

*
Unvested stock options granted prior to April 26, 2012 would vest on change of control consistent with terms and conditions of previous stockholder-approved version of an Amended and Restated Stock Options and Incentive Plan.

        All unvested MSUs, PUs and RSUs held by Ms. Bramman on the date of her termination of employment were cancelled in accordance with the provisions described above. She held no stock options as of the date of her termination.


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EQUITY COMPENSATION PLAN INFORMATION AS OF DECEMBER 30, 2017

PLAN CATEGORY
 NUMBER OF SECURITIES
TO BE ISSUED UPON
EXERCISE OF
OUTSTANDING
OPTIONS, WARRANTS
AND RIGHTS (A)

 WEIGHTED-AVERAGE
EXERCISE PRICE OF
OUTSTANDING OPTIONS,
WARRANTS AND RIGHTS (B)

 NUMBER OF SECURITIES
REMAINING AVAILABLE FOR
FUTURE ISSUANCE UNDER
EQUITY COMPENSATION PLANS
(EXCLUDING SECURITIES
REFLECTED IN COLUMN (A)) (C)

Equity compensation plans approved by security holders

      

Amended and Restated Stock Option and Incentive Plan(1)

 2,514,362 $44.39 

Amended and Restated Director Equity Plan(2)

 

4,000

 

$20.64

 

2017 Incentive Award Plan(3)

 

69,772

 



5,295,342

Total

 

2,588,134

 

$44.22

 

5,295,342


(1)
Our Amended and Restated Stock Option and Incentive Plan (the "Previous Plan") was last approved by stockholders in April 2012. We last issued awards under the Previous Plan in March 2017. Under the Previous Plan, shares issuable under outstanding equity awards granted prior to December 30, 2017 included (i) stock options, RSUs and DSUs for non-employee directors and (ii) stock options, RSUs, PUs and MSUs for officers and other eligible employees. Amount in column (A) includes 543,592 stock options; 140,410 RSUs; 155,333 DSUs; 844,240 MSUs (including accrued dividend equivalents and reflecting the unvested tranches of the MSUs granted in 2014, 2015, 2016 and 2017 at the maximum level of performance as actual performance would result in above-target payouts and the tranches subject to vesting as of December 30, 2017 at 200%, 200%, 200% and 188%, respectively, reflecting the payout based on actual performance); 904,559 PUs (reflecting the maximum level of performance for the relative TSR component of 2015-2017, 2016-2018 and 2017-2019 MTIP cycles as actual performance would result in above-target payouts, and a weighted-average of 185%, 189% and 163%, respectively, for the cumulative EVA component of these MTIP cycles). Price in column (B) does not include RSUs, DSUs, MSUs, PUs or dividend equivalents.

(2)
Under our Amended and Restated Director Equity Plan, equity awards included stock options and DSUs. We last issued awards under this plan in April 2009 and thereafter began issuing our non-employee directors awards under the Previous Plan. Amount in column (A) includes only stock options.

(3)
Our 2017 Incentive Award Plan (the "Current Plan") was approved by our stockholders in April 2017. We began issuing awards under the Current Plan in May 2017. Under the Current Plan, shares issuable under outstanding equity awards granted prior to December 30, 2017 included (i) RSUs and DSUs for non-employee directors and (ii) RSUs for officers and other eligible employees. Amount in column (A) represents the actual awards granted to non-employee directors, officers and other eligible employees. Amount in column (C) represents the aggregate number of shares available for future issuance, with each full-value award decreasing the number of shares available for future issuance by 1.5 shares.

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Table of Contents2023

Plan Category Number of Securities
to Be Issued Upon
Exercise of
Outstanding
Options, Warrants
and Rights (A)
 Weighted-Average
Exercise Price of
Outstanding Options,
Warrants and Rights (B)
 Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation Plans
(Excluding Securities
Reflected in Column (A)) (C)

Equity compensation plans approved by security holders

 

    

Amended and Restated Stock

Option and Incentive Plan(1)

   141,108  $73.96   

2017 Incentive Award Plan(2)

   883,618   $190.54   2,608,120
  

 

 

   

 

 

   

 

 

 

Total

  

 

1,024,726

  

$

109.92

  

 

2,608,120

(1)

CEO PAY RATIOOur Amended and Restated Stock Option and Incentive Plan was last approved by stockholders in April 2012. We ceased issuing awards under this plan in March 2017. Under this plan, shares issuable under outstanding equity awards only include stock options for officers. Amount in column (A) reflects 141,108 stock options.

(2)

Our 2017 Incentive Award Plan was approved by our stockholders in April 2017. We began issuing awards under this plan in May 2017. Shares issuable under outstanding equity awards granted under this plan include (i) RSUs and DSUs for non-employee directors and (ii) RSUs, PUs and MSUs for officers and other eligible employees. Amount in column (A) includes 66,540 RSUs, 109,702 DSUs, 238,882 MSUs (including accrued dividend equivalents and reflecting the tranches granted in 2021, 2022 and 2023), 405,539 PUs (reflecting the tranches granted in 2021, 2022 and 2023) and 62,955 stock options. For awards subject to vesting as of December 30, 2023, payouts were based on actual performance. For unvested awards as of December 30, 2023, awards with projected performance at or below target were calculated at the target level of performance and awards with projected performance above target were calculated at the maximum level of performance. Amount in column (C) represents the aggregate number of shares available for future issuance, with each full-value award decreasing the number of shares available for future issuance by 1.5 shares.

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2024 Proxy Statement | Avery Dennison Corporation

        As required by Section 953(b) of



PAY VS. PERFORMANCE DISCLOSURE
The table below reflects information regarding the Dodd-Frank Wall Street Reform and Consumer Protection Act, we are providing this disclosure about the relationship between the median annual total compensation of our employeesNEOs for the last four fiscal years, as well as our financial performance for those fiscal years, in accordance with SEC rules.
Year
 
Summary
Compensation
Table Total
for Stander
($)
(1)
 
Compensation
Actually Paid
to
Stander ($)
(2)
 
Summary
Compensation
Table Total
for
Butier ($)
(1)
 
Compensation
Actually Paid
to Butier ($)
(2)
 
Average
Summary
Compensation
Table Total
for
Non-CEO
NEOs ($)
(1)
 
Average
Compensation
Actually Paid to
Non-CEO
NEOs ($)
(2)
 
Value of Initial Fixed $100
Investments Based on:
 
Net Income ($)
 
Adjusted
EPS ($)
(4)
 
Total
Stockholder
Return ($)
 
Peer Group
Total
Stockholder
Return ($)
(3)
 
Former Peer
Group Total
Stockholder
Return ($)
(3)
2023
  $6,070,962  $7,216,077  $9,700,108  $10,879,032  $2,107,852  $351,353  $165.02  $118.91  $158.44  $502,988,000  $7.90
2022
        $9,107,739  $7,588,568  $2,405,277  $2,220,289  $145.19  $110.49  $133.60  $757,092,000  $9.15
2021
        $12,433,721  $31,508,041  $2,342,467  $5,263,092  $170.89  $134.41  $151.44  $740,087,000  $8.91
2020
        $8,709,348  $13,337,289  $2,248,966  $2,725,777  $120.83  $121.14  $117.22  $555,863,000  $7.10
(1) 
For each fiscal year, represents amount reported for our CEO(s) and average amount reported for our
non-CEO
NEOs, in each case in the Total column of the Summary Compensation Table. Our NEOs for each of these fiscal years are shown below.
Year
CEO(s)
Non-CEO
NEOs
2023Deon Stander/Mitchell ButierGregory Lovins, Francisco Melo, Deena
Baker-Nel
and Nicholas Colisto
2022Mitchell ButierDeon Stander, Gregory Lovins, Deena
Baker-Nel
and Ignacio Walker
2021Mitchell ButierDeon Stander, Gregory Lovins, Deena
Baker-Nel
and Ignacio Walker
2020Mitchell ButierDeon Stander, Gregory Lovins, Anne Hill and Susan Miller
(2) 
Amounts represent Compensation Actually Paid to our CEO(s) and the average Compensation Actually Paid to our
non-CEO
NEOs for the relevant fiscal year. Compensation Actually Paid represents the amount reported in the Total column of the Summary Compensation Table for the applicable fiscal year. For 2023, amounts were adjusted as shown below. Fair value or change in fair value, as applicable, of equity awards in the Compensation Actually Paid columns was determined as follows: (i) for RSUs, the closing price of our common stock on the fiscal
year-end
date, or, in the case of vesting RSUs, the closing price of our common stock on the applicable vesting date; (ii) for the performance condition component of PUs, the same valuation methodology as RSUs except that
year-end
values were multiplied by a factor reflecting achievement of the probable outcome of the respective cumulative EVA performance objective as of the applicable measurement date; and (iii) for the market condition component of PUs and for MSUs, using the
Monte-Carlo
simulation method, which utilizes multiple input variables, including expected volatility of our stock price and other assumptions appropriate for determining fair value to estimate the probability of achieving the respective performance objective as of the applicable measurement date. For information on the inputs to our Monte-Carlo simulations, see the footnotes of our 2023 Summary Compensation Table. For these purposes, awards for retirement-eligible NEOs are considered vested only at the time of retirement.
  
2023
Adjustments
 
Stander
 
Butier
 
Average
Non-CEO NEOs
Decrease for amounts reported under Stock Awards and Option Awards columns in 2023 Summary Compensation Table  $(5,071,394)  $(8,285,412)  $(1,466,116)
Increase based on ASC 718 fair value of awards granted during fiscal year 2023 that remained unvested as of fiscal
year-end
2023, determined as of fiscal
year-end
2023
   6,275,523   8,478,701   1,475,171
Increase based on ASC 718 fair value of awards granted during fiscal year 2023 that vested during fiscal year, determined as of vesting date   274,937   1,099,647   121,693
Increase/Decrease for awards granted during prior fiscal years that were outstanding and unvested as of fiscal
year-end
2023, determined based on change in ASC 718 fair value from prior fiscal
year-end
to fiscal
year-end
2023
   (354,708)   (1,784,812)   (2,025,711)
Increase/Decrease for awards granted during prior fiscal years that vested during fiscal year 2023, determined based on change in ASC 718 fair value from prior fiscal
year-end
to vesting date
   20,757   1,676,612   138,669
Decrease for change in the actuarial present values reported under Change in Pension Value and NQDC Earnings column of 2023 Summary Compensation Table   –     (5,812)   (205)
Increase for service cost and, if applicable, prior service cost, for pension plans   –     –     –  
Total Adjustments
  
$
 1,145,115
   
$
 1,178,924
   
$
(1,756,499
)
(3) In 2023, we modified our peer group to show our relative performance more consistent with the methodology used by peer companies. For the relevant fiscal year, represents the cumulative TSR of the Dow Jones U.S. Containers & Packaging Index (the “Peer Group”), of which we are a member. Our former peer group (the “Former Peer Group”), which represents the cumulative TSR of the average return (weighted by market capitalization) of the S&P 500 Industrials and Materials subsets, is also presented in accordance with SEC guidance.
(4) 
Adjusted EPS is a
non-GAAP
financial measure reconciled from GAAP in Appendix A of this proxy statement.
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Relationship Between Financial Performance Measures
The graphs below compare the Compensation Actually Paid to our CEO(s) and the average of the Compensation Actually Paid to our
non-CEO
NEOs with our (i) TSR, Peer Group TSR and Former Peer Group TSR, (ii) net income and (iii) adjusted EPS, in each case for our 2020, 2021, 2022 and 2023 fiscal years. TSR amounts assume $100 invested on December 31, 2020 and reinvestment of dividends.
Reflecting the Compensation Committee’s philosophy of paying for performance and incenting our executives using long-term equity awards primarily tied to our stock price and TSR, the Compensation Actually Paid to our NEOs was generally aligned with our TSR performance.
In 2020 and 2021, as our TSR significantly grew, the Compensation Actually Paid to our CEO and
non-CEO
NEOs also increased. In 2022, when our TSR decreased, the Compensation Actually Paid also decreased. While our TSR modestly increased in 2023 and the Compensation Actually Paid to Mr. Butier increased as well, the average Compensation Actually Paid to our
non-CEO
NEOs substantially decreased due to the impact of the adjustments shown in footnote (2) above. We believe that the inclusion of both absolute and relative TSR as performance objectives in our annual totalLTI awards to NEOs, which comprises the majority of their compensation, ensures ongoing alignment of Compensation Actually Paid to our TSR performance.
The growth in our net income from 2020 through 2022 did not directly align with Compensation Actually Paid. In each of those three years, our net income grew; however, our Compensation Actually Paid varied over the period. Net income declined in 2023, while Compensation Actually Paid to Mr. Butier increased and Compensation Actually Paid to our
non-CEO
NEOs substantially decreased due to the impact of the adjustments shown in footnote (2) above. Compensation Actually Paid is less sensitive to net income because our executive compensation program prioritizes longer-term equity compensation primarily tied to our stock price and TSR and secondarily to cumulative EVA, each of which we expect will continue to have a much greater impact than net income on Compensation Actually Paid.
Outside of our TSR performance, we believe that adjusted EPS is the most important financial measure that ties the compensation of NEOs to our CEO. To understand this disclosure, we thinkperformance. Adjusted EPS is the primary driver of stockholder value creation; it is also the measure we use to provide guidance to our investors on our anticipated annual performance. Despite the importance of adjusted EPS as a performance objective under our annual incentive compensation program, the impact of adjusted EPS on Compensation Actually Paid is moderated by the much stronger correlation Compensation Actually Paid has with our stock price and TSR performance as a result of the emphasis in our executive compensation program on longer-term equity awards.
LOGO
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LOGO
LOGO
Pay vs. Performance Financial Performance Measures
We believe the financial performance measures shown below, all of which are performance objectives used in our executive compensation program, were the most important in linking Compensation Actually Paid to give context about our operations. We are located in places aroundNEOs for 2023. For additional information regarding these measures, including reconciliations of
non-GAAP
financial measures from GAAP, see the world to best serve our customers, with approximately 76%
Compensation and Discussion Analysis
and Appendix A sections of this proxy statement.
Absolute TSR and Relative TSR
Adjusted EPS
Cumulative EVA
Adjusted Sales Growth
Adjusted Free Cash Flow
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CEO PAY RATIO

With ~69% of our 2023 revenues generatedoriginating outside the U.S. and approximately 48%~40% of our revenues generatedoriginating in emerging markets (Asia Pacific, Latin America, Eastern Europe and Middle East/Northern Africa). As a global organization with, our employees are located in overmore than 50 countries approximately 87%to best serve our customers. At year-end 2023, ~83% of our employees arewere located outside the U.S. and approximately 71% are~66% were located in emerging markets. markets, where median compensation is substantially lower than it is in the U.S.

The charts below show the demographics of our global workforce by region and function. At year-end 2023, ~20,000 of our employees were in Asia Pacific, serving our customers in the region. In addition, ~22,500 employees at that time worked in the operations of our manufacturing facilities or in positions directly supporting them from other locations.

LOGO       LOGO

We offer market-based, competitive wages and benefits in all the markets where we compete for talent — 99%talent. All of our employees arewere paid in excess ofat least the applicable legal minimum wage. Our CEO's compensation is driven by pay for performance, in-line with our peerswage, and commensurate with that provided by companies of similar size, scale and performance.

PAY RATIO FOR 2017

    The annual total compensationover 98% of our median employee (among all employees exceptwere paid above the applicable legal minimum wage at year-end 2023.

    Effective September 2023, Mr. Stander was appointed as our new CEO. In accordance with SEC rules, we have annualized Mr. Stander’s compensation for purposes of calculating our CEO) was approximately $12,016.

    Our CEO's annual total compensation, as reported in theTotal column of the2017 Summary Compensation Table, was $8,959,468.
    CEO pay ratio. 

    2023 PAY RATIO

    The 2023 total compensation of our median employee (among all employees except our year-end CEO) was $15,679.

    The compensation of our year-end CEO of $6,070,962, as reported in the Total column of the 2023 Summary Compensation Table, was adjusted to annualize his base salary to $1.1 million, resulting in total compensation of $6,323,731.

    Based on this information, a reasonable estimate of the 2023 ratio of the annual total compensation of our CEO to the annual total compensation of our median employee was approximately 746403 to 1.

We calculated this ratio based on theSEC rules and guidance, provided by the SEC. SEC ruleswhich allow for varying methodologies for companies to use in identifyingvarying methodologies to identify their median employee; otheremployee. Other companies may have different workforce demographics and employment and compensation practices and may utilize different methodologies, exclusions, estimates and assumptions in calculatingassumptions. As a result, their CEO pay ratios. Consequently, the CEO pay ratios reported by other companies are unlikelymay not meaningfully compare to be meaningfulours.

IDENTIFICATION OF MEDIAN EMPLOYEE

Due to changes in our global workforce from prior year, we determined a new median employee for purposes of comparison tocalculating our 2023 CEO pay ratio.

IDENTIFICATION OF MEDIAN EMPLOYEE

        For purposes of identifying Consistent with our prior practice, to identify our median employee, we considered annual base compensation, which is the most common pay element for all our employees, as reflected in our global human resources information system. We selected this compensation element because it represents the principal broad-based compensation element for the vast majority of our employees globally. We measured compensation for purposes of determining the median employee using the 12-month period endingended December 31, 2017. No 2023, making no cost-of-living adjustments were made. adjustments.

We selected November 1, 2017December 19, 2023 as the date on which to determine our median employee. As of that date, we had 30,25634,472 employees, 26,23128,743 of which were located outside of the United StatesU.S. and approximately 21,00022,751 of which were located in emerging markets. We utilized the de minimis exemption to eliminateexclude the following countries representing no more than 5% of our

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global population in the aggregate. The countries excluded wereaggregate: Kenya (15 employees), Mauritius (18 employees), Pakistan (345 employees), Indonesia Pakistan(473 employees) and Sri Lanka with 542, 202 and 646 employees, respectively, in the aggregate(523 employees), representing approximately 4.6%0.04%, 0.05%, 1.0%, 1.37% and 1.52%, respectively, of our global population. Weworkforce at that time.

To determine our medianable group, we used a statistical sampling approach known as stratified sampling to concentrate on medianable employees, which were those within a narrow range of the estimated median annual salary of $9,524,$13,017, because these employees were all reasonably likely to be our median employee. As a result of this statistical sampling process, weWe identified 647405 employees with aan annual salary within $500 of this amount. EmployeesBecause employees from China represented 51%approximately 46% of the medianable group; as a result,group, we narrowed the medianable group to those 329185 employees. Finally, we identified the ninesix employees who were potentiallyhad the potential to be our median employee by analyzing additional qualitative and quantitative characteristics, including pay volatility.

        Using this methodology, we determined that ourMEDIAN EMPLOYEE COMPENSATION

Our median employee was a full-time, salaried employee working at a manufacturing facility in China, with annual base compensation of approximately $10,498.$12,960. For purposes of this disclosure, we converted the employee'semployee’s annual base compensation from Chinese Yuan to U.S. dollars using the average monthly exchange rate asduring 2023 of December 1, 2017 of 0.15074998.0.14128373.

CALCULATION OF MEDIAN EMPLOYEE'S COMPENSATION

In determining the annual total compensation of approximately $12,016$15,679 for our median employee, as required by SEC rules, we calculated the employee'semployee’s compensation in accordance with Item 402(c)(2)(x) of Regulation S-K, consistent with how we determinedetermined our CEO'sCEO’s total compensation for the20172023 Summary Compensation Table.

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Table of Contents

ITEM 3 — RATIFICATION OF APPOINTMENT OF
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
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ITEM 3 – APPROVAL OF CERTIFICATE OF AMENDMENT TO OUR

     AMENDED AND RESTATED CERTIFICATE OF INCORPORATION

 

After careful consideration and upon the recommendation of the Governance Committee, our Board has determined it to be advisable and has approved, and recommends that our stockholders approve at the Annual Meeting, a Certificate of Amendment (the “Charter Amendment”) to our Amended and Restated Certificate of Incorporation (“Charter”) to provide stockholders of record holding, in the aggregate, at least 25% of the voting power of our outstanding common stock the right to request that our Corporate Secretary call special meetings of stockholders. If stockholders approve the Charter Amendment, which is described below and included in its entirety in Appendix B of this proxy statement, our Board will amend our Bylaws to specify the notice, information and other requirements for stockholders to request that our Corporate Secretary call a special meeting of stockholders that will become effective upon the effectiveness of the Charter Amendment.

Pursuant to our Charter, stockholders currently do not have the right to request that we call special meetings of stockholders. Based on its ongoing review of our governance program and the feedback received during our 2023 engagements with investors, the Governance Committee and our Board have recognized that providing stockholders with the ability to request that special meetings be called is considered by various stakeholders to be an important element of a strong governance program. Our Board considers special meetings to be extraordinary events that should be held only when significant strategic concerns or other similar considerations require that the matters to be addressed not be delayed until our next Annual Meeting. Our investor relations and stockholder engagement programs provide forums in which stockholders may communicate directly with our Board and members of management throughout the year on topics of interest to them.

Because special meetings would be expensive and time-consuming for our company and potentially disrupt our normal business operations, our Board believes that a small percentage of stockholders should not be entitled to request that special meetings be called for their own interests, which may not be shared by the majority of our stockholders. To better inform our Board’s recommendation, we considered feedback from our investors, and while they expressed a variety of preferences and thresholds either during engagement or in their published policies, we found broad support for a 25% minimum ownership threshold for stockholders to be able to request that special meetings be called. Our Board believes that this threshold is appropriate as it would provide stockholders with a meaningful right to request that a special meeting be called while mitigating the risk that company resources are expended to serve the narrow self-interests of a few minority stockholders.

The Charter Amendment makes only one additional change, which is to remove out-of-date references to the declassification of our Board that had been fully implemented by April 2014, providing that directors shall be elected annually for one-year terms, consistent with existing Charter provisions and best practices.

In light of these considerations, our Board believes that the adoption of a right for stockholders to request that a special meeting be called as set forth in the Charter Amendment establishes the appropriate balance between enhancing stockholder rights and protecting stockholder interests.

Board Recommendation

Our Board recommends that you vote FOR a Certificate of Amendment to our

Amended and Restated Certificate of Incorporation to provide that stockholders holding at least 25%

of our common stock have the right to request that we call special meetings of stockholders.

Properly dated and signed proxies will be so voted unless you specify otherwise.

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Complete Text of Proposed Charter Amendment

The foregoing description is qualified in its entirety by reference to, and should be read in conjunction with, the full text of the proposed Charter Amendment attached to this proxy statement as Appendix B.

Conforming Changes to the Bylaws

If the Charter Amendment is approved by stockholders at the Annual Meeting, our Board will amend our Bylaws to specify the procedural and related requirements for stockholder-requested special meetings. These procedural amendments are intended to ensure that our company and stockholders receive appropriate information about the special meeting and that the special meeting is not duplicative of matters that were, or in the near term could be, covered at an Annual Meeting. A summary of the planned amendments to our Bylaws is set forth below.

Ownership Provisions. We will be required to call a special meeting of stockholders upon the written request of one or more stockholders of record who “own” (as defined in our Bylaws) shares representing at least 25% of the voting power of our outstanding common stock. Multiple special meeting requests will be considered together for purposes of the 25% ownership threshold if they identify substantially the same purpose and are dated and delivered to our Corporate Secretary within 60 days of the first date on which a special meeting request was properly delivered to our company.

Information Provisions. The special meeting request must include, among other things, certain information, statements, representations, agreements and other documents as set forth in our Bylaws, including such items as would be required if the proponent were seeking to nominate directors or propose other business at an Annual Meeting under the advance notice provisions of our Bylaws. This is intended to provide our company and stockholders with the same information about matters that a stockholder seeks to present for stockholder vote, whether the stockholder is using the advance notice process or requesting that a special meeting be called.

Additional Provisions. A special meeting would be required to be held not more than 90 days after we receive a valid special meeting request at such time, date and place, if any, as determined by our Board. The amendments to our Bylaws will set forth certain procedural requirements that our Board believes are appropriate to avoid duplicative or unnecessary special meetings. Under these provisions, a special meeting request would not be valid if:

¡

It does not comply with the requirements pertaining to special meeting requests set forth in our Bylaws

¡

It relates to an item of business that is not the proper subject of stockholder action under applicable laws

¡

It is delivered during the period commencing 90 days prior to the first anniversary of the date of the immediately preceding Annual Meeting and ending on the date of the next Annual Meeting

¡

An identical or substantially similar item (a “Similar Item”), other than the election of directors, was presented at an annual or special meeting of stockholders held not more than 12 months before the special meeting request is delivered

¡

A Similar Item was presented at an annual or special meeting of stockholders held not more than 90 days before the special meeting request is delivered

¡

A Similar Item is included in our company’s notice of meeting as an item of business to be brought before an annual or special meeting of stockholders that has been called but not yet held or that is called for a date within 90 days of the receipt by our company of the special meeting request

¡

The special meeting request was made in a manner that violated Regulation 14A under the Securities Exchange Act of 1934 (as amended, the “Exchange Act”) (as defined in Section 12) or other applicable laws

The amendments to our Bylaws will specify that the business to be transacted at a stockholder-requested special meeting will be limited to the business stated in a valid special meeting request and any additional business that our Board determines to include in the notice for the special meeting.

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ITEM 4 – RATIFICATION OF APPOINTMENT OF

     INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Audit Committee  which is directly responsible for the appointment, compensation (including approval of audit and non-audit fees) and evaluation of the independent registered public accounting firm that audits our financial statements and internal control over financial reporting  has appointed PricewaterhouseCoopers LLP (PwC) as our independent registered public accounting firm for fiscal year 2018,2024 and our Board is seeking stockholder ratification of the appointment.

Stockholder ratification is not required by our Bylaws or applicable laws and regulations. However, our Board annually submits thisthe appointment for stockholder ratification as an elementpart of our strong governance program. If stockholders were not to ratify the appointment, the Audit Committee would reconsider whether or not to retain PwC, but could determine to do so in the committee'sits discretion. In addition, even if the appointment is ratified, the Audit Committee could subsequently appoint a different independent registered public accounting firm without stockholder approvalratification at that time if the committee were to determine that doing so would bewas in the best interests of our company and stockholders.

        Although no formal statement fromRepresentatives of PwC is planned, representatives of the firm will be present atavailable during the Annual Meeting to answer questions from stockholders.

AUDIT COMMITTEE EVALUATION
Audit Committee Evaluation

In determining whether to reappoint PwC, the Audit Committee considered the firm’s qualifications, performance, independence and independencetenure, as well as the performance of the firm and the audit engagement team serving our company; the quality of its discussions with PwC,PwC; and the fees charged by PwC for the quality and breadthscope of services provided. In connection with the 20182024 appointment, the Audit Committee considered, among other things, the following:factors described below.

    Audit Quality — The quality of PwC's audit and non-audit work, based on its oversight of the firm's work product, as well as its discussions with management in executive session without PwC present and its discussions with PwC in executive session without management present;

    Performance — PwC's reports on its quality controls and its performance during our 2017 and prior-year audits;

    Qualitative Review —

    Audit Quality – The quality of PwC’s audit and non-audit work based on its oversight of its work product, considering the firm’s (i) compliance with accounting, auditing and regulatory requirements; (ii) understanding of our businesses and the financial environments in which we operate; (iii) identification and resolution of issues in a timely manner; and (iv) integrity, objectivity and professional skepticism in performing our audits, as well as its 2023 Audit Quality Report presented to the Audit Committee in February 2024

    Performance – PwC’s effectiveness during its prior-year audits, noting the firm’s agility and strong performance in 2023, as well as its engagement of subject matter experts from the firm to deliver additional value

    Qualitative Review – The results of our global survey of members of management and the Audit Committee evaluating PwC’s (i) expertise and resources; (ii) quality and timeliness of audit planning; (iii) communication and interaction; (iv) independence, objectivity and professional skepticism; and (v) value from fees, noting identified strengths and accomplished improvements, as well as suggestions for further improvement across the surveyed categories

    Self-Assessment – PwC’s self-assessment of its performance and its satisfaction of the service needs and expectations of the Audit Committee and management during the 2023 audit

    Regulatory Reviews – External data on PwC’s audit quality and performance, including the most recent Public Company Accounting Oversight Board (PCAOB) report on the firm provided to the Audit Committee in January 2024

    Fees – The reasonableness of PwC’s fees for audit and non-audit services, both on an absolute basis and relative to peer firms, including management’s benchmarking of our audit fees relative to those of peer companies, the key drivers of variances and the firm’s targeted areas of increased productivity

    Independence – PwC’s processes to ensure it maintains independence, including required independence training for all partners and staff and global deployment of an independence monitoring system for their personal affiliations; written disclosures from the firm; and the independence letter required by the PCAOB

    Tenure – PwC’s tenure as our independent auditor, reflecting on the feedback from certain of our investors counterbalanced against the benefits of having a longer-tenured auditor, as well as the controls the Audit Committee and PwC have in place to mitigate potential independence risk. In 2022, the Audit Committee deliberated on conducting a formal process to consider the selection of a new independent auditor, determining not to do so given its continued overall satisfaction with PwC’s effectiveness and performance; our multiple engagements of other registered public accounting firms to perform various non-audit services for our company, which could impair their independence and limit their ability to serve as our independent registered public accounting firm; the Committee’s adherence to regular rotation of PwC’s lead engagement

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    2024 Proxy Statement | Avery Dennison Corporation


partner and lead relationship partner; and potential risks to audit quality and timeliness. In 2023, it noted that a new lead relationship partner began working with the Audit Committee in 2022 and a new lead engagement partner would begin overseeing the audit in 2024, in each case bringing fresh perspective.

The Audit Committee evaluating PwC's (i) expertise and resources, (ii) audit planning, (iii) communication and interaction, (iv) independence, objectivity and professional skepticism and (v) value for fees;

Self-Assessment — PwC's annual self-assessment of its accomplishments in connection with its audit, its satisfaction of the service needs and expectations of the Audit Committee and management, and areas of continued focus and improvement opportunities;

Regulatory Reviews — External data on the firm's audit quality and performance, including recent Public Company Accounting Oversight Board (PCAOB) reports on PwC and its peer firms;

Reasonableness of Fees — The appropriateness of PwC's fees for audit and non-audit services, both on an absolute basis and relative to comparable firms;

Independence — Written disclosures from the firm and the independence letter required by the PCAOB; and

Tenure — PwC's tenure as our independent auditor, including the benefits of having a long-tenured auditor and the controls in place to mitigate any potential independence risk.

        The Audit Committeehas determined that the appointment of PwC is in the best interest of our company and stockholders. The Audit Committee has appointed subject to stockholder ratification, PwC as our independent registered public accounting firm for fiscal year 20182024 and our Board recommends that stockholders ratify the appointment at the Annual Meeting.appointment.

RECOMMENDATION OF BOARD OF DIRECTORS
Board Recommendation

 

Our Board recommends that you vote FOR ratification of the appointment of PwC

as our independent registered public accounting firm for fiscal year 2018.2024.

Properly dated and signed proxies will be so voted unless you specify otherwise.

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Table of Contents

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AUDIT MATTERS

AUDITOR TENURE

PwC has been our independent registered public accounting firm since 1998 and served in that capacity during fiscal year 2017.2023. Through its predecessor entities, the firm has served as our independent auditor since at least 1960, which was the first year our financial statements were subject1954 based on records we have been able to SEC reporting requirements. Welocate; we have not determinedbeen unable to determine the exact year PwC began serving as the auditor for our company.independent auditor. PwC is very well qualifiedwell-qualified to actcontinue serving as our independent registered public accounting firm, and has a deep understanding ofunderstands our operations and accounting practices. Some governance stakeholderspractices, and maintains rigorous procedures to ensure auditor independence, which are discussed with and evaluated by the Audit Committee. A few of our investors have suggested that, longbecause longer tenure poses a risk to auditor independence. Theindependence, the Audit Committee believes, however,should consider appointing a different firm. After giving these views due consideration, the Audit Committee most recently determined not to undertake a formal process to potentially select a new firm in 2022. The committee determined to reappoint PwC for 2024 because it continues to believe that PwC's years of experience auditing our company confers significant benefits, includingPwC provides, high-quality audit services on the following:

    Higher Audit Quality — PwC has deep institutional knowledge regarding our operations, businesses,scale and accounting policieswith the effectiveness and practices;

    Economies of Scale —PwC has a global presence with resources in virtually all ofindependence the countries in which we do business, enablingcommittee requires, giving consideration to the firm to cost-effectively perform statutory audit work on our subsidiary accounts; and

    Cost Efficiency — Having familiarity with our business allows PwC to perform its services and ensure audit quality more cost-competitively than other firms.
factors shown below.

 

Audit Quality and Performance – PwC has deep institutional knowledge regarding our operations, businesses, and accounting policies and practices, and optimizes its people and technology to deliver quality assurance services and consistently improve its performance

Scale – PwC has a global presence with resources in virtually all of the countries in which we do business, enabling the firm to perform statutory audit work on our subsidiary accounts

Capability –PwC’s capability and experience understanding the breadth and complexity of our global operations

Fresh Perspective The appointments of a new lead engagement partner for the 2024 audit and a new lead relationship partner in 2022, each of whom brings fresh perspective

Efficiency – PwC brings customized knowledge using judgment tailored to our audits, allowing for significant time savings

Cost-Effectiveness PwC’s ability to cost-effectively perform audit, audit-related, tax compliance, tax planning and other services

In conducting its periodicregular review of whether to appoint a new independent registered public accounting firm, among other things, the Audit Committee considers the fact that onboarding a new firm would require a significant time commitment on the part of management, potentially distracting from the paramount focus on financial reporting and internal controls, without necessarily increasing audit quality.

 

The Audit Committee recognized PwC’s use of digital tools to improve efficiencies in the areas of business performance analytics and auditing of the consolidation process, as well as the expanded use of its tool for gathering and managing audit requests. In addition, PwC has continued to improve utilization of its global deliverable model to manage service delivery cost, drive standardization and execute a quality audit.

PwC continuously provides the Audit Committee and management with accounting/financial reporting insights and best practices relevant to our business, as well as advance notice of legislative and regulatory developments that could have a significant impact on our company.

The Audit Committee has several controls in place to mitigate any potential independence risk related to auditor tenure, including the following:those described below.

    Limits on Non-Audit Services — The Audit Committee assesses the impact providing non-audit services may have on PwC's independence each time it approves the firm's provision of these services, as well as during its annual assessment of the firm's independence;

    Periodic Consideration of Auditor Rotation — The Audit Committee periodically considers whether to change the independent registered public accounting firm based on its assessment of PwC's audit quality, performance, compensation and independence;

    Executive Sessions — The Audit Committee meets regularly both with PwC without management present and with management without PwC present; and

    Lead Audit Partner Selection — The Audit Committee selects any new lead audit partner, in consultation with members of senior management and representatives of PwC.

 In order to regularly bring a fresh perspective to the engagement, a new lead audit partner is designated at least every five years, and a new partner was last designated for the 2014 audit. The then-serving Audit Committee Chair and other members of the committee interviewed the partner prior to his designation, and the Audit Committee as a whole was directly responsible for making the selection, in consultation with members of senior management and representatives from PwC. During 2017, the entire Audit Committee met with the candidate proposed to be the next lead audit partner, who is expected to be designated by the Committee for the 2019 audit.

Annual Review of Performance and Independence – In addition to its ongoing assessment and feedback provided to PwC, the Audit Committee evaluates the firm’s performance and independence, as well as other factors such as auditor tenure, in determining whether or not to reappoint the firm for the following year

Limits on Non-Audit Services – The Audit Committee assesses the impact providing non-audit services may have on PwC’s independence each time it approves the firm’s provision of these services, as well as during its annual assessment of the firm’s independence; our company regularly uses other independent registered public accounting firms to provide non-audit services, engaging PwC only if permissible and where doing so confers significant benefits given its role as our independent auditor

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Regular Consideration of Auditor Rotation – The Audit Committee regularly considers whether to change the independent registered public accounting firm based on its assessment of PwC’s audit quality, performance, compensation, independence and tenure, having most recently done so in 2022

Executive Sessions – The Audit Committee meets regularly both with PwC without management present and with management without PwC present

Lead Engagement Partner Rotation and Selection – A new lead engagement partner is designated at least every five years, with the current partner having been designated in advance of the 2019 audit. The Audit Committee began discussions with the firm regarding the next lead engagement partner in mid-2022 and has selected the individual who will begin leading the audit in 2024. In both cases, the Audit Committee interviewed the partner prior to his designation, and the Audit Committee was directly responsible for making the selection, in consultation with management and representatives from PwC.

Oversight by Lead Relationship Partner – PwC designates a separate lead relationship partner to provide additional assurance and objective oversight; this partner meets at least annually with the Audit Committee and is available as needed to resolve any issues that may arise. A new lead relationship partner was designated in 2022, having been selected by the Audit Committee in consultation with PwC leadership. This additional oversight and escalation point to address issues that may arise strengthens the independence of the audit engagement team and helps ensure continuous improvement in service quality.

AUDITOR INDEPENDENCE

PwC has advised us that neither the firm nor any member thereof has any financial interest, direct or indirect, in any capacity in our company or our subsidiaries. As a result, PwC has confirmedsubsidiaries, confirming to the Audit Committee that it is in compliance with allthe rules, standards and policies of the PCAOB and the regulations of the SEC governing auditor independence.

        The Audit Committee considers the impact providing non-audit services may have on PwC's independence each time it approves the firm's provision of such services, as well as during its annual assessment of the firm's independence. In February 2018,2024, the Audit Committee reviewed the non-audit services approved by the Committee and provided by PwC during 2017,2023, including the related fees and determined thatassociated with previously pre-approved services, in assessing whether the firm'sfirm’s provision of these services did not impair PwC'simpaired PwC’s independence.

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Table of ContentsThe Audit Committee discussed with PwC its independence from our company, Board and management and concluded that PwC was independent during 2023.

AUDITOR COMPENSATION

In negotiatingapproving PwC’s services and approving PwC's fees, and services, the Audit Committee considers whether PwC is best positioned to provide the services effectively and efficiently due to its familiarity with our operations, businesses, accounting policies and practices, internal controls, and financial and information technology systems, as well as whether the services enhance our ability to manage or control risks and maintain audit quality. The Audit Committee monitorsregularly receives updates on the services renderedprovided by, and fees paid to, PwC to ensure that the servicesthey are within the parameters approved by the Audit Committee.Committee; in the event that fees are expected to exceed what was pre-approved by the Audit Committee at the beginning of the audit, additional committee approval is required.

COMMITTEE APPROVAL OF SERVICES AND FEES

The Audit Committee has adopted procedures for the pre-approval of all audit and non-audit services and fees provided by the independent registered public accounting firm. In the fourth quarter of 2022, the Audit Committee approved the (i) audit, audit-related and other services PwC could perform in 2023 and (ii) permissible tax services the firm andcould provide during the fees paid to PwC in 2017 were pre-approved.year. The Audit Committee pre-approved 2017 PwC’s fees for audit, audit-related, tax compliance, tax planning and other services in April 2023 (having approved interim fees in February offor services through that year,time), received a mid-year updateupdates on year-to-date fees incurred in July and November, and assessed the final fees in connection with its review of theaudit results of the audit in February 2018.2024. These procedures include reviewing and approving a plan for audit and permitted non-audit services, which includes a description of, and estimated fees for, each category of audit services and non-audit services. Additional Audit Committee approval is required for non-audit services not included in the initial plan or substantially in excess offor fees exceeding the budgeted amount for thea particular category of services. The Audit Committee has delegated interim pre-approval authority to its Chair for additional services not included in the audit plan;that may become necessary; these services are reviewed withpresented for approval by the entire Audit Committee at a subsequent meeting.

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AUDIT FEES

        ForIn fiscal years 20172023 and 2016,2022, PwC provided the services shown below for our company all of which were approved by the Audit Committee usingin accordance with the procedures described above for which we paid the firm the fees indicated.

 
2017
2016

Audit Fees(1)

$8,025,000$6,957,000

Audit-Related Fees(2)

448,000788,000

Tax Fees:

  

Tax Compliance(3)

1,949,0002,214,000

Tax Planning(4)

1,369,0001,843,000

All Other Fees(5)

55,00013,000

Total Fees

$11,846,000$11,815,000

(1)
Includes fees for services performed to comply with the standards established by the PCAOB, including the audit of our consolidated financial statements and the effectiveness of our internal control over financial reporting; audits in connection with statutory filings; and other services that the principal independent registered public accounting firm most effectively and efficiently can provide, such as procedures related to audits of our income tax provisions and related reserves, consents and review of our SEC filings.

(2)
Includes fees associated with assurance and related services traditionally performed by the independent registered public accounting firm and reasonably related to the performance of the audit or review of our financial statements, including assistance in financial due diligence related to acquisitions and divestitures; accounting consultations; consultations concerning financial accounting and reporting standards; general advice on implementation of SEC and Sarbanes-Oxley requirements; and audit services not required by statute or regulation. This category also includes audits of pension and other employee benefit plans, as well as the review of financial or information technology systems and internal controls unrelated to the audit of the financial statements.

(3)
Includes fees associated with tax compliance such as preparation of tax returns, tax audits and transfer pricing.

(4)
Includes fees for domestic and international tax planning, and tax planning related to restructurings, acquisitions and divestitures.

(5)
Includes fees for any services other than those described in the above categories. Included an information technology license in both years, and a research and development study in Israel and a trade compliance project in Malaysia in 2017.

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    2023   2022 

Audit Fees(1)

  $9,623,000   $9,158,000 

Audit-Related Fees(2)

   207,000    203,000 

Tax Fees:

    

Tax Compliance(3)

   2,940,000    2,212,000 

Tax Planning(4)

   900,000    2,062,000 

All Other Fees(5)

   16,000    15,000 
  

 

 

   

 

 

 

Total

  $13,686,000   $13,650,000 

 

(1)  Includes fees for services performed to comply with the standards established by the PCAOB, including the audits of our financial statements and internal control over financial reporting; audits in connection with statutory filings; and other services that the principal independent registered public accounting firm can most effectively and efficiently provide, such as procedures related to comfort letters, consents and reviews of our SEC filings.

 

(2)  Includes fees associated with assurance and related services traditionally performed by the independent registered public accounting firm and reasonably related to the performance of the audit or review of our financial statements, including assistance in financial due diligence related to acquisitions and divestitures and the audit or compliance services not required by applicable statutes or regulations. This category also includes audits of pension and other employee benefit plans, as well as the audit or review of information technology systems and internal controls unrelated to the audit of the financial statements.

 

(3)  Includes fees associated with tax compliance such as preparation of tax returns in foreign jurisdictions, tax audits and transfer pricing documentation.

 

(4)  Includes fees for U.S. and non-U.S. tax planning, as well as tax planning related to restructuring actions, acquisitions and divestitures.

 

(5)  Includes fees for any services other than those described in the above categories. In both years, included subscriptions and licenses to accounting and tax resources and other permissible services.

   

   

   

   

   

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AUDIT COMMITTEE REPORT

COMPOSITION AND QUALIFICATIONS

The Audit and Finance Committee (referred to in this report as the "Committee"“Committee”) of our Board of Directors (our “Board”) is comprisedcomposed of the directors named below,at the end of this report, each of whom meets the enhanced independence and experience standards for audit committee members set forth in Securities and Exchange Commission (SEC)required by SEC rules and New York Stock Exchange (NYSE)NYSE listing standards. Our Board of Directors has determined all members to be financially literate and designated each of Messrs. Anderson, Barker andPatrick Siewert as an "audit“audit committee financial expert"expert” under applicable SEC regulations. Members of the Committee are prohibited from sitting on the audit committee of more than two other public companies, and all members are in compliance with this restriction.

PRIMARY RESPONSIBILITIES

The Committee has a written charter adoptedapproved by our Board, of Directors, which is available onunder Corporate Governance in the investors section of our website atwww.averydennison.com/auditcharter.website. The Committee annually reviews theits charter and recommends changes to the Board for approval. The charter was lastmost recently amended in February 2017.December 2023.

During fiscal year 2017,2023, the Committee primarily performed the following activities described below on behalf of our Board of Directors:Board.

    Reviewed and discussed with management and the independent registered public accounting firm our quarterly and annual financial results, earnings release documentation and the related reports filedwe file with the SEC;

    SEC

Reviewed and discussed with management, the Vice President ofour Internal Audit leader and the independent registered public accounting firm our internal controls report and the independent registered public accounting firm'sfirm’s attestation thereof;

thereof

Evaluated the qualifications, performance and independence of the independent registered public accounting firm and met with representatives of the firm to discuss the scope, budget, staffing and progress of its audit

Maintained responsibility for the firm's audit;

compensation and oversight of the work of the independent auditor for the purpose of preparing or issuing its audit report or related work, as well as for approving the compensation of and engagement of any other registered public accounting firm preparing or issuing an audit report or related work or performing other audit or attest services

Supervised the Vice President ofour Internal Audit leader with respect to the scope, budget, staffing and progress of the internal audit and evaluated his personalindividual performance, as well as the performance of the internal audit function; and

his function

Discussed significant financial risk exposures, including our cybersecurity risk management program and risks related to our company’s information technology controls and security, and the steps taken by management to monitor and control these exposures.exposures

OVERSIGHT OF CONSOLIDATED FINANCIAL STATEMENTS

Management is responsible for our consolidated financial statements, accounting and financial reporting policies, internal control over financial reporting, and disclosure controls and procedures. The Committee appointed the independent registered public accounting firm of PricewaterhouseCoopers LLP (PwC) to provide audit, audit-related and tax compliance services, with limited tax planning and other services to the extent approved by the Committee. PwC was responsible for performing anperformed independent auditaudits of our 2023 consolidated financial statements and internal control over financial reporting in accordance with the standards of the Public Company Accounting Oversight Board (PCAOB) and, issuing an opinion on the conformity of those financial statements with accounting principles generally accepted in the United States of America (GAAP). The Committee'sCommittee’s responsibility is to monitor and oversee our accounting and financial reporting processes and the auditaudits of our consolidated financial statements and our internal control over financial reporting. The members of the Committee are not professionally engaged in the practice of auditing or accounting and rely without independent verification on the information provided to them and the representations made by management and PwC.

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The Committee reviewed and discussed our consolidated financial statements and related footnotes for the fiscal year ended December 30, 2017 —2023 – including our company's critical accounting policies and management'smanagement’s significant estimates and judgments  with management and PwC, as well as PwC'sPwC’s report and unqualified opinion on the audit.its audits. Management represented to the Committee and PwC that our consolidated financial statements were prepared in accordance with GAAP. PwC presented the matters required to be discussed by Auditing Standard No. 1301,Communications with Audit Committees as adopted by the PCAOB and currently in effect.. The Committee received thethese written disclosures and the letters from PwC required by the applicable requirements of the PCAOB regarding communications concerning independence including EthicsRule 3524, Audit Committee Pre-approval of Certain Tax Services, and Independence Rule 3526,CommunicationsCommunication with Audit Committees Concerning Independence and Rule 3524,Audit Committee Pre-approval of Certain Tax Services, and discussed with PwC its independence from our company, Board and management.

 

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Based on the Committee'sCommittee’s review and discussions with management and PwC, described above, as well as the Committee'sCommittee’s review of the representations of management and the audit report and unqualified opinion of PwC, the Committee recommended that our Board of Directors approve the inclusion of the audited consolidated financial statements for the year ended December 30, 2017 in our Annual Report on Form 10-K filed with for the SEC.fiscal year ended December 30, 2023.

OVERSIGHT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Committee's responsibilityCommittee is to appointresponsible for appointing the independent registered public accounting firm and monitormonitoring and overseeoverseeing the firm'sfirm’s qualifications, compensation, performance and independence. In this capacity, the Committee reviewed with PwC the overall scope of services and fees for its audit and monitored the progress of PwC'sPwC’s audit in assessing our compliance with Section 404 of the Sarbanes-Oxley Act of 2002, including the firm'sfirm’s findings and required resources.

PwC provided to the Committee the written disclosures and independence letter required by the PCAOB. The Committee discussed with PwC its independence from our company and management and concluded that PwC was independent during fiscal year 2017.2023. The Committee has a policy requiring pre-approval of fees for audit, audit-related, tax compliance, tax planning and other services and has concluded for 2017 that PwC'sPwC’s provision of limited non-audit services to our company was compatible with maintainingin 2023 did not impair its independence.

Under its charter, the Committee is required to periodicallyregularly consider whether it is appropriate to change the independent registered public accounting firm, and the Committeehaving most recently formally evaluated with management and PwC regarding whether it may be appropriate to do so in 2015,2022, with a view to ensuring that audit quality would continue to be paramount. TheRecognizing that – aided by the regular rotation of both the lead engagement partner and the lead relationship partner – PwC has continued to exercise independence in challenging management, the Committee determined at that time to retain PwC.PwC, noting the firm’s audit effectiveness and consistently improving service delivery.

The Committee has determined that the appointment of PwC as our independent registered public accounting firm for fiscal year 20182024 is in the best interest of our company and stockholders. The Committee has appointed PwC in this capacity and recommendsour Board has recommended that stockholders ratify the appointment at the Annual Meeting.appointment.

OVERSIGHT OF INTERNAL AUDIT

The Committee'sCommittee’s responsibility is to monitor and oversee our internal audit function, reviewing the significant audit results reported to management and management'smanagement’s responses thereto. In this capacity, the Committee reviews with the Vice President ofour Internal Audit leader the overall scope and budget for the internal audit, and regularly monitors the progress of the internal audit's progressaudit in assessing our compliance with Section 404 of the Sarbanes-Oxley Act of 2002, including the Vice President of Internal Audit'skey findings and required resources. The Committee directly supervises the Vice President ofour Internal Audit leader in the conduct of his operational responsibilities and evaluates his individual performance as well as that of the entire internal audit function.

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EXECUTIVE SESSIONS

The Committee regularly meets separately in executive session without management present with each of the Vice President ofour Internal Audit leader and PwC to review and discuss their evaluations of the overall quality of our accounting and financial reporting and internal control. The Committee also periodicallyregularly meets, without PwC or the Vice President ofour Internal Audit leader present, with management, our CFO and our Controller, and meets as wellneeded with other members of management such as occasionally with only our Chief Executive Officer, Chief Financial Officer, Chief Accounting Officer,CEO and General CounselCLO, to discuss, among other things, significant risk exposures impacting our financial statements and accounting policies.

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STOCKHOLDER FEEDBACK

The Audit Committee has established procedures for the receipt, retention and treatment, on a confidential basis, of complaints regarding our accounting, internal controls and auditing matters. SeeComplaint Procedures for Accounting and Auditing Matters in theGovernance Sustainability and Social Responsibilitysection of this proxy statement. The Committee welcomes feedback regarding its oversight of our audit and finance programs.program. Stockholders may communicate with the Committee by writing to the Audit and Finance Committee Chair, c/o Corporate Secretary, Avery Dennison Corporation, 207 Goode Avenue, Glendale, California 91203.8080 Norton Parkway, Mentor, Ohio 44060.

Patrick T. Siewert, Chair
Former director Anthony K. Anderson
Peter K. Barker
Ken C. Hicks
Andres A. Lopez
Martha N. Sullivan

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served on the Audit Committee through July 2023 and new director Maria Fernanda Mejia was appointed to the Audit Committee in February 2024. Neither Mr. Anderson nor Ms. Mejia participated in the review, discussions and recommendations reflected in this Audit Committee Report.

Table of Contents

SECURITY OWNERSHIP INFORMATIONMartha N. Sullivan, Chair

Andres A. Lopez

Patrick T. Siewert

William R. Wagner

LOGO

LOGO

LOGO

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SECURITY OWNERSHIP INFORMATION

SECURITY OWNERSHIP OF MANAGEMENT AND SIGNIFICANT STOCKHOLDERS

The table below shows the number of shares of our common stock beneficially owned by our (i) current directors; (ii) NEOs; (iii) current directors and executive officers as a group; and (iv) greater-than-five-percent, or "significant,"“significant,” stockholders, in each case as of the February 26, 20182024 record date for the Annual Meeting. "Beneficial ownership" means that the individual, group or entity, directly or indirectly, has or shares with others the power to vote (or direct the voting of) or the power to dispose of (or direct the disposition of) the shares; the individual, group or entity may or may not have any economic interest in the shares. The reporting of information in the table does not constitute an admission that the individual, group or entity is, for the purpose of Section 13 or 16 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), the beneficial owner of the shares shown.

NAME OF
BENEFICIAL OWNER

COMMON
STOCK(1)

NUMBER OF SHARES SUBJECT
TO DSUS, OPTIONS
EXERCISABLE, AND
RSUS VESTING
WITHIN 60 DAYS(2)

NUMBER OF SHARES
BENEFICIALLY OWNED

PERCENT OF
CLASS(3)

Directors

    

Dean A. Scarborough

194,109250,962445,071*

Bradley A. Alford

12,29832,16344,461*

Anthony K. Anderson

1,2448,0709,314*

Peter K. Barker

24,70345,23469,937*

Mitchell R. Butier

155,6103,809159,419*

Ken C. Hicks

20,30328,52148,824*

Andres A. Lopez

148285433*

David E. I. Pyott

12,22765,65177,878*

Patrick T. Siewert

10,51910,519*

Julia A. Stewart

12,94351,48464,427*

Martha N. Sullivan

7,9618,79116,752*

Non-Director NEOs

    

Gregory S. Lovins

15,18515,185*

Georges Gravanis

22,55222,552*

Anne Hill

39,02239,022*

Susan C. Miller

49,17849,178*

Anne L. Bramman

6,2036,203*

All current directors and executive officers as a group (18 persons)

580,685517,9521,098,6371.3%

Significant stockholders

    

The Vanguard Group(4)

10,102,91610,102,91611.5%

BlackRock, Inc.(5)

6,761,7586,761,7587.7%

State Street Corporation(6)

4,793,6424,793,6425.4%

(1)
Except as otherwise noted herein, each director, NEO and executive officer has sole voting and investment power with respect to the shares indicated and no shares have been pledged as security by any such person. Includes for the following beneficial owners the following amounts of shares held in various employee savings plans as of February 26, 2018: Mr. Scarborough — 43,673; Mr. Butier — 3,742; Mr. Lovins — 1,944; Ms. Hill — 2,742; Ms. Miller — 684; and all current directors and executive officers as a group — 58,106. For Mr. Scarborough, also includes 3,315 shares held in the Capital Accumulation Plan, a legacy deferred compensation plan that last received deferrals in 2005; and 148 and 20 shares held by his wife and one of his children, respectively, as to which he disclaims beneficial ownership. For Ms. Miller, also includes 16,106 shares held in the EVDRP.

(2)
Numbers reported in this column are not entitled to vote at the Annual Meeting. Includes the following number of DSUs deferred through the DDECP by the following directors as of February 26, 2018, as to which they have no voting or investment power: Mr. Alford — 16,154; Mr. Anderson — 8,070; Mr. Barker — 27,225; Mr. Hicks — 12,512; Mr. Lopez — 285; Mr. Pyott — 47,642; Ms. Stewart — 35,475; and Ms. Sullivan — 7,967. DSUs are included as beneficially owned because, if any of these directors were to resign or retire from our Board, their DDECP account would be valued as of the date of separation and the equivalent number of shares of our common stock would be issued to the separating director.

(3)
Percent of class based on 88,101,594 shares of our common stock outstanding as of February 26, 2018. Individuals with an (*) beneficially own less than 1% of our outstanding common stock.

(4)
Number of shares beneficially owned based on information as of December 31, 2017 contained in Amendment No. 7 to Schedule 13G filed with the SEC on February 12, 2018. The Vanguard Group has sole voting power with respect to 125,625 shares; shared voting power with respect to 15,065 shares; sole dispositive power with respect to 9,966,739 shares; and shared dispositive power with respect to 136,177 shares. The Vanguard Group is an investment adviser, in accordance with Rule 13d-1(b)(1)(ii)(E) of the Exchange Act, with a business address of 100 Vanguard Boulevard, Malvern, Pennsylvania 19355.

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(5)
Number of shares beneficially owned based on information as of December 31, 2017 contained in Amendment No. 9 to Schedule 13G filed with the SEC on January 29, 2018. BlackRock, Inc. has sole voting power with respect to 5,880,306 shares and sole dispositive power with respect to all 6,761,758 shares. BlackRock, Inc. is a parent holding company or control person, in accordance with Rule 13d-1(b)(1)(ii)(G) of the Exchange Act, with a business address of 55 East 52nd Street, New York, New York 10055.

(6)
Number of shares beneficially owned based on information as of December 31, 2017 contained in Schedule 13G filed with the SEC on February 14, 2018. State Street Corporation has shared voting power and shared dispositive power with respect to all 4,793,642 shares. State Street Corporation is a parent holding company or control person, in accordance with Rule 13d-1(b)(1)(ii)(G) of the Exchange Act, with a business address of State Street Financial Center, One Lincoln Street, Boston, Massachusetts 02111.

SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

 Section 16(a) of the Exchange Act requires our directors, executive officers, and owners of greater than 10% our equity securities (collectively, our "Insiders") to timely file initial reports of ownership and reports of changes in ownership with the SEC. Due to the complexity of SEC reporting rules, we undertake to file these reports on behalf of our directors and executive officers and have instituted procedures to assist them with complying with their reporting obligations. We reviewed our records, SEC filings and written representations from our directors and executive officers that no other reports were required to have been filed.

Name of Beneficial Owner Common Stock(1) Number of Rights Exercisable and Vesting
within 60 Days(2)
 

Number of Shares

 Beneficially Owned 

 

 Percent of 

Class(3)

Current Directors

        

Bradley A. Alford

   24,085   22,398   46,483   *

Mitchell R. Butier

   308,262   202,673   510,935   *

Ken C. Hicks

   29,932   15,330   45,262   *

Andres A. Lopez

   2,245   1,649   3,894   *

Maria Fernanda Mejia

            *

Francesca Reverberi

   108      108   *

Patrick T. Siewert

   17,255      17,255   *

Julia A. Stewart

   10,698   43,303   54,001   *

Deon M. Stander

   46,478   13,730   60,208   *

Martha N. Sullivan

   17,590   13,864   31,454   *

William R. Wagner

   510      510   *

Non-Director NEOs

        

Gregory S. Lovins

   64,228   13,914   78,142   *

Francisco Melo

   16,905   3,429   20,334   *

Deena Baker-Nel

   3,121   4,162   7,283   *

Nicholas R. Colisto

   7,978   3,766   11,744   *

All current directors and executive officers as a group (17 persons)

   561,637   342,584   904,221   1.1%

Significant stockholders

        

The Vanguard Group(4)

   9,623,611      9,623,611   12.0%

BlackRock, Inc.(5)

   7,381,914      7,381,914   9.2%

T. Rowe Price Investment

Management, Inc.(6)

   4,276,716      4,276,716   5.3%

(1)

Each current director, non-director NEO and current executive officer has sole voting and investment power with respect to their respective shares and no shares have been pledged as security by any such person. Includes the following shares held in our employee savings plan as of February 26, 2024: Butier – 4,148, Lovins – 2,157, Baker-Nel – 1,423, and all current directors and executive officers as a group – 8,654. Their business address is 8080 Norton Parkway, Mentor, Ohio 44060.

(2)

Numbers reported in this column are not entitled to vote during the Annual Meeting. Includes the following number of DSUs deferred through the DDECP by the following directors as of February 26, 2024, as to which they have no voting or investment power: Alford – 22,398; Hicks – 15,330; Lopez – 1,649; Stewart – 43,303; and Sullivan – 13,864. DSUs are included as beneficially owned because, if the director were to leave our Board, his or her DDECP account would be valued as of the date of separation and the equivalent number of shares of our common stock, less fractional shares, would be issued to the separating director. For Messrs. Butier and Stander and all non-director NEOs and executive officers, includes PUs and MSUs vesting within 60 days of February 26, 2024.

(3)

Percent of class based on 80,520,396 shares of our common stock outstanding as of February 26, 2024. Individuals with an (*) beneficially own less than 1% of our outstanding common stock.

(4)

Number of shares beneficially owned based on information as of December 31, 2023 contained in Amendment No. 13 to Schedule 13G filed with the SEC on February 13, 2024. The Vanguard Group has sole voting power with respect to no shares; shared voting power with respect to 102,691 shares; sole dispositive power with respect to 9,281,495 shares; and shared dispositive power with respect to 342,116 shares. The Vanguard Group is an investment adviser, in accordance with Rule 13d-1(b)(1)(ii)(E) of the Exchange Act, with a business address of 100 Vanguard Boulevard, Malvern, Pennsylvania 19355.

(5)

Number of shares beneficially owned based on information as of December 31, 2023 contained in Amendment No. 15 to Schedule 13G filed with the SEC on January 24, 2024. BlackRock, Inc. has sole voting power with respect to 6,640,110 shares; shared voting power with respect to no shares; sole dispositive power with respect to all 7,381,914 shares; and shared dispositive power with respect to no shares. BlackRock, Inc. is a parent holding company or control person, in accordance with Rule 13d-1(b)(1)(ii)(G) of the Exchange Act, with a business address of 50 Hudson Yards, New York, New York 10001.

(6)

Number of shares beneficially owned based on information as of December 31, 2023 contained in Schedule 13G filed with the SEC on February 14, 2024. T. Rowe Price Investment Management, Inc. has sole voting power with respect to 1,881,941 shares; shared voting power with respect to no shares; sole dispositive power with respect to all 4,276,716 shares; and shared dispositive power with respect to no shares. T. Rowe Price Investment Management, Inc. is an investment adviser registered under Section 203 of the Investment Advisers Act of 1940, with a business address of 101 E. Pratt Street, Baltimore, Maryland 21201.

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        All of our Insiders complied with the Section 16(a) filing requirements on a timely basis during 2017.

RELATED PERSON TRANSACTIONS

        Both our Code of Conduct and Conflict of Interest Policy (our "COI Policy") provide that conflicts of interest should be avoided. Under our Governance Guidelines, directorsBoard members are expected to comply with theour Code of Conduct and avoid any action, position or interest that conflicts or may appear to conflict with the intereststhose of our company, or gives the appearancecompany. The Governance Committee oversees our conflict of a conflict. Our COI Policy proscribes any ofinterest policy, which prohibits our officers (including ourall executive officers) orand employees – or any of their immediate family members – from directly or indirectly doing business, seeking to do business or owning an interest in an entity that does business or seeks to do business with our company without approval in writing from the Governance Committee. Under our COI Policy, anyhaving received prior written approval. Any officer or employee who has a question as to the interpretation of the policy or its application to a specific activity, transaction or situation may submit the question in writing to our General Counsel/Secretarylaw department for any further review necessary review by the Governance Committee.

        On an annual basis, all of ourAll employees at the level of manager and above and all non-supervisory professionals are regularly required to complete a compliance certification in which they must (i) disclose, among other things, whether they or any of their immediate family members have a job, contract or other position with an entity that has commercial dealings with our company and (ii) certify their compliancethat they have complied with our COI Policy and Code of Conduct. Non-supervisory professionals in our sales, marketing, customer serviceConduct and purchasing functions complete this certification in even years, and non-supervisory professionals in our technology, finance, supply chain, technical services, environmental, health and safety, legal and risk functions do so in odd years. All disclosureskey company policies. Disclosures are reviewed by our compliance departmentand law departments in consultation with our law department and senior management to determine whether the activity has the potential to significantly influence our business. The Governance Committee receivesreceived a report from our Chief Compliance Officer on the disclosures elicited in the annual2022 compliance certification and, in early 2023. We plan to conduct the compliance certification process later this year, after which results will be discussed with the Governance Committee. In the event that aan unresolved disclosure potentially gives rise to a significant conflict of interest, the committee determines whether a conflict of interest exists or whether there is a reasonable likelihood that the activity, transaction or situation would influence the individual'sindividual’s judgment or actions in performing his or her duties for our company.duties.

In addition, each of our directors and executive officers annually completes a questionnaire designed to solicit information about any potential related person transactions. Transactions involving directors are reviewed with the Governance Committee by the General Counsel/our Corporate Secretary in connection with theits annual assessment of director independence and review of related person transactions.independence. Responses from executive officers are reviewed by the Office of the General Counselour Corporate Secretary with oversight by the Governance Committee in the event any such transactions are identified.

We review internal financial records to identify transactions with security holders known by us from information contained in Schedules 13D or 13G filed with the SEC to be beneficial owners of more than five percent5% of our common stock to determine whether we have any relationships with the security holders that might constitute related person transactions under Item 404(a) of Regulation S-K. Findings are then discussed Our Corporate Secretary discusses any relationships constituting related person transactions with the Governance Committee.

During fiscal year 2017,2023, there were no related person transactions requiring disclosure under Item 404 of Regulation S-K. To our knowledge,SEC rules and regulations and all related person transactions were subject to review under ourreviewed in accordance with the policies and procedures.procedures described above.

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VOTING AND MEETING Q&A

ANNUAL REPORT AND PROXY MATERIALS

WHEN WILL I RECEIVE THE 2017 ANNUAL REPORT?

        We will mail or make available our 2017 Annual Report to Stockholders to all stockholders of record on or about March 15, 2018.

HOW DO I ACCESS THE 20182023 ANNUAL REPORT AND 2024 PROXY MATERIALS?

We have elected to provide access to our proxy materials on the Internet.internet. Accordingly, we are sending the Notice of Internet Availability of Proxy Materials (the "Notice"“Notice”) to our stockholders of record. Brokers, banks and other nominees (collectively, "nominees"“nominees”) who hold shares on behalf of beneficial owners (also called "street name"“street name” holders) will send a similar notice. You will have the ability to access our proxy materials on the website referred to in the Notice. Instructions on how to request printed proxy materials by mail, including an option to receive paper copies in the future, may be found in the Notice and on the website referred to in the Notice.

On or about March 15, 2018, 11, 2024, we intend towill make this proxy statement and 2023 Annual Report available on the Internetonline and mailbegin mailing the Notice to all stockholders entitled to vote. We intend to mail thisOn or about the same date, we will begin mailing our 2023 Integrated Report, which includes our 2023 Annual Report and 2024 notice and proxy statement, together with a proxy card, to stockholders entitled to vote atduring the Annual Meeting who have previously requested paper copies on or about March 16, 2018.copies. In addition, if you request paper copies of these materials for the first time, they will be mailed within three business days of request. If you hold your shares in street name, you may request paper copies of the proxy statement and proxy card from your nominee by following the instructions on the notice your nominee provides to you.

Stockholders of record may obtain a copy of this proxy statement without charge by writing to our Corporate Secretary Avery Dennison Corporation, 207 Goode Avenue, Glendale, California 91203.at 8080 Norton Parkway, Mentor, Ohio 44060.

WHAT IS HOUSEHOLDING?

We have adopted a procedure approved by the SEC called householding. Under this procedure, we are permitted towill deliver a singleone copy of our proxy statement and annual report2023 Integrated Report to stockholders sharing the same address. Householding allows us to reduce our printing and postage costs and prevents duplicative informationmultiple proxy materials from being received at your household. Householding affects only the delivery of proxy materials;household; it has nodoes not impact on the delivery of dividend checks.

For holders who share a singlean address, we are sending only one annual report and proxy statement2023 Integrated Report to that address unless we have received instructions to the contrary from any stockholder at that address. If you wish to receive an additional copy of our annual report or proxy statement,2023 Integrated Report, or if you receive multiple copies of our annual report or proxy statement and wish to receive a single copy in the future, you may make your request by writing to our Corporate Secretary at Avery Dennison Corporation, 207 Goode Avenue, Glendale, California 91203.8080 Norton Parkway, Mentor, Ohio 44060.

If you are a street name holder and wish to revoke your consent to householding and receive separate copies of our proxy statement and annual report in future years, you may call Broadridge Investor Communications Services toll-free at 800.542.1061866.540.7095 in the U.S. and Canada or write to them c/o Householding Department, 51 Mercedes Way, Edgewood, New York 11717.

HOW CAN I ACCESS THE ANNUAL REPORT AND PROXY MATERIALS ELECTRONICALLY?

Instead of receiving paper copies of proxy statements and annual reports and proxy materials by mail in the future, you can elect to receive an email that will providewith a link to these documents on the Internet. By electing to access proxy materials via the Internet,internet, which allows you will be able to access them more quickly, save us the cost of printing and mailing them to you, reduce the amount of mail you receive from us and help us preserve environmental resources.

You may enroll to access proxy materials and annual reports electronically for future Annual Meetings by registering online at the following website:https://enroll.icsdelivery.com/avy.avy. If you vote on the Internet, simplyare voting online, you can follow the promptslinks on the voting website to link toreach the electronic enrollment website.

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Table of ContentsVOTING

VOTING
WHO IS SOLICITING MY VOTE?

Our Board is soliciting your vote in connection with the Annual Meeting.

WHO IS ENTITLED TO VOTE?

Stockholders of record as of the close of business on February 26, 20182024 are entitled to notice of, and to vote at, the Annual Meeting. Our common stock is the only class of shares outstanding, and there were 88,101,59480,520,396 shares of common stock outstanding on February 26, 2018. A2024. The list of stockholders entitled to vote will be available for inspection atduring the Annual Meeting, as well as starting 10 days before the Annual Meeting during regular business hours at our company headquarters.headquarters located at 8080 Norton Parkway, Mentor, Ohio 44060. You are entitled to one vote for each share of common stock you held on the record date.

HOW DO I VOTE?

You may vote by submitting a proxy or voting in person atduring the Annual Meeting.Meeting at www.virtualshareholdermeeting.com/AVY2024. If you hold your shares in street name,are a beneficial holder, you may only vote in person atduring the meeting if you properly request and receive a legal proxy in your name from the nominee that holds your shares.

The method of voting by proxy differs depending on whether you are viewing this proxy statement on the Internetonline or reviewing a paper copy, as follows:copy.

      If you are viewing this proxy statement on the Internet,online, you may vote your shares by (i) submitting a proxy on the Internetby telephone or online by following the instructions on the website or (ii) requesting a paper copy of the proxy materials and following one of the methods described below; and

      below.

If you are reviewing a paper copy of this proxy statement, you may vote your shares by (i) submitting a proxy by telephone or on the Internetonline by following the instructions on the proxy card or (ii) completing, dating and signing the proxy card included with the proxy statement and returning it in the preaddressed, postage paidpostage-paid envelope provided.

Whether or not you plan to attend the Annual Meeting, we urge you to vote promptly using one of the methods described above. We encourage you to vote by proxy by telephone or on the Internetonline since these methods immediately record your vote and allow you to confirm that your votes have been properly recorded. Telephone and Internet voting facilities close atonline votes must be received by 11:59 p.m. Eastern Time on April 25, 2018.24, 2024.

WHAT IF MY SHARES WERE ACQUIRED THROUGH THE DIRECT SHARE PURCHASE AND SALE PROGRAM?

Shares acquired through our Direct Share Purchase and Sale Program may be voted by following the procedures described above.

WHAT IF MY SHARES ARE HELD IN THE EMPLOYEE SAVINGS PLAN?

If you hold shares as a participant in our Employee Savings (401(k)) Plan, your vote serves as a voting instruction to Fidelity Management Trust Company, the trustee of the plan, on how to vote the shares you hold through the plan.your shares. Your voting instruction must be received by the trustee by 11:59 p.m. Eastern Time on April 23, 2018.22, 2024.

If the trustee does not receive your instruction in a timely manner, your shares will be voted in the same proportion as the shares voted by plan participants in the plan who timely furnish instructions. Shares of our common stock that have not been allocated to participant accounts will also be voted by the trustee in the same proportion as the shares voted by plan participants in the plan who timely furnish instructions.

HOW DO I REVOKE MY PROXY OR CHANGE MY VOTE AFTER I HAVE VOTED?

If you give a proxy pursuant to this solicitation, you may revoke it at any time before it is acted upon atduring the Annual Meeting by (i) submitting another proxy by telephone or on the Internetonline (only your last voting instructions will be counted); (ii) sending a later dated paper proxy; or (iii) deliveringif you are entitled to our Corporate Secretary a written notice of revocation prior to thedo so, voting of the proxy at the Annual Meeting; or (iv) voting in person atduring the Annual Meeting. Simply attending the Annual Meeting will not revoke your proxy.

 

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If your shares are held in street name, you may only change your vote by submitting new voting instructions to your nominee. You must contact your nominee to find out how you canto change your vote. Shares held in our Employee Savings Plan cannot be changed or revoked after 11:59 p.m. Eastern Time on April 23, 2018,22, 2024, nor can they be voted in person atduring the Annual Meeting.

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Table of Contents

IS MY VOTE CONFIDENTIAL?

Except in contested proxy solicitations, when required by law or as expressly authorized by you (such as by making a written comment on your proxy card, in which case the comment, but not your vote, willmay be shared with our company), your vote or voting instruction is confidential and will not be disclosed to any other person other than to the broker, trustee, agent or other entityinspector of election tabulating your vote. Our directors, officers or employees will not be able to learn how you voted.

HOW WILL VOTES BE COUNTED?

Votes cast by proxy or in person atduring the Annual Meeting will be tabulated by a representative from Broadridge Financial Solutions, Inc., the independent inspector of election appointed by our Board. The inspector of election will also determine whether a quorum is present. AtDuring the Annual Meeting, shares represented by proxies that reflect abstentions or "broker non-votes"broker non-votes (which are shares held by a nominee that are represented, at the meeting, but with respect to which the nominee neither has non-discretionarydiscretionary authority to vote nor has been given actual authority to vote on a particular item) will be counted as shares that are present and entitled to vote at the Annual Meeting for purposes of determining the presence of a quorum. Items 1, 2 and 23 are "non-routine"non-routine under the rules of the NYSE and Item 34 is routine. Nominees are prohibited from voting on non-routine items in the absence of instructions from the beneficial owners of the shares; as a result, if you hold your shares in street name and do not timely submit voting instructions to your nominee, your shares willnot be voted on Item 1, election of directors, ordirectors; Item 2, approval, on an advisory basis, of our executive compensation. compensation; or Item 3, approval of a Certificate of Amendment to our Amended and Restated Certificate of Incorporation to provide that stockholders holding 25% of our outstanding common stock have the right to request that we call special meetings of stockholders. We urge you to promptly provide voting instructions to your nominee so that your vote is counted.

The vote required to approve each of the Annual Meeting business items, as well as the impact of abstentions and broker non-votes, is shown in the chart below.


ITEM
VOTE REQUIRED
IMPACT OF
ABSTENTIONS

IMPACT OF BROKER
NON-VOTES

GRAPHIC 

ITEM OF BUSINESS

VOTE REQUIRED

IMPACT OF ABSENTIONS

IMPACT OF
BROKER
NON-VOTES

 1 

Election of directors

 

Majority of votes cast

 

Not counted as votes cast;

no impact on outcome

 

Not counted as votes cast;

no impact on outcome

GRAPHIC
 2  

Advisory vote to approve
executive compensation

 

Majority of shares

represented and entitled

to vote

 

Negative impact on outcome

 

Not counted as represented and entitled to vote;
no impact on outcome

GRAPHIC
 3  

Approval of a Certificate of Amendment to our Amended and Restated Certificate of Incorporation to provide that stockholders holding 25% of outstanding common stock have the right to request that we call special meetings of stockholders

Majority of shares

outstanding

Negative impact on outcome

Negative impact on outcome

 4 

Ratification of appointment of PricewaterhouseCoopers LLPPwC as our independent registered public accounting firm for fiscal year 2018FY 2024

 

Majority of shares

represented and entitled

to vote

 

Negative impact on outcome

 

Not applicable

WHAT IF THERE IS ADDITIONAL BUSINESS TO BE VOTED ON?

As of the date of this proxy statement, we know of no other business to be presented for consideration atduring the meeting. However, ifIf any other business properly comes before the meeting, your vote will be cast on any such other business in accordance with the best judgment ofby the individuals acting pursuant to your proxy.proxy in their best judgment.

HOW DO I FIND VOTE RESULTS?

We expect to announce preliminary voting results atduring the Annual Meeting and report final voting results in a Current Report on Form 8-K filed with the SEC on or before May 2, 2018.1, 2024.

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ANNUAL MEETING
INFORMATION

WHAT IS THE TIME, DATE AND LOCATIONFORMAT OF THE ANNUAL MEETING?

The Annual Meeting will take place at 1:2:30 p.m. PacificEastern Time on April 26, 2018 at25, 2024. To allow stockholders to attend without the Embassy Suites, 800 North Central Avenue, Glendale, California 91203.

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Tabletime and expense of Contentsdoing so in person, the meeting will be held virtually, with attendance via the internet.

HOW CAN I ATTEND THE VIRTUAL MEETING?

        IfTo attend the virtual Annual Meeting, you would likewill need to attendlog in to the virtual meeting website at www.virtualshareholdermeeting.com/AVY2024 using the 16-digit control number on your Notice, proxy card or voting instruction form. Online access to the live audio webcast of the Annual Meeting please bring photo identification. Ifwill open at 2:15 p.m. Eastern Time to allow time for you are a stockholder of record,to log in and test your device’s audio system. We encourage you may bringto access the top half of your proxy card or your Notice to serve as your admission ticket. If you hold your shares in street name, you will be required to present proof of ownership to be admitted into the meeting. Acceptable documentation includes your Notice, a recent brokerage statement or a letter from your nominee evidencing your beneficial ownership of shares of our common stock as of February 26, 2018. If you would like to secure admissionmeeting in advance you may send a written request with proof of ownershipits start time as we plan to our Corporate Secretary at Avery Dennison Corporation, 207 Goode Avenue, Glendale, California 91203.begin conducting the meeting promptly.

        Stockholders will be admitted into the Annual Meeting beginning at 1:00 p.m. Pacific Time and seating will be on a first-come basis. For safety and security reasons, cameras, recording equipment, computers, or large bags or other packages will not be permitted into the meeting.

MAYHOW DO I ASK QUESTIONS ATDURING THE MEETING?

        Our Chairman will conductWe have designed the virtual Annual Meeting into ensure that you have the same rights and opportunities to participate as you would at an orderlyin-person meeting, using easy-to-use online tools that allow you to attend, vote and timely manner in accordance with our Bylaws and Delaware law. To assist him in fulfilling his responsibilities, we have established rules for stockholders wishing to address the meeting, which will be available at the meeting.ask questions. Only stockholders as of the record date or their properly-appointedproperly appointed proxies may ask questions atduring the meeting, and they may do so only after recognized by our Executive Chairman who may limit the length of discussion on any particular matter. During the Annual Meeting, you can view our Ground Rules for Conduct of Meeting and submit questions on the meeting website.

After the business portion of the Annual Meeting concludes and the meeting is adjourned, we will hold a Q&A session during which we intend to answer all questions submitted timely that are pertinent to our company and the items being brought before stockholder vote, as time permits and in accordance with our Ground Rules for Conduct of Meeting. Questions and answers will be grouped by topic and substantially similar questions will be answered only once. To ensure all questions are able to be addressed, we will respond to no more than three questions from any single stockholder. Answers to questions not addressed during the meeting, if any, will be posted promptly after the meeting on the investors section of our website.

As a result of time constraints and other considerations, we cannot assure you that every stockholder wishing to address the meeting will have the opportunity to do so. However, all stockholders are invited to direct inquiries or comments regarding business matters to our Investor Relations department by email toinvestorcom@averydennison.com or by mail to Avery Dennison Corporation, 207 Goode Avenue, Glendale, California 91203.8080 Norton Parkway, Mentor, Ohio 44060. In addition, stockholders wishing to address matters to our Board or any of its members may do so as described underContacting Our Board in theOur Board of Directors section of this proxy statement.

OTHER MATTERS
WHAT DO I DO IF I AM HAVING TECHNICAL ISSUES ACCESSING OR PARTICIPATING IN THE MEETING?

Beginning 15 minutes prior to, and during, the Annual Meeting, we will have support available to assist stockholders with any technical difficulties they may have accessing or hearing the virtual meeting. If you encounter any difficulty accessing, or during, the virtual meeting, please call the support team at 1.844.986.0822 (toll-free in the U.S. and Canada) or +1.303.562.9302 (for all other attendees).

HOW ARE PROXIES BEING SOLICITED?

We have retained D. F. King & Co., Inc.Morrow Sodali LLC to assist in soliciting proxies for a fee of $12,000, plus reimbursement of out-of-pocket expenses incident to preparing and mailing our proxy materials. SomeCertain of our employees may solicit proxies in person, by telephone or by email; these employees will not receive any additional compensation for their proxy solicitation efforts. We will bear allpay the costs related to thisour solicitation of proxies and we will reimburse banks, brokers and other custodians, nominees and fiduciaries for reasonable out-of-pocket expenses they incur in forwarding our proxy materials to beneficial stockholders. You can help reduce these costs in the future by electingconsenting to access our proxy materials electronically.

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MATTERS RELATED TO 2025 ANNUAL MEETING

HOW DO I SUBMIT ITEMS FOR POTENTIAL CONSIDERATION AT THE 20192025 ANNUAL MEETING?

To propose business otherwise satisfying the eligibility requirements of SEC Rule 14a-8 to be considered for inclusion in our proxy statement for the 20192025 Annual Meeting, you must mailprovide notice of proposed items so they are received at our principal executive offices on or before November 15, 2018.11, 2024. If you wish to nominate persons for election to our Board or bring any other business before an annual meeting under the advancedadvance notice provisions or our Bylaws, you must notify our Corporate Secretary at our principal executive offices in writing 90 to 120 days prior to the first anniversary of the preceding year'syear’s annual meeting (with respect to the 20192025 Annual Meeting, no earlier than December 27, 201826, 2024 and no later than January 26, 2019).

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Table of Contents25, 2025) and comply with the other requirements set forth in our Bylaws.

Your notice must include, among other things, the following information:information described below and in greater detail in Article II, Section 14 of our Bylaws, which are available under Corporate Governance in the investors section of our website.

      As to each person who you propose to nominate for election or re-electionreelection as a director:

      All information relating to the person that is required to be disclosed in solicitations of proxies for election of directors in an election contest or is otherwise required pursuant to Regulation 14 under the Exchange Act;

      Act

      The person'sperson’s written consent to be named in our proxy statement and accompanying proxy card as a nominee and serve as a director if elected; and

      elected for a full term until the next meeting at which such nominee would face reelection

        All information with respect to such person that would be required to be set forth in a stockholder’s notice pursuant to our Bylaws if such person were a stockholder

      •  A description of all direct and indirect material interest in any material relationshipscontract or agreement between you (and your associates and affiliates)or among any stockholder, on the one hand, and the nominee (and his or her associates and affiliates), on the other hand, as more particularly set forth in our Bylaws;

      Bylaws

      As to any other item of business you propose to bring before the meeting, a brief description of the business,business; the reasons for conducting the business atduring the meeting; a reasonably detailed description of all agreements, arrangements and understandings between or among any stockholders and between or among any stockholder and other person or entity in connection with the proposal of such business by such stockholder; and any other information relating to such item of business that would be required to be disclosed in a proxy statement or other filing required to be made in connection with solicitations of proxies in support of the business proposed to be brought before the meeting and any material interest you have inpursuant to Section 14(a) of the business being proposed; and

      Exchange Act

Your name and address, and the class and number of shares you own beneficially and as of record, as well as information relating to your security ownership in our company as described in greater detail in Article II, Section 14

Stockholder items of our Bylaws, a copy of which is available on our website atwww.averydennison.com/bylaws.

        We will not permit stockholder itemsbusiness that do not fully comply with the advance notice and other requirements contained in our Bylaws will not be permitted to be brought before the 20192025 Annual Meeting. In addition to satisfying the requirements under our Bylaws, to comply with the SEC’s universal proxy rules, stockholders who intend to solicit proxies in support of director nominees other than our Board’s nominees must provide written notice to our Corporate Secretary at our principal executive offices that includes the information required by Rule 14a-19 under the Exchange Act no later than February 24, 2025.

We intend to file a proxy statement and a white proxy card with the SEC in connection with our solicitation of proxies for the 2025 Annual Meeting.

HOW DO I NOMINATE DIRECTORS FOR INCLUSION IN THE 20192025 PROXY STATEMENT?

Our Board recently amended our Bylaws to permit a stockholder, or a group of no more than 20 stockholders, owning at least 3% of our company'scompany’s outstanding shares of common stock continuously for at least three years to nominate and include in our annual meeting proxy materials director nominees constituting up to the greater of two nominees or 20% of our Board, subject to the requirements specifiedcontained in Article II, Section 17 of our Bylaws, a copywhich are available under Corporate Governance in the investors section of which is available on our website atwww.averydennison.com/bylaws.website. Notice of proxy access director nominees for the 20192025 Annual Meeting must be delivered to our Corporate Secretary at our principal executive offices no earlier than October 16, 201812, 2024 and no later than November 15, 201811, 2024 and must otherwise comply with the requirements set forth in our Bylaws.

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Table of Contents

APPENDIX A —
RECONCILIATION OF NON-GAAP FINANCIAL MEASURES TO GAAP
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APPENDIX A – RECONCILIATION OF NON-GAAP FINANCIAL MEASURES

        FROM GAAP

 

We report our financial results in conformity with accounting principles generally accepted in the United States of America, or GAAP, and also communicate with investors using certain non-GAAP financial measures. These non-GAAP financial measures are not in accordance with, nor are they a substitute for or superior to, the comparable GAAP financial measures. These non-GAAP financial measures are intended to supplement the presentation of our financial results that are prepared in accordance with GAAP. We use these non-GAAP financial measures internally to evaluate trends in our underlying performance, as well as to facilitate comparison to the results of competitors for quarters and year-to-date periods, as applicable. Based uponon feedback from investors and financial analysts, we believe that the supplemental non-GAAP financial measures we provide are also useful to their assessments of our performance and operating trends, as well as liquidity.

Our non-GAAP financial measures exclude the impact of certain events, activities or strategic decisions. The accounting effects of these events, activities or decisions, which are included in the GAAP financial measures, may make it more difficult to assess our underlying performance in a single period. By excluding the accounting effects, both positive andor negative, of certain items (e.g., restructuring charges, outcomes of certain legal settlements,proceedings, certain effects of strategic transactions and related costs, losses from debt extinguishments, gains andor losses from curtailment andor settlement of pension obligations, gains or losses on sales of certain assets, gains or losses on venture investments, currency adjustments due to highly inflationary economies, and other items), we believe that we are providing meaningful supplemental information that facilitates an understanding of our core operating results and liquidity measures. These non-GAAP financial measures are used internally to evaluate trends in our underlying performance, as well as to facilitate comparison to the results of competitors for a single period. While some of the items we exclude from GAAP financial measures recur, they tend to be disparate in amount, frequency or timing.

We use the following non-GAAP financial measures in this proxy statement:

      Sales change ex. currency refers tostatement, which are reconciled from GAAP on the increase or decrease in sales excluding the estimated impact of foreign currency translation. The estimated impact of foreign currency translation is calculated on a constant currency basis, with prior period results translated at current period average exchange rates to exclude the effect of foreign currency fluctuations.

      Organic sales change refers to the increase or decrease in sales excluding the estimated impact of foreign currency translation, product line exits, acquisitions and divestitures, and, where applicable, an extra week in our fiscal year.
    following pages:

    We believe that sales change ex. currency and organic sales change assist investors in evaluating the sales growth from the ongoing activities of our businesses and provide greater ability to evaluate our results from period to period.

      Adjusted net income per common share, assuming dilution (adjusted EPS), refers to adjusted net income divided by weighted average number of common shares outstanding, assuming dilution. Adjusted net income is income from continuing operations before taxes tax-effected at the full-year GAAP tax rate and adjusted for tax-effected restructuring charges and other items. Adjusted tax rate is the full-year GAAP tax rate adjusted to include the impact of previously planned repatriation of foreign earnings for the fourth quarter of 2017 and exclude the reasonable estimate ("provisional amount") of the impact of the ("TCJA"). We believe that adjusted EPS assists investors in understanding our core operating trends and comparing our results with those of our competitors.

      Free cash flow refers to cash flow from operations, less payments for property, plant and equipment, software and other deferred charges, plus proceeds from sales of property, plant and equipment, plus (minus) net proceeds from sales (purchases) of investments. We believe that free cash flow assists investors by showing the amount of cash we have available for debt reductions, dividends, share repurchases, and acquisitions.

      Return on total capital (ROTC) refers to income from continuing operations excluding the expense and tax benefit of debt financing divided by the average of beginning and ending invested capital. Adjusted ROTC refers to ROTC adjusted for the impact of the TCJA. We believe that ROTC and adjusted ROTC assist investors in understanding our ability to generate returns from our capital.

      Adjusted EBIT refers to earnings before interest expense and taxes, excluding non-cash restructuring costs and other items. We believe that adjusted EBIT assists investors in understanding our core operating trends and comparing our results with those of our competitors. We use adjusted EBIT to calculate economic value added (EVA).

Sales change ex. currency refers to the increase or decrease in net sales, excluding the estimated impact of foreign currency translation; the reclassification of sales between segments; where applicable, an extra week in our fiscal year and the calendar shift resulting from the extra week in the prior fiscal year; and currency adjustments for transitional reporting of highly inflationary economies. The estimated impact of foreign currency translation is calculated on a constant currency basis, with prior-period results translated at current period average exchange rates to exclude the effect of foreign currency fluctuations.

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Organic sales change refers to sales change ex. currency, excluding the estimated impact of acquisitions and product line divestitures.

We believe that sales change ex. currency and organic sales change assist investors in evaluating the sales change from the ongoing activities of our businesses and enhance their ability to evaluate our results from period to period.

Adjusted EBITDA refers to adjusted operating income before depreciation and amortization. Adjusted operating income is income before taxes; interest expense; other non-operating expense (income), net; and other expense (income), net.

Adjusted EBITDA margin refers to adjusted EBITDA as a percentage of net sales.

Adjusted net income per common share, assuming dilution (adjusted EPS), refers to adjusted net income divided by the weighted average number of common shares outstanding, assuming dilution. Adjusted net income is income before taxes, tax-effected at the adjusted tax rate, and adjusted for tax-effected restructuring charges and other items. Adjusted tax rate is the full-year GAAP tax rate, adjusted to exclude certain unusual or infrequent events that are expected to significantly impact that rate, such as effects of certain discrete tax planning actions, impacts related to enactments of comprehensive tax law changes, and other items.

We believe that adjusted EBITDA, adjusted EBITDA margin and adjusted EPS assist investors in understanding our core operating trends and comparing our results with those of our competitors.

Adjusted free cash flow refers to cash flow provided by operating activities, less payments for property, plant and equipment, software and other deferred charges, plus proceeds from company-owned life insurance policies, plus proceeds from sales of property, plant and equipment, plus (minus) net proceeds from insurance and sales (purchases) of investments. Where applicable, adjusted free cash flow is also adjusted for certain acquisition-related transaction costs. We believe that adjusted free cash flow assists investors by showing the amount of cash we have available for debt reductions, dividends, share repurchases, and acquisitions.

Avery Dennison Corporation | 2024 Proxy Statement

A-1


Return on total capital (ROTC) refers to net income excluding interest expense and amortization of intangible assets from acquisitions, net of tax benefit, divided by the average of beginning and ending invested capital. We believe that ROTC assists investors in understanding our ability to generate returns from our capital.

Adjusted earnings before interest and taxes (EBIT) refers to earnings before interest expense, other non-operating expense (income), taxes and equity method investment losses, excluding non-cash restructuring costs, and other items. We believe that adjusted EBIT assists investors in understanding our core operating trends and comparing our results with those of our competitors. We use adjusted EBIT to calculate economic value added (EVA), one of the performance objectives used in our long-term incentive compensation program.

Table of Contents

SALES CHANGE EX. CURRENCY AND ORGANIC SALES CHANGE

 ($ in millions)  2021   2022   2023   2021-2023
3-YR CAGR(1)

Net sales

  $8,408.3   $9,039.3   $8,364.3   6.3%

Reported net sales change

   20.6%    7.5%    (7.5)%   

 

Foreign currency translation

   (3.4)%    5.6%    0.6%   

 

Extra week impact

   1.4%    –     –    

 

Sales change ex. currency (non-GAAP)(2)

   18.6%    13.1%    (6.9)%   7.7%

Acquisitions and product line divestiture

   (3.1)%    (3.6)%    (0.8)%   

 

Organic sales change (non-GAAP)(2)

   15.6%    9.5%    (7.7%)   5.3%

(1)

Reflects three-year compound annual growth rates, with 2020 as the base period.

(2)

Totals may not sum due to rounding.

ADJUSTED EBITDA AND ADJUSTED EBITDA MARGIN

 ($ in millions)  2021   2022   2023   2021-2023
3-YR CAGR(1)

Net sales

  $8,408.3   $9,039.3   $8,364.3   

Operating income before interest expense, other non-operating expense (income), taxes, and equity method investment losses, as reported

  $1,058.7   $1,074.0   $782.9   (1.1)%

Operating margins, as reported

   12.6%    11.9%    9.4%   

Non-GAAP adjustments:

        

Restructuring charges:

        

Severance and related costs, net of reversals

  $10.5   $7.6   $70.8   

Asset impairment and lease cancellation charges

   3.1    0.1    8.6   

Other items(2)

   (8.0)    (8.3)    101.5    

Adjusted operating income (non-GAAP)

  $1,064.3   $1,073.4   $963.8   

Adjusted operating margins (non-GAAP)

   12.7%    11.9%    11.5%   

Depreciation and amortization

  $244.1   $290.7   $298.4    

Adjusted EBITDA (non-GAAP)

  $1,308.4   $1,364.1   $1,262.2   5.7%

Adjusted EBITDA margins (non-GAAP)

   15.6%    15.1%    15.1%    

 

(1)

Reflects three-year compound annual growth rates, with 2020 as the base period.

(2)

Includes pre-tax (gain)/loss on venture investments, gain on sale of product line, (gain)/loss on sales of assets, outcomes of legal proceedings, transaction and related costs, and Argentine peso remeasurement loss. The Argentine peso remeasurement loss only includes the third and fourth quarters of 2023 as prior amounts were not material.

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2024 Proxy Statement | Avery Dennison Corporation


($ in millions)
 2013
 2014
 2015
 2016
 2017
 4-YR CAGR(1)

Net sales

 $6,140.0 $6,330.3 $5,966.9 $6,086.5 $6,613.8  

Reported sales change

   3.1% (5.7)% 2.0% 8.7%  

Foreign currency translation

   1.1% 8.6% 2.6% (0.5)%  

Sales change ex. currency (non-GAAP)

   4.2% 2.9% 4.6% 8.2%  

Extra week impact

   ~(1.2)% ~1.2%    

Acquisitions/divestiture

    0.6% (0.7)% (3.9)%  

Organic sales change (non-GAAP)(2)

   3.1% 4.6% 3.9% 4.2% 4.0%

(1)
Compound Annual Growth Rate
(2)
Totals may not sum due to rounding and other factors.

ADJUSTED EARNINGS PER SHARE (EPS)EPS

 
 2013
 2014
 2015
 2016
 2017
 4-YR CAGR(1)
 2017 Growth
 

As reported net income per common share from continuing operations, assuming dilution

 $2.41 $2.58 $2.95 $3.54 $3.13       

Adjustments(2)

 $0.03 $0.04             

Previously reported net income per common share from continuing operations, assuming dilution

 $2.44 $2.62 $2.95 $3.54 $3.13       

Non-GAAP adjustments per common share, net of tax:

                      

Restructuring charges and other items

 $0.24 $0.49 $0.49 $0.48 $0.29       

Estimated tax provision impact resulting from the TCJA(3)

         $1.91       

Impact of previously planned repatriation of foreign earnings for Q4 2017

         $(0.33)      

Adjusted net income per common share from continuing operations, assuming dilution (non-GAAP)

 $2.68 $3.11 $3.44 $4.02 $5.00  16.9% 24.4%

(1)
Compound Annual Growth Rate
(2)
GAAP adjustments for 2013-2015 reflect the previously disclosed impact of the third quarter of 2015 revision to certain benefit plan balances, which had an immaterial impact on the non-GAAP amounts.
(3)
Our income tax provision for fiscal year 2017 includes the provisional estimated impact of the TCJA. The TCJA significantly revises U.S. corporate income taxation, among other changes, lowering corporate income

 ($ in millions, except per share amounts)  2021   2022  2023   2021-2023
3-YR CAGR(1)

As reported net income

  $740.1   $757.1  $503.0   (3.3)%

As reported net income per common share, assuming dilution

  $8.83   $9.21  $6.20   (2.1)%

Non-GAAP adjustments per common share, net of tax:

  

 

 

 

  

 

 

 

 

 

 

 

  

 

Restructuring charges and other items(2)

   0.05    (0.06  1.85   

 

Argentine interest income

   –     –    (0.15)   

 

Pension plan settlement and curtailment losses

   0.03    –    –    

 

Adjusted net income per common share, assuming dilution (non-GAAP)

  $8.91   $9.15  $7.90   3.6%

Adjusted tax rates implementing a territorial tax regime,were 25%, 24.7% and imposing a one-time transition tax through a deemed repatriation of accumulated untaxed earnings25.8% for 2021, 2022 and profits of foreign subsidiaries. This provision includes a reasonable estimate ("provisional amount") of the impact of the TCJA on our tax provision following the guidance of SEC Staff Accounting Bulletin No. 118 (SAB 118).

Avery Dennison Corporation| 2018 Proxy Statement |A-2


Table of Contents2023, respectively.

(1)

Reflects three-year compound annual growth rates, with 2020 as the base period.

(2)

Other items include (gain)/loss on venture investments, gain on sale of product line, (gain)/loss on sales of assets, outcomes of legal proceedings, transaction and related costs, and Argentine peso remeasurement loss. The Argentine peso remeasurement loss only includes the third and fourth quarters of 2023 as prior amounts were not material.

ADJUSTED FREE CASH FLOW

($ in millions)
 2015
 2016
 2017

Net cash provided by operating activities

 $473.7 $585.3 $650.1

—Purchases of property, plant and equipment

 (135.8) (176.9) (190.5)

—Purchases of software and other deferred charges

 (15.7) (29.7) (35.6)

—Proceeds from sales of property, plant and equipment

 7.6 8.5 6.0

—Purchases of investments, net

 (0.5) (0.1) (8.3)

Free cash outflow from discontinued operations

 .1  

Free cash flow (non-GAAP)

 $329.4 $387.1 $421.7

 ($ in millions)  2021   2022   2023 

Net cash provided by operating activities

  $1,046.8   $961.0   $826.0 

Purchases of property, plant and equipment

   (255.0)    (278.1)    (265.3) 

Purchases of software and other deferred charges

   (17.1)    (20.4)    (19.8) 

Proceeds from company-owned life insurance policies

   –     –     48.1 

Proceeds from sales of property, plant and equipment

   1.1    2.3    1.0 

Proceeds from insurance and sales (purchases) of investments, net

   3.1    1.9    1.9 

Payments for certain acquisition-related transaction costs

   18.8    0.6    –  

Adjusted free cash flow (non-GAAP)

  $797.7   $667.3   $591.9 

RETURN ON TOTAL CAPITAL (ROTC)

 ($ in millions)  2022   2023 

As reported net income

  $757.1   $503.0 

Interest expense, net of tax benefit

   63.7    86.2 

Intangible amortization, net of tax benefit

   62.0    62.5 

Effective tax rate

   24.2%    27.6% 

Net income, excluding interest expense and intangible amortization, net of tax benefit

  $882.8   $651.7 

Total debt

  $3,102.1   $3,244.3 

Shareholders’ equity

  $2,032.2   $2,127.9 

Total debt and shareholders’ equity

  $5,134.3   $5,372.2 

ROTC (non-GAAP)

   17.4%    12.4% 

Avery Dennison Corporation | 2024 Proxy Statement

A-3


($ in millions)
 2016
 2017
 Adjusted
2017 ROTC

As reported net income

 $320.7 $281.8 $281.8

Estimated tax provision impact resulting from the TCJA(1)

   $172.0

Impact of previously planned repatriation of foreign earnings for Q4 2017

   $(29.4)

Interest expense, net of tax benefit

 40.3 30.1 45.4

Effective tax rate(1)

 32.8% 52.2% 28.0%

Income from operations, excluding expense and tax benefit of debt financing (non-GAAP)

 $361.0 $311.9 $469.8

Total debt

 $1,292.5 $1,581.7 $1,581.7

Shareholders' equity

 $925.5 $1,046.3 $1,046.3

Estimated tax provision impact resulting from the TCJA(1)

   $172.0

Impact of previously planned repatriation of foreign earnings for Q4 2017

   $(29.4)

Total debt and shareholders' equity

 $2,218.0 $2,628.0 $2,770.6

Return on Total Capital (ROTC) (non-GAAP)

 17.0% 12.9% 18.8%

(1)
Our income tax provision for fiscal year 2017 includes the provisional estimated impact of the TCJA. The TCJA significantly revises U.S. corporate income taxation, among other changes, lowering corporate income tax rates, implementing a territorial tax regime, and imposing a one-time transition tax through a deemed repatriation of accumulated untaxed earnings and profits of foreign subsidiaries. This provision includes a reasonable estimate ("provisional amount") of the impact of the TCJA on our tax provision following the guidance of SEC Staff Accounting Bulletin No. 118 (SAB 118).

ADJUSTED EARNINGS BEFORE INTEREST AND TAXES (EBIT)

($ in millions)
 2014
 2015
 2016
 2017

As reported income from continuing operations before taxes

 $360.8 $408.9 $477.1 $589.5

Adjustments(1)

 3.6 (1.0)  

Previously reported income from continuing operations before taxes Adjustments:

 $364.4 $407.9 $477.1 $589.5

Non-cash restructuring costs

 10.7 6.4 4.1 1.0

Other items(2)

 2.1 8.8 45.3 3.1

Interest expense

 63.3 60.5 59.9 63.0

Adjusted operating income before interest expense, taxes, non-cash restructuring costs and other items (non-GAAP)

 $440.5 $483.6 $586.4 $656.6

(1)
GAAP adjustments for 2014 and 2015 reflect the previously disclosed impact of the third quarter of 2015 revision to certain benefit plan balances, which had an immaterial impact on the non-GAAP amounts.

(2)
Includes loss from settlement of pension obligations, transaction costs, net gains on sales of assets, and other items.

Avery Dennison Corporation| 2018 Proxy Statement |A-3


 ($ in millions)  2021  2022  2023 

As reported net income

  $740.1  $757.1  $ 503.0 

Adjustments:

    

Interest expense

   70.2   84.1   119.0 

Other non-operating expense (income), net

   (4.1  (9.4  (30.8

Provision for income taxes

   248.6   242.2   191.7 

Equity method investment losses

   3.9   –    –  

Operating income before interest expense, other non-operating expense (income), taxes, and equity method investment losses

  $1,058.7  $1,074.0  $782.9 

Reconciling items:

    

Non-cash restructuring costs

   2.4   0.1   8.3 

Other items(1)

   (16.8  (66.1  32.9 

Adjusted earnings before interest expense, other non-operating expense (income), taxes, equity method investment losses, non-cash restructuring costs, and other items (non-GAAP)

  $1,044.3  $1,008.0  $824.1 

 

AVERY DENNISON CORPORATION

C/O BROADRIDGE CORPORATE ISSUER SOLUTIONS, INC.

P.O. BOX 1342

BRENTWOOD, NY 11717

(1)

VOTE BY INTERNET - www.proxyvote.com

UseIncludes impact of acquisitions completed after targets were set and the Internet to transmit your voting instructionsRussia-Ukraine war, (gain)/loss on venture investments, gain on sale of product line, (gain)/loss on sales of assets, outcomes of legal proceedings, transaction and for electronic deliveryrelated costs, and Argentine peso remeasurement loss. The Argentine peso remeasurement loss only includes the third and fourth quarters of information up until 11:59 p.m. Eastern Time the day before the cut-off date or meeting date. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.

ELECTRONIC DELIVERY OF FUTURE PROXY MATERIALS

If you would like to reduce the costs incurred by our company in mailing proxy materials, you can consent to receiving all future proxy statements, proxy cards and annual reports electronically via e-mail or the Internet. To sign up for electronic delivery, please follow the instructions above to vote using the Internet and, when prompted, indicate that you agree to receive or access proxy materials electronically in future years.

VOTE BY PHONE - 1-800-690-6903

Use any touch-tone telephone to transmit your voting instructions up until 11:59 p.m. Eastern Time the day before the cut-off date or meeting date. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.2023 as prior amounts were not material.

 

A-4

 

2024 Proxy Statement | Avery Dennison Corporation


APPENDIX B – TEXT OF CERTIFICATE OF AMENDMENT TO AMENDED AND RESTATED          CERTIFICATE OF INCORPORATION

 

CERTIFICATE OF AMENDMENT

OF

AMENDED AND RESTATED CERTIFICATE OF INCORPORATION

OF

AVERY DENNISON CORPORATION

(Pursuant to Section 242 of the General Corporation Law of the State of Delaware)

Avery Dennison Corporation, a Delaware corporation duly organized and existing under the General Corporation Law of the State of Delaware (the “Corporation”), does hereby certify that:

1. Article VII of the Amended and Restated Certificate of Incorporation of the Corporation (the “Charter”) is hereby amended in its entirety to read as follows:

 

“Directors shall be elected annually for terms of one year and shall hold office until the next succeeding annual meeting and until his or her successor shall be elected and shall qualify, but subject to prior death, resignation, retirement, disqualification or removal from office. Should a vacancy occur or be created, including from an increase in the number of directors, the remaining directors (even though less than a quorum) may fill the vacancy for the remainder of the term in which the vacancy occurs or is created. Any director elected or appointed to fill a vacancy not resulting from an increase in the number of directors shall have the same remaining term as that of his or her predecessor.”

2. Article X of the Charter is hereby amended in its entirety to read as follows:

 

“Special meetings of the stockholders of the Corporation for any purpose or purposes (i) may be called at any time by the Board of Directors, or by a majority of the members of the Board of Directors, or by a committee of the Board of Directors which has been duly designated by the Board of Directors and whose powers and authority, as provided in a resolution of the Board of Directors or in the Bylaws of the Corporation, include the power to call such meetings or (ii) shall be called by the Secretary of the Corporation upon a written request of the holders of record who “own” (as such term is defined in the Bylaws of the Corporation (as they may be amended and/or restated from time to time, the “Bylaws”) at least twenty-five percent (25%) of the outstanding shares of Common Stock and who have complied in full with the requirements set forth in the Bylaws, but such special meetings may not be called by any other person or persons; provided, however, that if and to the extent that any special meeting of stockholders may be called by any other person or persons specified in any provision of the Certificate of Incorporation or any amendment thereto or any certificate filed under Section 151(g) of the Delaware General Corporation Law, then such special meeting may also be called by the person or persons, in the manner, at the times and for the purpose so specified.”

3. The foregoing amendments to the Charter were duly adopted in accordance with the provisions of Section 242 of the General Corporation Law of the State of Delaware.

IN WITNESS WHEREOF, the Corporation has caused this Certificate of Amendment to be executed by its duly authorized officer on this    day of      2024.

 

AVERY DENNISON CORPORATION
By:

Name:

Title:

Avery Dennison Corporation | 2024 Proxy Statement

B-1


LOGO

AVERY DENNISON CORPORATION

C/O BROADRIDGE CORPORATE ISSUER SOLUTIONS, INC.

P.O. BOX 1342

BRENTWOOD, NY 11717

LOGO

VOTE BY INTERNET

Before The Meeting-Go towww.proxyvote.com or scan the QR Barcode above

Use the Internet to transmit your voting instructions and for electronic delivery of information. Vote by 11:59 p.m. Eastern Time on April 24, 2024 for shares held directly and by 11:59 p.m. Eastern Time on April 22, 2024 for shares held in a Plan. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.

During The Meeting-Go towww.virtualshareholdermeeting.com/AVY2024

You may attend the meeting via the Internet and vote during the meeting. Have the information that is printed in the box marked by the arrow available and follow the instructions.

VOTE BY PHONE - 1-800-690-6903

Use any touch-tone telephone to transmit your voting instructions. Vote by 11:59 p.m. Eastern Time on April 24, 2024 for shares held directly and by 11:59 p.m. Eastern Time on April 22, 2024 for shares held in a Plan. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.

 

TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:

E35648-P00674

V31205-P04377KEEP THIS PORTION FOR YOUR RECORDS

— — — — — — — — — — — — — — — — —— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —

DETACH AND RETURN THIS PORTION ONLY

THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.

THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.

DETACH AND RETURN THIS PORTION ONLY

AVERY DENNISON CORPORATION

The Board of Directors recommends you vote FOR the following nominees:following:

 

1.

Election of Directors

ForNominees:

Against

Abstain

For

The Board of Directors recommends you vote FOR proposals 2 and 3.

Against

For

Against

Abstain

1a.

Bradley Alford

o

o

o

2.

Approval, on an advisory basis, of our executive compensation.

o

o

o

1b.

Anthony Anderson

o

o

o

3.

Ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for fiscal year 2018.

o

o

o

1c.

Peter Barker

o

o

o

1d.

Mitchell Butier

o

o

o

NOTE: Such other business as may properly come before the meeting or any adjournment or postponement thereof.

1e.

1c.  Ken Hicks

o

o

o

1f.

1d.  Andres Lopez

o

o

o

1e.  Maria Fernanda Mejia

1f.   Francesca Reverberi

1g.

David Pyott

o

o

o

1h.

Dean Scarborough

o

o

o

1i.

Patrick Siewert

o

o

o

1h.  Deon Stander

1j.

Julia Stewart

o

o

o

1k.

1i.   Martha Sullivan

o

o

o

For address change/comments, mark here.

o

1j.   William Wagner

(see reverse for instructions)

Please indicate if you plan to attend this meeting.

o

o

Yes

No

Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer.

The Board of Directors recommends you vote FOR proposals 2, 3 and 4.

ForAgainstAbstain 

2.  Approval, on an advisory basis, of our executive compensation.

3.  Approval of a Certificate of Amendment to our Amended and Restated Certificate of Incorporation to provide that stockholders holding at least 25% of our common stock have the right to request that we call special meetings of stockholders.

4.  Ratification of the appointment of PwC as our independent registered public accounting firm for fiscal year 2024.

NOTE: Such other business as may properly come before the meeting or any adjournment or postponement thereof.

Signature [PLEASE SIGN WITHIN BOX]

Date

Date

Signature (Joint Owners)

Date

Date


 


Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting:

The Notice and Proxy Statement and Annual Report are available at www.proxyvote.com.www.proxyvote.com.

 

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V31206-P04377  

 

E35649-P00674

AVERY DENNISON CORPORATION

ANNUAL MEETING OF STOCKHOLDERS

APRIL 26, 201825, 2024 AT 2:30 P.M. ET

THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

 

The undersigned hereby appoints Susan MillerIgnacio Walker and Vikas Arora, or each of them, with full power of substitution, proxies for the undersigned to act and vote at the 20182024 Annual Meeting of Stockholders of Avery Dennison Corporation and at any adjournment or postponement thereof as indicated upon the matters set forth on the reverse side and described in the proxy statement for the meeting, and, in their discretion, upon any other matters that may properly come before the meeting. This card provides voting instructions, as applicable, to (i) the appointed proxies for shares held of record by the undersigned, including those held under the Company'sCompany’s Direct Share Purchase and Sale Program, and (ii) the Trustee for shares held on behalf of the undersigned in the Company'sCompany’s Employee Savings Plan.

 

IF NO OTHER INDICATION IS MADE, THE PROXIES SHALLWILL VOTE FOR THE ELECTION OF ALL DIRECTOR NOMINEES AND FOR PROPOSALS 2, 3 AND 3.4.

 

Consistent with its fiduciary duties under the Employee Retirement Income Security Act of 1974, as amended, Fidelity Management Trust Company, as Trustee of the Avery Dennison Corporation Employee Savings Plan, will vote shares of Company stock for which timely instructions are not received and shares of Company stock that have not been allocated to the account of any participant in the same proportion in which allocated shares of Company stock are voted by participants who timely furnish voting instructions. The proxy card must be received no later than 5:00 p.m. Eastern Time on April 23, 2018,22, 2024, and telephone and Internet votes must be completed by 11:59 p.m. on the same day.

 

Your voting instructions are confidential and may not be revealed to anyone, except as required by law.

Address change/comments:

(If you noted any address changes and/or comments above, please mark corresponding box on the reverse side.)

 

Continued and to be signed on reverse side